Fake Facebook Likes, by Facebook, Inc.
I’ve been very suspicious of all the campaigns that companies, people and events do on Facebook, promoting the number of Likes they have. Running a small business on Facebook myself, I too discovered lots of fake Facebook Likes for my small business Art | Paper | Form. I’ve always wondered how the heck does someone accumulate so many Likes.
Get Faisal Khan’s stories in your inbox
Join Medium for free to get updates from this writer.
For example, 14th Street Pizza: 1.152 Million Likes. I doubt 14th Street Pizza has served so many unique customers. Even divided by a factor of 6, this would mean 250,000 unique customers who get the Pizza Delivered. Please excuse me while I cough! (am allergic to bullshit).
Ginsoy Extreme Chinese has 81,000 Likes. I know this number is wrong, for I saw it climb. Too rapidly. This just isn’t right. Check out the engagement on their page. For each post, 30 people, 60 people, 48 people are actually engaging. Very rarely you would see 100 people. Surely, out of the 81,000+ Likes, only 50 people on average engage (I’m being generous with the 50 people). Fake numbers I bet you!
Then we have the mighty Pizza Hut Pakistan. For a chain that is all over Pakistan it has less likes than 14th Street Pizza. How unfair is that? But then the engagement is only 200 people, occasionally 300 people, then back to 120 people, etc. Over a Million+ people and less than 300 decide to interact! I definitely smell a rat here!
It wasn’t until I came across this video on Facebook, that it really blew me away as to what was happening. I was right all along. Advertising on Facebook is a scam!
[facebookpost https://www.facebook.com/photo.php?v=748822798463228]
If it looks like fraud. Smells like fraud, you don’t have to pay for it to experience fraud. Buyer Beware!
