Η εμπειρία μου από το Team Building Workshop ξεπέρασε κάθε προσδοκία. Η αλήθεια είναι ότι είχα αρκετό άγχος για το είδος των δραστηριοτήτων καθώς η αφίσα του Workshop ήταν πολλά υποσχόμενη. Φτάνοντας όμως στο Άλσος Νέας Σμύρνης ήδη άρχισα να νιώθω πιο άνετα καθώς όλες οι ομάδες, συμπεριλαμβανομένης και της δικής μου είχαν εμφανή περιέργεια για το τι θα επακολουθήσει και ευχάριστη διάθεση να δοκιμάσουν τα πάντα. Είχα την τύχη, μαζί με την ομάδα μου COLAB, να συνεργαστούμε με την ομάδα Lads και ADventure. Τα μέλη της οποίας ήδη γνωρίζαμε οπότε επικρατούσε ένα ευχάριστο και φιλικό κλίμα. Ξεκινώντας το ζέσταμα ήδη προετοιμαζόμαστε για σωματικά απαιτητικές δραστηριότητες αλλά η πραγματικότητα ξεπέρασε την φαντασία μου. Η νεοσύστατη ομάδα μας ξεκίνησε ομολογουμένως “ανάποδα” καθώς η πρώτη δραστηριότητα μας ήταν “Η Αράχνη” η οποία προορίζεται υπο κανονικές συνθήκες ως τελευταία. Παρόλα αυτά, βουτήξαμε με μεγάλο ενθουσιασμό στα βαθιά. Αφιερώσαμε λίγο χρόνο στην δημιουργία στρατηγικής και ξεκινήσαμε αμέσως. Λαμβάνοντας υπόψην την σωματοδομή του κάθε μέλους χωρίσαμε ποιός θα περάσει από ποιά τρύπα και ποιοί θα τον σηκώσουν. Μια στρατηγική που αποδείχθηκε εξαιρετικά αποδοτική καθώς μπορέσαμε όλα τα μέλη να περάσουμε από τον “δηλητηριώδη ιστό” χωρίς να ακουμπήσουμε, που ήταν και το ζητούμενο.

Όμως, το μεγαλύτερο μας σφάλμα ήταν ότι δεν ζητήσαμε από τον υπεύθυνο να μας αναφέρει ανά τακτά χρονικά διαστήματα πόσος χρόνος μας απομένει με αποτέλεσμα ο τελευταίος να περάσει λίγα δευτερόλεπτα μετά την εκπνοή του χρόνου. Το feedback μας με βοήθησε να καταλάβω πόσο εύκολα μπορεί να σε παρασύρει η απουσία χρονοδιαγράμματος και πως η στρατηγική τελικά έπρεπε να είχε ακόμα πιο κυρίαρχο ρόλο στην προσπάθεια μας.

Στη συνέχεια, προχωρήσαμε στην δεύτερη δραστηριότητα (η οποία κανονικά προορίζεται για πρώτη). Εδώ κύριος άξονας ήταν η εμπιστοσύνη η οποία όπως αποδείχθηκε υπήρχε σε αφθονία στην ομάδα μας αν και καινούργια. Η κυρία Ιορδάνογλου μας ενθάρρυνε να δοκιμάσουμε ασκήσεις όπου καλείται το κάθε μέρος να εμπιστευτεί το άλλο με την σωματική του ασφάλεια πέφτοντας πίσω/ σηκώνοντας τον όλη η ομάδα. Αν και μερικά μέλη δυσκολεύονταν περισσότερο από τα άλλα να αφεθούν στα χέρια του άλλου στο τέλος όλοι τα καταφέραμε. Η συγκεκριμένη ήταν προσωπικά η αγαπημένη μου άσκηση της ημέρας λόγω της χαρούμενης διάθεσης μεταξύ μας και τον ενθουσιασμό μας. Η καθηγήτρια μετά την ολοκλήρωση των ασκήσεων εμπιστοσύνης μας έκανε κάποια “τεστ” με ερωτήσεις πάντα γύρω από τον άξονα της εμπιστοσύνης π.χ “ Εμπιστεύεστε εύκολα;”, “Ποιόν εμπιστεύεστε στην ζωή σας;” Δύσκολες ερωτήσεις με πολύ προσωπικές απαντήσεις που ήταν τροφή για σκέψη για την δική μας προσωπικότητα.

