Brief: Enable users to poll on pictures or videos.

Note: This is not done by an official Instagram team. This is just a concept designed by the team of Clara Carbonell, Cristina Guardiola and Elías Labarta, as part of a project during UX/UI Design studies in Ironhack Barcelona.

PROBLEM STATEMENT

Influencers need a way to be visible and interact more with their followers because they want to have a closer personal experience with them.

GOALS

• How people vote
• How people feel when they are voted
• How would you like to be voted
• Which aspect/s do you vote
• What do they use voting for

ORGANIZATION TEAM

We used Trello to organize and add tasks and to do lists to the member of the team. So each of us could know what was missing or next steps.

WORK PROCESS

This is a diagram that summarizes how we have been working through this project. It is quite different from previous projects that we have already worked on but in the end we learnt how to adapt and being able to perform in order to deliver a prototype that was representing what we wanted to achieve.

IDEATION

We started our research with an ideation process in order to understand better the problem. We brainstormed ideas and gathered together by affinity.

So, after this, we knew what we wanted to learn. Our results were the following:

Feelings

- Does affect you depending on what people vote?

- How people feel when are voted?

- Negative comments on social media. How you deal with it?

- Do you vote differently depending on your mood?

Meaning

- Do you consider voting positive or negative?

- Do you feel guilty when giving a negative feedback (vote/poll)?

Environment

- When do you vote/poll on your daily routine?

- Do you like to be voted outside Social Media?

Criteria

- Aspects for voting

- How people rate?

Feedback

- Do you expect a vote or comment when you post?

- Is there any difference when people rate a pic of yourself or a random pic?

- Voted by friends?

- Voted by family?

Others

- Why people vote?

- Videos vs Photos

COMPETITIVE ANALYSIS

For the competitive analysis we choose the most used apps that allows you to rate or interact with the products being from photos to objects.

For it we study the way they able the user review or rate what they are watching. Looking forward to find a missing feature that we could implement on Instagram that makes it the fist one to use it.

Similar features already in Instagram

SURVEY

Lean Survey Canvas

Survey results

With our survey’s results, we realized that the answers were confusing and we could not get a clear direction. The scope is so broad and user’s profiles were so different that we could not find any pattern to tackle on. That is why we decided to take a different approach and ideate paper prototypes to test them.

How users see Instagram?

Visual, Fast, Update

Others

Indecisiveness, Suggestions, Validate, Doubts, Friend’s opinion, People thoughts

Business

Work self-promotion, New business, Competitor’s brand

Why users would use polls for?

Visit places, Fast answers, Influence people

PDF Report

OUR PROPOSAL

Features

We created 3 different prototypes:

1. The grid: This prototype was bases in a grid in fourths were you can put different images and make people vote for their favourite one in your Instagram Stories. At the end you will find some porcentages for you, as a user, see which one is winning.

2. The instatinder: This option will be used like Tinder where you swipe left or right in case you like it or not. Here we will wondering where would be more effective: in the feed or on stories.

3. Facepoll: In this last prototype we inspired in Facebook polls and add them into the feed so people can vote and make a more active feed in Instagram. We believed the feed need it more interaction.

The first prototype was the one selected because people found it useful, interesting and wanted it to try. They also thought that it was the best one to fit on Instagram.

After the testing we figure it out we should:

• Add more grid options
• See life camera in the box you’ll put a picture.
• Add titles to each picture

User personas

After testing all the features that we were presenting and decide which one will we focus on, we decided to create three different user personas that would fit in our proposal.

That is why we came with the idea to analyze one Instagram user that is promoting or is willing to promote its business on the platform, one normal user that is using the platform to entertain himself and follow different people, and finally, one last user that is taking part in the platform as an influencer.

Together with each of the user personas, we created for each of them their own user journeys, where we imagine what is a normal day for them, what they experience, feel and think, focusing on their thoughts and goals on each moment of their day.

Influencer — Melissa Goldman

Melissa would use this feature in order to upload pictures of her dishes to know what her followers would prefer to see in her posts.

