The wait is over — ZTX Mobile is officially live.

After 5 playtests, tons of competitions, updates and community feedback, the app is officially available on mobile.
Players can finally step into ZTX, build their virtual identity using the Avatar Builder, and compete in creator-driven challenges directly from their phones.

This marks an important milestone for the ZTX ecosystem and the next step toward a fully creator-powered virtual world.

ZTX Game & Features

Built on Creator Chain, ZTX is designed to give players the tools to express themselves and participate in a creator-first ecosystem.

Starting with the Avatar Builder, players can create their virtual identity and customize it to reflect their style.

By joining the core game loop — the Design Challenge — players explore a growing catalog of wearables. As they progress, they unlock new categories that expand the styling options, allowing them to experiment with different looks and items.

In each challenge, players dress their avatars according to different styles and compete to earn stars, XP, in-game currencies and leaderboard positions. The better the design matches the preselected styles, and the rarer the items chosen, the higher the score.

To maximize results, players can search for star multipliers, which can significantly boost their star count and help them climb the rankings.

The goal is simple:
Create your Avatar, join the Design Challenges, experiment with different outfits, earn stars, level up, unlock categories and reach the top of the leaderboards!

Key Features

👤 Avatar Builder → Customize your digital identity with wearables, backgrounds, expressions, and more.

🎮 Core Game: Design Challenge (DC)

• Spend Energy to enter the DC
• Style your Avatar to match 3 presets
• Use Bonus Spins to boost your score
• Collect Stars & XP each time you compete
• Unlock new wearable categories as you level up
• Climb the Leaderboard to earn xems, gold, and XP
• Rinse and repeat

👥 Referral system → Invite your friends/followers using a referral code.

🔁 Following others → Check others’ profiles, view in-game stats, outfits, and follow them.

🎯 Daily & Weekly quests → Take on new challenges to unlock extra rewards and boost your progress.

🏁 Leaderboards → Collect Stars through the DC to climb leagues and earn better rewards.

🆙 Level Up → Gain XP by competing in the DC and ranking high on leaderboards.

🔓 Unlock Categories → You start with basic wearables. As you level up, new categories unlock (hats, gloves, backgrounds, etc.), expanding wardrobes, upgrading outfits, and increasing scoring potential.

Built With the Community

The road to launch has been shaped heavily by the community.

Over the past months, multiple playtests and community events have helped refine gameplay systems and gather valuable feedback from players and creators. Participants explored early versions of the experience, competed in challenges, and shared content across their social channels.

These playtests played a key role in shaping the mobile experience available today.

You can revisit some of the highlights in the latest recaps:

• Playtest #3
• Playtest #4
• Playtest #5

Download ZTX Mobile & Early Access

Access to ZTX Mobile is currently limited and first-come, first-served basis
Input this code after downloading the mobile app: ZTX-EARLY-ACCESS

Download the app here:
iOS: https://apps.apple.com/us/app/ztx-mobile/id6737813670
Android: https://play.google.com/store/apps/details?id=com.ztx.mobile

Once inside, log in using email, Google, or MetaMask and start exploring the app.

What’s Next

The launch of ZTX Mobile is just the beginning.

The team will continue expanding the experience with new features, improvements, and creator-driven content as the ecosystem grows.

Players can expect:

• In-game benefits for Genesis Home NFT holders
• Wearables merging system
• Genesis Homes integration

Community feedback will remain an important part of the development process as ZTX continues evolving.

Playtest 5 -the final one before the official ZTX Mobile App launch- has come to an end.

ZEM! Creators, ZTX members, and ZEPETO users joined this exclusive, invite-only session to test new features, refer friends, climb the leaderboard, and earn rewards.
They didn’t just play, they helped shape what’s coming next through invaluable feedback as we head toward the main launch.

Dive into the recap of Playtest #5 👇
Psst… the game is still open.

🎮 Playtest 5

The biggest update in this Playtest was the introduction of the referral system and follower/following count. We’re steadily expanding the game’s social layer, and this is just the beginning.

ZEM! Creators were able to invite their ZEPETO followers into the game, and it was a blast. Many players won competition rewards and became active playtesters throughout the 7 days the Playtest was live.

Gameplay was also refined as we continued fine-tuning the in-game economy ahead of the official launch.

Beyond in-game rewards, playtesters competed for $ZTX and Genesis Home NFT prizes:
- Daily highest scores and Star counts
- Consistent players who earned the most Stars by the end of the Playtest

It wasn’t just a competition; just like in previous Playtests, collaboration was just as strong.

Key ZTX Playtest Features

👤 Avatar Builder → Customize your digital identity with wearables, backgrounds, expressions, and more.

🎮 Core Game: Design Challenge (DC)

• Spend Energy to enter the DC
• Style your Avatar to match 3 presets
• Use Bonus Spins to boost your score
• Collect Stars & XP each time you compete
• Unlock new wearable categories as you level up
• Climb the Leaderboard to earn xems, gold, and XP
• Rinse and repeat

👥 Referral system → ZEM! Creators invited their ZEPETO followers using a referral code.