Ακόμη, δοκιμάσαμε την αντοχές μας με το “Moonwalk”. Προφανές και από τον τίτλο μεταφερθήκαμε στο φεγγάρι όπου με δεμένους τους αστραγάλους μας ο ένας στον άλλο περπατήσαμε μέσα σε στεφάνια. Εδώ έπρεπε να δείξουμε αν μάθαμε από τα λάθη μας στην “Αράχνη”. Κατευθείαν ζητήσαμε από τον υπεύθυνο να μας ενημερώνει για τον χρόνο και ξεκινήσαμε με την στρατηγική μας. Ανάλογα με τον διασκελισμό του κάθε μέλους χωριστήκαμε από ψηλότερους σε κοντότερους ώστε να βεβαιώσουμε την επιτυχία μας. Η οποία ήρθε και αυτή την φορά εντός χρόνου! Σε αυτή λοιπόν την τρίτη και τελευταία άσκηση είχαμε να αντιμετωπίσουμε και απρόοπτα συμβάντα για τα οποία δεν ήμασταν προετοιμασμένοι (το δέσιμο των ματιών 2 μελών).

Εκεί έπρεπε να εμπιστευτούμε κυριολεκτικά τυφλά τον διπλανό μας να μας καθοδηγήσει, κάτι που συνέβη. Το feedback σε αυτή την άσκηση επιβεβαίωσε αυτό της πρώτης με την αράχνη πλην το λάθος του χρόνου.

Συμπερασματικά, ήταν μια υπέροχη και εποικοδομητική εμπειρία. Μάθαμε πολλά για τον εαυτό μας ως μέλος μιας μεγάλης ομάδας, δοκιμάσαμε τα όρια μας, γελάσαμε, κερδίσαμε, σκεφτήκαμε αλλά πάνω από όλα δημιουργήσαμε φανταστικές αναμνήσεις με τους συμφοιτητές μας. Αναμνήσεις που πιστεύω θα μας συνοδεύουν μια ζωή. Νιώθω εξαιρετικά τυχερή που ήμουν μέρος αυτής της μοναδικής εμπειρίας. Εύχομαι να καθιερωθεί ξανά και να το ζήσουν και άλλοι φοιτητές στο μέλλον όπως εμείς.

“Μια εμπειρία ζωής: Α Team Building Workshop” was originally published in Ηγεσία και Συναισθηματική Νοημοσύνη on Medium, where people are continuing the conversation by highlighting and responding to this story.

After coming to terms with the idea of our podcast and its theme our next step was figuring out how we can learn more about our potential listeners. We knew that we target a European audience therefore our content would definitely be in English but we needed a deeper understanding.

Our first attempt was creating a questionnaire and distributing it to young people in order to learn about their opinions.

Our opening question had quite interesting responses.

Do you think young people have sufficient information regarding study/workfields? -> more than 80% NO

When choosing our social issue (youth unemployment) we discussed this a lot as a group. How misinformation and information overload regarding youth unemployment do more harm than good and eventually leave us with a big question mark. And the major no is a clear indicator others feel that way too.

Later In the questionnaire the participants were asked to answer if they did not receive support from their environment for their career choice.

We expected the majority to answer that they didn’t receive the desired support but to our surprise the results were 50–50%. This was quite an unexpected finding. This could mean that either the parents were truly supportive of their children’s choices or the child made a “more secure” choice according to their standards.

Following this question we asked them to share their experiences. Thankfully some of them did and gave us an inside look of the pressure they received to follow a more conventional career.

We also consulted our audience about their personal experiences with podcasts and were pleased to see that they specifically listen to them because they wish to learn more from specialists who are often featured in podcasts as guests. This mentality perfectly matches our approach and surely means we are on the right path and made the correct call to create our own podcast entitled “Employment Kit”.

