What is Ketto?

Founded in 2012, Mumbai-based startup Ketto is one of India's most popular crowdfunding platforms. The platform has been endorsed by several celebrities and ministers alike. It was co-founded by Zaheer Adenwala, Kunal Kapoor, and Varun Seth. It features three major categories: community/social projects, creative arts, and personal development.

• Take 2 minutes to set up your campaign
• Start sharing after approval with no processing fee
• Withdraw your money once you reach a milestone

The business model of Ketto?

Simply put, Ketto makes money from the platform fee, which varies depending on the fundraising plans, and a fixed 3% transaction fee, which remains the same irrespective of the fundraising plan.

Competitors of Ketto?

• Donate kart
• Social For Action
• Wishberry
• Kickstarter
• FuelADream
• Milaap
• Impact Guru

Ketto website:

Based on my understanding of how Ketto works and the revenue model, I got a rough idea of the user flows that are important to the company.

According to me, these are the primary flows which make a big impact on the revenue:

• Donation for a fundraiser
• Creating a monthly donation or SIP
• Creating a fundraiser

Based on the above insights in my research I focused on the above flows of the application.

Understanding the products, website and mobile application

Let's look at the website architecture, it’s better to understand the overall flow of a website before diving deep into the screens

The above is the flow of the website, as you can see the CTA ‘Start monthly donation’ and ‘start fundraisers’ are most dominantly present on all pages.

Website SIP flow

Website Donation flow

Donation looks at how a similar flow of donating for a cause worked in the mobile application.

Relation between the system and the real world. Both the app and the website have very different UI, as most of the target users of Ketto are earning individuals who have sometimes a steep learning curve for learning digital products. Appling Jacobs's Law of affordance both applications create a problem.

Secondary Research:

Article 1: 19 Psychological Tactics for Successful Crowdfunding Campaigns

1. Include a breakdown of donation spending:

Having a breakdown of where the spending is going to be spent, it helps donors feel like they are making a difference:
• Among the findings, one primary factor was efficacy.
• To alleviate that blindness, separate the project into specific costs. Specify how much money will be attributed to each aspect of your project.
• When you provide those financial breakouts and roadmaps, potential donors are more likely to fund your project.

2. Strategy: Trigger their self-awareness — Use second-person narratives
• First, you can trigger self-awareness by incorporating 2nd person pronouns (e.g., you and your) into your project description.
• Those “self-referencing” pronouns cause people to relate your message to their own life, which increases self-awareness.

From the above article these two inisghts I noticed weren’t being used in Ketto currently.

Conducting competitor research

I took a look at the Milaap website to understand better what some of the features offered and how the UI/UX is different from Ketto

Following is the donation flow of the Milaap website

Based on the Milaap website I found a few features that entice a customer and would make them want to donate to a cause such as the ‘tax benefit’ option.

The Milap donation page also has a tab which helps you instantly donate.

Heuristic Evaluation

Evaluating the Donation flow of the app and looking at it from heuristic principles.

These are some of the problem areas found in the flow of the app.

Connecting the research insights and proposing a solution

Solution 1

Based on the primary research insight of adding. A cost breakdown of the following is a few suggestions for changes in the way Ketto mentions its fund as a total amount and instead shows a breakdown of how the cost is being broken down.

Solution 2

Creating a tag system within the app showcases the fundraisers which are tax savers or some which are ending soon.

Future scope and learnings:
• I would further like to conduct usability testing and understand how users are interacting with the app

• I think the SIP flow should also be looked at in order to understand how it can be improved

Case Study: To study the purchase SIP flow of the CoinDCX app to increase the conversion rate of the app

We all know how volatile the Crypto market has been, for investors who are interested to still invest in the crypto market CoinDCX came up with a new feature called SIP. Now we can invest with ease and low risk.

When you want to start and venture into something new but are hesitant, especially with the money that’s the case and we are very careful about it. We never want to make a loss. We analyse and try to time the market. As told by experts it’s never possible to time the market no matter how hard we try.

You heard about this new coin! I heard it’s backed by Elon Musk, it’ll perform well, and he says it’s the next big thing. You heard this news from your friend and decided to buy a coin. You open the app and add some money and invest, next thing you know it crashes.

Have you heard such investment stories? In an unregulated market which is so volatile, it’s easy to incur a loss. To ensure your long-term wealth and reduce your risk in a volatile market CoinDCX came up with a SIP feature.

Table of content

1. CREATING THE PROBLEM STATEMENT

Why did I choose the CoinDCX app?
About the CoinDCX app

2. DIVING DEEPER INTO THE PROBLEM STATEMENT

The targeted users
Creating the “Problem Statement Card”

3. THE RESEARCH PLAN

Goals
Assumptions
Who, what, why & how

4. CONDUCTING SECONDARY RESEARCH

Desk research
Competitor research
Heuristic Evaluation

5. CONDUCTING PRIMARY RESEARCH

User Screener
Interview Questionnaire
User Interviews
Usability Testing

6. ANALYSING RESEARCH INSIGHTS

Validation of Hypothesis based on insights gathered from primary and secondary research
How might we questions
Ideating solutions

7. IDEATION

Creating Components
Moodboard & referencing
Building component library

8. THE PROPOSED SOLUTION

• Solution 1: Redesigning the CTAs on the homepage of the CoinDCX app & renaming the feature to ‘Auto-invest’
• Solution 2: Revamping the landing page of the auto-invest feature assigning a filter and redesigning the design of the cryptocurrency cards.
• Solution 3: Adding a date and day option on the inset amount page of the Auto-invest feature.
• Solution 4: Create a confirm investment page to help with error prevention.

