Week 10

Social media post-

I don’t have any pictures of any Crits but heck look at this lovely ~banner~

Thursday, March 29

Digital portfolio book

Tuesday, March 27

Self promo-

The swatch book has changed so much! I like this a lot better now.

What did I hear: it was suggested to

• Add a slip cover with a cut out of the ampersand, with design above it and illustration below
• Use a color from each design for each swatch
• Alphabet hand done type!

What do I think: ❤️✨✨

What am I going to do next: try out the suggestions ya.

Week 9

Self Promo Leave Behind:

I was confused for a while whether or not our leave behind would be a stand alone piece in itself or samples of our work. Our discussion last class clarified a lot of that. I came up with the idea of doing a sort of pantone sample swatch book with different skills. I also wanted to use a bellyband that was hand shaped, with the ampersand in my logo as part of the line work for the hand. (see week seven) It was a pretty far fetched attempt at puns and doing something I had not seen. Maybe the swatches can stand alone without it.

This is just two of the swatch pages, not sure what i would do for the cover yet and its still under developed. Will be working on this tonight so all the pages and cover are done for tomorrow.

Stationary Second Finish

What did I hear: People liked it overall, lots of tweaking needs to happen.

What do I think: Less panicked about this. More panicked about promo piece.

What am I going to do next: Focus on the promo piece before anything else.

Portfolio: digital Maquette for wells

What did I hear: Wells are fine, Extend poster to edges of the board its mounted on. Having a well for the ipad is fine as long as the process book is next to it.

What do I think: I’m wondering how its gonna fit in the box, since the boards will probably be much less than 3 inches in height.

What am I going to do next: Get the boxes, buy supplies this coming weekend and get this figured out.

Week 7

Self Branding-

For my branding I feel i am finally headed in the direction I need to.

The florishes are created using the strokes from the logo, deconstructed. The Ampersand has changed so that needs to be changed in the pattern but other than that I am happy with this. This idea hasnt gotten any feedback though so feed back on this would be great.

Areas of concern —

1. I have multiple logo and sub heading placements, one style on the letter head, one style on the business card, one style on the envelope. Which one works best?
2. Need more areas to incorporate blue if color pop in envelope will work (should it be reversed?)
3. Is resume too decorated?

Leavebehind-

This could me spinning off into absurdity but HERE WE GO ✨

Clueless as to what to do with my Leavebehind, I watched abstract on netflix overbreak and was inspired to find a way to use the ampersand as part of an illustration.

I give you, AMPERSHAND

It works because —

1. My mission statement talks about helping small businesses. I can create a tagline about lending a hand, “need a hand?”
2. puns are great
3. Its an illustration and design solution

For my leave behind, I thought of creating a design swatch book. the outside would read “Design &” with a large ampersand on the edge. The Ampersand would be repeated on the inside and the word design would be replaced with “Illustration (pg1), Packaging (pg2), Branding (p3) etc” The whole swtach book would be bound like a pantone swatch book, with a ampershand shaped belly band. The thumb tucks between the fingers and exacto knife to keep it shut, or the ampersand could tuck around the exacto knife

Ill have the rest of this mocked up for Tuesday, But I spent so much time on getting the hand to look right the swatchbook took a backseat.

Week 5

**I am aware that I am quite lacking in the crit department this week. I’ll be pestering for critique today after my classes.

February 22nd, 2018

Project #3

Beelzebubs salsa — pickled eggs packaging design. The label wraps around a standard jar, I’ll edit this with mockups later today. I picked something I don’t think needs much revision for this week, I need to give myself time to catch up with self branding 😬

February 20th, 2018

Self Branding

This logo is trying to express Energy, passion for handmade work, optimism, friendliness, and duality.
The major complaint has been that it looks like its two people, but if you get this on a business card and my name is on the other side spelled out, there shouldn’t be any misconceptions.
If thats not good enough, Maybe it helps that I’m a Gemini. BOOM, CONCEPT.

