Aglet x MMY New Collab!
We’re partnering with Maison MIHARA YASUHIRO (MMY) this month to bring you some incredible events. But first…
Who is MMY?
MMY was founded in 1997 by its eponymous creator, and quickly rose to prominence based on his unique and entertaining designs.
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We’re big fans of Mr. Yasuhiro’s work, so it was a no-brainer to work with MMY and set the standard for fan engagement for luxury brands. Aglet is driven to help every brand unlock the gates between the online and offline worlds, and we are honored realize this vision with with a legend like MMY.
Design Competition
Each November, Aglet Creators Month challenges our community to bring their very best designs to the table, and this year they’ll be using MMY PETERSON sneaker as a template for their creative exploration. Submissions will be accepted 22 October through 3 November (LA) and finalists will be selected by the MMY and Aglet design teams.
Ten finalists’ sneakers will be dropped into the Aglet Shop on 8 November (LA). Players can vote for their favorites by purchasing the in-game version. Each purchase counts as an official vote for the Community Winner. A special judge’s choice will also be selected by Mihara-san himself, and both winners will receive an MMY Secret Happy Bag of gear.
Global Step Challenge and Spatial Gameplay
All active Aglet players will be rewarded with an MMY Peterson ‘BLACK’ sneaker and challenged to walk over 30k steps in that sneaker from 16–22 October (LA), those who do will receive an in-game Peterson ‘DOT’ sneaker reward.
Special MMY in-game Treasure Stashes will be placed on the Aglet map at over 200 MMY retail locations around the world, where players can collect an exclusive Kutsuhimo Musubena Kun statue. Additional statues will be made available in dynamically placed Stashes elsewhere in the world for players that aren’t near an MMY location.
In-Game Drop
On 18 October (LA), MMY will drop their first digital collection, exclusively in the Aglet! It’s going to be incredible, don’t miss this drop!