Then, our next move was in person interviews (actually through Skype). We decided to approach young people who already follow a professional path or are aspiring to join one so we could have a well-rounded perspective. Our interviewees were:

1. Olga 20 years old, University Student & Aspiring Writer, Germany
2. Dionysis 18 years old, University Student, Greece
3. Elena 20 Years Old, Fine Arts, Russia
4. Antonis 25years old, Game Developer, Greece
5. Christos 18 Years Old, High School Graduate, Greece
6. Elena 20 years old, University Student, Greece
7. Stefanos 24 Years Old, IT Specialist, Greece

All 7 were extremely helpful and even willing to give us personal details. Elena (Russia) described how even her family’s indirect doubt in her dream caused her to doubt herself, Stefanos (Greece) shared his fears about his dreams not coming true and Chistos (Greece) gave us food for thought whether public relations are what eventually leads to success.

In conclusion, our findings came together and cleared the picture. We now know where we aim. To young, ambitious, worried, people.

People exactly like us!

Alone Together Team members: GeorgiannaChondrou, Despoina Fragou, Angeliki Kyriazi, Konstantina Papanikolaou, Angeliki Valeri

“Understanding our Audience” was originally published in Dare to Challenge on Medium, where people are continuing the conversation by highlighting and responding to this story.

We divided our project into categories.

-The Basic Idea

Our website “EmploymentKIT”, our blog , our podcast ‘In the Works”

-Our logo, our tagline and our hashtags

WE ARE THE FUTURE, LET’S DESIGN IT TOGETHER

#EmploymentKitEu #WearetheFUTUREEu #InTheWorksEu #Let’sDesignOurFutureEu #YouthUnemploymentEu)

-The differentiation points of our project

This is one of the key aspects in our project. We prioritized accessibility, especially to people with disabilities. This is why we provided a transcript in our podcasts so anyone can enjoy them.

-Our target audience

European youth, potential young workers, students.

-Our future participants for our podcast

We have already interviewed young workers, students and overall ambitious people but in the future we aim to talk with even more people from various backgrounds. For example: bosses, psychologists, interns, professional orientation specialists etc. In short, we aim to present the reality of the workplace through personal experiences rather than recycle the negativity that traditional media is showcasing us.

-Our stakeholders

Panteion University and ADandPR Lab

And last but certainly not least,

-the questions we want answered from our audience.

We had quite the debate for these questions. We wanted to test the audience’s knowledge on Youth unemployment and also ask about their experiences in a workfield (or in the search of). Each member of our team came up with 3 questions (some were approved and some weren’t) thanks to that we had a lot of material quickly and we ended up using some of it in the questionnaire, in our in person interviews and a few of them were even included in our podcast!

To learn even more about the results from our questionnaire, the experiences shared in the in person interviews check out our article titled “Understanding our Audience”

And that concludes our MIRO whiteboard. You can see it here and maybe get inspired to create your own in your future projects.

Alone Together Team members: GeorgiannaChondrou, Despoina Fragou, Angeliki Kyriazi, Konstantina Papanikolaou, Angeliki Valeri

“THE WHITEBOARD OF OUR IDEAS” was originally published in Dare to Challenge on Medium, where people are continuing the conversation by highlighting and responding to this story.

The brief is one of the initial stages of working on the project. And one of the most important is to determine the goals and objectives of the client, which we already have, and to forecast further work.

It is important to identify the position of management, business owners, to understand how they see the company now and how they imagine the future of the company, in order to set the right goals for the strategy being prepared.

We learned about how to write a creative brief from the courses and our own experience. We recently held a brief for Ongi hotel, which is located in the Basque country, Spain. During this brief, we spoke with the owners of the hotel and identified two main tasks that need to be done there to meet their needs. To make it easier for you, we show you the script of our work in this article.

We conducted the brief in three parts: — find out the main information about the client, find out about his target audience, main competitors — how the client sees himself.

After that, we conducted independent objective research on the same issues.

In conclusion, we once again met with the client and made their desired goals real — what we can really do for their project. At the end of the brief, we knew that we would need to set out the mission and values of the hotel / bar, find partners for collaborations, and create a hotel’s Instagram page in order to attract new customers from the beginning.