🔁 Following others → Playtesters could check others’ profiles, view in-game stats and outfits, and follow them.

🎯 Daily & Weekly quests → Take on new challenges to unlock extra rewards and boost your progress.

🏁 Leaderboards → Collect Stars through the DC to climb leagues and earn better rewards.

🆙 Level Up → Gain XP by competing in the DC and ranking high on leaderboards.

🔓 Unlock Categories → Players start with basic wearables. As they level up, new categories unlock (hats, gloves, backgrounds, etc.), expanding wardrobes, upgrading outfits, and increasing scoring potential.

📽️ Community Content

As usual, we hosted UGC Competitions with our ZEM! Creators and ZTX community to create content around the game:

Take a look at some of the highlights:

• Crypto Phantom created videos diving into gameplay and sharing ideas for what’s next
• Crypto Creeper dropped some cool edits along with thoughtful takes
• Gemijuni shared a video plus a detailed thread
• Mahdi Maza posted a thread explaining the game and his thoughts
• Rei showcased the app in a dedicated video
• Jero shared highlights from her ZTX Live stream
• Yaoyao posted a tutorial on how to access the game & another video with her synthpod pulls
• Bless shared a video using her ZTX Avatar
• Mei found the bonus multiplier live on stream

How to join?

Missed Playtest 5? No worries, the game is still live until the official launch on Creator Chain.
Jump into our Discord, request the Playtester role and start playing.

Follow us on X and join our Discord for the latest updates.

As we step into 2026, we want to take a moment to look back at what we accomplished in 2025.

From livestreams and playtests to welcoming new ZEM Creators and Streamers, $ZTX tips and burns, and airdrop announcements, 2025 was all about laying the groundwork for a major milestone in 2026: the ZTX Mobile launch.

Read on for the highlights.

🎥 ZTX Live Streams

As the streaming meta continued to grow, ZTX introduced Virtual Live Streams, enabling Creators to broadcast using their virtual personas without revealing their IRL identities. Built as a Web3-native experience, the platform also enabled seamless on-chain tipping, all within live.ztx.io.

Following the initial pilot streams in the first half of the year, ZTX Live continued to scale throughout 2025. Over the course of the year, we:

• Hosted 150+ streams
• Reached 10,000+ total views
• Logged 230+ hours of live streaming

Crypto-native tipping was central to the experience, with Streamers receiving over 100M $ZTX in tips, more than 1% of the total supply 🤯

But that wasn’t everything, following the launch of the Tip & Burn mechanism, 5M+ $ZTX has been permanently removed from circulation through tipping, highlighting strong engagement from Streamers and the community.

Read more about it in our Medium Blog

📱Mobile Playtests

Throughout 2025, we conducted four Playtests, giving ZTX community members, ZEM! Creators, and even ZEPETO users, exclusive access to experience the game early.

Participants tested core gameplay features, shared valuable feedback, and took part in competitions with $ZTX tokens and Genesis Homes NFTs up for grabs.

Each Playtest, and the community participation around it, played a key role in shaping the Mobile App as we move closer to its official launch.

Features tested across the Playtests included:

👤 Avatar Builder
🎮 Design Challenge — Core Game Loop
🛒 In-game store
🆙 Leveling up
🔒 Unlockable Wearables Categories
👗 Wearables: Styles & Rarities
⭐ Star Multiplier
🏆 Leaderboards
🛡️ League promotions
And more!

Check out the latest Playtest Recap

💎 New ZEM! Creators

Building on the success of ZIP-001: ZEPETO Creator Onboarding Campaign, we continued expanding the ZTX Creator ecosystem throughout 2025 by onboarding new ZEM! Creators from ZEPETO. This included Item Creators, who successfully designed 3D items for the upcoming Mobile App launch, and Streamers, who participated in the ZKOL Program by hosting regular live streams and collectively earning millions of $ZTX in tips.

In total, we onboarded 47 ZEPETO Creators, including 8 Streamers and 19 Item Creators. With a combined reach of 10M+ ZEPETO followers, these Creators will help us bring new users to ZTX.

Creator onboarding remains an ongoing focus for ZTX as we continue to welcome new Creators into the ecosystem.

🗳️ Governance Proposals

A total of five governance proposals were discussed, reviewed, and approved throughout the year.

As part of these proposals, $ZTX from the Community Funds was put to work and redistributed to the community in several ways, including $ZTX rebates for livestream tips, APR incentives for the $ZTX staking pool, and support for onboarding new Creators and Streamers.

• ZIP 002: ZTX Token Rebate Incentive for Community and Creator Chain Token Airdrop Initiative
• ZIP 003: Community Fund Boost for New ZTX Staking Pool on Steer Finance
• ZIP 004: Community Fund for New ZTX Staking Pool on Steer Finance
• ZIP 005: ZKOL Season 2 — ZTX Token Rebate Incentive for Community and Creator Chain Token Season 2 Airdrop Initiative
• ZIP 006: Community Funds for $ZTX/$CRTR Liquidity Pool and Incentives on Creator Chain

🪂 Airdrops for ZTX Community

Supporting our community has always been a core focus for ZTX, and 2025 was no exception. A +1B $CRTR airdrop allocation was announced for $ZTX stakers, Genesis Home NFT holders, Mobile Playtest participants, and $ZTX tippers on live streams. These distributions will begin once Creator Chain goes live.

