<![CDATA[Stories by Martin Messier on Medium]]> https://medium.com/@MartinMessier?source=rss-e8e4ea8242ab------2 https://cdn-images-1.medium.com/fit/c/150/150/1*TNxnikYTP1udSLkNfax4RA.jpeg Stories by Martin Messier on Medium https://medium.com/@MartinMessier?source=rss-e8e4ea8242ab------2 Medium Sat, 14 Nov 2026 03:27:28 GMT <![CDATA[This Is The Gospel Every Funnel Guru Preaches…]]>

Is it actually true?

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]]> https://medium.com/@MartinMessier/this-is-the-gospel-every-funnel-guru-preaches-892aa95f72c8?source=rss-e8e4ea8242ab------2 https://medium.com/p/892aa95f72c8 Sat, 12 Sep 2026 22:26:30 GMT 2026-09-12T22:26:30.595Z <![CDATA[Marketing Lessons From Visiting An Open House]]>

The doorknob test every lead magnet fails

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]]> https://medium.com/@MartinMessier/marketing-lessons-from-visiting-an-open-house-19f43d4b1a1e?source=rss-e8e4ea8242ab------2 https://medium.com/p/19f43d4b1a1e Fri, 11 Sep 2026 23:28:13 GMT 2026-09-11T23:28:13.696Z <![CDATA[Your Lead Magnet Is Detaining Strangers At The Border]]>

What really happens when you ask for an email address before showing your value?

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]]> https://medium.com/@MartinMessier/your-lead-magnet-is-detaining-strangers-at-the-border-c91d620e084b?source=rss-e8e4ea8242ab------2 https://medium.com/p/c91d620e084b Thu, 10 Sep 2026 21:44:37 GMT 2026-09-10T21:44:37.840Z <![CDATA[The 1-Minute Subscriber Trust Test]]>

Someone joined your email list this morning. How many trust points did you earn?

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]]> https://medium.com/@MartinMessier/the-subscriber-trust-test-9ca166b577aa?source=rss-e8e4ea8242ab------2 https://medium.com/p/9ca166b577aa Wed, 09 Sep 2026 18:46:41 GMT 2026-09-09T19:17:48.687Z <![CDATA[The Four Rules of Email Fight Club]]>

You think asking for an email address is easier than asking for money? Think again.

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]]> https://medium.com/@MartinMessier/the-four-rules-of-email-fight-club-b8a2bde27f8e?source=rss-e8e4ea8242ab------2 https://medium.com/p/b8a2bde27f8e Wed, 09 Sep 2026 17:46:08 GMT 2026-09-12T22:30:52.551Z <![CDATA[The Digital Marketer’s 3-Minute Guide to Dating]]>

Why getting the number isn’t the same as earning the next conversation

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]]> https://medium.com/@MartinMessier/the-digital-marketers-3-minute-guide-to-dating-8d3603d5dd15?source=rss-e8e4ea8242ab------2 https://medium.com/p/8d3603d5dd15 Tue, 08 Sep 2026 02:52:02 GMT 2026-09-11T12:41:14.365Z <![CDATA[Ever wonder why the supermarket doesn’t build goodwill before you buy a box of Corn Pops?]]>

It doesn’t, and neither should you

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]]> https://medium.com/solopreneur-slingshot/ever-wonder-why-the-supermarket-doesnt-build-goodwill-before-you-buy-a-box-of-corn-pops-f9c3332c06a4?source=rss-e8e4ea8242ab------2 https://medium.com/p/f9c3332c06a4 Fri, 28 Aug 2026 02:05:45 GMT 2026-08-28T02:05:45.284Z <![CDATA[Soon, Being a Good Writer Won’t Be Enough]]>

AI is making competent prose abundant. The advantage is moving upstream.

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]]> https://medium.com/@MartinMessier/soon-being-a-good-writer-wont-be-enough-9b597199a6dc?source=rss-e8e4ea8242ab------2 https://medium.com/p/9b597199a6dc Tue, 18 Aug 2026 15:20:31 GMT 2026-08-18T15:20:31.468Z <![CDATA[Your Lead Magnet May Be Attracting People Who Don’t Want a Relationship With You]]>

The download count might look great, but the relationship count tells a different story

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]]> https://medium.com/solopreneur-slingshot/your-lead-magnet-may-be-attracting-people-who-dont-want-a-relationship-with-you-f4700d727994?source=rss-e8e4ea8242ab------2 https://medium.com/p/f4700d727994 Tue, 18 Aug 2026 02:19:17 GMT 2026-08-18T02:19:17.199Z <![CDATA[The Most Underrated Marketing Model in the World Is a Hundred-Year-Old Ice Cream Parlor]]>

Here’s what it teaches that no funnel course ever will

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]]> https://medium.com/solopreneur-slingshot/the-most-underrated-marketing-model-in-the-world-is-a-hundred-year-old-ice-cream-parlor-6c083ce58332?source=rss-e8e4ea8242ab------2 https://medium.com/p/6c083ce58332 Mon, 17 Aug 2026 01:58:47 GMT 2026-08-17T01:58:47.129Z