Member-only story
Hops (and Skips) at The Microbrew Playground
The reshaping of microbrewery culture into a family affair
Microbreweries are popping up everywhere you turn in the United States, and they're not the ones of old that catered primarily to beer enthusiasts. These newer microbreweries seem to have stumbled upon a brilliant marketing strategy: creating a “family-friendly” space.
Generally, these microbreweries boast a high-seating capacity, providing ample space for patrons to move comfortably between tables and enjoy a relaxed atmosphere. The open layouts create a welcoming environment.
These establishments are also aesthetically pleasing, varying from modern to quaint, elegant, charming, and cozy. Sofas or cushy chairs are placed in corners or separate areas for those who prefer to sip their brew on plush seating.
“This isn’t Budweiserland,” they announce, intoxicating you with an air of sophistication. More people will walk through the doors when a family-friendly environment is created.
Naturally, the establishments want to welcome everyone. And that includes toddlers and young children whose moms and dads carry them in tow. Moms and dads can meet with friends and share a toast while their kiddos enjoy a playdate.