Looking ahead, the community can also expect a 300M $ZTX airdrop tied to the Mobile App launch. This allocation will be shared among $ZTX stakers, NFT holders, and Beta NFT crafters and distributed in multiple tranches throughout the year.

🚀 2026, What’s Coming

As we step into the new year, a major milestone is on the horizon: the ZTX Mobile App launch, following the go-live of Creator Chain.

You can expect more Creator activity, community competitions, and continued iterations of the Mobile App with new features that onboard new ZEPETO web2 users to ZTX along the way.

2026, we’re ready.

We’re excited to introduce $ZTX burns and $ZTX buybacks to the $ZTX tokenomics as we aim to give thanks to our community and holders!

These mechanisms are designed to strengthen the token economy and reward user participation across the ZTX ecosystem.

Planned to begin in December, the buybacks and burns will be financed by revenue generated from our two applications: ZTX Live and the upcoming ZTX Mobile App.

🔥 How $ZTX Burns Will Work

First, ZTX Live actively takes in tips for streamers in the form of $ZTX tokens. Recently, we have deployed a contract to automatically rake 40% of all tips given in $ZTX as platform tax.

• 100% of this platform tax, taken in $ZTX tokens, will be burnt and permanently removed from circulation to reduce supply and increase scarcity. We will set a burn wallet where the tax is sent automatically and never touched.

For the record, ZTX Live has processed roughly 1% of the entire $ZTX supply so far, in the ~8 weeks it has been live. The tipping volume has surged 10X in the last 4 weeks compared to the first 4 weeks. If the tipping volume remains in a similar range, we are talking about permanently burning ~0.4% of the entire $ZTX supply every month. If the tipping volumes go even higher…

Second, the upcoming ZTX Mobile app will generate revenue in $ZTX tokens. For those of you who have been playtesters, you will know that there are 2 in-app soft currencies ZTX Mobile — XEMs and Gold. This is the same setup as the Web2 ZEPETO economy that also has 2 in-app soft currencies, ZEMs and Coins. Whereas ZEPETO users pay with fiat to buy ZEMs, ZTX users will pay with $ZTX (and fiat, but more on that in the next section) to purchase XEMs. This is a main token sink for $ZTX in the Mobile app.

• 100% of all $ZTX spent to purchase XEMs will be burnt. Nothing will go to the team, as is the case for ZTX Live: Everything will be burnt, reducing the overall supply.

Basically, we are saying that every single $ZTX transaction in our apps will go toward increasing scarcity of $ZTX.

🪙 How $ZTX Buybacks Will Work

Both ZTX Live and ZTX Mobile generate revenue in currencies other than $ZTX.

First, we have recently enabled tipping in $ETH and $ZK on ZTX Live. This is a reflection of the increasingly deeper integration and partnership between ZTX, Creator, and the ZKsync team. (More on this will be revealed soon)

As ZTX prepares to join the ZK ecosystem as the flagship app on the Creator Chain, we are experiencing more partnerships and joint initiatives with numerous KOLs, groups, and projects in the ZK ecosystem. ZTX Live is a very visible, growing project and it is only natural that, given the importance of ZTX in the ZK ecosystem, more users from the ZK ecosystem will onboard ZTX Live. Therefore, we have begun the process of enabling tipping with non-ZTX tokens also. The list of tokens available for tipping may increase with more partnerships.

• 80% of revenue from tips made in non-$ZTX currencies on ZTX Live will be used to buy back $ZTX on the open market. (20% will be used towards platform operating costs)

Second, ZTX Mobile also generates revenue in fiat. The purpose of in-app fiat payments in ZTX Mobile is the same as the $ZTX payments — to acquire more XEMs to score higher, win more, and lead in influence in the ZTX app. However, as we are onboarding many Web2 ZEPETO users, we understand that many may not immediately be open to or able to purchase $ZTX in various markets. Thus, we have opened up fiat purchases for these Web2 users. (However, we will be offering a hefty discount to purchase the XEM soft currency if the purchase is made with $ZTX, hence boosting the attractiveness to buy $ZTX)

• 80% of revenue generated in fiat through in-app purchases will be used to buy back $ZTX on the open market. (20% will be used towards platform operating costs)

Basically, barring some minimum level of revenue to ensure ZTX can continue its development, we are pouring every token and dollar we earn into buying back or burning $ZTX.

🔎 A Look at the Macro Impact

As a reminder, the ZTX Mobile app is in the business of selling digital wearables for a social gaming application. This is the same business as the legacy Web2 ZEPETO, which generates around $70M per year by selling said digital wearables to its ~20M MAU.

For quick napkin math, if ZTX captures 1% of that spending power, that is ~$700K in buying pressure coming in. At current MC levels, that would be quite impactful (is an understatement). The true number could be 0.5% or 2% or anything else. But the point is, we are now opening the gates to the Web2 mainstream spending wallets.

