Hey NFT Familia,
I want to start off by thanking everyone in the NFT community for the warm welcome over these last few months. Getting to know each and every one of you has been an amazing experience and is the reason I started this whole thing.
Before I get into the why and how I want to thank everyone who has already supported the YGS fam and has contributed to our growth thus far. It has been a journey. I quit my job as a bedside nurse in June to create this project, and here I am, sending gm messages, managing a discord community, and dealing with insanely high gas fees. Haha
I’m so grateful to be in this position, post-launch recollecting my first NFT memories. The first community I ever joined was the Bored Ape Yacht Club. My boyfriend actually attempted to wake me up in the middle of the night, after a 12-hour shift, to open my Metamask and get me an ape. I, being exhausted, refused to participate in the NFTs shenanigans; it was 3 AM… I woke up the following day to a lovely surprise, an ape in my wallet and my boyfriend making ridiculous ape noises on Clubhouse with the infamous @farokh and all the other ape degens.
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Confused and intrigued, I spent the next few weeks DYOR’ing (doing my own research). I loved the sense of camaraderie behind the BAYC community and knew that one day I would create my own project and contribute to changing the narrative for women in the NFT space.
Several months later, I launched Yellow Giant Society. A generative Giraffe NFT project centered on bridging the gap between the digital and physical worlds. I knew that I wanted to curate events and activities that bring the community together and encourage holders to build lifelong relationships. In doing so, I incorporated IRL events in three major cities, with plenty of opportunities for members to participate in scavenger hunts, ad takeovers, and pop-up galleries.
It hasn’t been easy; I’ve had days filled with pure doubt and self-motivating talks. It can be disheartening watching a project with fake followers, and half-ass roadmaps jump to the top of the charts. Through it all, I know that the Yellow Giants will persevere with transparency and action in an era of immediacy and calculated hype. Building and growing a community organically is not easy, but well worth it.
Navigating through the volatile NFT space has strengthened my goals of onboarding more members into the NFT community and taking care of those who have joined the YGS familia. I’m confident that my team will continue to deliver and equip our members with the tools they need to succeed.
Stay tuned; you’ll be hearing more from us soon.
