How do I get cited by ChatGPT?

How do I optimize for Perplexity?

What format does an LLM prefer?

I think that may only be the first layer.

The deeper shift is structural.

Today’s websites are largely organized around pages.

But an AI agent is trying to understand:

• entities
• attributes
• relationships
• categories
• expertise
• causality
• meaning

In other words: The human sees a website.

The machine is trying to reconstruct a model of the world behind the website.

That leads somewhere interesting.

• Taxonomies.
• Ontologies.
• Knowledge graphs.
• Semantic relationships.
• Agent-readable interfaces.

We’re experimenting with exactly this in an AI SEO project we’ve been building over the last few months.

Today, from 4:30–5:30 PM, we’re holding the second free Loop Meetup and opening up what we’ve learned.

We’ll go into:

Taxonomy → Ontology → Agentic Web → UX

Not as abstract concepts, but as pieces of the architecture we’re actually building.

Last meetup was about our experiments and AI agents.

This one is about the model underneath the system.

Next month we’ll show the implementation.

[Join us today →]

If you’re thinking seriously about where search goes when machines become active participants in the web, this conversation is for you.

The future of SEO may look more like an Ontology was originally published in Becoming Human: Artificial Intelligence Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Free, monthly, and genuinely hands-on: what building an AI agent actually looks like, why the internet is shifting from static information to something built for agents and people, and what that shift means for anyone still thinking in old-SEO terms.

This is for you if you are interested in:

• How to actually build AI agents
• Where the internet is headed — from a static web of information to one built by and for agents
• What “SEO” becomes in a world of AI agents (AEO/GEO), and how to build for it
• AI for humanity: how agents can genuinely support wellbeing, not just efficiency

[Join today →]

Reminder: Live Today — Building AI Agents, The Loop was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

For years, this has been where you’ve found us — through Medium, whenever we published something worth your time.

That’s changing a little, starting now.

We’re expanding into a proper newsletter, so expect to hear from us more regularly than “whenever a new post goes up.” If you’ve got email notifications on for this publication, keep an eye on your inbox.

We’re also building a real home for community and conversation on Substack — a place to actually talk with other people following AI and agents as this industry unfolds, not just read at a distance.

[Join us on Substack →]

More very soon — including something being built in public right now that we think this audience will want to follow.

Becoming Human AI Is Expanding — Here’s What’s Changing was originally published in Becoming Human: Artificial Intelligence Magazine on Medium, where people are continuing the conversation by highlighting and responding to this story.

Hi everyone,

In my last post, and I know its been a while, I promised to share insights from the projects I have been working on. And I have been working, like never before — in a state of flow, of creativity or discovery and I am not really looking forward to sharing everything with you.

The project are become more and more relavent by the day as people are turning to AI for answers, for search and showing up and getting recomened by AI is becoming a superpower. This often referred to as GEO or AEO (Generative Engine / Answer Engine Optimization)

Now the two experiments I ran last year were exactly about this. How to get discovered, sited and recomended by AI. In the first experiment, I took a new blog with no backlinks to 8K monthly visitors and in the second experiment I took a directory to 15K monthly visitors.

I planned to create something like 10 mini tutorials sharing how I did it but then as fate would have it, the main project I am working on, The Game of Life (an AI multi-agent system in the wellness domain) now needs a GEO/AEO strategy of its own.

So instead of writing about the build after the fact, I’m doing something better: building the next part in public, live, as it happens.

Here’s what that means:

• I’ll share the what I’ve learned so far, what I’m building next, as I build it in real time. I hope to make it clear, and offer a map, you can follow.
• This will include step-by-step videos and posts along the way, monthly meetups, and a 3-day workshop in November.
• Follow along, build your own version, or just show up to the meetups and ask questions.

Now, let’s go a bit deeper into the experiments I ran and what exactly I am building in public.

Insights From the GEO / AEO Experiments

Last year I ran two GEO/AEO experiments that went exceptionally well.

