Which ClickFunnels Books are best? | Traffic Imp
What is ClickFunnels?
ClickFunnels is a fantastic piece of software that allows you to create sales funnels that convert visitors into customers better than any other website builder out there. What is a sales funnel? A sales funnels is a series of steps that leads to a sale. Most website builders build websites that have lots of distractions. Distractions like the navigation bar with contact us, about us where if the customer clicks through they may come to a dead end and will leave as they have found nothing of interest.
ClickFunnels is different, it’s a sales focused money making machine that works for you 24/7. You are sending visitors down a path that leads to an action. ClickFunnels takes the visitor down a series of sales steps much like you would in person. This creates a much more comfortable buying environment. I have made money so much easier with a ClickFunnel than a traditional website, they work really well for selling.
📚 ClickFunnels Books
ClickFunnels currently has a few books that can help you make the most of ClickFunnels. They are written to help you make money with the platform.
These books are DotComSecrets, Expert Secrets, Traffic Secrets and Copywriting Secrets currently. Within Funnel University they have two books The 3 Core Funnels and 108 Proven Split Test Winners that I am going to speak about too. I am going to give my honest review of these books below with the positive and negatives of each.
📗 DotComSecrets Book
DotComSecrets explains why sales funnels work better than traditional websites. It discusses the sales funnel layouts that you can use to maximize your sales. This is advantageous as it allows you to create sales funnels in ClickFunnels that have been proven to work so you don’t need to trial and error. The author Russell Brunson is a great writer and story teller with him showing how he came to learn about sales funnels. He makes everything clear and he uses diagrams to make things simpler to remember.
DotComSecrets helps you to make money where the cost to advertise your online business is getting more expensive. It explains the ways that you can maximize income through doing one click upsells. This adds further value to the customer after they have made the initial purchase.
These sales funnel strategies I have used have made me more money meaning that I can cover my ad costs and make a profit. DotComSecrets has neat little secrets that can increase the money that you are making through each step of the sales process. This means that the progressive increase in advertising costs won’t be a problem anymore.
This is an example that is used, when you go to McDonalds they actually lose money on just the burger, but they make money when they upsells such as the fries and coke. Along with lots of other products they cross sell such as the McFlurry and Apple Pie.
I have read this book 6 times, yes it’s that good especially if you are interested in making money online! This book ties very nicely with ClickFunnels. In fact I wouldn’t suggest that people use ClickFunnels until they read this book. Sales funnels are still fairly new concept. In my opinion sales funnels are the future of ecommerce websites. But back to the book, it is a really good read you will feel like you have learnt a lot when you go through Russell’s teachings.
So what don’t I like about this book. Well to start I wish it was longer as I know the amount of knowledge the writer Russell Brunson knows on the topics. If he could give some more information such as statistics and proof of what has worked for him it would be really good. This would enable you to use strategies dependent on what your results goals are. Whether it’s getting lots of email leads collected or driving sales of a digital product. You could then pick and choose those which would best serve you.
Another thing that I noticed with the book is there were some spelling mistakes. I know we are all human and make mistakes but you do recognize them. To be fair though I only found 3 spelling mistakes and 2 of them were on the same page. The proof reader might have glanced over that page! I notified the customer support of that issue though so it may be changed on the newer versions of the book.
DotComSecrets title may seem like it is a book for those diving into the internet world when the internet first started. It isn’t however, but it is perfect for those that have struggled to make money online. This book holds the secrets strategies that you didn’t know about. These may have held you back in the past from achieving your full potential. The book is fairly priced, it is a free plus shipping offer. So all you need to do is cover a small shipping cost and you can get it in your hands!
Rating: 9/10 🎉
📘 Expert Secrets Book
Expert Secrets is a book that helps you discover your hidden talents and use those talents to sell information products online. A lot of people don’t like to think they are an expert, but if you think about anything that got you really interested and got you researching and thinking a lot about a topic you became an expert. You know more than the next guy and you can use that knowledge to make an income online and give some real value to your customers.
Information products are digital or physical products and can make a large amount of money and impact online. Once they are written they are fairly passive with you only needing to update the content if things change. It is a great business model and is great for those just getting started as digital products cost little to nothing to produce. All it takes is a bit of upfront effort which is worth it in the long run as you can sell the digital product again and again.
The book says about the ways that you get people on your side by building a culture of people that will follow you and buy anything that you produce. This means that you can create a decent living as those people will buy your initial product you have for sale along with the upsells.
So you can make a very good living as long as you keep providing value and with that of course with increasing prices of what you have to offer. This is a very good point that the book discusses as with a minimum of these hardcore fans they will be very hard to lose. Think of big brands that have a big fan base. With all those fans and their loyalty to your brand you can have a long-term plan for your online business to continually making profit in the future.