Business — Elena Castell

Elena would use this feature in order to upload pictures of the products she sells online, so she could know better what to offer to her clients and increase her online sales.

Normal user — Aaron Tea

Aaron would use this feature in order to upload pictures to show his designs and get a feedback from his followers.

Iterations

Based on our interviews and user testings we decided to develop different options on how to display new features content.

FINAL PROTOTYPE

Flinto prototype

Creating PicPoll flow Voting user flow

https://www.youtube.com/watch?v=UOMLcyQ0e7A&feature=youtu.be

https://www.youtube.com/watch?v=ZCtBZblVczM&feature=youtu.be

Other available functions

Drag and drop one photo to erase

Drag and drop one photo to organize the pictures

Conclusion

One the most important aspects that we have discovered is that you should not follow the same path every time you are doing a project, there could be some factors that could affect your work and make you follow other directions.

We have been guided with some tools and ways of approaching a project but in real life you will encounter several walls that will make you make different decisions and handle new situations.

Princeton University is a private Ivy League research university in Princeton, New Jersey. Founded in 1746 in Elizabeth as the College of New Jersey, Princeton is the fourth-oldest institution of higher education in the United States and one of the nine colonial colleges chartered before the American Revolution. The institution moved to Newark in 1747, then to the current site nine years later, where it was renamed Princeton University in 1896.

Princeton provides undergraduate and graduate instruction in the humanities, social sciences, natural sciences and engineering. It offers professional degrees through the Woodrow Wilson School of Public and International Affairs, the School of Engineering and Applied Science, the School of Architecture and the Bendheim Center for Finance. The university has ties with the Institute for Advanced Study, Princeton Theological Seminary and the Westminster Choir College of Rider University. Princeton has the largest endowment per student in the United States. From 2001 to 2018, Princeton University was ranked either first or second among national universities by U.S. News & World Report, holding the top spot for 16 of those 18 years.

As of 2017, 63 Nobel laureates, 14 Fields Medalists and 10 Turing Award laureates have been affiliated with Princeton University as alumni, faculty members or researchers. In addition, Princeton has been associated with 21 National Medal of Science winners, 5 Abel Prize winners, 5 National Humanities Medal recipients, 209 Rhodes Scholars, 139 Gates Cambridge Scholars and 126 Marshall Scholars. Two U.S. Presidents, 12 U.S. Supreme Court Justices (three of whom currently serve on the court) and numerous living billionaires and foreign heads of state are all counted among Princeton’s alumni body. Princeton has also graduated many prominent members of the U.S. Congress and the U.S. Cabinet, including eight Secretaries of State, three Secretaries of Defense and two of the past five Chairs of the Federal Reserve.

The problem

She felt confused when she had to search for something.

I asked my mom to know her experience in the Princeton Univiersity website. She kept on saying the website was very balanced, inviting and clean. When I asked her to find the mascot she couldn’t find it. She started scrolling and clicking everywhere to find it. After 10 clicks she said she didn’t know which mascot it was. At the end (5 clicks after saying she couldn’t find it) she found it searching the content in the search bar.

I don’t know where the mascot is. I can’t find it.

After discovering the search bar, the other two things she had to find, she just searched them and found them in 2 clicks.

The solution

After seeing my moms experience, the problem was that the website wasn’t very intuitive. So I decided to make a redesign of the whole website focusing on a students mom looking for information about where her child’s is going to study after high school.

The idea will be to:

1. Organize the information into 2 groups. This will be the first page where the mother will see and where she will have to choose where to go.

2. Lets say she chooses Student. Create the page thinking about the target. Here she will find all the inforamtion about the university as a student, how to become a student, how to be part of the university community, what he/she can study, etc. All the info they need as a student will be here and no other place.

Here will be where the mother will choose the different campues her child will belong, finding all of them in one click.

Or she wants to know more about the Princeton University Association. All the info will be in a drop down menu to find what she wants.

The aesthetic will repeat in the Giving section.