THE CUSTOMER PROVIDES BASIC INFORMATION ABOUT:

- how he sees the goals and objectives of business development,

- about target audiences that were previously targeted by communications,

- about the tools that were used and what effect was achieved with their help.

- It also gives a description of the market participants that you should focus on.

If you want to know a more complete list of questions, read on.

Below in the photo, you can see a list of the main issues that we discussed with the client. Save it, maybe it will be useful to you in the future!

Anastasiia Shvetc, Irati Barrena Bolinaga, Angeliki Kyriazi and Katerina Tsiakaraki

CREATIVE BRIEF — re:Construction was originally published in AD DISCOVERY — CREATIVITY Stories by ADandPRLAB on Medium, where people are continuing the conversation by highlighting and responding to this story.

We want to share with you the main insights that we learned from this course to inspire you to further study advertising, public relations, creativity, and marketing in general.

The first insight.

When you are working on a project, do not forget to delegate responsibilities. This helps you solve problems faster and you always know who is responsible for what. And if there are any difficulties, you can always come to the aid of each other and solve a difficult problem. Together we are power!

The second insight.

A company always needs a brand. It does not matter if it is a small individual entrepreneur or a large international organization. With the help of the brand, the company shows the client why they can be trusted and builds sympathy. People buy from people. Therefore, you must also show your human nature behind the company’s identity.

The third insight.

Advertising, public relations, and marketing are areas that are constantly evolving. Innovations are being introduced, some new ways of promotion and so on. Regularly held international competitions and conferences in which you can participate. Therefore, never stop learning and developing if you want to be experts in this field!

Join the community of creative people!

What can be better than when the customer appreciates your work?

We are very happy that we were able to work on this project together! We had a charming team of beautiful, interesting, creative people.

Working together we have learned a lot! Thank you for the opportunity to participate in this project! Thank you to the group for their support and mentoring!

Good luck to all teams! Get the best!

Anastasiia Shvetc, Irati Barrena Bolinaga, Angeliki Kyriazi and Katerina Tsiakaraki

THE END! Best wishes from re:Construction was originally published in AD DISCOVERY — CREATIVITY Stories by ADandPRLAB on Medium, where people are continuing the conversation by highlighting and responding to this story.

To do this, our team has prepared 12 photos for the instagram feed. We attach a screenshot of the feed to this text.

You can see that the instagram feed is created in the same style.

Here you can see an example of organizing an instagram feed. We used the design in the style of the hotel’s colors-light blue and light brown. Everything is done in a simple and organic style. The style is unique and reflects the key values of the hotel. We showed these posts to the hotel owners and they approved them.

We also set out the main directions for the content plan — show the hotel, tell about the values, protection the environment, sights and of course sales.

Here are a few posts that we have specially prepared for the hotel.

Here you can see an example post for column — ecofriendly products. The title of the post — How does an eco-friendly hotel differ from a usual one?

I will not read the entire post, it is too long, but I will note that we have prepared all the posts in the genre of storytelling, so that people are interesting to read and we do not forget about the call to action.

The next post for this category is stepstosights

This will be a series of posts about the key sights of the city and the Basque country and how far they are and how many steps to go to them.

We have also prepared a section to promote the bar, as ordinary residents of the city can also relax here. We tell them what entertainment there is in the bar and encourages people to come here and have fun.

This is how we created a basic strategy for promoting the hotel on Instagram. We hope you enjoyed this article! Tell us, how do you like the visual that we have prepared? Can you recommend that we add something else?

Anastasiia Shvetc, Irati Barrena Bolinaga, Angeliki Kyriazi and Katerina Tsiakaraki

INSTAGRAM FOR ONGI HOTEL by re:Construction was originally published in AD DISCOVERY — CREATIVITY Stories by ADandPRLAB on Medium, where people are continuing the conversation by highlighting and responding to this story.

“WHEN BRANDS BUILD TRUST, CONSUMERS REWARD THEM”

We have prepared a small infographic. which will show how companies earn the trust of customers.

