What I Learned Building Two AI Products as a Solo Founder
What I Learned Building Two AI Products as a Solo Founder
I studied economics, worked in VC and consulting, then realized I’d rather ship things than analyze them.
So I quit and started building.
Two AI products later — MyPicNow (AI headshots, 2,500 users) and Convo (real-time meeting AI, 500 users) — here’s what actually worked
1. Ship embarrassingly fast
My first version of MyPicNow was ugly. Like, really ugly. But it worked, and that’s all that mattered.
I shipped in 4 weeks. If I’d waited for “perfect,” I’d still be tweaking buttons.
The feedback from real users taught me more in a week than months of planning ever could.
2. Talk to users constantly
Every feature in Convo exists because a user asked for it — or complained about something.
I don’t build what I think is cool. I build what users tell me they need. Then I watch how they actually use it.
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The gap between what people say and what they do is where the real insights live.
3. Organic beats paid every time
I’ve spent exactly $0 on ads for both products.
What worked instead:
- SEO pages targeting high-search and low competition keywords
- Build strong backlinks
- Building in public (like this post)
Paid acquisition is a treadmill. Organic compounds.
What’s next
Still building. Still learning. Currently scaling Convo and writing about the journey.
If you’re building something too, I’d love to hear what’s working for you. Drop a comment or find me on Twitter/X or LinkedIn.
Based in Barcelona. Always happy to chat about product, growth, or building from zero.