9. EXECUTING THE SOLUTIONS

High-fidelity wireframes
Comparing Screens
Prototyping

10. USABILITY TESTING

11. FUTURE SCOPE + KEY LEARNING

👉 CREATING THE PROBLEM STATEMENT

WHY DID I CHOOSE COINDCX APP?

For the upcoming project, you can choose any product and build a problem statement for it. But which app to choose?

Because I am an avid investor, finance apps have always excited me. I enjoy reading about various investment opportunities and ways one can make money work for them. I have tried investing in stocks, bonds, gold, mutual funds and crypto.

As an individual, I have been fascinated by the web3 space and blockchain technology. I enjoy reading as well as investing in blockchain technology. As a daily user of the Binance app, I wanted to pick a product that focuses on investing in crypto. As most investing apps focus on showcasing a large number of data in a bite-size format. Making it easy for the users to consume and reflect.

ABOUT CoinDCX

• There are two types of exchanges: centralised and decentralised.
• Coin DCX is a centralised cryptocurrency exchange.
• It purchases currencies on behalf of its users.

Features of Centralised exchanges:

• Require the users to complete KYC
• Presence of legal regulation (in most countries)
• High transaction speed
• The ability to transfer cryptocurrencies into real money

Decentral exchanges are dicier and not regulated.

👉 DIVING DEEPER INTO THE PROBLEM I WANT TO PICK

SIP FEATURE AND HOW IT WORKS

While I have used the Binance app, when I was looking at Indian exchanges I came across CoinDCX which had a SIP feature, which I found unique. SIP as a flow is something that exists in Mutual Funds but was new in the Crypto space. When investing in crypto I always felt it was very volatile and when I was analysing various apps like CoinDCX and WazirX, the SIP feature intrigued me. I decided to analyse it and take it up as a flow for the app I want to work on.

Why was the Crypto SIP plan launched?

• To reduce the user’s risk in the market
• Easier for users to invest in a volatile market
• The feature is called CIP (Crypto investment plan)

How does the plan work?

• Coin DCX offers users to invest in the crypto market every week
• Launched in May 2021

Quoting the company:
“This enables users to benefit from rupee-cost averaging, lowering market volatility risks over time and countering the volatile nature of crypto, the company said.”

THE SIP FLOW OF THE APP

The flow I choose was starting a SIP in Crypto and making the buy order.

INITIAL FLOW PICKED

1. Open the app
2. Log in with Google/Facebook/Email
3. Enter your full name
4. Your bank account details
5. Enter your DOB and other details
6. Complete KYC
7. Wait till the KYC has been completed
8. Log in using the pin
9. Tap on Crypto SIP
10. Select the crypto you want
11. Add funds to the wallet
12. Wait till the funds have been deposited
13. Enter the amount
14. Swipe to pay

After analysing the initial flow of the app I realised the scope of work was vast for the current project and as I wanted to specifically focus on the SIP flow I decided to narrow down the scope of work.

REFINED FLOW

The user would have to have completed the onboarding:

1. Open the app
2. Log in using the pin/ email
3. Tap on Crypto SIP
4. Select the crypto you want
5. Enter the amount
6. Swipe to pay

Purchasing a crypto SIP after the user has onboarded the app, completed the KYC and deposited funds into the wallet.

TARGET AUDIENCE BASED ON ASSUMPTION

The target users are:

• Working individual with at least 2–3 years of experience
• Living in tier 1 & 2 cities.

INITIAL TARGET BUSINESS METRICS BASED ON ASSUMPTION

AVERAGE ORDER VALUE (AVO)
Hoping to come up with ways that when the user is starting a SIP they can choose to customise it and make increase the purchase value

RETENTION
If the user starts a SIP then depending on the duration they will be coming back to check the app for payment status or to view their SIP growth.

👉 THE PROPOSED PROBLEM STATEMENT

Evaluate the purchase and SIP flow of the Coin DCX app, which includes starting a SIP using the app after the user has onboarded, completed KYC and added funds to the wallet and redesign the experience to make the product design better.

👉 THE RESEARCH PLAN

GOAL AND PLAN OF ACTION

• Understand how the SIP feature helps in revenue generation
• Understand the Business model of the app
• Who were the target users of the app
• Why was the SIP feature launched
• Understand if other competitors have this feature
• Understand user behaviour

ASSUMPTIONS BEFORE STARTING THE RESEARCH

ASSUMPTIONS ON THE TARGETED USERS:
• Only the tire 1 and 2 cities should be targeted
• Anyone who has previously invested in Mutual fund SIP would be interested in the Crypto SIP feature
• Interview users who have used crypto apps in the past

SIP FLOW:
• There should be an option for the users to create a SIP using multiple coins, this will help increase the AOV
• There should be an option to customise the SIP
• This feature will help with user retention as it’ll bring the user back to the application

WHO

Who is the targeted user? Who uses this specific feature of the app, the beginner or the intermediate users? Will users who invest in Mutual fund SIPs be interested in this feature?

