This Yoga Studio Has Nailed Incentivized Fitness

I recently signed up for a fitness studio called Hotworx that offers sessions like yoga, pilates, and spin inside an infrared sauna.

The reason I did this was to incorporate mobility and sauna into my wellness routine. I don’t have a sauna at home, and I tend to neglect mobility work like yoga, so I figured this would allow me to combine the two.

The membership isn’t that cheap — about $60 a month, plus a couple of hundred dollars up front for equipment. But I thought, maybe the cost will encourage me to go at least a couple of times a week.

Then, the manager started walking me through the membership benefits and my ears perked up.

Unique Reward System

Hotworx has a unique reward system tied to how much you use the facility.

Specifically, it tracks how many calories you burn during and immediately after your workout on the app.

If you get to a certain number of calories burned, say 5,000, you qualify for a gift card that can be applied to your membership fee.

But it gets better…

Bigger Rewards for More Usage

The more you use the facility, the bigger the rewards.