GreenStorydoing
I’m excited to share a new brand sustainability marketing resource. If you’ve been following my articles on various platforms over the months, you’ll know that I’m especially interested in the evolution of brand sustainability marketing and how to measure credibility.
I’ve written about this evolution and the related terms, greenwashing, greenhushing, and the term I created, Green StoryDoing.
Green StoryDoing provides a framework for companies to take action and direct their resources toward empowering consumers to make sustainable purchasing choices. Green StoryDoing also allows companies to proudly communicate their sustainability successes, generating confidence in consumers while inspiring others in the process.
Get Xavier Rubio Franch’s stories in your inbox
Join Medium for free to get updates from this writer.
My new blog is designed to be a hub for all things Green StoryDoing.
Discover more https://greenstorydoing.com/ and Greenstorydoing
#MarketingSustainable #GreenStorydoing #Greenwashing #Greenhushing #Sustainability #SustainabilityInfluencer