Who is going to benefit from the app? Can saily crypto traders be interested in the SIP feature?

Who would want to invest in this feature? Because of the volatility and bear market of crypto would anyone be interested in investing in this feature? Can long-term equity investors be interested in this feature?

WHY

Why would a user want to invest in SIP? To understand what would motivate a user to invest innSIP feature instead of a buy feature that’s already available.

Why was the SIP feature launched? The SIP feature is a new addition and CoinDCX added.

Why weren’t visual graphs used to represent the growth and financial data for cryptocurrencies like stocks?

SECONDARY RESEARCH

DESK RESEARCH

ARTICLE 1–25 Examples Of Financial Graphs And Charts

GOAL: Understand how visual graphs can be helpful in representing financial information.

By presenting data graphically, you will not only make the most out of your monetary information, but simple visuals will do half of the explaining for you.

Financial graphs and charts are visual tools that allow companies to monitor various performance metrics in areas such as liquidity, budgets, expenses, cash flow, and others.

You will be able to track your liquidity, cash flow, budgets, and expenses accurately with ease, visually, and automate processes that were

🤔 This made me question why hadn’t any of the apps ever shown Crypto currencies data in a visual format.

ARTICLE 2 — Types of Financial Graphs

GOAL: What are the different types of graphs used to show information?

Line Graphs:
The most common, simplest, and classic type of chart graph is the line graph. This is the perfect solution for showing multiple series of closely related series of data. Since line graphs are very lightweight (they only consist of lines, as opposed to more complex chart types, as shown below), they are great for a minimalistic look.

Bar Graphs
Bars (or columns) are the best types of graphs for presenting a single data series. Bar charts have a much heavier weight than line graphs do, so they really emphasize a point and stand out on the page.

Combo Chart
The above two types of graphs can be combined to create a combo chart with bars and lines. This is very useful when presenting two data series with a very different scale and might be expressed in different units. The most common example is dollars on one axis and percentage on the other axis.

Scatterplot
The scatterplot is excellent for showing the relationship between two data series and determining their correlation. The scatterplot is great for showing what a distribution of data points looks like and drawing a line of best fit for regression analysis.

Waterfall Chart
In Excel 2016, Microsoft finally introduced a waterfall chart feature. In all older versions of Excel, analysts had to create a custom workaround using stacked column charts. If you are in a version of Excel before 2016, then please see our free guide and waterfall chart template. The waterfall chart is excellent for variance analysis and explaining how an “actual” result was different than a “budget” or how something has changed relative to an original data point.

Pie Graph
Pie charts have a bad reputation and are known for being messy and hard to read. However, if you’re trying to illustrate the percentage breakdown of a small number of data points, they can be very effective. For example, the percentage of people who prefer bananas, pineapples, and grapes.

Histogram
Histograms are a type of graph that shows the distribution of a dataset. They graph the percentage or the number of instances of different categories. For example, to show the distribution of age categories (0–10, 11–20, 21–30, etc.), we can clearly see which categories are the biggest and how many people fall into each.

Gauge Chart
The gauge chart is perfect for graphing a single data point and showing where that result fits on a scale from “bad” to “good.” Gauges are an advanced type of graph, as Excel doesn’t have a standard template for making them. To build one you have to combine a pie and a doughnut. Learn how in our data visualization course.

ARTICLE 3 — Crypto isn’t a get-rich-quick scheme; millennials need to opt for long-term for balanced portfolio

GOAL: Understand who is the target audience and individuals who invest in crypto currencies.

Factual / Statistical Insights:
• About 39% of millennials own cryptocurrencies, higher than the percentage of those owning mutual funds and about equal to the number of millennials who own individual stocks.
• Digital investment market is set to be worth $14.3 billion by 2025, growing from $6.4 billion in 2021 at a 5-year CAGR of 22.4 per cent backed by India’s fintech boom.
• Share of millennials investing in stablecoins has increased by 13%

Behavioral Insights:
• India’s millennials and GenZ are digital-savvy; they identify and adopt technology early and are focussed on long-term potential.
• Millennials have a larger risk appetite
• Cryptocurrency market is at its record low now, no indication that millennials are moving out of crypto, infact he highlighted that the number of users within the age bracket is intact.

ARTICLE 4 — Age and investing in Crypto

GOAL: Understand the average age of the investors in the crypto space. And the amount of time they stay invested.

Ages 18 to 24
Respondents between the ages of 18 to 24 are investing in cryptocurrency for the long haul. Findings from our study report that a little over 45% of respondents have been investing in crypto for one to two years. An overwhelming 75% surveyed are investing in bitcoin, often referred to as “digital gold” in the crypto industry.
The earnings for this age group are steadily rising as well. While 32% of respondents report earning a little under $500 from crypto investments, slightly over 20% have earned nearly $5k in profits. Nearly 17% report profits in the $5k to nearly $10k range, too.
While time will only tell how much this age range stands to earn in crypto investments, an increasing number of respondents are prioritizing crypto investments. 30% have been investing in crypto for six months to a year while a little over 20% of respondents have started investing in crypto over the last six months.

