how to identify click fraud?
If you run PPC campaign on search engines, you need to protect yourself from invalid clicks (click fraud). Otherwise invalid clicks will eat up your advertising budget and you will never be able to reach to your targeted customer even after spending decent amount on advertising.
System for invalid click detection
1. Filters
-Automated algorithm which filter out invalid clicks in real-time
-Analyze all clicks
-Account for vast majority of invalid click detection
2. Offline Analysis
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-Automated algorithms and manual analysis
-Focused on the Adsense network
-Accounts for a much smaller proportion of invalid clicks than #1
3. Investigation (Reactive approach)
-Relatively rare
-All advertiser inquiries are investigated by click quality team
-Invalid clicks detected by investigations negligible proportions relative t #1 and #2
Other methods includes
Forensic analysis of advertisers’ web server log files
Third-party corroboration
There are numerous Pay Per click fraud detection software White Diagnostic is one best tools that prevents bot traffic from depleting your advertising budget and also provides you with a full suite of tools to manage your ad campaigns with actionable decisions.
