It’s no longer an idea off to the side — blockchain technology is getting closer to becoming mainstream every day. In a world where sports and fans engage, blockchain technology allows celebrities to connect with their fan base and drive continued development of the technology.

Gianluca Zambrotta — former FIFA World Cup Winner — is on board, 100% supportive of this technology that offers innovative channels to connect fan bases directly with club managements and vice versa.

“I am very excited to be a part of the United Fans team.” said Zambrotta, ex footballer for clubs like Juventus F.C & FC Barcelona. “I feel it is the first time that a technology like this can really make a difference for so many clubs worldwide. I think I know in which clubs we need to start implementing it.”

United Fans is eyeing Italy as one of the first places to go to, with the developed platform. This partnership with Gianluca Zambrotta is a very strategic one. He has great experience playing in clubs like Juventus F.C & Barcelona and both his popularity in the country and professional network, will be a great asset to be utilized by United Fans, in getting the platform distributed among Italian football clubs.

Niv Tal, Founder & CEO of United Fans stated “This is a strong message for the future of football and blockchain. To have a world renowned former football player like Mr. Zambrotta, join forces with us, says a lot about the need for an innovative solution to many of the problems fans and clubs face today. Using Mr. Zambrotta’s experience in the industry, this collaboration will open up lots of doors to getting the United Fans platform into European football clubs, in the near future.”

About United Fans

United Fans is a blockchain company, founded to connect fans & club managements worldwide. With Niv Tal at its helm, the company is looking to offer football fans and team managements the ability to interact, vote & raise capital through a platform that will increase their collaboration and strengthen the football community. On the one hand, football fans do not have a platform through which they can be involved in decision making, support or ownership of their team. The frustration among fans many times leads to riots & violence. On the other hand, a lot of football clubs fail to meet their annual budget obligations and feel like their professional and financial efforts are not being appreciated.

United Fans seeks to help out both, fans and team managements, by allowing fans to vote on issues while raising money for those causes. Football fans will be able to decide on issues such as a player transfer or a coach recruitment, while backing that decision financially. Team managements will be able to improve decision making, using crowd wisdom. The platform will be powered by its proprietary cryptocurrency “Goal Coin.”

To learn more or participate in the Token Sale visit the website — http://unitedfans.co/

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Crowd-funding: It’s a fantastic resource for ventures that hope to raise a small amount of money from a large number of people, usually via the Internet. Typically, this concept has worked to raise funds so that companies can develop and make new products and services — that is to say individuals funding companies. An area where it hasn’t fully been developed and explored is in allowing individuals to fund individuals; in this case, it could be used to allow individuals to fund their favorite athletes and teams.

Currently, if a football club wants to raise money from its fans, they need to go through a very frustrating process with tons of red tape and having to “jump through hoops”. By the time they receive funds from fans, the connection is often lost somewhere along the way; fans don’t get to keep a say in how the money is used, voting rights or interest through bonds. It goes towards a large pot and their voice isn’t heard. But with technology today and the ability to track each transaction via blockchain technology, it is possible to do both.

Fans want to support their team, know exactly where the money goes and support football clubs in designated ways. If they’re giving money, they want a say — they don’t just want it going into a general fund. Enter the concept of cryptocurrency and the utility of tokens.

Voting with tokens through a secure smart contract is all that’s needed to track their finances from A to B. They maintain their voice, the purpose for which they’re contributing funds follows their contribution from the time they submit all the way through to specific, designated action. United Fans will allow fans and football clubs to connect in meaningful ways, contribute funds easily and painlessly, and will give fans the power to give purposefully. Funds may be raised for athletes to enter tournaments, buy new gear, cover training expenses and anything else related to a custom campaign; it will also facilitate fundraising for charitable efforts — such as the recent initiative by Norwich City FC in which fans gave the club a loan to build their academy club.

Fans are willing to support a wide spectrum of initiatives — they just want to have a say of where their money is going. They’re happy to lend their money towards projects and needs they deem to be important, and many times if given an easy way to do so, they’ll donate above and beyond what’s needed. Football clubs can find success for projects quite easily if they are open to engaging with new technologies that make that connection point transparent from point A to B. United Fans ensures proper diligence and compliance in navigating the process of any fan-based support in a way which benefits both the fans and the teams.

