Stories by Brian W. Sykes on Medium

For Creative Application, AI as Amplification, Not Automation.

Brian W. Sykes — Tue, 14 Oct 2025 12:04:15 GMT

Answering a student working on their Student Dissertation, I respond with some of my core thoughts around the use of AI in Creative…

Brian W. Sykes — Fri, 10 Oct 2025 13:29:54 GMT

It’s a FREE 5-Day Email Course, where I’ll show you the 5 biggest mistakes Creative Pros make with AI — and how to fix them.

Brian W. Sykes — Thu, 02 Oct 2025 14:33:21 GMT

Did you know your AI has a temperature setting that controls how it answers you and shapes every response you get?

Brian W. Sykes — Tue, 30 Sep 2025 22:43:53 GMT

OpenAI just dropped Sora 2, and yes, the demo clips are impressive. But let’s pause the hype for a second. What does this really mean for…

Brian W. Sykes — Tue, 30 Sep 2025 22:17:35 GMT

Want a FREE 5-Day Email Course, where I’ll show you the 5 biggest mistakes Creative Pros make with AI — and how to fix them? Great…

Brian W. Sykes — Wed, 27 Aug 2025 22:21:45 GMT

One product photo. A dozen concepts. Zero dollars spent on a photoshoot.

Brian W. Sykes — Wed, 27 Aug 2025 13:39:15 GMT

If there’s one constant in the life of a business owner, it’s change. Whether you’re a nimble start-up or an established company…

Brian W. Sykes — Thu, 21 Aug 2025 14:37:18 GMT

Most agency owners don’t have a ‘talent’ problem. They have a ‘blindspot’ problem.

Brian W. Sykes — Wed, 20 Aug 2025 15:28:03 GMT

First, I defined the 12 Essential Prompt Elements — a framework for image creation.

Brian W. Sykes — Mon, 18 Aug 2025 18:49:33 GMT

“Will I lose my job to AI?”