We combed through all our 2018 ad campaigns to see how immersive ad formats stacked up against flat content, verified against DoubleVerify, IAS, and more.

The results? Performance improvements across every metric including click-through-rate, video completion, and new reporting on engagement.

Pushing the boundaries of brand experiences is critical at a time where the fight for audience attention is fierce as ever (#bannerblindness). As audience engagement and interactions with brands increasingly become more important over impressions, advertisers are looking for ways to guarantee high engagement and interaction.

At OmniVirt, we believe in the power of the immersive ad formats to tell more engaging stories that stick with audiences. We value immersion, interaction, and thinking outside the box, key features of immersive content that are proven to deepen engagement with audiences. These features aren’t just “cool” and “innovative”. They’re proven to work. We have the data to back it up and now we’re sharing it with you.

We hope our insights can help illustrate the power of immersive advertising for better brand storytelling and authentic engagement, with proven performance.

Happy reading,

Team OmniVirt

P.S. Get the report in PDF form here.

Stay in the know on all things AR, VR, 3D, and 360° advertising

Immersive Advertising Formats

We measured performance across 5 immersive ad formats: 360° Display, 360° VPAID, AR, 3D Object, and 3D Photo. For the first four formats, we measured metrics across all our 2018 campaigns, for brands like Turner, Disney, Travel Nevada, and more. For the latter, we measured 2019 performance.

Immersive Advertising Benchmarks

We report on standard digital advertising metrics such as Click through rate, Average Play Time, and Video Completion Rate.

We’ve introduced a new metric called Engagement.

Why? Not Every Impression Is Equal. Brands aren’t buying impressions: they’re buying brand awareness, purchase intent, sales, and more. And to do this, their ads actually have to make an impression.

With immersive ads, users actively engage with content like 360° video, AR, and 3D, which means users actively engage with brands that invest in these formats.

This report will cover the following benchmarks:

Key Takeaways

Immersive Ads consistently outperform Flat, 2D creatives

The numbers don’t lie. Across all metrics, immersive ads outperform flat 2D ads. We see 300% increase in CTR, 46% increase in VCR, and significant engagement rates.

Mobile is the best place to consume immersive content

We see higher CTRs and engagement rates on mobile vs. desktop. Why? Mobile interaction helps immersive formats come alive. Whether it’s the gyroscope creating a magic window experience in 360°, tilting a phone to illustrate the depth in a 3D photo, or using the phone’s camera to activate an AR experience, mobile is the key to immersion.

It’s about engagement

Impressions don’t cut it anymore. It’s time for brands and agencies to demand more from their banner advertising. In a world cluttered with content, engagement is the true measure of whether a brand has actually impacted its customers. Immersive ads get almost 15% engagement rates (which beats the 0.16% average engagement rate on Facebook…).

3D is making a play

3D Object and 3D Photo Ads are new ad formats that break creative boundaries but also perform. We see 2–3x uplift compared to standard creatives.

Various industry verticals benefit from performance uplifts

We looked at performance metrics across industries and saw the most significant uplifts in the Travel and CPG categories. But more importantly, all industries see uplifts in CTR, not just Travel and CPG. Immersive content is a medium that any industry can use.

Performance by Ad Format

360° Display

CTR

Mobile ads vastly outperform standard, with an average CTR of 1.44%, compared to 0.09%. That’s a staggering 1500% increase in CTR. Yes, 1500%. Not 15%, not 150%, but 1500%. We see performance uplifts across desktop, too. Desktop 360° ads outperform standard ads by 50%.

Why do we see this uplift? 360° content in a display banner, especially on mobile, is highly engaging. Instead of scrolling through flat ads, a user stop and interacts with 360° content. Display ads in this format capture attention by responding to a user’s movement of the mobile device.

Engagement Rate

We see very high engagement rates with 360° Display, particularly on mobile. 360° content is all about engagement. It inherently beckons an audience to actively explore a content sphere and participate in the content instead of passively watch. Mobile engagement exceeds desktop due to the ability of the gyroscope to provide a more compelling magic window experience.

Average Play Time

While CTR and engagement is higher on mobile, average play time of the clicked- through 360° experience is higher on desktop. Why? We believe mobile content consumption optimizes towards bite-sized, snackable content. Users spend less time consuming long-form content on mobile.