The first, was using AI to create a blog around the idea that a well detailed taxonomy can attract search engines and LLMs. A new blog, on a new domain, with no links and a few months in, and we were at 8K monthly traffic.

On the surface this looks like success.

But the reality is grim.

If I am using AI to create this content, why would the AI need my blog in the first place? Users can simply ask AI the questions instead of reading a blog article and skip the middle man.

So experiment two was designed to go deeper and to create information that the AI did not have and to do this in an easy way. The idea was to take existing information and organize it for AI so its can use it. To do this we need to organize relationships between entities; this lead me to creating a AI Directory.

The AI Directory, organizes AI tools, resources, and services by industry, department, use case, and tag (HIPAA-compliant, for instance). You can look up how people in your industry are actually using AI, and with what tools, backed by articles, guides, tutorials, case studies, etc.

You can start to see the power in that structure — and it’s the exact thing LLMs need but can’t easily build for themselves: contextual, integrated information.

Quickly the AI Directory grew to 15K traffic in a few months, with no promotion, no backlinks, and most of the use was from AI.

And this brings us to a deeper realization and the future of website.

People already get everything they need — content, information, answers — from social media, Google, and AI. If your website is just information, it’s dying.

For someone to visit your site, there has to be a bigger reason: something they can’t get anywhere else, something AI can’t hand them. Your site has to become a destination — where people go to get something done, not just read something.

And with this in mind, earlier this year, I started building the Game of Life.

The Game of Life is a set of experiences, conversations, and games that reveal the hidden structures of you mind back to you.

And here is the scary truth of it, we are always communicating and telling the world who we are. As a result, technology now, already knows us better then we know ourselves, and most of it is used to manipulate your attention and sell you products.

The Game of Life, holds a mirror, helps you understand your mind and how much of your life is shaped by decisions you don’t realize you are making. It hands the power back.

So, what’s next?

Building in Public Project

The build-in-public project. Here we will integrate everything from above by building a unique set of experiences, around a set of interactive directories that integrate our psychological models directly and provide profound insights to users.

Image a tool where you can type in a feeling or a piece of self-talk, see where it likely comes from and why its there. A tool that can predict relationship compatibility, life outcomes, and more.

So here is the plan:

• One post and one video a week, minimum.
• Monthly meetups where you bring questions and show what you’ve built.
• 3-full-day Live Workshop where we go through every piece in depth — so if you only follow along halfway, you can finish there.

Our first live meetup will be on Thursday, Sep 10 from 4:30 PM — 5:30 PM PDT. You can RSVP here.

RSVP for September’s Meetup

Originally published at https://blog.chatbotconference.com on August 11, 2026.

Here is What I am Building In Public was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.

Over the past few months, AI has moved so quickly that the barrier between an idea and a high-powered system has essentially vanished. Even as a non-developer, I’ve found that working with AI is like having a small team of A-level developers who work for $40 a month and can write 1,000 lines of code in minutes.

So since November I have been in a state of effortless flow, where I built two major projects:

1. The AI Directory: A platform to navigate the explosion of AI tools. It can help you find the right AI tool based on use case, industry, department, etc. It’s already scaled to 15,000 visitors per month.
2. The Game of Life: A project I’ve been dreaming of since 2018. It’s an AI system designed to understand your unique psyche and core fixations to help you become meta-aware. It’s a tool for improving life quality and mental health, and it’s been life-changing to build.

What these projects demonstrated to me is that we are now in the era of Creative Sovereignty.

One person can now build world-class infrastructure in weeks. What was once impossible because of the “development triangle” — where you had to choose any two: Low Price, High Quality, or Quick Time — is now the norm.

In the same way electricity brought the Industrial Revolution into the home via appliances, AI is bringing the Tech Revolution home to the individual.

Talk soon,

Stefan

Why I disappeared for 3 Months & What’s Next was originally published in Chatbots Life on Medium, where people are continuing the conversation by highlighting and responding to this story.