Wish You Best Luck

Marketing & Sales Well Integration is always fruitful so lets find out the simplest way to make this Integration :

With a CRM, ERP and business Software, Integration should be easier with effective quick results .

The Rule is : “Any Success Business Is A Controlled Business “ .

So you need to control colleagues, partners and clients/customers and the only way to success is to have a rules directing every one starting with you as follows :

1- Working Hours, Over Time & Emergency

Working hours is the most productive time, when all main work is been done .Working time not just must me suitable for your business natural and type but also must be suitable for clients / customers.

After setting working hours , you have to manage the overtime hours which may be needed when you want to speed up the outcomes for more productivity in shorter time than normal times.

Also there is no business without emergency times, which make people work all time with shortest time of rest, so you need to be ready for this times to pass it quickly .

2- Dues, Salaries & Payments

To success you need to be clear and commit specially in financial matters, so when you need to set who you will deal with colleagues, partners and clients and determine why, when and who you will take or give money .

3- Disciplinary and Safety

The most important policy and interferes with every policy you may think of, as it determines rights, duties and the expectation performance which should be clear about what is allowed or forbidden and all about hiring, terminating and Safety.

4- Operation

Before doing any work you have to set the work process or work cycle which determines every step from starting to finishing and to make everything clear, stable and easy for colleagues and clients you need to set your liability clearly .

5- Pricing

Make a successful enterprise not relying on personal decisions you need to have a pricing policy to determines how to calculate costs and pricing your services or product in all different expected circumstances.

6- Sales

Selling is an art and clients are not alike, so you need a to set a selling policy to allow sales people make advantages from every opportunity and prospect to sell more and more easily as possible .

7- Device & Software Use

As there is no business with out devices and machines and as we are in the era of smart devices, every business needs a device policy to declare the limits of using software and devices and to protect business from any illegal activities by determines what is allowed and what is not .

8- Marketing

If you did all above and didn’t announced yourself to market you will waist a lot of time in a slowly success and much risks, so you need to define the best ways to announcing your business to public .

If you liked this article, Share it & “Recommend” it Please … Hope to have your comments and Wish you Good Luck .

contact : info@mohammedezz.net

Improve - Manage - Design

long time ago when you hear Customer Service it comes to your mind a people serving customers by answering they inquires or respond to their requests, but in the fact they telling the customer what can be done and what can’t be done so it is about what company can/can’t be done not about what customer want

… here’s the story begins

The quick evolution of global trade with thanks to the development of communications technology made companies in a hot competition not only with local competitors but with international competitors as well, a competitors who take advantage of communications development and the evolution of internet, social media & the new power of digital marketing on internationally bases.

Therefore, when a product or a service has many providers the customers will stick to the one who cares more about their needs and make more efforts to satisfying them and from here comes the important of CRM as crucial in determining the market shares.

Companies keep competing on who can give more OR be more flexible so we started to use Customer Care not Service.

in a more developed stage of competing we started to use Customer Experience as the pre-final stage before the final stage in competing -as I think- of Customer Centricity which simply means that Customers are the center of the business and everything ales is rotating around customers and how to satisfy them .

So the stages of CRM development was :

Stage one :

The basic rule of all stages is

“ To win a bigger market share with competitors selling almost the same product/service that you selling just make them happier with you “

, so the world moves from customer service of informing customer what can be done and what can’t be done to Customer Care as a more flexible service with more exceptions and Custom-designed service, product or terms according to customer needs .

Stage Two :

With a more evolution in communications advanced technology and internet, customers had more needs on quicker basis ; companies competing to make their customers happier so world moved from customer caring limits to the customer hole experience limits in order to make sure that customer is satisfied during and after purchasing to ensure that they will purchase again and again .

Stage Three :

The evolution keep going faster and faster with a communication technology of smart phones and transforming multitasking laptops and customers become able to do more things and have more needs on quicker than ever before and customer experience have reached the edges so to keep customers satisfied, the leading business companies — Amazon — begins and others followed after to re-align their companies departments and sectors to rotating around their customers needs to satisfying them and this is the most advanced development of CRM to be Customer CENTRICITY .