What I didn’t like about this book is that I found it less interesting to read than DotComSecrets. This might of been where my passion lies though. As I am very interested in sales funnel strategies but am less interested in how to present information products. I think that this book should have been structured better to keep the readers interest more. This is what DotComSecrets does so well. However it is still a good read with lots of gold to discover, but I’ll let you discover those secrets!
This book differs from the DotComSecrets book in that it focuses heavily on information products and how you can promote them to your audience. The book is well written by Russell Brunson, it is very clearly written and uses diagrams to jog your memory to remember certain areas. He describes strategies that have been effective for him currently. This is great as you know that the information that he is giving to you is effective. So if you were going to implement the strategies in your own business in 2020 and beyond you know they would work.
Expert Secrets can be used alongside DotComSecrets to super charge your online money making endeavors. DotComSecrets gives you the sales funnel strategies and Expert Secrets gives you the information product strategies that you can use to make money online.
Rating: 8/10 🎊
📖 Copywriting Secrets Book
Copywriting Secrets is written by Jim Edwards. He explains his backstory and it shows that with the power of good copywriting he manages to move out of the trailer park and make millions online. I don’t want to reveal too much information as he leaks it throughout the book, but it did strike a cord with me. I love redemption stories they really show the change in a person, I especially love the underdog stories with making money online. They give a real experience that you can relate to.
What I didn’t like about this book is that I found it fairly heavy. It is structured in a way that it can sometimes feel that it is a slog to read compared with DotComSecrets. He does however structure it in a way that you can easily refer back to a sections of the book easily. To be fair I probably wouldn’t read the book again, but if I did it would probably be after a year or so where the information might have dropped off in my mind.
To be completely honest though the book has some real gems in it that you will want to refer back to. It really does have a lot of Copywriting Secrets that not a lot of other people will divulge to you without you buying an expensive course. You are getting this for “Free” you just need to cover the shipping and handling.
The book is filled with golden nuggets of information about Copywriting. I know from my past in using sales funnels that the words you write and how you write them can have a massive impact. Russell Brunson explained how copywriting is one of the things that made him successful in business. Jim covers how headlines can play a huge part in how you capture the customer. Russell Brunson also discussed that in DotComSecrets. I think this is very true as the Headline is the first thing that captures your eye. It needs to make an impact otherwise the reader will just look away and find distractions elsewhere.
He talks about having a swipe file for great headings and copy. This is a really good idea and I have started to do this myself. It helps as it is better to get something that you know has produced results rather than creating copy and headlines from scratch that would need to be tested.
Jim does a great job at explaining why copywriting is a skill that you should learn and develop to really make high converting sales messages. You could hire a copywriter and get them to write your sales copy, however this is expensive and how do you really know what is good copy. Jim helps us discover this with his secrets. This is done is a very inexpensive way as this book is free plus shipping. You are getting insane value at a very reasonable price.
Rating: 7/10 🎉
📕 108 Proven Split Test Winners
I am truly blown away by the value that this book gives, it’s fantastic. This book gives you split tests that have worked for Russell Brunson in the past that you can try out with your sales funnels.
A split test is where you run one of your funnel steps alongside another one and you can split how much traffic goes to each of the steps. Such as 50% if you want 50% of the traffic to go to one step and 50% to the other. What this allows you to do is test which is better. When you have found the winner you can then click on it in ClickFunnels to accept that step. This then allows you to test another split test if you wish after.
The split tests can cover things like does a green button work better than a red button for the customer to click on. It gives you a breakdown of the sales that they got from each and what was the winner. This can really boost your sales preventing you from using money doing the tests yourself. He also does more elaborate split tests such as whether a trial with a credit card works better than one without. This book literally can same you so much time and money it is unreal.
So what don’t I like about this book. There may be sections of the book that you don’t find relevant to your funnels. I found this so sometimes I was skipping pages or skim reading bits as I don’t implement them currently so I didn’t see reason to look into them further.
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It is great all that information is there though as you can easily skip back to those split tests if and when you need them. There was of the winners of the split tests that I used in my funnel that didn’t work as well it said it would. So I reverted it back to the original. So a lot still does depend on your traffic, but also the way that you are presenting the information on the page if it is exactly like how it was presented in the split test.
Another disadvantage of this book as it needs to be purchased as part of a bundle you can’t currently purchase it separately. However The 3 Core Funnels is bundled with it so it is well worth it.
Russell Brunson gives the statistics of sales and conversion percentages so you can see how much of a difference that different split tests have done. You can therefore trust the information is valid rather than someone just saying well this one worked better than the other. It qualifies the information to you in a clear manner.
The Split Tests outlined will enable you to make your copy better, your funnels convert better and may increase the profitability of your funnels. This can be done with literally with only a few tweaks to your sales funnels.
Rating: 8/10 🎊
📘 The 3 Core Funnels & How they work together Book
This is another book written by the fantastic Russell Brunson. He goes through the different funnels that he has used to make money online with his businesses. This book is great as it gives you real monetary statistics of how much they made with the particular sales funnels. This gives you the belief to go out and try the sales funnels that he demonstrates. It gives you little hints of what elements you can add to your sales funnels to see more sales conversions and more leads being collected.
