On 12th January, Facebook announced the end of organic reach to publishers and businesses utilizing Facebook. Along with this action, Facebook explains the purpose, saying, “businesses and public content interface with users fun time and interaction on Facebook”

In a Facebook post, Mark Zuckerberg wrote: “recently we’ve gotten feedback from our community that public content — posts from businesses, brands, and media — is crowding out the personal moments [from friends and family] that lead us to connect more with each other.”

Explaining, however, that recently “video and other public content have exploded on Facebook … [and] since there’s more public content than posts from your friends and family, the balance of what’s in News Feed has shifted away from the most important thing Facebook can do — help us connect with each other.”

Zuckerberg even acknowledged mental health issues associated with the news feed stating: “We feel a responsibility to make sure our services aren’t just fun to use, but also good for people’s well-being…the research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long-term measures of happiness and health. On the other hand, passively reading articles or watching videos — even if they’re entertaining or informative — may not be as good.”

He then describes upcoming changes to the Facebook news feed designed to “[change] the news feed algorithm to surface relevant content that facilitates meaningful social interactions among your friends and family.”

This will likely involve removing all publisher page posts out of the news feed into a separate “Explore” tab as reported late last year.

As for the future of the Facebook news feed, Zuckerberg states users will see “less public content like posts from businesses, brands, and media” and that he expects “the time people spend on Facebook … will go down. But I also expect the time you do spend on Facebook will be more valuable.”

I particularly preached about this in my previous blog post. That in months to come, the Facebook news feed will be too busy for some users, and that Facebook will soon figure out a way to bring back more of 1-one-1 connection and less of sales information.

social media is about building communities of people that are interested in a certain thing and opening a room for interaction while educating members of that community about that thing that really interest it.

as stated by Zucks “only content from business/publishers that triggers engagement, like Tv shows and football channels will be less affected”

If your business relies heavily on organic reach to engage with customers, you will likely experience a decline in traffic. Outlined below are four ways hacks I recommend you implement to boost organic reach and hack facebook algorithm, even today.

1. Try Preferred Audience Targeting

If you aren’t using preferred audience targeting, then you’re missing out on an exceptional opportunity to reclaim some organic reach.

Preferred audience targeting allows you to identify a specific segment of the population (by age, gender, location, language, interests, etc.) and increase the odds that people in that niche will be exposed to your content in their news feed. The setting uses your selected criteria to help make sure your posts get seen by the right people.

Best of all, this service is free, and it helps get your content in front of users who are most likely to engage with the post. Plus, you can use the feature to target fans of your competitors’, which can give you access to people who are already interested in products like yours.

2. Post Video Content

Video has quickly become king on Facebook, especially if you want to engage your audience. These posts outpace all other content, including photos and links (whose engagement rates are falling), even on pages that don’t traditionally rely on video.

If you want to increase your organic reach, then engagement is your friend. While Facebook favors those who pay for advertising, the algorithms also favor pages that perform well in the engagement realm.

As an added bonus, video can even help set you apart from your competitors, especially if they haven’t embraced this form of a post. So, if you want to connect with new potential customers and generate more organic reach, you need to post high-quality videos.

It is important to note that not all Facebook video is created equal, so you still need to make sure your content is solid.

3. Select the Right Content

As mentioned above, Facebook rewards pages that have high engagement rates. That means you need to select the information you post with care.

By only posting your best content, you can increase your engagement average, which increases the odds the algorithm will favor your content over that produced by pages that aren’t as selective.

But how do you figure out what sort of content makes the grade? Luckily, there are a few options that can help.

First, you need to harness the power of analytics. You can begin by getting to know your target audience through Facebook IQ Audience Insights. Then, use the available Page Insights to learn about current engagement levels and see a variety of helpful metrics. You can learn more about Page Insights here: Insights

Second, you also want to make sure that your headlines are designed to capture the attention of your target audience. Take a look at the tips in this article to get started: This New Data Will Make You Rethink How You Write Headlines

In some cases, you might want to test your content on another platform to help gauge the potential level of engagement. Often, you can do this pretty easily through Twitter, so consider posting it there before you add it to your Facebook page.

