My Experience & Experiments in Blogging

I started this blog a few weeks ago, and even though I’ve been blogging off-and-on for years, I’m still finding my voice. I started this blog because, after 15 years doing SEO & digital marketing, I’ve gotten kinda crotchety and overly-opinionated about things that I know too much about.

Blogging about my area of expertise in a marketable skill is like the best bits of being a people manager, without any of the responsibility. I get to talk at length about digital marketing, yada yada. The difference is that, unlike many direct reports, I get data on whether people are actually listening / reading. And it is my hope that I hone my style on this blog so that people continue to find what I’m sharing to be useful in their day-to-day marketing jobs.

The impetus for this blog

I recently started following Jorge Luis Pando’s excellent newsletter, which inspired me to write about what I know with a wider audience, and to strive for a similar level of precision, helpfulness, and effectiveness. Pando used to work at Amazon, and I appreciated his Effectiveness course, Effective@Amazon. I found the distinction between effectiveness and efficiency to be useful — you can be extremely efficient at something that is not important, so it’s better to aim for effectiveness.