✍️ Recap

Here’s a quick summary of the key points: The buybacks and burns will be funded by revenue generated from our two applications: ZTX Live and the upcoming ZTX Mobile App.

Revenue sources:
📽️ ZTX Live: 40% platform fee on both $ZTX and non-$ZTX tips
📱 ZTX Mobile App: Wearables and in-app currency purchases using fiat or $ZTX.

Burn & Buyback mechanics:
🔥 Payments or tips made in $ZTX → burned
🪙 Payments in fiat or tips in non-$ZTX currencies → buy back $ZTX

Every user action inside the ZTX Live Platform and the Mobile App Game contributes to buy pressure or supply reduction, making this update a strong long-term driver for $ZTX stability.

As always, follow us on X and join our Discord for the latest updates!

$ZTX Burn & Buyback: A Thanksgiving Update for the Community was originally published in ZTXOfficial on Medium, where people are continuing the conversation by highlighting and responding to this story.

The wait is over. The ZTX Streaming Platform is officially open to the world, marking a major leap forward in how creators and communities connect.

The ZTX team has now completed a powerful upgrade: a seamless Web3 + live streaming experience that empowers both Streamers and their audiences.

This is more than just another streaming service. This is the on-chain era of streaming with virtual creators.

Why ZTX Streaming Matters

Live streaming has transformed the way people connect, interact, and build communities. But until now, most platforms have relied on centralized models that limit creators’ freedom and disconnect fans from directly supporting the people they love to watch.

With ZTX, we’re reimagining streaming around these core principles:

• Direct Support for Creators: Viewers can now tip their favorite Streamers directly in $ZTX, creating an immediate and transparent on-chain payment system for creators.
• Anonymity and Creative Freedom: Virtual Streamers can expand their characters and content without platform restrictions, without having to reveal their IRL identities, as is the case in live-action streams.

What makes this so powerful is that creators no longer need to appear on camera or reveal their real-world identities to build influence. Using customizable avatars, anyone can broadcast, entertain, and express themselves in a way that feels authentic but fully virtual.

This unlocks enormous creative potential. ZTX’s avatar-based streaming drastically reduces the inertia of going live. Streamers can develop unique personas, storylines, and aesthetics — even entire virtual worlds without worrying about appearance, location, or privacy.

This isn’t just virtual streaming, it’s Web3-native streaming, designed to unlock a creator-first economy.

Season 1: Rewards for the Community

To celebrate the launch, ZKOL Streaming Season 1 introduces exclusive rewards for participants:

• 75% rebate on all $ZTX tips to Streamers — must go through wallet whitelisting process via the Creator Discord server
• Earn $CRTR token allocations with every tip (1:1 ratio, per wallet limits and total allocation limits apply — see ZIP002 proposal)
• Join a pioneering community where tipping becomes a way to both support and earn

📌 Example: Tip 100 $ZTX → Get 75 $ZTX rebated + 100 $CRTR tokens allocated
👉 Submit your participating external wallet here: Google Form Link
⏳ Season 1 runs until Friday, October 31, 2025, 23:59 UTC.

So what is $CRTR?

$CRTR is the native governance token of the Creator Chain, the on-chain infrastructure that will soon power ZTX Streaming as well as the ZTX Mobile application, many DeFi apps, and other entertainment apps. Built on the ZKsync stack, Creator Chain enables a scalable, low-cost environment for creators and platforms that operate fully on-chain — from tipping and payouts to ownership and community rewards.

For Streamers: A New Home for Your Content

All Streamers are invited to transition fully to the ZTX Streaming Platform. Here’s why:

• Earn in $ZTX — real-time, on-chain tips straight to your wallet
• Stream without friction — using external or platform wallets
• Leverage the ZTX ecosystem — unlock community, rewards, and deeper engagement

The pilot program has already proven that Streamers can thrive here with big tips, stronger communities, and creative freedom. Now, it’s your turn.

📌 Sign up today: ZTX Live

The Bigger Picture: Streaming Meets Web3

The integration of crypto with live streaming isn’t just a feature it’s a long-awaited industry shift. Platforms like OnlyFans have already signaled strong interest in going on-chain, but ZTX is delivering that vision now.

Here’s what makes the model powerful:

• Real-time payments → Instant tips, no intermediaries
• Transparency → On-chain tracking ensures fair distribution
• Creator-first economy → Higher earnings potential, lower platform take
• Community ownership → Viewers actively share in the platform’s growth via rebates and token rewards

In short: ZTX isn’t just building a streaming platform. We’re shaping the blueprint for on-chain creator economies.

Looking Ahead: Powered by Creator Chain on ZKsync

The future of ZTX Streaming is about to get even faster, cheaper, and more scalable.

Soon, ZTX Streaming will run natively on the Creator Chain — built on ZKsync.

This evolution brings a whole new level of performance and transparency to the platform:

• ⚡ ZKsync scalability means lower gas fees and lightning-fast transactions for real-time tipping and streaming interactions.
• 🔗 Creator Chain integration ensures that every action from tips to token rewards is on-chain, verifiable, and interoperable across the ZTX ecosystem.
• 🛠️ Enhanced infrastructure enables even richer creator tools, NFT-based interactions, and future cross-platform integrations.