Ages 25 to 34
The length of time respondents between ages 25 to 34 have been investing in crypto is creeping upward. 40% of respondents have been investing in crypto for one to two years while a little over 22% have been investing for two to five years.
How has that extra amount of time spent in the crypto space paid off? 20% say they have profited $500 to $1k while another 20% have profited $1k to nearly $5k in all-time crypto investments. And a little over 35% of respondents surveyed reported earning a little under $500.
As these earnings gradually rise, it’s interesting to note how crypto investors in this age group are diversifying their crypto investments. 80% of investors are still investing in bitcoin, but nearly 48% are investing in ethereum.

Ages 35 to 44
Respondents in our survey between ages 35 and 44 have profited the least from cryptocurrency investing. Only 49% surveyed said they have earned under $500 in crypto through all-time investing. Trailing in second place are 19% of respondents that have earned nearly $1k through crypto.

It’s a bit difficult to track why this age range is lacking in crypto profits compared to other groups. One guess may be in investment timing. Nearly 29% of respondents ages 35 to 44 have begun investing in crypto under six months, compared to age ranges like 25 to 34 where only 14% started investing in crypto under six months. And only 7% of ages 35 to 44 have been investing in crypto for the last two to five years, compared to 22% of ages 25 to 34 that have been investing for the same amount of years.

Ages 45 to 54
Crypto investments are making the biggest strides forward with ages 45 to 54.
While 37% of this age group has made at least $500 in crypto profits, their percentages continue to steadily tick upward. 12.50% have earned nearly $5k in crypto investments, while another 12.50% have earned between $5k to almost $10k in profit. And still another 12.50% have earned $50k or more through crypto investments — the highest earnings out of anyone surveyed!

Ages 55 to 64
A little over 44% of respondents in our survey between the ages 55 and 64 reported earning between $500 to $1k in crypto investments while 22% have hit the $5k profit mark. Like most age ranges, bitcoin continues to be the most popular crypto investment at 88.89% with Ethereum at 33%. The main goal for crypto investments for ages 55 to 64, according to 50% of respondents, is to diversify investing portfolios.

⭐️ FURTHER UNDERSTANDING OF THE REVENUE STRUCTURE

ARTICLE 4 — How does CoinDCX earn its revenue?

• Established single-point access to trade all cryptocurrency instruments
• Any transaction or exchange on CoinDCX incurs a transaction fee
• Deposit fees (charged on exchanging currencies)
• Withdrawal fees
• Trading commissions (0.01 per cent of the overall transaction is normal on any exchange)
• Listing fees are how CoinDCX makes money

The growth of CoinDCX depends on the innovative ideas on which CoinDCX was founded. Some of the innovative ideas include:

• CoinDCX, CoinDCX Pro, DCX Learn, Cosmex
• CoinDCX Earn feature: where the CoinDCX can stake their invested coins and earn interests
• CoinDCX offers, celebrity and influencer marketing

Article link

After analysing the business model and how CoinDCX earns revenue I decided to target the conversion business metrics.

After conducting research and reading various online articles, I discovered some behavioural insights on our target audience, but insufficient information on features. The statistical data on the age group that invested in cryptocurrency challenged my initial hypothesis of targeting individuals aged 28–35 years old and instead indicated a younger audience.

SINCE THERE WAS INSUFFICIENT DATA ON THE FEATURE COMPETITOR ANALYSIS WAS A WAY TO GATHER MORE INSIGHTS

After reviewing articles, I examined competitor apps in the cryptocurrency and Mutual Fund SIP spaces. The following are the apps I analysed.

Apps that invest in Cryptocurrencies:

• Bitdroplet
• Binance

Apps that invest in Mutual-fund SIP:

• Coin by Zerodha
• PayTM Money

Bitdoplet

Bitroplet’s SIP feature was structured around a goal-oriented model. It prompted users to set a target and the desired amount to reach through the SIP.

Binance

The Binance SIP feature, referred to as the auto-invest feature, enables the automation of investment in a selected cryptocurrency.

Coin by Zerodha

PayTM Money

Upon examination of Mutual Fund SIPs and their accompanying visual graphs, it became apparent that creating a similar representation for cryptocurrencies would prove challenging. The sector-specific information provided for each fund, such as its investment in debt or equity, offered a means of determining its risk level.

In contrast, the only information available for a cryptocurrency was its type, such as Defi, Web3, NFT, etc., making it difficult to provide any visual representation beyond a simple price graph. Primary research

Evaluate CoinDCX using heuristic evaluation after studying competitor features/flow.

The evaluation aimed to identify UX pain points and improve overall effectiveness, efficiency, and user satisfaction.