4. Produce Educative Content

The reason why your piece of content on social media will gain massive interaction is if it is discussing a relevant issue, entertaining or educating people on a certain subject. This update to the newsfeed will affect businesses whose content is mostly sales information. make sure content you put out has either of this three element 1. Funny 2. Debate 3. Educate.

What do you think about the changes to the news feed pretty much everyone uses every day? And publishers, businesses what are you going to do now? You can post a comment here and tell me what you think.

In the world of social media and the internet, content is said to be the most driving force for attracting leads and converting those leads to prospect and then a client. others refer to content as king, some say content is the only currency of the social media world.

I totally agree.

I have spent days researching on; gaining the attention of a user given that, an average user attention span is very limited online, with thousands of information piling up on the newsfeed of social media users, only the most attractive content displayed will be consumed.

since video consist of audio and visuals, it is proven to convert better than any other content uploaded on the internet, especially for campaign purposes. To sum up my research, content made in form of video performs 50% better than static content (pictures).

Before I dive into the topic; Outlined below are principles for using videos in social media campaigns;

3 SEC RULE

Research done by several psychologists revealed that it takes an average of 3 seconds for a user to gain interest in a piece of information online. For this reason, Facebook invented a 3 seconds view time for videos on its platform; meaning that if a user stays longer than 3 seconds on your video, it will be counted as one (1) view.

Strategy: while creating video content make sure the first 3 seconds of the video is captivating enough to gain the interest of the user. Ensure to highlight in those 3 seconds, what the user stands to gain if he/she commits to watching the video until the end.

QUALITY

you should place a high priority on the quality of video used for online campaigns. an MP4 format should work perfectly well with a clear audio sound. consumers will be forced to watch a video that has clear visuals before seeking for the main information the video is trying to convey.

TRANSLATION

Usage of subtitles has been proven to be very efficient on the internet and especially on social media. facebook and youtube currently have this feature natively. Ensure to insert subtitles into your videos. Facebook and youtube have a section where were you can type your subtitle manually or upload an SRT file for your video content.

SUSPENDS

you might ask yourself (am I making a movie?), maybe no, but you are storytelling. If you wish to keep your viewers until the end of your video (which carries the campaign call-to-action) you should use Suspends in conveying your message.

HOW TO DELIVER VIDEO CAMPAIGNS IN THE MOST EFFECTIVE MANNER

Appropriate timing on the platform used for the campaign:

Depending on the platform used for the campaign, videos been published are consumed differently across social platforms. On Instagram, 1 minute is the maximum, on Facebook, 25 mins, on youtube 5 hours and Linkedin 25mins. Videos do not perform well on Twitter and Pinterest. Although some of this platforms allow for up to 25mins video time, make your videos not longer than 3–5mins longs to retain attention.

Music in the background:

As weird as it sounds, it works!. Research found out that videos with soft music in the background perform better than does that don’t. consider using a genre of music that resonates with the information you are trying to pass lightly in the background.

Clear call to action

This should be treated very seriously. The whole purpose of creating a video campaign in the first place is to make people take action on whatever you are trying to illustrate. it is recommended to include the call to action in the video, on the subtitle and on the caption of the campaign copy. in this way, an engaged user finds it easy to locate the call-to-action and convert.

A tailored video for a specified demography.

As subtle as this sounds, tailored your video content for the demography you are trying to reach out to. If this is done rightly, it is golden!. the conversation will be high so as the Click through rate.

Trying different things just to see which will convert better. for an instant;

AD 1; try a different header.