By combining ZKsync’s next-gen zero-knowledge technology with the Creator Chain’s on-chain creator economy framework, ZTX Streaming will become the most robust and transparent Web3 streaming platform yet a true example of how scalable blockchain tech meets interactive media.

This transition isn’t just technical — it’s philosophical. It brings us closer to a world where creators own their audiences, earnings, and creative identity, all on-chain.

Quick Access Links

• ZTX Streaming Platform: https://live.ztx.io/

Join the Movement

The future of streaming is here — decentralized, interactive, and creator-driven. Whether you’re a viewer or a streamer, ZTX Streaming is your gateway into a new era of virtual entertainment.

Don’t miss your chance to be part of the very first ZTX Streaming Season.
Start streaming, tipping, and earning today

ZTX Streaming Platform is LIVE: Ushering in the Future of Onchain Streaming was originally published in ZTXOfficial on Medium, where people are continuing the conversation by highlighting and responding to this story.

Our fourth Playtest has officially ended.

For two weeks, ZEM! Creators, ZTX members and ZEPETO users joined us for a new invite-only Playtest of the ZTX Mobile App.

They tested an enhanced gameplay with new features, competed against each other, shared valuable feedback and created amazing content around the game.

Their input continues to play a crucial role in refining the app and preparing it for its official launch in Q4 2025.

Dive into the recap of Playtest #4 below 👇

Playtest 4 - Recap

The biggest update this round was enhanced gameplay. Unlike previous playtests, where every item was unlocked from the start, players now had to level up to unlock wearables categories, adding progression, strategy, and a new sense of achievement.

To raise the stakes, we introduced two in-game competitions:

• Testers battled daily for the highest scores, setting some incredible records along the way.
• Consistent players who earned the most Stars by the end of the Playtest were also rewarded.

What stood out was the mix of competition and collaboration: even in the heat of the Playtest, some players shared tips on Discord to help others improve their game. That’s one of the things we love about our community!

Key Features in Playtest #4

👤 Avatar Builder → Customize your digital identity with wearables, backgrounds, expressions, and more.

🎮 Core Game: Design Challenge (DC)

• Use Energy to enter the DC
• Match your Avatar’s outfit to 3 random preset styles
• Earn Stars & XP with each round
• Level up to unlock more categories and expand styling options
• Climb the Leaderboard to earn Zems, Gold, and XP

🏁 Leaderboards → Collect Stars through the DC to climb leagues and secure higher rewards.

🆙 Level Up → Gain XP by competing in the DC and ranking high on leaderboards. Progression unlocks new categories to expand your wardrobe.

🔓 Unlock Categories → Players start with basics like tops and pants. Leveling up opens new categories (hats, gloves, backgrounds, etc.), allowing more creativity and higher scores.

Community Content

As usual, we hosted UGC Competitions with our ZEM! Creators and the ZTX community to create content around the Playtest and share it on socials.

Here are just some of the great entries we saw:

• @Gemijunii shared a video + thread showcasing the core game loop
• @Crypto_Phantom_ posted a long write-up + Playtest video
• @cryptocreeper3_ dropped a thread + 2 videos showing off different outfits
• @Ya_matoshi uploaded a Playtest video
• @k.creo made a ZTX & Playtest update video
• @Bless delighted us with an avatar makeover
• @Rei discovered a 10x star multiplier
• @Yaoyao recreated her ZEPETO avatar using the ZTX Avatar Builder

What’s next?

The ZTX Mobile App is planned to launch on Creator Chain in Q4 2025.
Follow us on X and join our Discord for the latest updates.

Playtest 4 - Highlights was originally published in ZTXOfficial on Medium, where people are continuing the conversation by highlighting and responding to this story.

We just wrapped up our third Playtest and wanted to share some highlights!

Over the past two weeks, our ZEM! Creators and most active ZTX Community members tried out the ZTX Mobile App in an invite-only Playtest. They tested new features, competed in challenges, created content, and shared feedback and suggestions with the team.
Their contributions are directly shaping the future of the Mobile App as we move closer to launch day.

Read on for a full recap of the latest ZTX Mobile Playtest

Playtest #03 Recap

After two exciting Playtests, the third one came packed with polished features, new experiences, and in-game competitions where our Playtesters had the chance to shine and win rewards.
To learn more about what the ZTX Mobile App is all about, check out one of our latest blogs

Now, let’s take a look at what our Playtesters were up to:

👤 Avatar Builder 2.0
Create and customize with one of ZTX’s core features

📸 Photobooth
Strike a pose! Add emotes, expressions, backgrounds, and effects to create a perfect scene

🎮 Core Game: Design Challenge
- Use Energy and enter the Challenge
- Pick and combine wearables that match the preset styles
- Score points and collect Stars
- Climb the leaderboards
- Win rewards
- Rinse & Repeat 🚀

👕 Wearables Tags
Styles & Rarities now matter, mix and match to create the best looks in the Design Challenge

⭐ Star Multiplier
A brand new feature that rewarded users for finding hidden items — Daily hints shared on Discord were a hit!