BASED ON THE ABOVE INSIGHTS I STARTED BUILDING A HYPOTHESIS FOR THE APP

👉 PRIMARY RESEARCH

To fully evaluate the purchase SIP flow of the CoinDCX app and identify areas for improvement, I conducted user interviews in addition to the initial heuristic evaluation and secondary research. The screener below was used to recruit participants for the interviews.

USER SCREENER

Product / problem you are researching about: Increasing the conversion rate of the SIP feature of CoinDCX app

Age groups you want to target: 20 to 27 year old

Gender ratio you want to research: 50:50

Occupations of the groups you want to target:

Discussion guide for Usability testing (DG)

What kind of platform do you use to invest in crypto and how?

How would you purchase a Crypto SIP using the following app?

Can you show us an app that you frequently use, can you also show us how you purchase the SIP?

What is one of the most loved features of the app that you use?

What is one of the worst experiences you have faced while purchasing crypto and using the app?

One thing the app could do better?

Current Experience Usability Testing (CRUT)

As previously stated, secondary research was restricted, thus, five individuals fitting the target audience were interviewed using the user screener.

Prasanna

• Invested in crypto a year ago
• Investment decisions based on news
• User of WazirX
• Installed CoinDCX due to favourite feature
• Monitoring top gainers
• Interested in coins with significant gains
• Swiping to buy process
• Checking order details
• Verifying if an order has been added to the portfolio
• Curiosity about Crypto SIP (similar to Small case)
• Realized it is not identical and only for one crypto
• Question about how to invest
• Curiosity about content at the bottom of the homepage
• Concern about having to scroll to reach the bottom
• The desire for indication of content at the bottom
• Suggestion to bring users directly to a section
• Lack of awareness about a specific section.

Insights on the user flow:
• Clicked on Crypto SIP
• Want to know who manages the SIP
• Not interested in a weekly investment, prefer monthly
• Investment amount based on monthly savings
• Date of SIP should be customizable
• Concern about not being able to change the date if working on salary date
• Checked for the option to change frequency, found it limiting
• Add Funds option available
• Lack of flexibility in adding payment details
• No alternate options for adding funds from other accounts
• Need to perform the transaction from the backend, creating extra steps
• Choosing to continue with net banking due to lack of password and customer ID
• Preference for UPI over net banking
• Confused about what to do next
• Need to enter transaction password
• Difficulty in finding UTS/transaction ID, clicked to find
• Complicated process for new users
• Will definitely need to learn and keep the transaction ID separate.

Need a monthly option and able to customize the day the SIP starts.

Anshul Chowdhury

Apps frequently used? Kite

Have you invested in crypto? BUYU coin
Confusing log in process And its a website

Frequently? March 2021, sinc ethey crashed I stopped

App on the phone? Not in crypto

Sip? It has an issue with my bank but I am interested

Binance was very hard, Long process to buying and selling. Buying was very easy. Selling was a bit tough

CoinDCX
Go to top gainers
There are a few tokens that I like, doge eth, btc
These are the crypto that stay strong for a long run
Click on doge
Click on candle stick icon
Advance user understand how markets work
I will go back and see any other coin,
Able to analyse the market
Pen to analyse the candle stick
No search bar on homepage

SIP flow?
Not a long term investor
Information on the certain sip, the manager
Information that I look for
Was able to identify the ‘i’ but wasnt helpful
Connected the SIP of crypto to a normal SIP option

Unsure who is investing in the SIP. Where the money is going into. Who is the fund manager. How does a SIP work

Elizabeth Thomas

Have you invested in the past? Haven’t invested in the past. I use to follow an app but go through the app

SIP apps? Cams, Axis bank

How do you purchase an SIP? Shows all the SIP, Lump Sum SIP. Quickly I can open and see how much an SIP has grown. Its very easy to manage

Bad experience? Customer care, Couldn’t reach and had to go physically to ask them. Some where all my info should be there. I can have a super app

CoinDCX?
The error amount was not very visible
Would want to change it to monthly option
It doesn’t give a choice to choose another day
User feels increase the amount would help with changing the days or frequence

Error amount is not visible. Change the frequency from weekly to monthly. Increase amount would help with changing the frequency.

Clyde

Which is one of the app you use frequently? Only use CoinDCX. Have used other apps but only invested through coinDCX. Tried Binance, wazirx, IND money, some crypto options. Asked to sign up and get 100rs worth of btc. Not from an investment perspective. CoinDCX 10000 invested

Could you show me an app? Havent used it since a long time. Invested based on friends. Looking at my tab, and log in. Youtuber — ETH, BTC, Solano which were stable and safe so I was investing in those. Ofcourse I wasnt sure about the others 33% 33% eth btc, and later solano. Was greeted with a lot of coin. A lot of coins and news says pump and dump. Doesnt allow you to stay lof in. Used it 15–20 days ago. Now I have logged in. Analyse and share feature. Other coins: never heard of them. Can quickly buy and keep it