Ad Creative Size

300×250 units outperform other ad creative sizes, partly because most of 300×250 inventory is mobile-based, which we’ve seen entices higher click-through-rates thanks to mobile’s gyroscope ability.

970×250 units perform the best on Desktop and Tablet. In general, wider units perform better according to Google. The size may be a better canvas for 360° content as compared to units with longer heights than widths.

Comparison to Standard and Rich Media

It’s not just outperforming standard display ads. 360° outperforms both rich media and standard media ads, across all industries. We see above 2X uplift in CTR across Auto, Entertainment, CPG, Retail, and Travel.

360° VPAID

Engagement Rate (ER)

360° VPAID ads see high engagement rates at 3.83%. This is lower than Display, but still is compelling performance. As audiences wait for their chosen video content to load, brand are providing interactive, entertaining content that audiences engage with.

ER by Video Duration

Shorter creatives get the highest engagement rates (4.89%), which shows that 360° videos should be optimized for shorter, more engaging experiences.

Average Play Time (APT)

Users watch 360° video across video inventory for an average of 11 seconds across various video durations of different creatives.

APT by Video Duration

Interestingly, longer creatives receive higher average play time while shorter creatives get higher engagement. The difference between play time and engagement when it comes to video duration may be due to how active or passive the audience is.

Video Completion Rate

AR

CTR

AR banners perform about the same as standard display banners. We think this is due to the initial banner not being in an immersive format. Camera access still needs to be granted to create the aha moment: the banner pre- access can’t accomplish that.

Engagement Rate

Engagement Rate here is defined as an Allow Rate: the percentage of users that grant camera access to the AR experience. This means that of the users that click the AR banner, 7.52% of those grant camera access. This underscores how important a compelling banner design is to encourage users to click through to the actual AR experience.

Average Time Spent

Users spend on average 22 seconds with an AR experience. This is notably high and also not surprising: AR by design requires interaction by the user, leading to higher average time spent. A user may be virtually trying on a product or taking an augmented selfie picture to send to friends, which requires time and interaction, and thus great engagement with the brand.

3D Object

CTR

3D object ads see an average CTR of 0.03%. Users may focus on playing with the 3D object in the ad vs. clicking through. So while we see significantly high engagement, we see that behavior occurring within the ad unit itself.

Engagement Rate

Users show affinity to playing with and rotating 3D Objects within ads with a 13.8% engagement rate. The ads are playable and entertaining and encourage engagement.

3D Photo

CTR

3D Photos outperform standard display ads. Mobile CTRs for 3D Photo Ads see 134% improvement over standard mobile. Desktop CTRs for 3D Photo Ads see 67% improvement over standard desktop.

Why this performance uplift? It’s simple: 3D Photo Ads jump off the screen. They capture attention because the creative is better (and cooler) than a flat ad.

Engagement Rate

We see high engagement rates on mobile for 3D Photo Ads, on average 2.42%. No surprise here: seeing an image rendered in 3D is captivating, especially when the 3D effect is activated by moving a phone.

Contact us to get started on your immersive advertising campaign.

Originally published at www.omnivirt.com on March 4, 2019.

Real Estate Marketing 101: Local SEO!

Local SEO is critical so you can rank your business in local search engines — which matters when 46% of all Google searches are local. If someone is searching for a local realtor, make sure you show up.

The first step is to set up your Google My Business page so that your prospects can find you through Google Search, Google+, and Google Maps.

The second step is ensuring your site is mobile-friendly, which is critical to rank high in Google search results.

Read this guide from ahrefs on how to optimize and maximize your local SEO efforts.

The Power Of 360° VR Virtual Tours

Give a real feel of your property to the prospects in the shortest possible time through powerful 360° VR tours. Feature these videos on your business website to give them a feel as if they were actually present in your property. Highlight various areas of your property, the neighborhood, as well as some local hotspots in your VR tours. Use the power of VR and get a step closer to your prospects.

See more real estate marketing virtual tours and read a guide to using VR in real estate to learn more.

Consider Pinterest and Instagram

Pinterest and Instagram are social mediums that focus on the visual.

This means it’s a great option for reaching out to your prospects with the specific information and images of your listings. Create a separate Pinterest board / Instagram post for each property and use it to highlight the major benefits and display property photos at the same time.

