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        <title><![CDATA[Stories by Aaron Jay Lev on Medium]]></title>
        <description><![CDATA[Stories by Aaron Jay Lev on Medium]]></description>
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            <title>Stories by Aaron Jay Lev on Medium</title>
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            <title><![CDATA[9 Reasons Business Owners should Publish a book]]></title>
            <link>https://medium.com/@AaronJayLev/9-reasons-business-owners-should-publish-a-book-307ea6d5fde9?source=rss-35d9da6f2f5f------2</link>
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            <category><![CDATA[entrepreneurship]]></category>
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            <dc:creator><![CDATA[Aaron Jay Lev]]></dc:creator>
            <pubDate>Sun, 07 May 2017 20:19:08 GMT</pubDate>
            <atom:updated>2017-05-07T20:21:02.899Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*JxYj1Sw1C0rD6xtKE9UbvA.jpeg" /></figure><ol><li>It’s really cool, and you can <strong>start calling yourself a “Published Author”.</strong> Most people consider writing a book (86%), but only “action takers” take the steps needed to make it happen (3%).</li><li>It provides an opportunity to <strong>establish your authority</strong>. Would you trust a personal trainer with a very fancy business card or someone that hands you a book titled, “Ensure Your Success”?</li><li><strong>Make yourself stand out!</strong> If you are in a highly competitive profession, people may have a hard time differentiating one person compared to the next. I would bet that very few people have a book credit!</li><li><strong>Books are sacred.</strong> When it comes time for the buyer to make a decision, they may have tossed a handful of cards, but your book may be sitting on their shelf as a reminder.</li><li><strong>You will make more money!</strong> Your existing customers may discover other services that you offer! You may even make a few dollars off selling your book in addition to getting more clients!</li><li><strong>Take your local business worldwide!</strong> If you are a personal trainer, you have a very limited number of people that could work with you in person. By having a book, you can sell your book to anyone in the world!</li><li><strong>People like working with people they know.</strong> By connecting with your book, they will spend some time getting to know you and your business and feel more connected with you.</li><li>You will get <strong>more referrals</strong>. This is related to #2 since people like to give good referrals to their friends.</li></ol><pre>I know a guy that can help you.</pre><pre>Is he any good?</pre><pre>He must be, he has a book!</pre><p>9. It’s <strong>great marketing</strong> for your business! If you consider the time and costs involved, it will make a big impact for a nominal marketing fee for most businesses and entrepreneurs. You can even use parts of the book to create engaging and powerful social media posts.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/0*ZXb3B9J5Nzk3keZb.png" /></figure><p>Imagine what would happen if instead of handing out business cards, you handed out a signed copy of your book to potential customers and clients! Trust me, it will make you an instant star with <strong>credibility and authority</strong>.</p><p>Don’t have the time? Don’t worry… <a href="http://yugemarketing.com/book">I will write a 3rd Generation Book for you.</a> It’s cheaper, easier and faster than you think! It requires around 2 hours of your time and a commitment to take your business to the next level. We will use internet marketing to promote your business on Amazon, Social Media and on your website.</p><p>Aaron Jay Lev</p><p>Social Media Expert and Published Author!</p><p><a href="http://yugemarketing.com/book">http://yugemarketing.com/book</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=307ea6d5fde9" width="1" height="1" alt="">]]></content:encoded>
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