Charge fee now and differ him from buying
Reduce the amount and more you invest more fee
Add funds
Last time I used I added via UPI
App has significantly slowed down
Feel a little sceptical to app
2–6hrs is a long time
Even if it takes 15mns I am not comfortable as prices fluctuate
Bad thing 5mns processing time
Not a fan of SIP wouldnt do an SIP
Crypto SIP flow, COin DCX?
He opens the SIP feature
Looks at various coins
Will invest 1000 doesnt allow to proceed
Weekly is too much, associate SIP with monthly
Directly deduct from the bank
When crypto goes down and then immediately discuss
Why did it auto select thursday? SIP includes 0.5 percent fee. Wouldnt do sip. Stress of timing. Manage SIP start SIP will be added here

Whats app icon on top right, share sip returns why will I share? What that coin has given not sure about it. Cna instantly buy. Join waiting list

Earn with COinDCX? Can pledge and earn. Can cancel it anytime. Good scheme to earn. Dont use coins to transact

What they could do better? Prices was called watchlist. All could be first. Taken a back. A dark mode. You can also see that whats the update what is new in the app is shown. Binance: good UI and dark UI, but a lot of features. Price alerts is hidden

The UPI is a dealbreaker from him
Weekly is too much, associate SIP with monthly

Directly deduct from the bank. When crypto goes down and then immediately discuss. Why did it auto select thursday? SIP includes 0.5 percent fee. Any new feature is not highlighted or showcased on CoinDCX while its showcased on Binance as a pop up.

Tanmay Dhagaonkar

Which is one of the app you use frequently? I use Binance the most. I close my WazirX platform. Its a part of binane so I only use Binace. It has a lot of options to choose from. Its one of the biggest exchange and a very renowned one. Trust factor is really large

Auto Invest feature? There is a list. Will have to check cycle

Which date I want to do it on? Load wallet with USDT and there it’ll be taken from here

What feature you like? The earn feature I used the most

Bad experience? Averaging is happnign you can see it youc ant see the average, dont know if you are making loss of profit

Profit loss is unsure. I have to manually add and understand. Manual error cna be wrong

COin DCX feature:

Will add 450 rs

Want to change it to monthly

WHere will the money be added and cut from?

He wasnt sure where the money would be deducted from
SHould convert and show 250 INR = how much eth?

Want to change it to monthly. WHere will the money be added and cut from? He wasnt sure where the money would be deducted from. Should convert and show 250 INR = how much eth?

👉 ANALYSING RESEARCH INSIGHTS

Validation of Hypothesis from Secondary Research

Validation of Hypothesis (Primary research)

👉 REFINED PROBLEM STATEMENT

IDEATION PROCESS

APP LANDING PAGE

SIP LANDING PAGE

SIP PURCHASE FLOW

MOODBOARD

BUILDING THE COMPONENTS OF THE COINDCX APP

Components were created on Figma as well as variants were created. Some components were put together in an auto-layout to help create a streamlined flow.

👉 THE PROPOSED SOLUTION

While these were the final solutions proposed after conducting primary and secondary research, lets dive depper into the inisghts that helped me arrive at this solution.

👉 EXECUTING THE SOLUTIONS

High-fidelity wireframes

App landing page:
The SIP feature has been changed to auto-invest. The fact that it’s a ‘new’ feature is highlighted and given importance.

Auto-invest Landing Page:
The auto-invest landing page has been modified and the introduction section given more importance.
There is a ‘Performance metric’ added which helps filter the coin performance by week, month and year.

Auto-invest Flow:
The auto-invest landing page has been modified there is a section to give the user update on the current traded price of the coin, along with the freedom to choose between weekly, biweekly and monthly auto-investments. They were also given the freedom to choose if they wanted to enter the amount in rupee or quantity of coins to invest.

Auto-invest Confirmation page:
On the confirmation page, the user is presented with the price of the coin along with the number of coins the user will be purchasing. Followed by a short section that talks about how the ‘Auto-invest feature works’.

Comparing the original and the redesigned screens

APP LANDING PAGE

AUTO-INVEST LANDING PAGE

AUTO-INVEST FLOW: ADD THE AMOUNT

CONFIRMATION PAGE

👉 Usability testing

As a product designer, it is crucial to obtain feedback from users during the design process to ensure that the final product is both functional and user-friendly. After creating high-fidelity wireframes, I conducted user testing to gather feedback on the designs. Based on the feedback I received, I proposed the following solutions:

AUTO-INVEST LANDING PAGE

AUTO-INVEST AMOUNT PAGE

👉 PROTOTYPE

Here is a link to the Figma prototype.
Link

CoinDCX Auto-invest flow

👉 Future scope + key learnings

• The implementation of the new feature addressed some issues but also resulted in user confusion due to increased options for information entry and selection.
• The new icon on the homepage effectively drew user attention and boosted engagement with the Auto-investment feature.
• Through this experience, it became clear that the Web3 and crypto space faces scepticism among users in India, partly due to recent negative fluctuations in currency value.
• Additionally, it was a challenge to attract users to the WEB3 space. This project provided valuable insights and helped prioritize relevant information.

👉 Other projects by Rayna Batavia

⭐️ Increasing the Daily Active users of Cult.Fit app by adding a calorie-tracking feature.

Duration: 48 Hours | Design Hackathon
Link to the article

⭐️ Case Study: Enhancing the user experience of a Bathroom

Duration: 2 weeks | Design Thinking Project
Link to the article

Thank you for reading the Case Study!