Capture Leads With Irresistible Content

It’s not enough to leave your phone number and email and expect all your potential customers to contact you. Some potential customers may be at a far earlier stage of their purchase funnel (perhaps they’re still researching properties at different price points ). But, you still want to market to them, and do so in a way that helps them achieve their unique goal based on their circumstance.

Creating some kind of online tool or report (“10 Tips on Finding the Right Price Point for Your Future Home”) that can be sent to their email means they get value from you and you get their email. This enables future email marketing campaigns so you remain top of mind, always.

Use Targeted Paid Advertising on Zillow and Trulia

First, make sure you have a profile on Zillow and Trulia. Then, run ads on these popular real estate sites.

Whenever you run a paid campaign, track progress day by day to see what’s working and what’s not. Get ROI on your dollars. For the next campaign, you can adjust your ad creative and continue to optimize your paid campaign efforts.

Include Local Images / Video In Your Real Estate Marketing Campaigns

People respond more favorably to photos and videos than text these days — and that applies to descriptions of surrounding areas of your real estate property.

Sell the neighborhood through photo and video just as you do the property itself and you’ll boost the attractiveness of your property. Give some color to that neighborhood walk score!

Rack up reviews and referrals

Your past clients can be your advertisers. Get their testimonials and publish them on your business website. Include them in your email marketing materials. Ensure they’re on Zillow and Trulia.

Trust is critical — think how often people rely on Amazon reviews to make a purchase — reviews are the products’ marketing. This applies to real estate marketing as well.

Originally published at www.omnivirt.com on October 8, 2018.

Content marketing offers better engagement and conversions while being cost effective at the same time as well. In addition, more and more people are now using ad-blocker software around the globe which means effective content marketing is a good bet when it comes to spreading your company’s message around.

Here are five emerging content marketing trends that will take over.

Content Personalization

Most companies today use analytics for customer segmentation so that they can be accurate in targeting particular customer groups. Obviously, personalizing your content according to the needs of your specific target audience can help grab their attention better.

Different customers need different content based on their unique needs and place in their purchase journey, which helps the speed their process through the inbound funnel even more.

360° Videos

360° Videos are gaining in popularity as a content marketing tool. The immersive technology allows consumers to better control the perspective as they watch things happening in a broader content sphere. Content truly sticks when delivered in 360°.

360° content certainly has its implications when it comes to online shopping. However, marketers can use it in whatever way they like for portraying their brand for the better, just like they did in the 360° video for Honda Civic. It is always hard to switch away from the video that you’re actually part of.

Google’s own test run of 360° Videos suggests that when such marketing content is used the CTR is higher. It garners more subscribers, views, and shares. Offering a first person experience, more and more marketers are switching to 360° Videos this year and beyond.

Super Niche Content

With lots of content being produced and shared on the internet, it’s really important that you create content that automatically stands out. When the content focus is narrowed down, it’s sure to gain traction. So, with current market saturation, marketers need to:

• Create content that is extremely creative and is more likely to go viral
• Drill down to the smallest of niches to create specific content

Live Videos

For last few years, live videos have been more noticeable in digital world and things have got intensified ever since.

The time Facebook users spend watching the live videos is thrice as that of the traditional ones. So, that certainly shows how important live video should be in context of other content marketing trends.

Live videos can be anything like Q/A sessions, unboxing or demonstrations, live interviews, conferences, cover events, etc.

Diversification Of Content Formats

Content production is not just limited to blog posts anymore. Studies reveal that, on average, companies are using 8 different formats for content marketing today. The ones used most commonly are social media content, infographics, blog posts, white papers, e-books, and email newsletters.

Repurposing content messaging helps distribution of that content in different formats.

Originally published at www.omnivirt.com on September 30, 2018.

We put together five important travel marketing trends that are changing how things are done in the industry.

Influencer Marketing On Social Media

Influencer marketing continues its impact on the marketing landscape. It started rearing its horns in the fashion and beauty industry on Instagram, and has become trendy in travel marketing too.

Influencers are individuals that are trusted by their followers have the power to add desirability to a destination by simply posting envy-inducing snaps of them. When Chrissy Tiegen goes on a trip to Indonesia, travelers notice.

But brands don’t need to rely on influencers at the Tiegen scale. Brands can focus influencers who have niche followings of highly engaged audiences. When those audiences have interests that can be met by travel destinations, influencer strategy can really succeed.

Influencer marketing works because it’s not just another channel to promote a brand — it’s a deeply human channel that promotes relationships.

