For example, just recently, Instagram Reels; 15-second multi-clip videos with audio, effects, and new creative tools were introduced catering for the short attention span consumers. This feature has so far been used in so many ways, but mostly used as highlights of longer videos on the creator’s channel. You might want to consider reels as attractors to the main content on your Instagram page or other channels. This and other features keep users engaged and hence more inventory is available for advertisers online.

On the other hand, increased access to the internet has resulted in an increased number of people online, across digital platforms, and increased content consumption. In September, Millard Ayo became the first news channel to hit 1 Billion views on youtube this comes in a few months after Diamond Platnumz became the first artist in sub-Saharan Africa to clock more than 1 billion views on his YouTube Channel.

The latest report by a marketing and advertising agency in Tanzania, AIM Group shows that consumers are very much attracted to video content. The demand for video and more videos is being driven by millennials who are considered more educated, more connected, digitally empowered, and demanding than their parents. You can further read the report here

The world is slowly learning to live in these pandemic times and it has not been any different for Tanzania. The pandemic presented uncertainty across the board and the consumer has since evolved to adapt to the times. Demand for accurate information has increased and the level of digital communication across various channels drastically increased.

Brands are looking to get back market share and make up for the downtime brought about by the pandemic. In doing so a lot of businesses are investing in marketing online as it is quick and easy to set up and consumer behavior has shifted to increased online activity. There is a need to understand how the consumer has evolved. We have done an in-depth analysis of the digital consumer in Tanzania post-COVID-19.

Click here to download the latest Tanzanian Digital Landscape

Are you employing the right strategy for your business? Are you reaching the right customer with your product or service? We can help you structure your digital campaign to achieve success in your business. Click here to let us know how we can help.

The Evolution of the Digital Consumer post-COVID-19 was originally published in AIM Group Blog on Medium, where people are continuing the conversation by highlighting and responding to this story.