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Enrique Dans

On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)

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Low orbit, high stakes: the satellite internet race

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IMAGE: An Amazon-branded rocket lifts off amid four Kuiper satellites against a starry dark-blue space backdrop

Over the last few years I have questioned the strategy behind Amazon and Jeff Bezo’s Project Kuiper.

In 2021 I warned that his reaction to Starlink’s success was basically to cry foul, rather than competing seriously.

Then, in 2022, I pointed out how foolish it was to contract 83 launches with slow or still non-existent providers such as ULA, Arianespace and Blue Origin itself, rather than using SpaceX, the most reliable and cheapest option. In 2023, I argued that the decision was not based on technical criteria, and instead was about the Bezos and Musk’s mutual antipathy. A lesson in how enmities can cost you billions.

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Enrique Dans
Enrique Dans

Written by Enrique Dans

Professor of Innovation at IE Business School and blogger (in English here and in Spanish at enriquedans.com)

Enrique Dans
Enrique Dans

Published in Enrique Dans

On the effects of technology and innovation on people, companies and society (writing in Spanish at enriquedans.com since 2003)