Personalized Tour Curation & Recommendations

Many travelers and tourists spend time to research extensively about different hotels, airlines and local experiences for their upcoming trips. A new crop of travel planning services and recommendation services are sprouting up to address this need in more creative and personalized ways.

Take Essentialist. Essentialist provides insider knowledge on different locales thanks to its networks of tastemakers. Based on these recommendations, the company offers to plan and book different activities. Using both a content + easy services approach, the company is owning the trend of personalizing experiences using expert, curated knowledge.

“Bleisure”

Business + leisure = “bleisure”. Business travelers want to easily extend their stay and get a taste of what their destination has to offer. In doing so, they’re paving the way for companies to offer both a professional, efficient service that business travelers need (and hotels excel at) and personalized experience (that Airbnb excels at).

Airbnb’s recent shift in strategy to incorporate hotel room listings signals this shift. Companies that can offer the personal and professional in hospitality will win–and their approach to travel marketing should follow suit.

Chatbots

Artificial intelligence has found its way into travel marketing, but don’t fret about robots taking over. Instead, get excited about the power of chatbots to add major value.

Chatbots are being used to improve customers’ experience and makes POS and post-sales transactions and changes hassle-free. Travel companies like airlines deploy chatbots to consolidate information, answer common questions and handle such other things as booking and cancelling.

3600VR Video

Airlines, hotels and tourism companies are using 3600VR video to offer potential customers an immersive experience of what it feels to patronize their services.

With the technology, potential customers are immersed in the centre of the action and can feel a stronger emotional connection to a place and time that are representing in the virtual environment. The use of 360-degree virtual reality videos in marketing campaigns is on the rise.

See this example from Cathay Pacific: (click link below to access)

Originally published at www.omnivirt.com on September 30, 2018.

Digital Marketing Trends #1: Chatbots

Chatbots are an AI-based technology that utilizes “bots” to chat with individuals in real time and are always available to answer queries at anytime of the day. Chatbots are designed to be able to provide all information customers need at all times, using natural language.

Companies with offerings from high tech to CPG all utilize chatbots to help drum up customer success and quickly send back any qualified leads to salespeople…all in real-time. Popular chatbot companies include Drift and Intercom, which have been paving the way for conversational, real-time AI to enable sales.

Digital Marketing Trends #2: Voice Search

Voice search is another digital marketing trend that is being extensively used to promote sales in 2018. Voice assistants like Google and Alexa have been enhanced to perform better in recent times and they come with the advantage of having voice prompt for their searches and results. This makes them more attractive for digital marketing and some top firms have started leveraging on their distinct advantages.

Brands should optimize their offering messaging to rank in voice searches, and think of ways to incorporate voice into utility-based experiences with their offering that enables faster sales.

For example, British online supermarket Ocado created an Alexa app to enable customers to order groceries by voice command, boosting its point-of-purchase options (see above image).

Digital Marketing Trends #3: 360° VR Video

https://www.youtube.com/watch?v=b1m2r6eTZbY

With 360° VR Videos, businesses use a new medium as an opportunity to showcase their products in all dimensions on the internet and allow customers to experience the brand immersively. Brands such as Toyota, CVS, Netflix, and more have all invested in 360° VR video to tell their brand story.

It’s no gimmick: 360° VR ads are found to perform better, too, by delivering almost 300% higher CTRs. See more performance statistics.

Digital Marketing Trends #4: Influencer Marketing

Another digital marketing trend that continues to grow in prominence is using influencers to market products. The influencers being employed are usually paid to market products on multiple platforms on the internet. They could range from celebrities to popular bloggers, social media stars, etc.

Why influencers? Influencers act like knowledgeable friends, recommending an offering from their personal experience. Audiences feel connected to influencers because influencers focus extensively on creating unique relationships with their followers that seem more authentic.

Originally published at www.omnivirt.com on September 28, 2018.

In The Macallan Distillery Experience (which you can access here), audiences can tour Macallan’s distillery in Scotland through 360° videos. The Experience is divided into 4 chapters: 1) Introduction, 2) An Architectural Accomplishment, 3) Untold Stories of Our Estate and 4) Explore Our Collection.

Audiences can click on interactive hotspots to discover more information, such as the distillery’s history.

Macallan is the latest brand to use interactive 360° video to tell a better, more engaging brand story. View our Customers page to see more interactive 360° brand stories.