That was the story , lets talk about the benefits …

CRM benefits to Marketing :

The simplest definition of Marketing can be “ to know the way “ and the way here is the customer way , every customers segment have their own way and job of marketing people is to know their way, and in order to know it you defiantly will need to understand your customers and define the proper marketing activity for every segment in order to achieve your marketing goals … the CR records gives you the signs of the way , at least it will let you know what to write in your promotions, advertising or mail campaigns .

How CRM Accelerate Sales :

If Marketing showed us the way, so the simplest definition of Sales can be “ to walk the way ” it is the act of turning a prospective to a customer and you can’t do this unless you understand the prospect and know his needs to targeting and convince the prospect, to do this and accelerate sales by increasing the turned on prospects you will need the CR records that will give you the Keys of every segment for more selling .

Automation & CRM Software :

using a CRM software will bound CR with Marketing and Sales, whish is the most effective integration to concentrate on customers , actually it is not logic to run a business in 2016 manually !!! Old school is good but what if we take it’s advantage in automation ???

The rapid development of technology and automation of every thing leaves every business in a critical need to automating the work process including CRM to :
•Increased customer satisfaction as they are getting exactly what they want
•Reduced costs, because the right things done effective and efficient with no wasted time or efforts.
•Achieve growth in numbers of customers
•Maximisation of opportunities
•Increased access to market and competitor information
•Highlighting poor operational processes
•Long term profitability and sustainability

Also not every company can re-align the company departments and sectors easily to achieve Customer Centricity like #Amazon at least they have to achieve an excellent memorable Customer Experience, so find this tasted and proven tips :

1- Learn Before Engaging :

Learn about your customers- know who they are, what they buy, why they buy, when they buy and how they buy .

2- Be Prepared :

Because customers expect that you know what you are talking about, so don’t let them down!

3- Be Available :

Because not all customers will re-contact you , so be available for your customers by using every possible way, platform or channel to make sure that your customers can always reach you when they need you.

4- Be Attentive :

Because not all customers like to repeat, so be attentive to them , listen carefully to every, and do listening more than talking because what they saying is your most valuable source of knowledge.

5- Don’t be a Machine :

never give customer the feeling that he is talking to an answer machine it will make customer feels that he is just ‘one of many’ which is fetal if you looking for a loyal customer that will keep coming back to you.

6- Be Thankful :

Because he/she is your customer, show appreciation- to your customers at every occasion when they stick to you, trust you …etc.

7- Follow and Check up :

Make customer feels his/her important to you , Follow up on your customers- a customer’s experience doesn’t end with the purchase, but continues with the shipping, the arrival of the product, and finally with the use of the product. Check up with them to ensure that they are satisfy .

This Tips will be easier to be done with Customer Centric as the whole environment is helping.

liked it ? … Share it ! , Hope to have your comments …

Wishing you Good Luck .

The Story of Customer Relationship (Briefed) was originally published in Small Business Forum on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Base Process to Start & Develop any thing, even your life. ✔✔🔁🔄🆗 was originally published in Small Business Forum on Medium, where people are continuing the conversation by highlighting and responding to this story.

just define them⤴accurately and start implementation.
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more and more 🔜on Business Development Tips™©®

*This article can applied to Sales people generally but it is mainly focusing on Telesales.

Despite the internet Technology and social Media revolution, Telesales remains the most used method to approach Buyers and Clients.

Telesales is the most used sales method, a challenging just like a face-to-face meeting, Telesales Saves time , Money and Extending Geographic Coverage for your Business .

it can be difficult to get people to listen and convince them to buy, and rejections may come in the hardest hurts you can imagine, actually you only need to call a prospect in bad day and you can imagine what I talking about …

and it can be worse if there is no marketing or at lease telemarketing to make it easy on sales to call and close a deal without a lot efforts in introductions and earning trust .

A lot of Books defines Telesales as a direct Marketing method but i believe that it is not true, but Why ??

First of all it named Telesales !!!!!!

Second … at the first of the call you make your introduction which is the initial approach and the only part related to Marketing but everything comes after this introduction is Sales and that’s simply it is not right to define telesales as related to marketing because of an introduction which is a essential in any phone call Like you say “Hello” !!!!!

Selling directly on a cold calling to a prospects and trying to convince them to buy If not planned it may be a back fire on you and your company could damage your reputation. Instead, you might use telesales as part of the sales process or sales methods — simply, introducing yourself to a prospect that you already know how can you cooperate and what can be bought from you is much easier than asking prospect how can we cooperate and give the prospect the full control to decide, so if you already planned your sales call you will have a target to achieve and everything comes over is better.

