One of the biggest challenge of all brands is to keep their brand fresh and updated, but in the same time to keep their logos and outlook recognizable.

Here is 3 ways to do this in an easy and affordable way.

1. Material Design by Google

Since 2014 when Google launched their Material Design

( Code named Quantum Paper) for Android developers and designers, that had become an open source now, and became popular.
It is used by Buzzfeed, Circle for BitCoin, Evernote, Lyft

How does it work?

The best part about this style is that you don’t need to know how to draw and also the type face is really easy as you mainly use Opensans or Futura Bold.

This method uses a lot of BOLD fonts to catch the attention of the page viewer.

This design style is excellent for:
Tech Startups
Design Companies
IoT Companies
Blogs
Learn more at https://material.io/

2. Project Neon By Microsoft

Neon is a new style for Windows 10 and Windows 10 Creators Update, but there is a slight problem: it is not yet finished yet. I recommend you keep an eye on it and follow-up.

Here are a few screen shots:

Learn More At https://www.theverge.com/2017/5/11/15615812/microsoft-fluent-design-system-project-neon-features

3. Late Modern.

This is an info-graphic style mainly used by brands, coffee shops, buildings and youtube channels.

Also, use Swiss fonts as it will help keep the infographic timeless.
Use icons made by Hand/Mouse.
Keep it minimalistic.

Thank You for following and let me know your thoughts and comments.
Join me, on OneMillionDesigners, for further information and update

“ Deign Your Life and Animate it!”

Eric : )

1. Keep in Mind: Less is More
When developing a brief, less is more. Only the essential details need to be revealed. Too much information can lead your creative agency down the wrong path, wasting precious time and money.
Beginning any marketing assignment without a proper creative brief whether advertising, design, interactive or PR-related is like trying to build a home without blueprints.
And more than likely it will lead to the same result: a client who doesn’t want what’s been made when the work is finally finished.

2. Define Your Situation
A full detailed history of the brand is not necessary.
Just the problem that leads to the solution and created the brand.

3. Objectives
The objective is always to increase sales!
Don`t go for sale like we increase x%, but ask how can specifically increase the sales for your target audience

4. Describe the Audience
1. Age
2. Gender
3. Where they live?
4. What social media they use
5. Who has the card? They or parents, boss. Other decision makers
6. Who they listen to? /influencers

So, so this and get it up to date, and let`s start designing!
Hope you guys enjoyed this quick start guide for you creative brief.
I am working on building 100 Million Designers, a platform for designers to collaborate, learn and build the future.
We also ease out the learning curve for beginners to help them kick start their career.

You can learn more at www.onemilliondesigners.com
Eric Lassard
“Design Your Dream and Animate It!”

My Current Project Is 1Million Designers that has the mission to Create an Eco-system of One Million Designers Who Will Change The World.

Today, I thought to give a little back story of mine and how I started this Journey,
When I was seven it was not my goal to became a graphic designer or tech junkie; my first big goal was to become a Motivational Public Speaker.

I built my first website when I was 8, by using Vistaprint website builder and I thought that the highest level of design it was MS Paint.

I needed to make my design to my motivational quotes, sites, and events and then I found online image editors like Canva, Pic Monkey.

So I began working with those programs until one day in 2015 in December when I saw a commercial for Adobe Creative Cloud and I was mesmerized, so I begged my parents to buy me Adobe Creative Could for Christmas and then during my holiday I bin watched all the Adobe tutorials I found.
And I created my first logo with Adobe

(already installed the whole Adobe suite on it), but I did not like it, so I went back to my good old photoshop.

Until, one day when I was sitting in the lobby, and there was a guy using Adobe Illustrator, and I peeked at his screen and saw the master piece he was creating I went home and started learning Adobe Illustrator, and by 2016 December I was using Adobe Illustrator and Photoshop.

I began working Adobe Illustrator, studied and created from animations to book covers, logos, banners for our company and many friends and customers and so I became an expert by now.
I fell in love and understand how designed had changed to the world a long history, and how it will impact it in the future.
Here my latest creation!

This is my Design Journey, and this is also why I created 1Million Designers a platform to help newbie designers GROW!!! and a platform experienced designers to teach, collaborate and share!!!

Why should You learn about Design?

You get to flex your brain muscles
Everday Is a Different challenge
It takes you down the rabbit hole / literally/
It is one of the most seeked future jobs
YOU Never Stop Learning
You Can Do It Anywhere / freedom!!!!/
Huge Community
You can Make A Difference

I LOVE DESIGNERS!!!
(Designers Are Super Cool and Willing To Help), Open Minded
You get the rush of seeing your work being looked at by thousands.
This is why I think design is part of the future.

You can start design no matter if you can draw or not, no matter how creative you are.
You can tap in just for fun, for build a career or make your brand or others.
By giving a go to study design, is an education in arts, colors, creativity, and history of arts and in creating futuristic brands, it is the new way to learn about drawing and all other creative activities that are studied currently in schools.

You can start at any age, in any place / just need wifi/ and you can choose to become an expert, or just to have an awesome hobby.

Make sure you check www.onemilliondesigners.com and find more about me at www.ericlassard.com

PS: Feel free to drop a question, or book yourself for 30 minutes Skype with here: https://calendly.com/onemilliondesigners/intreview/08-21-2017

“Design Your Life and Animte It!” — Eric Lassard