AD2; Try a different duration or intro

AD3; Swap your audience etc

Types of Videos to Use for your online campaign

1. Testimonials from previous customers
2. How-to’s Videos (educating a customer on something)
3. Animation on how your product or service solves a problem your potential customer is facing
4. Highlight what makes your product/service unique from the rest

In as much as there are best practices, be creative in your video marketing and campaigns, which might lead to a new conversion technique for you, your brand and business.

let me know if this article was helpful to you, looking forward hearing from you in the comment section.

As of today, Facebook is the world most powerful advertising platform because of the attention users pay to facebook. With over 1billion-plus users, 9 out of 10 persons in your neighbourhood is on Facebook.

These users consist of consumers of products and users of services. Any smart business not utilizing this asset will soon be thrown out of business because, in few years to come, purchasing decisions will be dependent on the number of fans a particular business has.

Initially, when social platforms emerged, businesses and marketers were still pounding on whether there is an ROI on using social media as a marketing channel. A little research conducted by me, made me realize that as of 2017, Facebook is the number one traffic source for top marketers and businesses compared to Google AdWords, SEO, youtube and the rest.

Since the establishment of Facebook, serval changes have been made to the platform to favor both the consumer (users) and producers (marketers/business) to help them meet their advertising goals.

But here is the problem, As more businesses and marketers keep utilizing this God sent platform, there is a probability that the effectiveness will decline and the cost of advertising (CPC) will rise just like Google AdWords.

There is going to be misinformation, bad content, non-appealing visuals, crowed newsfeed (too many contents to consume, some of which is not relevant to the user) and a lot more negative things. I believe that is why Facebook Edge rank exists, to kill such problem.

I am optimistic Facebook will keep making changes in upgrading its edge rank as more users come in.

JUST TO NOTE:

Edge rank is an artificial intelligence placed by Facebook to monitor your interaction on the newsfeed and always provide content of that nature or similar once on the newfeed. The more a user interact with a type of content the more the edge rank for that type of content get stronger. For instance, if you consume more of videos, the edge rank for videos will become stronger, thus allowing the algorithm to show you more videos on the newsfeed.

I will write a blog about this shortly.

since Facebook’s basic objective is to constantly provide value to its users while monetising the platform via ads, it’s in Facebook best interest to show valuable content in the newsfeed, so people will always have a reason to visit Facebook over and over again.

Understanding Facebook core principle should change the way you use Facebook for business.

Here are my predicted changes and advise on how you should continue using Facebook to boost your brand visibility.

Campaigns

The way users determine an effective ad, is obviously through serval clicks to the website, massive downloads, product purchases, basically meeting your campaign goals at the end of the campaign without necessarily looking at the social prove (likes and shares).

However, given Facebook core objective (which is to make the platform valuable to users), Facebook determines an effective ads when that ad tends to get huge social prove, likes, shares, and comment, this is an indication to Facebook that the content of the ads is valuable to the demography it is been showed to (as indicated in the CTR roll). Facebook will make the ads cheaper for you by dropping the CPC, charging you less to reach more people because Facebook believes your ad is valuable to the users.

On the other hand, if in serval hours or even one day into your campaign lunch, and your ads has low interaction, it is believed that either your ads is targeted to the wrong audience or is not of much value to the demography you chose, in this case, Facebook will increase the CPC, charging you more to reach few people… that is the only way I think Facebook can fight bad content on its platform.

My Advice

Smart business should understand that users are more likely to engage with information that educate or entertain them not one that need their debit card information.

When launching an ad, make sure to use strategies like inbound marketing to indirectly put our your sales information. For instance, if you are a shoe-making company, instead of directly telling users how much the shoe cost and preferred payment method, educate them on the texture of the sole, or why the shoe is suitable for a particular occasion.

This way, the user will seek to get more knowledge from your ad, than spending his/her money on something that can be bought somewhere else. With this strategy, users will then share the post, their cousin or brother can read too, which is more brand awareness for your business and an indication to Facebook that the ad is of high relevance. which will surely lead to a purchase of course!