You can’t success in sales generally if you don’t understand very well what you are selling also if you don’t know clearly and exactly what can be done and can’t be done in your business.

So what is needed to planning a Telesales (individual or a team?

We have three main pillars :

1- Talented/ Easy Going Personality

Simply to be successful in telesales and sales approach you have to be a socially talented and flexible easy going person not an answer machine repeating introduction and offering sentences then you will need to use the sales and negotiations talents and skills.

If you not have what needed so you can’ be a sales and you are defiantly can’t achieve your targets through cold calls .

2- Verified and Sorted Data

Simply, calling and contacting wrong or improper prospects is just a time wasting not more .

Contacting a huge firms comparing to your firms will bring you a business that you can’t handle operationally and financially too and on contrarily contacting a very small firms comparing to you may be an easy work but it won’t be a profitably business indeed unless you have a many of them constantly.

3- Technology used

Technology is the blessing of our era, to make things easier, available, accurate …etc . so using automation technology and software is essential to increase productively and decrease costs .

You have to search and get as more a offers to choose the most proper technology for your business and any wrong selecting based on the cheapest offer actually will cost you more than you can imagine comparing to an expensive software, so my advice is to not buy the cheapest unless it fits for what you need for the coming 2 years.

After you have the 3 main pillars, the telesales person should know all about the business he/she selling, they have to know from production to delivery including advantages and disadvantages also they have to know about legal issues, pricing formula and limits and for sales skills telesales team should essentially know basic skills of :

How To Negotiate Sales & Do Selling
Go Beyond Objections In Six Steps
9 Steps To Close Any Sale/Deal
Strategies to Handling Price Objection & Persuading Prospects.
Types of clients you will sell to
Rules To Write an Effective Business E-Mail

The golden advises:

Active listening :

Active Listening is an important key to success, so try to listen as more as you can as long as the prospect speaks and welling to explain and provide information about the cooperation opportunities, so Listen carefully, take notes and don’t interrupt the information flowing .

as more as you have information as more that you are likely know your strengths and problems may face so you can be prepared with solutions and more rady to close more deals .

Emphasize & Repeat

Emphasize on the major points of your deal and & make sure that you understand every point by repeating them on the prospect to achieve clearness and sure then agree on next step .

Analyze

Analyze the conversation in total all and what have been achieved and what need to be achieved and set an action plane and next step .

History

Your call history with the prospect and the analyzing history of every call can strongly tells you about the prospect personality and needs and strongly can change your approach methods and action plans so try to document the call history outcomes .

Confident , Courage and bold

Not every body can be a sales, so you have to be a special person to success in sales and special persons always confident because they know that they worth it.

Your Voice

As a telesales your voice tone is the most important thing you have to control, voice tones make 75% of your affections on prospects and your words is only 25% affect them.

Remember that You can be totally know nothing about what you sell but the confident tone of you make you close a deal you know nothing a bout.-(it happened with me)-.

Write Your Own Script

Now it is time to write and your script, you may develop or get hints and ideas from an older colleague’s script but any way do not start any phone call without a planned script you did and not any body but you to achieve your targets and it must be with :

Many multiply options and answers that prospects may tell you. Defined Objectives Defined Targets and goals Confidant and bold not bagging and stimulate. Clear and easy to be understood

Practicing

After all this steps now it is time to practice !!!!

You are not a machine repeating introduction and answers like any robot , so you have to practice and memories the script your developed in order make your answers and negotiations natural and will understood .

You will fail indeed if you make the prospect feel that you are a reading machine, so as more as you practice as more you will success .

If you liked this article, Share it & “Recommend” it … Hope to have your comments and Wish you Good Luck .

“ Glade to contact with you : Info@mohammedezz.net

BIO :

Mohammed Ezz a Business Development Specialist @ Blue Line Shipping & Trade S.A.E & Researcher & Coordinator Member at Strategic Planning Team @ Egypt Post Excellently certified from Cambridge College in Sales and Marketing Science with more than 8 years of Experience in Logistics, Shipping and transportation started up as a Postman and J.Executive in Sales & Marketing to ends up at present time with leading positions in Business Development and Planning .