🏁 Leaderboards
Playtesters competed for top spots to earn rewards like $ZTX tokens and Genesis Home NFTs

🛡️ Leagues
Promotions, demotions and a whole new layer of friendly competition.

Community Content

We hosted UGC Playtest Competitions with our ZEM! Creators & ZTX community members to show off their creativity during the Playtest. Here’s a selection of their amazing content:

• @Gerald on a mission to get points in the Design Challenge
• @REI conquering the Design Challenge
• @MAUI’s fun video
• @Gemijuni’s ZTX Playtest highlights
• @Cryptocreeper with a video & thread
• @Phantom showing off a 3-star look
• @Miraj just having fun in the game
• @Tanu sharing different outfits

What’s next?

More Playtests are on the way, bringing new features to test and refine as we continue developing the game for its official launch!
Want to become a Playtester? Join our Discord and let us know in #downtown!
Follow us on X for the latest updates too!

Mobile Playtest Recap was originally published in ZTXOfficial on Medium, where people are continuing the conversation by highlighting and responding to this story.

We are thrilled to unveil the ZTX Virtual Streaming, a new milestone we’ve been working on behind the scenes.
Let’s dive into what this launch unlocks for the ZTX Ecosystem!

Introduction

From Lil Miquela to Kizuna AI, and even singers like K/DA, virtual influencers have become a cultural phenomenon and are not going away. With AI and agentic technology on the rise, this trend will further accelerate.

At ZTX, we have always strived to be at the cutting edge of avatar design and digital identity, while our legacy Web2 application — ZEPETO — already hosts tens of thousands of virtual streamers who engage tens of millions of users with their avatars.

Now, we’re bringing that energy to Web3 with Virtual Streaming!

ZTX Virtual Streaming

We are shaking up the KOL market while partnering with the crypto streaming platform SoulBound for the brand new Virtual ZKOL streaming

Here’s what you can expect:

👛 Tip & transact in $ZTX — This will add a new utility to the token as we aspire to become one of the pioneers of the crypto virtual KOL space
📺 Watch streams from top creators
⭐️ Upcoming token incentives for viewers & ZKOLs
👀 More streaming access for creators and community members coming soon!
😎 Proven PMF with its ZEPETO Web2 virtual KOL streaming with over $10M transacted in tips and 20M+ viewers
👗 Strengthening of NFT wearables’ value in the ZTX world, as well as Genesis Home NFTs.
🚀 Internet Capital Markets. This is just the beginning of the $ZTX Creator Economy.

Streaming Schedule

We’re kicking off ZTX Virtual Streaming with pilot broadcasts hosted by our ZEM! Creators in just a few days.

These Creators already have a strong track record of live streaming in Web2, so you can expect fun, diverse content and smooth, professional hosting! Check the timeline below:

📌 Indonesian Team — REI & GERALD

🗓️ Sunday, May 18th, 2025 at 12:00 pm UTC
🎤 Language: Bahasa + English
🔗 Link to join once live: https://soulbound.tv/profile/reipunzel

📌 Korean Team — KYKY & NABI

🗓️ Monday, May 19th, 2025 at 11:00 am UTC
🎤 Language: Korean + English
🔗 Link to join once live: https://soulbound.tv/profile/nabi

Join ZTX

• Follow us on X to catch upcoming streams, explore streaming opportunities, or simply stay up to date with the latest ZTX posts!
• Join the conversation in our ZTX Discord

We warmly invite the ZTX community to tune in, support the pilot broadcasts, and experience this exciting new update with us.
Come see what new possibilities await with ZTX!

Introducing: ZTX Virtual Streaming was originally published in ZTXOfficial on Medium, where people are continuing the conversation by highlighting and responding to this story.

Over the past few months, we held two invite-only ZTX Mobile Playtests. Our ZEM! Creators and most active ZTX Community members got early access to try out the game. They were able to test it, create content for millions of users and share valuable feedback with the team. Their insights and in-game activity play a key role in shaping the ZTX Mobile App as we continue developing it for its official launch.

In this blog, we’ll recap the Playtests, share sneak peeks and highlight community content.

Mobile Playtests Recap

Since the sunset of the PC version of the game, we’ve been working on the ZTX Mobile App. With exciting new features and improvements on the way, the Mobile App is set to bring a fresh experience compared to the PC game.

The Playtests focused on these new features:

Playtest #1: Avatar Builder 2.0

Our first Playtest focused on the Avatar Builder 2.0, an enhanced version of one of ZTX’s core features. Testers had the chance to explore and experiment with:

• Guided tutorials for a smoother introduction as first-time players
• Avatar customization reminiscent of the PC version
• New items and categories to dress their Avatars
• Poses, emotes, and backgrounds for additional personalization
• Wearable Styles and Rarities, which will play a key role in the new core game loop
• An upgraded Photobooth to share looks with friends and on socials

Playtest #2: Daily Design Challenge & More!