WHEN BRANDS BUILD TRUST, CONSUMERS REWARD THEM

Top 4 insights about BRAND TRUST

Do you agree with our top 4?

Offer your options! We will select the best idea and add it to our own to get the TOP 5 BEST IDEAS FOR BUILDING BRAND TRUST

Anastasiia Shvetc, Irati Barrena Bolinaga, Angeliki Kyriazi and Katerina Tsiakaraki

BRAND TRUST AND ICONIC MOVIES prepared by re:Construction was originally published in AD DISCOVERY — CREATIVITY Stories by ADandPRLAB on Medium, where people are continuing the conversation by highlighting and responding to this story.

We love this project because it promotes the value of people’s lives and give the chance to check a serious problem with an interesting and original way. One of company’s priorities is helping other brands with a purpose. This was the reason we immediately wanted to work on showcasing an app with such meaningful message to take care of your health. By now, due to the pandemic everyone has understood the significance of health and how it should be our priority.

We researched a lot for this campaign and went beyond the description that was provided on the Cannes site. We learned about how the app works, the people that were involved in the project (we even found out one of the designers personal LinkedIn profile to make sure she was in the winning team) but most importantly we learned their reasoning behind the concept of blowing into your phone. The target audience for this app is in majority Chinese population because there are almost 90 million COPD misdiagnosis in China. This contributed to the idea of blowing which is associated with the traditional blow painting in China and is very culturally relevant.

We were very touched by this idea considering our team has different cultural backgrounds (Russia, Greece and Spain) it was refreshing to see a brand who respects the history and marries tradition with innovation.

WHAT DOES INSPIRE YOU IN A PROJECT?

At first, we tried to find the exact departement that worked for the app because McCann Agency is a very vaste company and we were anxious that we would make a mistake. Honestly, McCann Health is very humble and does not really show off their win considering we had to search hard to make sure it was them participating in the process.

After that we wanted to see what was most important for McCann Health and we found their values (HEALTH, HAPPINESS and HUMANITY). Why did we want to see the values first before everything else? Because we wanted to see if their winner (Breath of Life) actually reflected them and we were pleased to see that it did. Then we collected all the necessary information to present the Agency.

The most important things that happened during this work process were: 1) we learned how to work with Skype despite all the connection problems, they were many at the beginning and 2) we finalized which our color pallet, our characteristic design and our logo that were all later used in all our social media platforms (Website, Instagram, Facebook, Twitter and Newsletter), so it was a big step ahead.

Anastasiia Shvetc, Irati Barrena Bolinaga, Angeliki Kyriazi and Katerina Tsiakaraki

McCann Health was originally published in AD DISCOVERY — CREATIVITY Stories by ADandPRLAB on Medium, where people are continuing the conversation by highlighting and responding to this story.

We love this project because it promotes the value of people’s lives and give the chance to check a serious problem with an interesting and original way. One of company’s priorities is helping other brands with a purpose. This was the reason we immediately wanted to work on showcasing an app with such meaningful message to take care of your health. By now, due to the pandemic everyone has understood the significance of health and how it should be our priority.

We researched a lot for this campaign and went beyond the description that was provided on the Cannes site. We learned about how the app works, the people that were involved in the project (we even found out one of the designers personal LinkedIn profile to make sure she was in the winning team) but most importantly we learned their reasoning behind the concept of blowing into your phone. The target audience for this app is in majority Chinese population because there are almost 90 million COPD misdiagnosis in China. This contributed to the idea of blowing which is associated with the traditional blow painting in China and is very culturally relevant.

We were very touched by this idea considering our team has different cultural backgrounds (Russia, Greece and Spain) it was refreshing to see a brand who respects the history and marries tradition with innovation.

WHAT DOES INSPIRE YOU IN A PROJECT?

Anastasiia Shvetc, Irati Barrena Bolinaga, Angeliki Kyriazi and Katerina Tsiakaraki

Breath of life was originally published in AD DISCOVERY — CREATIVITY Stories by ADandPRLAB on Medium, where people are continuing the conversation by highlighting and responding to this story.