Z Becky Brown
Clarity and durability with Eastman Tenite cellulosics
Who
South Carolina mother-of-three Carolyn Whiting
What
The Z Becky Brown collection is the brainchild of Carolyn Whiting and plays upon the desire for self-expression. The purse is the ultimate in custom design; it is made with transparent facings that allow the owner to showcase whatever suits her mood, from fabrics to photographs to graphic designs — as individual as a painting, as changeable as your mood.
Needs
While fast attaining a reputation as a must-have item of haute couture, the Z Becky Brown purse is designed for the real world. The purses’ material needed to be totally transparent but still incredibly durable.
Material
Carolyn chose Eastman’s Tenite cellulosics for the outer facings of her purses. Tenite, aka The Natural Polymer, combines clarity with durability and — being made from wood pulp — the reassuring feel and tone of a natural material. “I don’t have a background in plastics or in manufacturing. I just had an idea — I wanted to make a purse. And so I started talking to fabrication companies. I looked at acrylic, and I looked at polycarbonate and several other materials before settling on The Natural Polymer. It feels good, looks good and it’s durable. It’s a great product for us,” explained Whiting.
Success
The Z Becky Brown purse taps into the ever-growing arts and crafts movement, and its reputation has already spread far beyond its roots with strong demand from the Far East to the fashion capitals of Europe.
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