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Top 5 Things I Screw Up in Solo Ads
Yup, you read that right. No matter how many ads I run, I still screw up some little detail every now and again. Maybe This list will help you avoid my mistakes.
#5 COPY WITHOUT CHANGE
Back when we were running LOTS of solo ads and really building our list, I would create a great landing page for a particular offer. I would spend a lot of editing the text, testing the links, doing sample runs, etc.
BUT — since I spent so much time on it when we ran the same offer through multiple vendors, I would often copy the page to a new ClickMagic link for the new vendor WITHOUT going in and resetting the Ad Tracking, Campaign name, etc.
That makes tracking my results much more difficult and time-consuming and messes with the stats in the back office of whatever offer I was sent to.
#4 TRYING TO RE-INVENT THE WHEEL
I frequently fall victim to my own ego: I think I am pretty smart, and I think I have learned enough to think I am a good copywriter. Therefore, I would (will?) frequently try to ‘outdo’ the copy provided by the offer I was promoting.
This would lead to several problems:
- Incongruency between my text and the offer
- Swipe copy that is too detailed (sell the sizzle, not the sausage)