Initial Crit Notes -
-Experiment with different Ampersands
-Connect bar in “H” and “A” letterforms to make it more readable
-Swap out short “Y” for previously used “Y”

Concerns -
-Is the overall shape appealing?
-Does it look like Nickelodeon came up with this? (but also is that a bad thing?)

Cover Letter

https://philadelphia.aiga.org/philabundance-2/ — third times the charm!!

214 words — Ineed to add a little more but this’ll do for now

Copenhagen Hygge Brochures

The Lidokoeb and Lackebaer Guides follow the same system as this one, with corresponding images plugged into the correct places.

Self Crit Adjustments Needed —

• back cover is wrap around of image on the front. Perhaps that is a good place for a blurb about the guide series.
• should the end page be blank??
• Need better wording for guide into in “what is hygge”

It would be kinda cool to include with them a set of colored pens or pencils with the pronunciation of Hygge on them: Hygge (HUE*guh)

Week 4

February 15th, 2018

Project 2: Hygge Vibes Copenhagen Guides

(the place, not the tobacco product)

Name of Project: Whirldly

1. List the main areas of concern/items you already have planned to revise: Cover, Static pages
2. List 3 areas of feedback you feel will be most valuable in helping you to move forward in improving the piece: STATIC PAGES. Cover, rhythm
3. Record ALL general group critique feedback here utilizing the following general categories. Add additional categories if needed.
   BE SPECIFIC AND DETAILED:
   Concept:👌
   Format: Include interior pattern on cover. Add opening page to each✨
   Layout/Grid System: change scale of illustrations to make tasting pages less static
   Craft (Digital):
   Craft (Physical): Make interior pages lighter
   Paper/Printing: ^^^
   Materials/Special Processes:🌈
   Pacing/Rhythm: END PAGES??
   Hierarchy:Make dotted notes section with smaller dots, make more space to write.
   Text Type/Body Copy: add more pages, make type less cramped
   Type Style: We didnt go over this but I kinda want it to be different ☔️
   Color Palette/Usage
   Visuals:
   Resolution:🍰
4. What additional materials/collateral/interactive/web components can be added to this project?

An app?? maybe??Not entirely sure how to do that…

1. Create a DETAILED PLAN to implement all of the feedback you’ve received above when revising and expanding this project over the next week:

👹*plan coming soon* 🌛

February 12th, 2018

Logotype Ideas and Stationary Thumbnails

Week 3

February 8th, 2018

Job link for cover letter:

Junior Graphic Designer - Stream Companies | Malvern, PA

SCRATCH THAT, this one instead.. https://philadelphia.aiga.org/philadelphia-museum-of-art/

Whirldly first finish

What has changed- The holding piece has a reverse color pattern, same as cover. Info cards switched to one color design, spice names in handmade type. This new layout provided more space for information. New handmade type for locations. New illustrations for cover.

What still needs to change- new sticker labels. Maybe info cards should be smaller, and open into a long accordion fold. This way, more pages can be added, a recipe could be added to each, and the design inside can have more breathing room. I feel it still looks cramped.

• needs a new box
• I’d still like to find time for a motion graphic

February 6th, 2018

Week 2

February 1st, 2018

Studio Visit — 3 Studios to contact:

1)Nakturnal- Pittsburgh, PA. all female design group

2) Deeplocal- Pittsburgh, PA. A design studio valuing resourcefulness and efficiency

3) Strawberry Luna, a design and printmaking studio

Revised Goals Statement/Resume:

