What Is a Minimum Marketable Feature (MMF) in Agile? MVP vs MMF
Aren’t sure what a minimum marketable feature (MMF) is? Browse how this agile approach differs from minimum viable product development and when it is applied.
In the vast realm of abbreviations used in the business world, it isn’t hard to get confused in the terminology. Is there a distinction between a minimum marketable feature (MMF) and a minimum viable product (MVP)? And what exactly does an MMF entail? 🤔
While both MMF and MVP are a part of agile development, it is important to avoid using them equivalently. Here are a few core distinctions of MMF vs. MVP.
🔎 Minimum Viable Product (MVP)
Basically, an MVP can be considered as step 1. This is when you create an early version of the product fitted just with the bare minimum of core functionality. Importantly, although minimal, the feature set has to be substantial enough to address a user problem (otherwise, people won’t see its value). This is done to:
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🟡 validate assumptions;
🟡 test hypotheses;
🟡 gather data
🟡 gain insights (e.g., into user needs, market demand, and other crucial factors);
Hence, you answer the question, “Is it worth investing in the development of this product?”
🛠️ Minimum Marketable Feature (MMF)
Once the idea has been validated and you decide to move forward with development, the focus shifts to the MMF. Minimum marketable features are the additional ones that will be incorporated in subsequent versions of your product. This supplementary or enhanced functionality:
🟡 should be more appealing to users
🟡 has to solve their problem more effectively
🟡 be more marketable and sellable (meaning it should encourage users to make a purchase).
Consequently, you address questions such as, “Which features hold the highest value for customers? How can they be enhanced to entice users to subscribe, buy the product, or take other action?”
Surely, this was just a brief overview, so feel free to explore a more comprehensive analysis of the two concepts with tips on when to apply them here ⇢