Duration: 48 Hours | Design Hackathon

When you want to workout but lack the motivation, you have taken a subscription and are a premium user and as your subscription comes to an end you realise you have barely made the most of it. You realise you have gained more weight than lost. Our group decided to evaluate the current features of the Cultfit app and look at how we can increase the daily active users by motivating them to spend more time on our app. As well as help them track their calories.

When life gives you less time you make the most of it by planning

Planning Backwards, how we thought we were going to segregate out time

When we have less time we aim to make the most of it, the 48 hrs we had be panned our activities backwards from the solution to the steps required for us to reach the solution.

The problem statement proposed to us was:

Understand the CultFit app and help users evaluate their calorie intake, calorie tracker. Which will help incase the daily active users of the CultFit application.

Introducing a feature to help users evaluate their calorie intake, calorie tracker in the cult.fit a fitness application. To help incase the number of daily active users of the app.

Breaking down the problem statement and understanding it better…

Cult.fit has multiple features within the app, it has subscription models as well as a e-commerce store. The calorie tracher with the target of increating the DAUs of the app would give us an interesting approach to come up with solutions. Currently cult.fir is only used for attending fitness classes online or on their gym. It offers diet plans and access to book appointment with professional doctors.

Though increasing the DAU and tracking calories was the main feature of the app we wanted to look at a way to make this experience more engaging and playful for the users.

Drawbacks of picking this problem statement:

• I felt this was a very wide problem statement
• The app had a very advance and intricate UI style which I felt would be hard for my team to recreate
• I felt my team lacked the skills to take on such a challenging problem
• I thought all the other teams would also want this problem statement and we would have to put up a fight to pick this

Pros of picking this problem statement:

• This has a lot of potential and scope for us to explore
• We had teammates who had used cult.fit and that was we had 1st hand experience
• The feature was new and a good challenge for us
• The problem statement had a potential for us to come up with creative solutions to increase the DAU of the users

The gaps we felt we could bridge:

• We felt this feature would help fill the gap between having a fitness plan and attending fitness classes to maintain calories
• Creating a community around cult.fit and making it more than just a fitness app

But boy was I wrong about this problem statement 🤡

By the end of the project all my doubts and all the reasons for not picking this problem statement were proved wrong.

Every person had a role to play, mine was

Plaing with our best traits is what my team and I agreed on, we all have strengths and weaknesses we listed down out strengths and started delegating work based on our strengths. This was very helpful and efficient.

I choose to work specifically in the UI Design of the app. In the research phase I was a part of the secondary research, competitor analysis, affinity mapping, how might we questions, creating prototype and the conducting user testing. Finally I created a video explaining out project for the group presentation.

A solution that helps increase the Daily active users of the Cult Fit app

We had multiple ideas and focused on increasing the number of daily active users using a calorie tracking feature. We introduced a tracker on the home screen of the app. Users can set their daily goals and their progress would be recorded.

When our group discussed we realised just the calorie tracking feature, by itself wasn’t enough to help increase the DAU of the app. Hence, to tackle the DAU aspect of the problem statement we decided to add a community and friends feature in the app where users can take part in challenges or create challenges with friends. This solution was proposed based on the insight gathered from our primary research where users mentioned that they have been a part of multiple challenges and shared their records with their friends.

1. Improving the usability of the app by ensuring the users have recognition rather than recall when they open the app. Their daily goal progress is mentioned on the home-screen where they can take a quick glance at it.
2. Solving a problem we found in our primary research — one of our users mentioned that she is a part of an exercise challenge, this helps her stay consistent. This also, motivates her to do the exercise everyday.
   Daily Streak is the first solution we proposed within the calorie tracker, motivating the user to stay consistent.
   Community section, was another solution we arrived at to match the
3. An insight we gathered from the primary research was that, usere prefers working out with others. This helps them be consistent and gives them motivation. This insight helpes us introduce a community and friends feature on the app.

Picture abhi baki hai mere dost

Going behind the scenes to understand how the film was made

We started with few assumptions for getting an initial idea about what kind of data or articles we need to look at in our secondary research and what kind of Q’s we need to prepare for primary research.

Introducing the new calorie tracking feature to the cult.fit app, we needed to understand if it was required. We also needed to understand how the feature would work within the existing app.

Goal of the research

• Understand existing fitness tracking features in other apps
• How can a fitness tracker affect the DAU of the app
• What motivates a user to track their fitness

Before we went ahead with the research we made a few sets of assumptions:

WHO

Who will be the primary users of the feature? As cult.fit has both subscription as well as free users, we were wondering where to position this feature and who would be the primary user of the app.

WHAT

What motivates the users, to track their fitness? As fitness is driven heavily by motivation factor, we wanted to probe more into what motivates users to track their fitness.

HOW

How will adding a fitness tracking feature help the app? While the main aim is the increase the DAUs of the app, we were wondering if the feature could also bridge any other apps.

Does cult.fit really need a fitness tracker?

Understanding existing fitness tracking apps and deep diving into the web to conduct Secondary Research

GOAL

Through our desk research, our aim was to validate our assumptions by finding behavioural and statistical insights.