Originally published at www.omnivirt.com on September 27, 2018.

Ads that work ares ones that make impact by getting audiences to actively engage with your brand. When advertising achieves this, brands are able to authentically connect with their customers and better communicate their value proposition.

Here’s our list of 5 Ads That Work:

Ads That Work #1: Takis 3D Bag of Chips

Talk about engagement: users thumb through a 3D model of a Takis bag of chips or move their phone to rotate the bag. The bright purple of the display ad beckons and users have an opportunity to play with the brand’s product.

Ads That Work #2: IKEA’s Resize This Banner

IKEA nails the message of smartly using and configuring space by allowing a user to use and configure its ad.

It’s practically begging for engagement in a way that is less gimmicky and more focused on using the ad as an actual medium to try out its brand promise.

Ads That Work #3: Home Depot’s Built In Pins

https://www.youtube.com/watch?v=oB4gK--eAPA

Home Depot launched a Pinterest campaign that utilized 360° video to allow users to “walk into” pins of DIY remodeled rooms and click on different items within those pins for purchase at Home Depot.

It combined utility with a neat interface that positioned Home Depot to be your partner in DIY needs.

Stay in the know on all things AR, VR, 3D, and 360° advertising

Ads That Work #4: Google Cloud’s Real-Time Final Four Predictions

Google Cloud took a risk by running ads during the Final Four college basketball games: in these ads, they predicted in real-time the scores and other statistics for the games as they were occurring.

This gave audiences a way to check on Google’s bets just as they would their own and learn about Google Cloud’s analytics prowess.

Ads That Work #5: Audi’s takeover of ESPN

Publishers are investing in high-quality, almost cinematic experiences for advertisers on their website. Audi took advantage by premiering a movie-like ad to promote the new Audi A7.

Why does this work? The content is rich in storytelling (#1 for alls ads that work) and is given the right canvas.

Originally published at www.omnivirt.com on September 21, 2018.

It takes a combination of outstanding creative, use of emerging technologies, and keen insight into user behavior and emotion.

We compiled a list of the best ads of 2018 (so far!) that do this and more.

Best Ads of 2018 #1: Nike’s Just Do It 30th Anniversary

To mark the 30th anniversary of its iconic “Just Do It” slogan, Nike teamed up with former 49er Colin Kaepernick and other remarkable athletes like Serena Williams and LeBron James.

The focus on Colin Kaepernick elevates the slogan to timely and provocative levels: taking a stand, just doing something, even if it means sacrificing something. Nike took a stand on an issue at the risk of its own brand showing that it itself could “Just do it”. This for sure is one of the best ads of 2018, and even perhaps the last decade.

Best Ads of 2018 #2: Home Depot Built In Pins

https://www.youtube.com/watch?v=oB4gK--eAPA

Home Depot blended social media and a novel use of interactive 360° photo to launch its Built In Pins campaign.

Adweek called it a cutting-edge campaign of the year as part of its Project Isaac awards.

Best Ads of 2018 #3: Land O’Lakes’ She-I-O

https://www.youtube.com/watch?v=0GCTTAvhC-g

Did you know Land O’Lakes is a member-owned agricultural cooperative? Did you know that of the co-op’s 1,791 farmers, 30% are female?

With Land O’Lakes’ She-I-O campaign, audiences see these farmers against a new musical rendering of the popular “Old MacDonald Had a Farm” nursery rhyme.

She-I-O indeed.

Stay in the know on all things AR, VR, 3D, and 360° advertising

Best Ads of 2018 #4: Mission: Impossible — Fallout’s 360° VR campaign

When Paramount Pictures launched their campaign to promote the July release of the latest Mission: Impossible film, they turned to emerging technologies like 360° VR to make it happen. Their ads feature a 360° VR video of Tom Cruise performing a remarkable helicopter stunt with exclusive behind the scenes footage.

For a thrilling film like Mission: Impossible — Fallout, an immersive experience was the perfect medium to convey the dangers and excitement of the film’s action sequences.

Best Ads of 2018 #5: Everybody.World recycles

Los Angeles clothing brand Everybody.World wanted to emphasize its sustainable approach to clothing and promote its Trash Tee, a 100% recycled cotton shirt.

To do this, the brand and its production team Mixed Business created a fully recycled video. Using old stock footage, vintage Kodak film, and even old voiceovers. It’s a gimmick but an effective and hugely creative one.