This book is great to read alongside DotComSecrets as DotComSecrets gives you all the sales funnel that are effective and this book gives you the specifics such as the amount of sales that were made and the amount of contacts that were collected. So you can really see how much money potentially you could make.
The downside of this book is that some of the statistics might be unbelievable if your budget is a lot less for adverts. However it gives you real proof that this stuff works and it works well on a large or small scale. This book is also quite short I would of liked more explanation inside it of certain elements but the quality of the book is overall very good. A disadvantage is the the book needs to be bought as part of a bundle but then again there is some great products that are bundled with it.
The book works great with using ClickFunnels as it shows you what upsells and order bumps work so you can implement the ready made templates with ClickFunnels. This means that you can easily get started implemening the strategies.
Rating: 7/10 🎉
📈 Results I obtained by reading these books
These books have helped me to achieve some of the results shown below. I have used the strategies explained in these books including how to sell information products from Expert Secrets Book, copywriting methods from Copywriting Secrets to write headlines and body of text. I have also used the sales funnel strategies that I learnt from DotComSecrets.
I have also used my previous knowledge with making money online to achieve those results below within a short time frame. The majority of the traffic came from doing solo ads linking to my ClickFunnels Sales Funnel. You can get my traffic source here. Just so you know that results may vary from user to user, dependent on various different elements. Some of which include Ad Copy, Traffic Source and images.
📗 Traffic Secrets Book
Getting traffic that converts is one of the fundamental foundations of an online business. Without the eye balls on your offers it is hard to make money. Traffic Secrets is great as Russell gives evergreen methods to get traffic online which aren’t going to die out in a few years. He teaches the skills that will enable you to fish out the traffic you want and to repel that you don’t want.
The book teaches some unique strategies that you won’t find anywhere else. Even knowing about quite a few different traffic methods, Traffic Secrets taught me new variations of the ones that I know to amplify those efforts getting quality targeted traffic.
Even for the complete newbie to getting traffic, Traffic Secrets is a great book to pickup as it goes over numerous different strategies in plain english so you won’t be looking up technical words and getting confused as you go through the book. That’s what is great about all Russell’s books as he explains it in plain english that anyone can understand.
Russell has lots of credibility in the internet marketing niche. He has built numerous different online businesses. He has split tested what works and what doesn’t. So you know you can trust that he does the traffic methods he mentions for his own businesses. There are numerous images showing his own sales funnels that he uses with certain types of traffic. This gives you a good idea what traffic to use for specific sales funnels.
Some elements of the book touch upon areas that are in the other secrets books. However this tends to highlight the importance of those areas and their relevance to getting quality traffic.The book tells a lot of different stories of his own case studies for generating traffic. His storytelling is similar with all the Secrets Books Russell Brunson has published. This helps to keep your interest throughout the book. It is very entertaining the way he tells his life experiences and it will ignite the fire and passion within you to supercharge your sales funnels with quality traffic.
Rating: 8/10 🥳
ClickFunnels Books Winner! 📚
**** DotComSecrets Book (9/10) ****
Expert Secrets Book (8/10)
Traffic Secrets (8/10)
108 Proven Split Test Winners Book (8/10)
Copywriting Secrets Book (7/10)
The 3 Core Funnels & How They Work Together (7/10)
⭐ Summary ⭐
My favourite book is DotComSecrets, it is so enjoyable to read and really gets you excited about creating your own sales funnels with ClickFunnels. All these books help you with ClickFunnels as they cover fundamentals of selling online. These books give you the vision to take you to the next level even if you are just starting or you are moving from a traditional website. I would take the plunge with these books I picked up all three within a short amount of time.
Expert Secrets gives you the shortcuts that will enable you to take an information business to extreme levels of profitability. This book will help you structure your offers and help you build a following of people that will pay you for your advice.
Traffic Secrets wraps up nicely the trilogy of secrets books as without good targeted traffic your business wouldn’t really even take off from the ground. This book is great for newbies to traffic and experts looking to learn new tactics to get more highly targeted traffic.
Copywriting Secrets teaches you how to hype up your content to prime it for increasing sales throughout your sales funnels.
With 108 Proven Split Test Winners I learnt how proven more effective ways to display my content on my sales funnels.
The 3 Core Funnels & How they Work Together allowed me to see real statistics of what sales funnels really make a killing.
All the books are great as the strategies work from year to year. I recommend getting all three books, they are very cheap with free plus shipping offers. All the books are easy to follow and when you purchase them through the official websites they give you upsells. With these upsells you can get extra value that may be helpful to you.
The combination of each book will help you become a more effective marketer and can allow you to generate more leads, get more sales and ultimately serve the customer’s needs at the highest level.
I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
Originally published at https://trafficimp.com.