No, it’s not fantasy football. It’s not gambling. Believe it or not, soon there will be an entire football league built on the foundation that fans can (and should) be able to select players and coaches; they’ll even be able to play a role in strategy!

It’s definitely a different approach — it feels a little bit more like a video game, but it’s real life. Fans want to be able to have a greater sense of connection and control with real-life football.

In this case, the brand we’re mentioning is Fan Controlled Football League (FCFL) whose premise functions fully on the Ethereum blockchain with their own cryptocurrency to influence and control the dynamics of team management, rankings, drafting, picking coaches, and even calling the plays. Although it’s a relatively new approach, it’s not the first — United Fans is right there already. We saw the opportunity empowered by the security of the blockchain and want to offer that connection to fans all around the world. When technology is used to do something amazing and meaningful in the world of sports, it’s an amazing thing that has no borders or limitations. We are all united by sports and with this technology, you will be able to become a meaningful, contributing voice in the teams that mean the most to you.

The CEO of FCFL described this as, “…building a real life video game,”. He states, “Sports is very tribal and geographic-based, but video games aren’t. When you load up a game for the first time, you’re drawn to a character or team for a number of factors. So, we’re building eight different archetypes for these teams. Different in look, feel, logo, color and we really create reasons for a fan to align.”

It’s hitting the nail on the head — that’s exactly the type of connection we recognized when we put together United Fans. Fan-controlled teams aren’t completely new, but they need the tools and means to reach the audience around the world and to offer those connections. How globalized can it be if the tools are physical and to some degree, monetized by a fixed currency; however, when you introduce cryptocurrency which has global access and isn’t restricted by financial institutions and legal red tape, the possibilities for connection are really open to everybody.

Now FCFL is looking at a particular niche in which fans will be allowed to call the plays, and it seems they’ve established its possibility, and they’re confident the interest exists. They’re going to integrate interactivity directly into their product and United Fans is all about that — interactivity and connection is key!

So, bring it on! Let’s start opening people’s minds and igniting imagination to the international power of fandom running on the security of the blockchain.

In case you hadn’t already heard, FIFA’s president Gianni Infantino is waiting for approval from his executive council for a new global women’s league.

The proposal would include 16 of the world’s top women’s national teams which would start as early as November 2019. It also proposes an addition of regional leagues to encourage the development of women’s soccer around the world — the leading players would have the potential to win promotions to the top division.

Infantino had included the proposal of a women’s league back in his 2015 campaign and he wants to boost visibility prior to re-election next year; however — and perhaps an even bigger play in the move — it’s also to boost the visibility, quality and interest in women’s football internationally. To this point in time, largely financed by FIFA, women’s football only has two main global tournaments every four years: the Women’s World Cup and the Olympics.

If approved, it will engage a whole new world of fans and open up the opportunity for women around the world to play professionally — previously, this just wasn’t realistic. If FIFA officially throws its branding and support behind a women’s league it would attract huge sponsor and likely even bigger fan interest, an area that’s struggled in the past.

There’s chatter that Infantino might be trying to push through too many changes too soon, but putting the option out there to various club members and football fans, giving them the opportunity to weigh-in could hold tremendous power. Women represent approximately 50% of the world’ population — they definitely have skilled athletes that deserve an opportunity to compete in a structure league and have more than enough interest, as it is, from a fanbase. Imagine the explosion of interest that opens up when and if this proposal is approved.

Now, add to this excitement and potential the explosive power when fans get the opportunity to fully engage and participate in the dialogue around the football industry. That’s where United Fans can really be of added value! Our vision is to provide fans and team management with the ability to interact, vote or raise capital through a platform which will increase collaboration and strengthen the football community.

Blockchain technology easily facilitates this process, empowering fans to own and manage teams. In fact, fans can actually vote on important issues, help raise capital for specific purposes, buy merchandise or even reward their favorite players.

So, think of what happens when fans are given the opportunity to fully throw their weight behind ideas such as this new FIFA women’s league! All of the sudden, FIFA management has more direct access to a wealth of crowd wisdom and can really stay informed on the pulse of fandom, and the process itself can really gain some momentum as more people learn about the opportunity and meaningful ways in which to get involved. The more support behind an idea, the better — these things can build a powerful voice to influence the future of football!