This last exercise was a lot more challenging. At first, I did not see how to fix that problem because I was confused about the website too. I like it and it has a clean cut but like my mom, I couldn’t find what I wanted.

I think a lot of universities need to think about the user experience (UX) because its always difficult to find things. I remember after 5 years ogstudying in my college, I never understood the website. However, I hope you liked it :)

1. Tap the logo so you can get to the principal screen
2. Tap the menu so you can choose more options
3. Tap new user
4. Login
5. Tap the cross to close the questionair
6. You can use the filter or search for an available car :)

https://invis.io/6EI2SJSG2KY

The task was to create the wireframes of some screens of the app eMov.

eMov is an app to rent an electric car for a short periods of time. It uses Vulog to operate and was launched on December 15, 2016 in Madrid with 500 electric Citroens in the fleet. By early January 2017, there were already 40,000 users in the city.

This is the actual app:

This is how the wireframe would looks like from my point of view:

This is the first time I do something like this. I’ve seen it quite often and looks easy and simple. I found it more difficult than expected.

I enjoyed every other exercise but in this one I started to have doubts and confusion about what info to add and which one not to.

I hope with time this gets easier. It was pretty challenging :)

WHAT I’VE LEARNED?
· Use Sketch, one of my favourite tools after my beloved Illustrator
· Familiarize with Sketch
· How to consider the screen spacing
· How to play with the sizes of the elements

I enjoyed every moment. I am used to design but copying is something always I refuse to do because I want to create my own art pieces. Copying other peoples work not only helps me to come up with new ways and forms, it also makes me discover other ways to do things and how other people come up with that solution.

Carol Holmes, currently in charge of the Innovation Department of Whole Bank, needed to find how to improve the clients experience in their app, what was missing from it?

RESEARCH PROBLEM
All types of answers appear after the interviews. Some of them have problems and complaints about travelling and banking. Others, love bank credit/debit cards to travel, they find them easy and useful. These were the main problems I found after the interviews:

2 — The bank doesn’t notify before it blocks the cards
3 — Forgetting, confusing and losing the card
1 — Didn’t let pay because it wasn’t a card of the country
5 — they were happy how it already works

PROBLEM TO STUDY
I decided to get the most shocking problem I found. How can a bank have this problem in 2018?

The bank doesn’t notify David before it blocks the card.

SOLUTION
To solve this problem I thought about what is David asking the bank to have that is not offered at the moment, how it would like it, where and how he needs it.

The solution looks pretty obvious, notify David about the banks actions. But I decided to give David something else.

David told me he’s tired of calling the bank each time he travels. He has lived in different places every 3 months and he is always having problems with his card being blocked. Calling his bank from abroad is starting to become a problem that can be avoided.
He can also go to the whole bank website and notify he’s traveling but he can’t do that from his phone app which will make everything so much easier.

1. Add the option of notifiying the bank in the app.

To give David what he is asking for, a new option inside the app will be incorporated called “abroad” inside the settings of the account. David will be able to notify Whole Bank he is travelling.

2. Notify David there is something wrong in the use of his cards.

If he forgets to enable “abroad” the app will notify David to activate the travelling mode.

If the bank detects there are suspicious payments, it will notify David before blocking or canceling his cards. It will be a simple action, such as sending an SMS to David with a verification number to enter the app.

Now David can feel relax. He use his card and app better than before. And active comunication between Whole Bank and David was crucial to solve their problem. Now he can make his payments and use his bank app when ever he travels.

WHAT DID I LEARN
· How important it is to know how and what to ask
· A good questions is key to find the answer you want
· What to do with all the information, how to create a concept and give a solution better than before
· How to prototype

This notes are from the TED Talk by Margaret Gould Stewart Facebook’s Director of Product Design.

At first it was a little tricky on how to put things down on paper but, on the second time around I started to see results and felt happy about what I was creating.

It has been exciting!! I focused more into detail. I tried to understand each word she said. After it, I can say I understand exactly what she explained and I will be able to talk about the topic, more than if I just saw it. I would love to repeat this and, who knows, maybe I keep on doing this for now on.