Flexible Edge Rank Mechanism

As more users dive into Facebook, the Edge rank has to become stronger which will change facebook algorithm. As of today the way the edge rank works is by monitoring interactions by a user. in years to come, the edge rank will be more intelligent to figure out a user that likes only video, then allows the algorithm to show more of videos, or a user who watch videos for 1 minutes, allows the algorithm to show videos that are not more than 1 minute long to that users. This way your newsfeed is customizable based on your interaction.

My Advice

understanding that it takes less than 3 seconds for a user to identify and continue consuming a particular content, marketers and businesses show make sure that their content impresses a users within 3 sec. i think it is the more reason Facebook applied a 3 seconds rule to its video view time.

Visuals and creative

The medium to which you pass on information matters. a nice piece of content presented in an ugly way will be ignored. You don’t need to hire a graphic designer to make visual designs for your brand if you don’t have the budget, there are so many apps like canva which can help you make better visuals. But if you can afford the luxury of a graphic designer, it is worth the money.

My Advice

when running an ad, make sure to play by the 20% text rule and use a high-resolution image to gain users interest. Make sure your ad does not put out the sales message directly.

Even more Limitation of business page reach

As of late 2015 the organic reach of business accounts on Facebook where reduced, with the invention of advertising on Facebook. I think this was a move by Facebook to push businesses to boost their content to reach their own fans. Facebook was hugely critiqued, but I was positive because it’s for the good,

I think in 2018 and beyond the limitation of organic reach will be more intense with so many information battling for a space on a users newsfeed, it’s in Facebook best interest to show limited content to users based on interest.

ADVICE

upon the limitation, business pages like @goal-cast, @garyvee etc still, reach more fans without investing in ads. it is because of the high-value users derive from their content. Facebook will continue showing your content to users so far as it is proven to be valuable.

WRAPPING UP

In 2017, 2018, 2020, 2025, The difference between an ad and a normal post will be nothing. they both have to provide content, which will educate, entertain and inform your audience.

Social is not a Media (i.e.) don’t come to social media with the motive to make sales, users will ignore you because they know where to buy things when they need it. be strategic with your social media for business usage.

Let me know if this article was valuable. kindly share this post so the knowledge will be evenly dispersed.

cheers!

The Future of Facebooks Ads and how brands should adapt in 2018 was originally published in Strategic Content Marketing on Medium, where people are continuing the conversation by highlighting and responding to this story.

Do you use social media as a platform to promote your business? Could your posts make you look unprofessional and make people unfollow you?

I share 8 things you should avoid posting on social media in the infographic below.

I’ve summarised the key points below:

• Negative Posts About Customers or Clients
• Irrelevant Viral Content
• Political or Religious Posts
• Content That Isn’t Properly Proofread or Edited
• Attempts to Capitalise on Tragedy
• Too Much Overtly Promotional Content
• Misleading Posts
• Unattributed Content

Check out the infographic for more detail.

Most businesses or marketers have tried Facebook ads at some point, they fail at it and then blames the platform.

You’re not alone if a minute or two in Power Editor leaves your head spinning and wondering, “Wait… so how do Facebook ads work?!”

Don’t even know what Power Editor is? Hey, you’re in good company. The majority of Facebook users don’t (more on that later).

In this post, I am going to teach you why Facebook ads work for small business when you follow a simple, proven strategy.

FACEBOOK ADS WORK WELL BECAUSE…

Facebook’s ad targeting enables you to drill down to any audience. With more than 2 billion monthly active users, every consumer market imaginable is on Facebook. The Social Network is simply too big to ignore — yet that’s exactly what so many small businesses are doing.

If you’re ignoring opportunity through paid Facebook ads, chances are you’ve been burned in the past — and we get it, a lot of advertisers have been. This is a common problem for many novice advertisers, which stems from the fact that figuring out the basics of Facebook advertising is relatively simple. And while simple is often good, it’s not in this case.

