Weekly Dose of Inspiration — Jun 14, 2021
Pfizer | Mozart’s Lost Symphonies
To attract the most brilliant minds to fight against the pandemic last year, Pfizer and F5 Shanghai came up with an employee recruitment campaign that resulted in a revolutionary musical experience that fused technology, purpose, and art. Focusing on the idea that when you save lives, you preserve possibilities, the team considered the life of Mozart, a musical maestro who died from rheumatic fever when he was only 35 years old and posed the question, “what else could Mozart have produced if he had lived a longer life?”
This immersive technology turns hospitals into less stressful places
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Excessive noise can cause several short- and long-term health problems, such as sleep disturbance, cardiovascular effects, poorer work and school performance, and the most obvious risk: hearing impairment. A new Bay Area startup called Spatial wants to help make the sound around us into a more rewarding experience. Spatial’s soundscapes help transport patients, families, doctors, and nurses to a beach, the mountains, or a peace pagoda — no travel required.
The YouTube Works Awards — in partnership with Kantar — celebrate and champion the brilliant minds producing the most innovative and effective campaigns on YouTube over the past year. In the following Visual Story (aka bite-size visual stories for busy marketers, driven by trending topics and data from Google), you can explore the seven most effective YouTube campaigns of 2020, along with the lessons that drove their business results, in order to discover exactly why they shined so bright.
Ultraleap is spearheading the next evolution of touchless interfaces with haptic technology that uses ultrasound waves to create tactile sensations in mid-air that you can actually feel. Research suggests that 80% of consumers now think public touchscreens are unhygienic, so it may be worthwhile to consider these 7 User Insights on why touchless technology should be part of your next tactical plan. My favorite use of this technology was an DOOH activation done for Lego’s “Rebuild The World” campaign in Westfield Stratford City, London last year.