You deserve to be a decision-maker

Football Clubs are shy when giving power to soccer fans, producing a feeling of confusion among crowds.

Fans are becoming more influent in the decision-making process, enabling lower-division clubs to financially face top-league ones.

In Germany’s Bundesliga, the football association passed a law that every club has to be

owned 51% by fans so financial personnalities have a limited influence.

But is it really enough?

Real Madrid and Barcelona FC perfectly illustrate the role fans play in the financing part. But this does not seem to be enough to prevent the club’s president from shutting the stadium’s door whenever he feels like it.

Las Palmas and FC Barcelona played behind closed doors back in 2017 because of the political tension caused by the referendum over the independance of Catalonia.

However, the decision had solely been taken by the FC Barcelona’s authorities.

Is Real Madrid really governed by its fans?

Here, we’re going to focus on Real Madrid, where fans own 100% of the team.

How is it possible? Thanks to a 123€ annual membership Real Madrid put into place, for instance. This system filters fans and enables active ones to get priviledges.

The 100,000 active members can thus elect representants who are supposed to respect the crowd’s desires when it comes to voting.

Yet, when it comes to leading the club, the President is asked to put a large sum of money on the table — around 57,4 million Euros. This is where the democratic system turns into a plutocratic one — where the population’s power only goes as far as choosing representants.

This may generate gaps between the crowd’s desires and the representant’s decisions.

Even if Florentino Perez has been doing a relevent job for a very long time, fans are not really involved in managing their favorite team due to financial limitations.

The blockchain technology as a proven successful system to empower crowds

A more humane system is possible. A shift of paradigm is already taking place in other industries: the art world, communications and social networks are all changing because of decentralized platforms.

Our idea has been influenced by the real life application of the Pirate Party of Sweden.

The Pirate Party believes that people with access to free communication a good culture and

solid knowledge: grow, feel better and create a more enjoyable and humane society for everyone to live in.

This is a whole new world for Football

Football is no exception regarding these issues. The United Fans platform can improve this structure and help clubs improve dramatically the involvement of their fans.

The voting power fans already have in some football clubs will be widened to the point where they will be able to express their opinions and take massive action from it.

Which player deserves a better pay? Who should we hire as the next coach?

These questions are just the surface of the iceberg fans will be able to answer — by themselves!

How?

Similarly to other decentralized platforms, some of the football club decisions involve raising money. The innovation here relies on the blockchain technology which will make it possible for fans to manage their favorite team in a secure way.

The financial value of football

Juvenal, a Roman poet, coined the term “panem et circenses” aka Bread and circuses”. It is a figure of speech, specifically referring to a superficial means of appeasement. This is a way to point out how masses and crowds can be manipulated by fulfilling basic needs.

This way of thinking applies today. If you look at the way football is evolving, it seems that corporations and financial moguls master the game more than the players themselves. Politics at FIFA make as much headlines as speeches addressed at the UN, revealing how valuable such an industry is on a worldwide scale.

No need to be on the field to influence what happens on it.

In our opinion, soccer fans deserve to be recognized as being an essential part of the industry.

They are often reduced to lower-class populations who have a limited understanding of how finances and team-management work. This is both patronizing and discriminating.

This leads to frustrations and riots. Soccer fans have indeed very limited ways to express themselves other than destroying gears and stadiums’ benches.

They pay for their tickets, enable football talents to be seen as worldwide stars. Yet, none of their work is seen as being valuable.

We believe the blockchain technology can enable any soccer fan to monetize their passion and their every action.

Gain influence thanks to United Fans

The blockchain technologies relies on fundamental values. They are founded on decentralization and the refusal to let a minority control and influence an industry.

This is the purest form of cpaitalism: by giving the individual a chance to be part of a bigger whole, GOAL owners are able to epxress their opinions and make a change in the world.

This is all due to the blockchain technology.

To prevent football clubs from taking irrational financial decisions, United Fans help supporters provide the tools so they can empower their favorite team.

By enabling soccer fans to have a say, GOAL holders (aka, token owners), will gain access to a wide range of decision-making tools.

Get GOAL on the pre-sale! Click here now!

Soccer and the blockchain: the long-awaited encounter

Soccer has a long history. Back to its origins, football was a game for British aristocrats. Its popularity is mainly due to financial and imperialist reasons. It is mostly popular in Europe and developing countries — most of them being former British colonies.