Best Ads of 2018 #6: Tide’s It’s a Tide Ad

For this year’s Super Bowl, Tide’s creative campaign forced viewers to question whether every day they saw was a Tide ad by putting out a car ad, a beer ad, a deodorant ad, etc — all ultimately pitching Tide.

The campaign massively placed Tide as THE brand on everyone’s mind during the Super Bowl–that’s a lot of minds thinking about a top brand.

Originally published at www.omnivirt.com on September 21, 2018.

Best Banner Ads #1: Jet splashes with color

Jet’s banner ad is simple and relies on three things 1) a bright color that is on brand and 2) simple copy, and 2) product image that fully explains exactly what the product is without taking too much space.

This gives the vibrant purple room to breath and more importantly, drive eyeballs to its CTA.

Best Banner Ads #2: TravelNevada goes 360°

TravelNevada’s 360° banner ad clicked through to a full 360° video featuring scenic scapes of Nevada.

The banner ad slowly pans around the full content sphere, beckoning eyeballs. See demo here.

Best Banner Ads #3: Nissan Personalizes Your Thrill

Nissan’s banner ad showcases its Juke vehicle, allowing users to click on different colors to see how they would look on the vehicle.

Think the Nissan looks better in red? Test and see! Nissan’s ad feels more like an experience versus click-bait — it adds value to the consumer.

Best Banner Ads #4: IKEA resizes

Ikea hones its message of solutions for any space by cheekily alluding to the space of its banner.

The home goods and furniture retailer almost makes it too easy to click on their banner ad.

Best Banner Ads #5: Takis goes 3D

Takis goes 3D in its first to market 3D banner ad. Users can click and drag on a 3D branded object or just move their phone to rotate it.

See demo here.

Best Banner Ads #6: Mission: Impossible 360°

Paramount Pictures used a 360° banner ad to promote the release of the Mission: Impossible — Fallout film starring Tom Cruise.

Like the TravelNevada banner ad, the ad automatically pans around the full 360° image–this time, featuring Tom Cruise performing a helicopter stunt.

Originally published at www.omnivirt.com on September 21, 2018.

Romale Game Studio monetized its line of VR apps with in-app advertising using OmniVirt’s Ad Network. We talked to the head of Romale Game Studio, Roman Pušnik, about his experience as a VR app developer on monetizing his work.

Here are some key takeaways:

On his ad placement philosophy:

“Most of my VR games are rides or roller coasters, so it’s best to put fullscreen ads at the end of the ride. I plan to make a bigger shooter game in the near future, and I will likely use other types of ads, such as billboards (native flat ads in the VR environment)*. I always play the game before deciding where to put ads, as that is the only way to ensure I don’t overdo it.”

*OmniVirt’s Ad Network allows developers to integrate either interstitial (full screen takeover) or virtual billboard ads.

On when to use fullscreen ads:

“In most cases, you can show ads after the user successfully completes a level, as they are happy and won’t mind seeing a fullscreen ad. In my other VR games, I show ads only if it won’t interrupt the experience. If you put them in the middle of the experience you will probably get tons of 1-star ratings with bad reviews.”

On monetization strategy:

“I offer paid VR games on iOS as well as free VR games GooglePlay monetized with ads. My reasoning for this strategy is that the average iPhone user is much more likely to buy a game than an Android user, and that the Google Play market is so large and has many users that would never buy a game.”

On developing ride games for Cardboard:

A few years ago when I started to make VR games for Cardboard those were the easiest to make. After a few games, I realized that with Cardboard most users are not spending more than a few minutes playing a game. That is why I was mostly making just rides and roller coaster rides. Cardboard users want something simple and fun to play. This will probably change with Oculus Go and other similar headsets.

On choosing OmniVirt:

“OmniVirt is the best option out there. I tried two other VR ad companies, but they had problems with low fill rate, and their SDKs took too long to integrate. I integrated ads from OmniVirt into my first game in less than 20 minutes — that means a lot when you have as many games as I do. I would recommend OmniVirt to other developers.”

Bonus: Roman’s favorite Romale Game Studio VR app:

“I would probably have to go with VR Deep Space Exploration.”

If you’re also thinking about monetizing your VR application, we’d be happy to help. Sign up here!

Originally published at www.omnivirt.com on September 5, 2018.