The brief is one of the initial stages of working on the project. And one of the most important is to determine the goals and objectives of the client, which we already have, and to forecast further work.

We conducted the brief in three parts: — find out the main information about the client, find out about his target audience, main competitors — how the client sees himself.

After that, we conducted independent objective research on the same issues.

In conclusion, we once again met with the client and made their desired goals real — what we can really do for their project. At the end of the brief, we knew that we would need to set out the mission and values of the hotel / bar, find partners for collaborations, and create a hotel’s Instagram page in order to attract new customers from the beginning.

Below in the photo, you can see a list of the main issues that we discussed with the client. Save it, maybe it will be useful to you in the future!

Angeliki Kyriazi, Irati Barrena Bolinaga, Katerina Tsiakaraki, Anastasiia Shvetc