For the second Playtest, we took things even further, introducing the basics of the Daily Design Challenge, the new core game loop. This time, testers could not only customize their Avatars but also:

• Spend a new in-game resource: Energy, to enter the Daily Design Challenge
• Style their Avatars to match pre-selected wearable tags and try to get the most amount of points by combining styles and rarities
• Earn Stars & XP for nailing the outfit
• Rank on the leaderboard
• Level up and unlock in-game rewards
• Checked their Player Profile page, featuring individual game stats and additional info

Community Content

Our ZEM! Creators, with a collective following of 11M+ on ZEPETO, have been spreading the ZTX word and creating content about the Playtests for their followers! We’ve already seen Web2 users reaching out through our ZEM Creators, eager to know more about the game and asking when it will be live…

Check out some of their amazing videos below! For the full Playtest content, join our Discord, head to #meet-zem-creators channel, and check out their ZEPETO accounts.

• @Yo_zpt’s ZTX video
• @yeahgamer_th’s ZTX Playtest post
• @Blessyblossoms’s Playtest highlights video
• @Reipunzeland’s styling ZTX Avatar

We also hosted a fun UGC competition among our ZTX testers! Check out some of their content:

• @Fairu’s ZTX update
• @Gemijuni’s ZTX Playtest video
• @Calvin’s Avatar Builder sneak peek
• @Real_Enola’s ZTX experience
• @Dimaaa7ua’s deep dive video

What’s next?

We’ll be conducting more Mobile Playtests as we continue developing the game for its official launch later this year. Want to become a Playtester? Join our Discord and let us know in #downtown! We’ll be selecting new users for the upcoming ones.

Don’t forget to follow us on X for the latest updates!

ZTX Mobile Playtests: A Sneak Peek at What’s Coming was originally published in ZTXOfficial on Medium, where people are continuing the conversation by highlighting and responding to this story.

We’re excited to bring you a recap of our recent video Townhall (click here to watch!), focusing on the new roadmap and the mobile release of ZTX. In this blog, we’ll cover the key highlights and dive deeper into our mobile development and upcoming milestones.

ZTX Goes Mobile: The New Roadmap

Our goal for mobile remains the same as it was with ZTX Desktop Beta. We will approach building it in phases, prioritizing a familiar and easy-to-engage experience for web2 users while providing the value propositions of web3 technology with collectibles and community rewards. Our timeline concentrates on delivering you early mobile Playtests in the upcoming months, and launching the ZTX mobile app on Mainnet of CREATOR blockchain in 2025.

In the ZTX Mobile Application, you can expect:

1. Introduction of Your Player Identity and Social Graph: Create and customize your avatar, which will be your ZTX persona.
2. A Low-Friction, Seamless Gaming Experience: Powered by ZTX’s own Creator Chain, ensuring a smooth experience across the entire product.
3. Incentives & Rewards: Through familiar experiences that will attract web3 natives, web2 gamers, and creators.
4. A Core Gaming Experience: Involving creativity, competition, social interactions, and player progression.

The ZTX Mobile Experience

This Townhall, our Head of Marketing and Community, Karma, teamed up with Emma, our Lead Product Designer. Together, they gave us an update on the mobile app’s progress. We got an exclusive sneak peek at the new Avatar Builder and the game loop featuring “Design Challenges”! This game lets you dive into your collection of wearables to create the most inspiring outfits that match selected creative prompts.

Our first phase of mobile development will focus on delivering a core game loop that revolves around creative expression. Players will be able to engage with the following:

• Creating Your Identity: We will provide an improved version of the Avatar Builder for players to design, customize, and create their avatars. This new Avatar Builder will be crucial for engaging with the mobile gameplay loop. It will include additions to the Photobooth, such as backgrounds, emotes, poses, and visual effects. Players can find, try on, and purchase new wearables directly from the inventory, making it easier to create the perfect look to share or win in-app events.
• Wearables: We will introduce major updates to the wearables system by adding tags and rarity for every wearable, both existing and upcoming. These systems will make the pursuit and acquisition of wearables fun, interesting, and rewarding.
• Core Game Loop: At the core of this initial experience is the ability to style, earn, and compete. Players can engage with this loop repeatedly throughout the day by spending Energy, a replenishable in-game resource. Players are given target styles to design their avatar towards. The looks are scored based on the wearables used, specifically their tags and rarity. Players receive stars based on their scores, which determine the rewards they receive and their ranking on an in-game leaderboard. Rewards can range from XP points, in-game currency, NFTs, and $ZTX.
• Progression and Achievements: Introducing a level-up system that lets players gain levels and earn rewards the more they engage with the game. XP points awarded from the core game loop, limited events, and purchases accumulate to advance a player’s level. The player level, visible on the profile, represents the player’s tenure and mastery.
• Discover and Inspire: Through the leaderboards, players can explore and discover other players and their profiles. These public profiles capture in-game information such as the avatar, XP level, and ranking stats. This feature allows players to discover creators, follow players, and even build a following for themselves.
• Creator Program: Introducing the ZTX Creator Program, providing a path for a select set of creators to build content desired by the larger player base. The program offers these creators a path to earn. Over time, we’ll open up the program to more creators and build toolsets that enable them to create and publish content with ease. And we have already started! The mobile release of ZTX will go live including community-made wearables and fashion, and we are collaborating to onboard many popular ZEPETO creators. If you want to get involved, reach out to us on Discord!
• Play to Earn: Players can earn $ZTX by engaging with the mobile experience, specifically the core loop and the leaderboards. Earned $ZTX can be used to stake and earn rewards through the Creator ecosystem, receive in-game benefits, and purchase special ZEM packs via ZTX.io. ZTX also fulfills governance functions in community votes.