The Commonwealth is the reason football is the most popular sport in the world.

FIFA also played a big part in broadening the attractiveness around the world. By organizing World Cups and European Cups, governments around the globe see in football a financial opporutnity to gain influence on the international scene.

Yet, as it gained in popularity, it brought with its growth a giant amount of speculation, noise and corruption — jeopardizing the very essence of the game.

The same thing is happening to blockchain and cryptocurrencies. At the moment, crowds are still unaware of the possibilities the blockchain can bring to them. This is why personalities from the crowds must express their opinions on its values. Listening to financial gurus who make a living with FIAT could be dangerous, for the core values of some blockchains put at stake the paradigm they have evolved in.

Why you need to choose the right blockchain

What matters is not how developed a technology is. What matters is the vision the founder of a cryptocurrency.

Niv’s values and vision are what enabled a whole team of freelancers around the world to build the UnitedFans’ Dapp.

Every action, every decision in the creative process has been made so crowds and sport fans can get empowered by living their passion.

Sport fans won’t be mere spectators clapping or buying tickets for a game. Niv’s goal is to suppress the boundaries whch exist between team-managers and football fans.

UnitedFans will enable anyone to participate in the decision-making process — in a secure and corrupt-free fashion. By keeping a trace of every transaction and decision, the Ethereum blockchain serves as a protection to make the football world a more ethical environment.

Soccer puts a lot of influence and power at stake. Football players and team managers respect a hierarchy based on results, financial results and popularity.

But sport fans seem to be forgotten.

Crowds are at the core of the game: but are they in power, or just holding an illusive crown?

Fans illustrate the power of the collective

Sport fans do not follow football players, they follow their team. They rarely lose interest in their favorite team because an A-list player left town for another club.

The feeling of participating as a member of a community is what drives crowds to defend their values at all cost. And the bigger a crowd gets, the more influent it becomes.

In a paper written by Alan Nevill, Nigel Balmer and Mark Williams in 1999, we can read that crowds have an influence on decision-making. They write that “noise from the crowd may influence decision making in association football matches” because waves of emotion have a more profound impact than rational arguments when it comes to making a choice.

This is the number one reason why — at UnitedFans — we consider sport fans to be undeniably influent.

The blockchain brings proof of fans’ influence

For the moment, there is no actual trace of the influence of fans in the world of sports.

Fans’ means of expression are reduced to shouting, crying and clapping.

The blockchain technology will bring proof of fans’ influence over the world of football. By recording and tracing every action and decision taken by soccer fans, we will have a better view of how they influence the evolution of football.

For the moment, their only way to express themselves is through the media. Considering financial personalities invest both in sports and medias, there is no surprise that the vision we have of fans’ behaviors is biased.

We all heard or read articles about how fans can destroy gears and stadiums. But we do not get any information on how they helped top football clubs get where they are right now.

“Common sense is not that common”

This lack of gratitude towards fans will clearly come to an end thanks to the blockchain technology.

The hierarchy and verticality existing in football are tackled by the values high-end technologies bring:

- decentralization

- objective viewpoint

- horizontality

Why be so confident about the future of football?

A blockchain is sound proof when it comes to relating how individuals within a movement interact with one another.

Every action, every decision are transcripted so that they are instantly shared by every token owner. No one can ever change inscriptions made within a blockchain.

If someone were willing to change one bit of information, he would be competing with every coin-owner who would check if the proposition is valuable.

This puts on hold the power of those who speak on a mic or write columns in renown medias.

By suppressing the possibility to cheat, lie or corrupt, UnitedFans intend to bring a more ethical football into stadiums.

Our values are simple:

• Respect
• Sharing
• Empowering people

They all rely on common sense. Yet, as Voltaire put it, “common sense is not that common”.

These days we all know the importance of the ability for fans to have way to actively participate large football teams such as REAL MADRID and BARCELONA―the most popular teams in the world are worth a value of more than €783,800,000 and €796,500,000 respectively, not to mention these teams generate millions in profits derived from all different means including ticket sales, branded material, advertising profits from their biggest players.

