Member-only story
Getting our sales prospects to listen.
“How would it feel …”
How would it feel to never fear objections?
Really, can you imagine that feeling right now?
Or, how would it feel to have eager prospects waiting for your offer? Wouldn’t that be great?
The Olympic thumb of my sister-in-law.
I saw my sister-in-law scroll through a social media video website at warp speed. It was a blur. Her left hand held her cup of coffee. Her eyes and attention seem to be on a television program. But her right thumb? It was scrolling through the video thumbnails on her smartphone, non-stop. She did this so fast that her right thumb formed a small breeze. Truly a remarkable dexterity feat.
Think about the creators of those videos. They spent hours planning, editing, and uploading their masterpieces. Their reward? Nothing. They were only a microsecond of pixels flashing by the phone screen my sister-in-law wasn’t even watching. Sad to see the wasted efforts of these video creators.
This is our fate if we can’t slow down our prospects’ attention. No one will hear or consume our message.