The ease and simplicity of Facebook’s entry-level ad products have created a problem — just about any motivated SMB owner can hop on Facebook and figure out how to boost a post. But using the standard “Boost Post” feature isn’t likely to generate significant sales.

With $50 spent and nothing to show for it, a lot of small business owners have decided Facebook’s the last place they want to spend their limited marketing dollars — but the flaw is in the process, not the platform.

SO, HOW DO FACEBOOK ADS WORK?

Boosting posts for reactions, shares, and comments is fine, but if you want to get sales from your Facebook ad efforts, then you need to provide an offer that’s either free or so well-priced that it’s practically a no-brainer for your target market. Your Facebook sales funnel may look something like this:

1. SET UP A FACEBOOK AUDIENCE

This can be done within Facebook’s Power Editor, you can customize your audience to include/exclude users based on age, location, relationship status, page affinities (e.g. the user “likes” other pages similar to yours), job title, household income and so much more.

Note: Power Editor, if you haven’t used it, is where serious advertising happens. Using the ‘Boost Post’ feature within your Facebook Page only enables you to increase reach among the people who ‘Like’ your page. Power Editor lets you do much more, including creating custom audiences, advertising on Instagram, and testing different versions of the same ad.

2. CREATE A FREE OFFER FOR YOUR AUDIENCE

This is the hook that earns their trust — it may be a free eBook, course, trial membership, or even a free physical product that you mail. The goal of your Facebook ad is to get the user over to a landing page where you secure their email address in exchange for the free offer.

3. OFFER A SMALL UPSELL

Once your user acts on the free offer, show them a small upsell product. Your profit margin on this minor upsell should ideally be priced to cover the cost of your Facebook ads. Assuming the right conversion rate, the result is a free lead acquisition.

4. SELL VIA EMAIL, RETARGETING, ETC.

Now that you’ve earned your lead’s trust, it’s time to sell them the real product. You can do this via email, phone or any other ‘direct’ methods now available to you from the free offer, or you can use a Facebook Pixel to retarget the user with ads. The Facebook Pixel is a small snippet of code you embed on your site. When a Facebook user visits that page (in this case it may be the completion page from your free offer), they’re now “tracked,” allowing you to serve ads specifically created for them.

OTHER KEY CONSIDERATIONS FOR FACEBOOK ADVERTISING

DEFINE BUDGET AND SPEND

Facebook enables you to retain complete control over your money. As an advertiser, you can define how much you want to spend — you have the option to set a daily budget or limit the budget over the life of the campaign.

You can also tell Facebook what you’re willing to spend per click. This is a great option for businesses that already know what a lead is worth to them.

TEST, TEST, TEST

Within Power Editor, you have the option to test multiple ads, modifying just one component at a time to see which version produces the best ROI.

For example, one ad may use a different headline (or else remaining the same), another a different image, another a different call-to-action button, and so on.

By serving these variations to the same audience pool, you can figure out which ad generates the best results. Furthermore, you can test identical ads with different audiences.

STRATEGY > BUDGET

You don’t need a giant budget to advertise on Facebook. Once you learn the ins and outs of creating audiences and A/B testing ads, you can improve your accuracy, which results in lower costs per action.

Facebook makes a lot of money on amateur advertisers blindly using the ‘Boost Post’ function. Learning to use Power Editor can result in much more effective use of your Facebook advertising budget.

UNDERSTANDING TYPES OF FACEBOOK ADS

In this post, we’ve primarily discussed why Facebook ads work for driving traffic to a website (Facebook calls these Traffic ads.), however, there are many additional ad types, including:

• App Installs
• Brand Awareness
• Conversions
• Engagement
• Lead Generation
• Reach
• Store Visits
• Video Views

All of these ad types serve a unique purpose, from audience growth to making sales. As you learn more about Facebook advertising, you’ll learn how different ads can help you achieve different goals.