So, can you imagine the untapped potential that exists if current fan bases aren’t given the opportunity to get more involved with the teams? So many people would jump at the opportunity―it’s their passion! It could potentially have a huge impact on the way management makes decisions or the direction of teams. Both teams currently offer memberships to become team partners (a clear example of trying to make fans actively involved to some degree in management), but it’s not yet completely mainstream.

Now, fans don’t necessarily need something tangible to guarantee that they can affect decisions. But one of the best examples of an opportunity to engage fans is when teams step up to engage the passion of hearts and souls of true fans and refocus away from the over-commercialized nature. Did you know that fans can buy a stake in football clubs and actually are able to elect directors to the board. There’s a whole movement inspired by this initiative that’s proven that fan-supported teams is not some far-fetched dream. It’s happened and it’s welcome with open-arms by team fans.

Some football clubs support this idea in theory but haven’t actually stepped up to give funding. Again, this is a gap where if given the opportunity, fans can come forward. Many people would make donations and contributions―especially if they are able to buy some partial ownership. Using REAL MADRID and BARCELONA as example, they’re actually true member clubs that can’t be bought. The richest person could come along with all the money in the world, but they can’t take it away from the fans. Now that’s a power that’s incredibly motivating for fans!!

It’s one thing for fanbase to support a team through showing up to games, purchasing merchandise and talking about the teams on social media. FerranSeriano, a vicepresident of one of the clubs, said, “They control its destiny and can decide how it will be managed. This is totally different from Arsenal [two-thirds owned by ITV, businessmen Danny Fiszman and David Dein, and Lady Nina and Sir Charles Bracewell-Smith] or Chelsea, owned by one guy who could one day withdraw his investment.”

Of course the final say sits with, in this case, Florentino Pérez (REAL MADRID) and Josep Maria BartomeuFloreta (BARCELONA) and their respective boards of directors, fans play an important role in the core activities of both organizations. Now imagine making this accessible to fans all over the world with the connection to blockchain, smart contract technology and the limits legitimately become limitless. Fans who previously didn’t have access now have a viable means of easily buying into club memberships and having a direct say. Suddenly the fanbase can expand and has no boundaries―team who really care about their fans owe them a broader way of expressing their ideas and engaging in team management.

United Fans can have this easier access―fans that own 100% of the team need more accessible tools to make the most of that decision-making power. They need peace of mind to know that online transactions will be safe, secure and honored by the clubs. With the development of this technology, fans have a whole new world of opportunity to engage and interact with teams.

FIFA is implementing new technologies and experiments to improve the flow of football games.

Video assistant referee is an idea suggested by FIFA. It would enable referees to check a video replay and make the right decision whenever there is a problematic situation. It would help them to act upon these questions:

- goals

- penalty

- direct red cards

- mistaken identity

In his piece, published in engadget.com, Edgar Alvarez explains in details why a lot of purist fans are reluctant to the idea of introducing technologies into the world of soccer. According to thim, they fear that they won’t love football as much as they do now, for it may change for the worse.

This fear of change is to be tackled seriously for it could prevent positive impacts technologies bring.

These new technologies do not aim to change the rules or they way we experience football. They do not add an intermediary layer. On the contrary: they allow a more fluid and natural experience and may suppress a large part of today’s frustration caused by refereeing mistakes.

Back to traditional soccer thanks to the blockchain technology

As paradoxical as it may sound, the blockchain technology would help football to get back to its traditional roots.

To understand this, let’s go back to why Niv Tal created United Fans.

Niv Tal is a former professional football player.

When his favorite Israeli team went down to a lower division and got to the verge of bankruptcy, soccer fans decided to establish a non-profit team-management organization. And they asked Niv Tal to help them.

Niv Tal accepted the offer but decided to take this further. He understood that the blockchain technology could help many clubs to avoid bankrupcy and get more influence.

This is why he created United Fans: to empower crowds and soccer fans worldwide who want to save football by playing a bigger part in the industry.

This is what the blockchain technology will enable United Fans to accomplish: by putting GOAL tokens on the table, soccer fans can empower their club — overcoming financial obstacles second-division teams currently face.

By suppressing the intermediaries which exist between supporters and sport players, UnitedFans aims to turn soccer into a more ethical activity.

What you can do right now is simple!

Do you want to know more about how UnitedFans work and take advantage of our pre-sale offer?

Click here now: https://unitedfans.co/

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