Portfolio Critique

Name of Project: Whirldly

1. List the main areas of concern/items you already have planned to revise: Box interior, additional material,
2. List 3 areas of feedback you feel will be most valuable in helping you to move forward in improving the piece: Interior, additional material, concept in name
3. Record ALL general group critique feedback here utilizing the following general categories. Add additional categories if needed.
   BE SPECIFIC AND DETAILED:
   Concept:👌
   Format:✨
   Layout/Grid System: ❤️
   Craft (Digital): create a motion graphic
   Craft (Physical): remake cards
   Paper/Printing: personally, I’d like to explore more paper options
   Materials/Special Processes:🌈
   Pacing/Rhythm: put inverse of outside graphic inside on foam core holder.
   Hierarchy:🔥
   Text Type/Body Copy: adjust size and font. Add more leading.
   Type Style: redo card headings
   Color Palette/Usage
   Visuals: match card color to bottle color
   Resolution:🍰
4. What additional materials/collateral/interactive/web components can be added to this project?

Motion graphic to show spices spiraling into jar, an app, recipes. An additional card to explain the product itself

1. Do you plan to include process work with this project? If so, please record/curate your process so you may utilize it later on in the development of your portfolio book/case materials.
2. Create a DETAILED PLAN to implement all of the feedback you’ve received above when revising and expanding this project over the next week:

1-scan in old logo, type management on cards

2-redo sticky labels

3-create patterned skin for foam core piece, or keep it wrapped in white and add pattern to box interior

4-make an extra card explaining product

5-find optimal positions for card materials, seal box with stickers

6- if time allows- create motion graphic “Facebook ad”

Tuesday, January 30th, 2018

Personal Branding System: Brainstorming

List of 25 Characteristics

Week 1

January 25, 2018

Personal Branding System: Resume

Making the Cut: Portfolio planning

IN:

Beelzebub’s Salsa: Pickled Egg Re-brand

One-Sentence Description: A re-brand and new character design for Beelzebub’s Salsa’s pickled egg products.
Course/Instructor or Company/Client: Practicum, Angela Glass, Beelzebub’s Salsa
Strengths of the Project: Perfect showcase of illustration work and design, collaborative with other designers
Revisions: Minimal Tweaking
Can you show process work with this piece? Y
How can you expand on this project? ads, stickers, tshirts

Whirldly

One-Sentence Description: A luxury monthly subscription box for spices from around the world
Course/Instructor or Company/Client: Packaging, Scott Gladd
Strengths of the Project: Typography, Illustrations, Concept
Revisions: somewhere between tweaking and overhaul
Can you show process work with this piece? N
How can you expand on this project?

Invisible Illness Posters

One-Sentence Description: A set of posters advocating for invisible illness, made for Movements.
Course/Instructor or Company/Client: Movements, Shelle Barron
Strengths of the Project: Good Concept
Revisions: Overhaul
Can you show process work with this piece? N
How can you expand on this project? Decoder concept is good, but I’d like to redo this with illustrations and not photos.

Bruce Gallery Holiday Ad

One-Sentence Description: An ad for the Edinboro holiday sale at Bruce Gallery
Course/Instructor or Company/Client: Practicum, Angela Glass, Bruce Gallery
Strengths of the Project: fully handmade
Revisions: Minimal Tweaking (Id like to rework type in antlers)
Can you show process work with this piece? Y
How can you expand on this project? Variations??

Yayoi Inspired Hard Ciders

One-Sentence Description: A variety pack of hard ciders Inspired by the art of Yayoi Kasuma
Course/Instructor or Company/Client: Packaging, Scott Gladd
Strengths of the Project: hand lettering, clean yet illustrative
Revisions: Overhaul
Can you show process work with this piece? Y
How can you expand on this project? this project needs to be finished before it is expanded

Retro Poptarts

One-Sentence Description: A 90’s retro packaging design of wild berry Poptarts for Packaging Class
Course/Instructor or Company/Client: Packaging, Scott Gladd
Strengths of the Project: color scheme, illustrations, variety of material
Revisions: Minimal Tweaking (hopefully)
Can you show process work with this piece? N
How can you expand on this project? create variety pack??