Ultimately, the success of your Facebook advertising efforts will depend on your commitment to learning Facebook Power Editor and best practices (or partnering with an experienced agency that already has these skills).

The end result of utilizing social media is to generate leads for your business. The majority of marketers have started seeing social media as an indispensable tool for marketing, as well as lead generation.

By now, your competitors probably already have a social media marketing strategy and are gaining more trust from customers.

In this article, I’ll discuss ways in which you can use channels such as Twitter, LinkedIn, Facebook and Instagram to gain quality leads from social media for your business.

First, what lead generation means in today’s world

The definition of lead generation, according to Google, is “the action or process of identifying and cultivating potential customers for a business’s products or services.”

Therefore, having a database of your customers, (email address, Names, their interest, age etc) will give you a clue on how to segment your marketing which will result to an increase in product sales or whatever your marketing aims are.

Before the internet, businesses used questioners or visitors book to collect information from customers.

Today, social media has made it much easier for businesses to reach their target audience. With almost all of their information already online, all a business need to focus on is how to maintain the attention of the target audience and convert them into leads.

Here is a step-by-step guide to help you maximize your use of social media marketing.

Facebook

With a Huge number of active users daily, Facebook is the best platforms for marketing as well as sales. Businesses can share links, videos, images and posts on their Facebook pages to reflect their personality and style as well as reach new customers.

For instance, people love contests, especially when there is a valve attached to it. You have probably come across companies giving away prizes such as a new iPad or an all expense paid trip. Perhaps you don’t need to be told that the company easily earns the money back through clicks, likes, and conversions.

But here’s another angle to consider: people willingly provide their personal details to participate in such contests, which means you have an opportunity to obtain whatever information you are seeking from your target audience and improve your business.

Always treat your Facebook page like a website and continually add new content. Create a schedule and make sure there is a good mix of photos, videos and compelling posts to generate more traffic.

Twitter

A while back, nobody knew how to track leads through Twitter. However, today most businesses use Twitter for widening their reach and turning their followers into customers.

There are a few more quick ways to gain leads on Twitter.

Twitter Cards are a lead generation tool which helps in capturing attention as well engaging your audience. They work directly within your promoted tweet to collect users’ contact information in exchange for your offer and increase your odds of conversion.

Therefore, Twitter is a great social listening platforms with several tools to track engagement. it is crucial that you monitor what people are saying about your business online and should respond immediately, or as soon as possible if someone has mentioned the name of your brand on Twitter.

LinkedIn

LinkedIn has almost limitless power when it comes to generating leads. In my view, LinkedIn is the social media platform to rule them all and the main one that you should focus your energy on.

Premium Linkedin subscription gives brands, individuals and companies on LinkedIn a unique opportunity to expand their reach by providing the user with facilities such as sending 15 InMail messages a day to potential leads/clients, seeing who’s viewed your profile in the past 90 days, and finding connections faster with the option of Advanced Search.

Choose a Premium account if you haven’t already to increase your presence on this powerful social media platform, then familiarize yourself with LinkedIn Publishing.

Over time, Familiarize yourself with LinkedIn Publishing and put out relevant content is a surefire way to generate more leads.

Instagram

Instagram is relatively new, yet one of the fastest growing social media channels in today’s digital landscape. In its short lifespan of just six years, it has amassed over 500 million users.

Instagram primary objective is to give Users the opportunity to share photos, get likes, and connect with people, However, after the Launch of paid Advertising, businesses utilize Instagram as a marketing channel.

Using this advertising platform, businesses can now generate leads by holding quizzes, training or just sharing a photo of their brand. Once again, it’s simple but effective marketing. On that note, always remember to respond to comments on your Instagram posts!

one of the other major benefits to using Instagram is its video sharing feature. This provides a unique opportunity for businesses to share brief video clips about their products or services.

Videos are an engaging, interesting and informative way of communicating with your target audience as well as a neat way to showcase the benefits of your offering in under two minutes.