Creator-Driven Wearables: Empowering Community Creativity

Guess what? We’ve already started reaching out to creators for our first wearable tests! Before the mobile app goes live, we’ll be contacting over 100 of ZEPETO’s famous accounts to collaborate on exclusive collections and community-sourced wearable contributions. This is all part of an exciting ZEPETO awareness campaign we’re gearing up for. When the ZTX Mobile App launches, we’ll make sure ZEPETO’s audience of hundreds of millions is invited to join through the network of creators already working with us behind the scenes!

This is a huge step toward our goal of building a creator-driven economy where your creativity is not just celebrated but can also be monetized fairly.

What Does the Future Hold?

This is only the beginning of the ZTX Mobile App. In the future, players can expect:

• Fashion Battle Events: Limited-time events aimed at creating fun, player-vs-player competitions that test creative skills. Players design their avatar’s look, which gets voted on by other players. Rewards are earned based on rank.
• Event Page & Feed: A dedicated page housing information on all active events. Each event comes with its own social feed where players can discover designs submitted by others, become inspired, acquire new wearables, and form connections.
• ZTX Homes Integration: Introducing a gameplay loop where players use their Genesis Homes or basic homes along with the placeables system to design and compete in various events. Genesis Homes will offer special benefits for events and rewards across the mobile app.
• The Social Hub: An immersive 3D social experience where players can gather, form social connections, and work together toward common gameplay goals.
• Resource Gathering and Crafting: Providing a new avenue for acquiring rare and unique wearables and placeables. Players will explore and obtain resources, which can then be used to craft exclusive items in their homes.
• Districts: Enabling Genesis Home owners to come together as part of their respective districts to create common goals. Districts will provide benefits and utility for gameplay engagement, resource gathering, crafting, and creating value for district members.

While waiting for the mobile app, our community will enjoy a pipeline of surprises and rewards! 🎁

• @STIXprotocol airdrop for ZTX stakers and Genesis Home holders

• 20M $ZTX for Beta Challenge Points

• CREATOR airdrop for $ZTX stakers and Home Holders upon chain launch

• 3% of $ZTX total supply for $ZTX stakers, Home Holders and Beta crafters when mobile app is live

If you own $ZTX, do not forget to stake it! We have shown a reminder on this in the Townhall recording. Staked ZTX accumulates Creator points for you on the loyalty dashboard — getting you closer to an Airdrop allocation!

Our Key Learnings

Developing a large-scale game capable of seamlessly onboarding millions of users is a complex task, and we must take the right steps (and time!) to ensure we deliver the best experience possible. Here’s how:

• ZEPETO User Affinity: We ran a cross-platform test campaign to onboard a small percentage of ZEPETO’s user base. The results were astounding — over 200,000 new users joined within 36 hours! This proved our ability to bridge web2 and web3 users and validated our product premise. To make joining ZTX even easier in the mobile version, we’ll be integrating the ZEPETO login. This means hundreds of millions of users can join ZTX with their existing accounts!
• Game Mechanics: We’ve learned that progression, accomplishments, competition, and social interactions are key to delivering consistently engaging experiences. Features like Harvesting, Extracting, Crafting, Mini-Activities, and Craftathons have shown us how to keep players entertained and coming back for more. At times, we saw over 3,000,000 total in-game transactions in just a few days. All our experiences will flow into the improvement of the mobile app.
• Ease of Use: We recognize that web3 products need to be as user-friendly as any web2 application. Smooth account creation, stable connections, and easy in-game interactions are crucial. That’s why we’ve decided to create our own Layer 2 Blockchain — to deliver the best integrations for ZTX’s scaling needs and ensure a seamless experience for everyone.

By addressing these complexities now, we’re laying a strong foundation that will allow us to scale effectively and welcome millions of new players from ZEPETO. We believe that taking the time to get things right is the best way to build something truly special for all of you.

Goodbye Desktop Beta

As we build out the mobile version of ZTX, we need to say goodbye to the desktop version. So get your Avatar in a festive outfit, take a screenshot, and post it as a tweet comment under our Townhall livestream on X here! This is a great opportunity to express your creativity one last time in the PC version before we take a pause and set our sights on the future. We will select the best outfits and distribute surprise rewards!

We are deeply grateful to each of you for your participation, feedback, and passion. We’re committed to making this platform better with each phase and can’t wait to continue this journey with you.

So, dress up your avatars, join the farewell celebration, and stay tuned for more updates. Thank you, and we look forward to seeing you in the next chapter of ZTX!

October Townhall: All about the Mobile Roadmap! was originally published in ZTXOfficial on Medium, where people are continuing the conversation by highlighting and responding to this story.