The made-in-Italy platform has been online for three months and is based on the sharing of emotional pictures taken by the users, on which is possible to add a text. It is having great success in the United States, India and Eastern Europe.

Riscering.com is an online platform which allows users to share the best moments of their life through pictures, on which is possible to add a text or apply their signature. Nothing like other social networks such as Pinterest, Tumblr and Instagram.

Online for past three months, the Riscering “social” offers more functions, is simple and user-friendly. The last function, added only a few days ago, allows to load animated Gif files, something which is possible on Google+, but not on Facebook .

The creator of Riscering is a young Italian entrepreneur: Alessandro Notarbartolo. Already creatorof another platform: Tabbid.com, the social network for odd jobs. Notarbartolo has done everything on his own, self-financing the project with a €30.000 investment to pay off within a year. Riscering (the italianized version of “Resharing”) aims at touching people: the text and signature make the difference. Creativity and inspiration encourage users to share a flash of their life through pictures which are able to create an emotional involvement with who looks at them, thanks to the possibility of sharing the snapshots on all the main social networks: Facebook, Twitter, Google+ etc. Among the functions of Riscering is being able to follow one or more hash tags, for example: #heart, #couple, #family, #animals, #star, #brand. Companies can use the site as a window to expand their international users, since the platform is beginning to have strong international success. In fact, each user can add a hash tag and, if it becomes of public interest, gathers more users. Another option of the platform is the possibility to complete a research with a hash tag, as if it were an actual image search engine; in this way, those who are interested in images regarding a particular topic won’t have difficulty in finding the right pictures. It’s useful to bloggers and to those who need to insert other people’s emotional pictures (with the credited signature) in other media or any kind of communication tool.

From a technological point of view, Riscering relies on several servers having their main base in the United Staes, India and a few eastern countries. To give an idea of where the majority of traffic comes from, to date it has a total of about 20.000 users throughout the USA, Russia and India. An unexpected success has come from Kazakistan where the site registered about 8.000 visits in just one day. But the intention of Riscering is to grow in Italy by aiming at personalizing images, which is the true added value. It’s not an accident that the signature on the file remains the preferred function