Lastly, be sure to use relevant #hashtags with everything you post.

Hashtags are the hallmark of Instagram. Finding leads isn’t easy in such a large community so adding popular or distinctive hashtags to your photos will help you find leads in a more organized way.

You could also create a brand-specific hashtag for a contest or promotion. For instance, Dry Soda used the hashtag #fridayDRYday to distinguish their post.

Wrapping up

Ideas I pointed out in this articles are ways I use to generate leads, However, there is no one size fit all strategy when it comes to generating leads, keep trying different things to see what works best for your business.

Remember, People are always willing to exchange something of value for their email address.

I hope this was helpful. If you have any opinion or contradicting point of view, kindly let me know in the comment.

In a busy marketplace, with series of relative and competitive product and services, a customer’s purchasing decision is solely dependent on the degree of information and popularity of that product or service. Today, marketing is impossible without great content, and a great content is meaningless to a wrong audience.

Businesses and marketers in general often search for a relatable medium to pass a message across or sell a product. Most times a compelling story is all you need, one that will resonate with your audience which will, in turn, trigger a buying decision.

In short, content marketing involves creating high-quality materials — such as blogs, articles, videos, infographics, and emails — which aim to educate, entertain, and inform your target buyers. While it shares the same end goal as traditional marketing (i.e. achieve higher quality leads and sales), the way content marketing draws attention and helps establish a genuine relationship with the audience is what truly sets it apart from the scene.

Countless times, I see Businesses bombard marketing message on the news feed of their followers, buy this, purchase this, order that. The list goes on and on, with no real education on why the customer needs such product or services. In response to this changing mindset, smart marketers are using content marketing to approach their target audience in a more subtle way — by giving them content that can help them make a more informed purchase decision. This ensures that customer’s needs are met, while at the same time positioning the brand as a reliable and trustworthy resource.

This inherent nature of content marketing pretty much explains why it’s becoming increasingly relevant this 2017, and will continue to resonate in the years to come.

Some Fact About Content

• Content will Dictate the relevant and feature of the internet and the overall business landscape as well.
• Content should educate, entertain, create a better relationship and most importantly, help buyers make a smarter buying decision.
• Content is the only invitation letter you can offer your prospect to turn him/her to a client.

What You Should Know About Content

• Content Makes you Audience Smarter: Offering free content about a topic your audience is interested in is effective for attracting their business. If a user is frustrated on making a search on Google E.g. “best hosting company” and your article on “hosting plans” show up, guess what? you just got yourself a new customer.
• Positions you as a thought leader in your industry: Whether you are running a small or big business, content can help establish your brand as a thought leader in your industry. If you want to build awareness, Trust, and Loyalty with your target audience as well as conversion, then leadership via content is the path you should follow.
• Content Establish Stronger Relationship with your Customers: A highly engaging and useful content will not only make your target market much smarter bust also pushes them closer to your brand in a more natural way. By providing content that your audience will most likely engage and interact with, you can build meaningful relationships that extend beyond the online world.
• Content Builds SEO: A website alone is not enough to expose your brand from the people who conduct 3.5 billion searches per day. Producing content regularly increases your chance to rank higher on Search Engines since freshness is one of the crucial ranking factors of google’s search algorithm. Also, high-quality, informative and engaging content that satisfies your customers improves your website’s dwell time, which also contributes greatly to your SEO performance.
• It Boosts Revenue Growth: This is the most effective because as a business, sales is a must to ensure growth. As more people become more reluctant on traditional marketing tactics, content is your best bet to demonstrate your business value by directing them into your blogs and teaching how your product can benefit them.

Identify what information your audience is likely interested in and feed them on a 111 Basis.

To rap this is up, With a genuine and a sincere motive to add value to your customers’ lives, a unique and helpful content can change the way customers view your brand resulting in the better brand image, better customer experience and increased revenue.