Copenhagen Travel guides

One-Sentence Description: Travel guides to explore the dutch concept of “hygge” in Copenhagen
Course/Instructor or Company/Client: Publications, Francis Demaske
Strengths of the Project: Cohesive Set
Revisions: Overhaul
Can you show process work with this piece? N
How can you expand on this project? Better images, rework of layout

MAYBE:

Beelzebub’s Salsa: Spicy Shrooms

One-Sentence Description: A character and label design for Beelzebub’s new product, pickled spicy mushrooms.
Course/Instructor or Company/Client: Freelance, Beelzebubs Salsa
Strengths of the Project: Strong illustration and type
Revisions: Minimal Tweaking
Can you show process work with this piece? Y
How can you expand on this project? Table place cards, ads

Earth Day 5k Poster

One-Sentence Description: A poster for a 5k run, sponsored by the Edinboro Exercise Science Club
Course/Instructor or Company/Client: Practicum, Shelle Barron, Edinboro Exercise Science Club
Strengths of the Project: Showcases illustration skill, hand made type
Revisions: Minimal Tweaking
Can you show process work with this piece? Y
How can you expand on this project?

Cat Town Cafe Editorial

One-Sentence Description: An editorial about the trend of cat cafes, for Typography Two
Course/Instructor or Company/Client: Typography Two, Cassandra Reese
Strengths of the Project: Clean, Grid Structure
Revisions: Overhaul
Can you show process work with this piece? N
How can you expand on this project? not sure

Brainchild’s

One-Sentence Description: A logo for a store specializing in local art and vinyl records
Course/Instructor or Company/Client: Brainchild’s
Strengths of the Project: color scheme, interesting handmade type
Revisions: Minimal Tweaking
Can you show process work with this piece? Y
How can you expand on this project? Promotional products, ads

OUT

Student Exhibition Posters

Heineken Annual Report

Hungry Seagull Logo

January 23, 2018

Exercise 1: Q&A

1. Who are you/what are you passionate about?

I am a designer with a wide array of interests. I am passionate about social issues and advocating for our planet. I am a proponent of urban gardening, self sustainability, and being involved in helping the community. I am mostly in my house in the winter, (hibernating), but in the warmer months I love exploring the woods, camping and swimming. Music is important to me, and I have somehow found myself surrounded by musicians even more so than visual artists.

2. What makes you unique?

I would like to believe I am equally talented in both design and illustration. I understand grid structures and hierarchy well, which translates into my illustrations. I think having this dual talent gives me an invaluable resource I can pull from myself. I’m also highly interested in hand lettering/handmade typography, which I feel ties illustration and design together nicely.

3. What are you looking for?

I try to keep my options as open as possible. In the long run, I’d like to move to the north west area, and work at a firm/studio with ethics i can get behind. I believe that — especially in this political climate — it is important for us designers to understand the mistrust happening between consumer and product, and create good design for good products.

4. What do you want to do?

Find a career I’m comfortable in, and make enough that I can do all the things I want to do when I’m not working. I want to take opportunities as they come to me. If you focus too hard on years and years down the road, you might miss something in your periphery.

Exercise 2: Mission Statement

I would like to combine my love of design and illustration in my professional work, while promoting humanitarianism and advocating for issues important to me.

Exercise 3: The Golden Circle

On taking this course and how it helps me achieve my mission

WHY: To better understand how to navigate the professional design world, to find connections and improve my portfolio.

HOW: Using critique I can trust from fellow designers to improve my work, forming new connections.

WHAT: To find a rhythm for my portfolio and create cohesiveness, as opposed to the sporadic amalgamation of things it is now.

Exercise 4: How About You?

Goals Statement:

I want to make a a living doing what I love, for people and companies with ethics I can get behind. I would like to use my skills help create a face for small businesses. I hope to be able to showcase my artistic talents in both design and illustration. My goals might seem vague, but that is because I want to keep myself open to opportunity.