Aim of competitive research was to target apps which have a niche in tracking users fitness, these could be apps which track fitness activities, movements or calories.

DESK RESEARCH

Article 1:
TRACKING FOOD LEADS TO LOSING POUNDS
PUBLISHED FEBRUARY 28, 2019

Assumption:
The users might need to keep a track on how much nutrition he/she is consuming

Insights:
• Overweight people who tracked daily food consumption using a free smartphone app lost a significant amount of weight in a new Duke University study.

• Participants were not instructed to follow a particular diet, but instead were given broad advice on healthy eating, and were asked to simply monitor what they ate.

Article Link

Article 2:
Fitness App Revenue and Usage Statistics (2022)
SEPTEMBER 12, 2022

Assumption:
My Assumption is the subscribers and the non subscribers of Cult Fit need a fitness tracking app to help track their calories

Insights:
• Revenue increased by 54% in 2021, primarily through higher usage during lockdown and new subscriptions models tested by several apps.

Article Link

Article 3:
How fit are you? See how you measure up
April 05, 2022

Assumption:
My assumption is that when user s/he goes to running and want to measure the performance.

Insights:
Generally, fitness is assessed in four key areas: aerobic fitness; muscular strength and endurance; flexibility; and body composition.

To do your assessment, you’ll need:
1. A stopwatch or a watch that can measure seconds
2. A cloth measuring tape
3. A yardstick
4. Heavy-duty tape
5. A scale
6. Someone to help you record your scores and count repetitions

Article Link

Article 4:
3 Reasons to Work Out With a Friend
July 7, 2022

Assumption:
My assumption is that if we bring out a community feature where users are able to share their progress with their friends & also do challenges together it could work in favour of group motivation. Since self motivation could fizzle out over time.

Insights:
1. Feel more motivated. When you and your buddy encourage each other, you’ll work harder (and get better results!). And there’s nothing wrong with a little friendly competition.

2. Be more adventurous. It’s easier to try new things with a buddy. You may just find an activity you love, one that feels more like fun and less like a workout.

3.Be more consistent. When someone else is counting on you to show up, you won’t want to let them down.

Article Link

Article 5:
64 per cent Indians don’t exercise: Study
July 3, 2019

Assumption:
My assumption is the users might need to keep a track on their fitness so that it makes it more likely to reach or surpass the user’s goal.

Insights:
According to the research, it was found that almost two-thirds (64%) of Indians say that they don’t exercise. Interestingly, while nearly half (46%) of consumers say that leading a healthy lifestyle is their top priority, only 37% of them actually exercise.

Article Link

COMPETITIVE RESEARCH

Each app has a thing unique about it, to build an app I feel it’s importan to understand what is unique and interesting about existing apps.

• Understand the problems they are tackling
• Flow of the app
• Features of the app

Following are the apps we analysed, Strava is an app I found solved a major problem for its users and has found a way to maintain customer loyalty.

1.ADIDAS
We looked at the Adidas app to understand what are some of the features that are exciting about it. We found the following features which would help prove our assumptions and solve our problem statement:

2. STRAVA
Strava is an app that famous among cyclists and has a huge community. There are activities that are arranged to increase participation and DAUs of the app.

3. GOOGLE FIT
We analysed GoogleFit because it is a famous app used amoungst users in India.

4. HEALTHIFY ME

5. FITTER

To deeper answer some of our assumptions and problems we conducted primary research

Golmal hai bhai sab golmal hai

After initial assumptions and conducting the secondary research, we had got clear understanding of whom we need to target for our product.

What we lacked clarity was on the validity of our assumptions, some of the assumptions we felt needed user validity. In order to get them validated we conducted primary research specifically user interviews followed by affinity mapping.

Based on our secondary research we created a survey form for recruiting the users for our primary research.

Our target audience is:

• Regular user of fitness apps

• Fitness enthusiasts

• Individuals who have a workout routine currently or in the past

USER RECRUITER SCREENER:

Based on our screener we recruited 5 users to interview. A interview session guide was created based on the insights we needed to gather.

INTERVIEW SESSION GUIDE

INTERVIEW NOTES

We interviewed 5 users from different cities and age groups. The following are the notes and insights we gathered from each user.

AFFINITY MAPPING

Through a thorough analysis of interview notes, we were able to identify patterns and organise our insights into an Affinity Map based on similarities.

Utilising primary research, we were able to gain a deeper understanding of commonly used apps among our target audience, ultimately allowing us to validate or disprove previous assumptions made.

As I wasn’t part of conducting the interviews, I went through all the interview insights written. When I joined the discussion, it was easy for me to connect the dots and find similarities that users face.

When the team was done compiling and building problem statements based on the insights, I proposed the idea of prioritising the problems we intended to solve. This would help us make efficient use of the time we had in hand.

VALIDATED ASSUMPTIONS

Based on our primary and secondary data we were able to quickly make not of which of our assumptions were valid and which weren’t.

FRAMING HOW MIGHT WE QUESTIONS

The research insights and the affinity map paved the way for us to start working on framing ‘how might we’ questions.

At this stage we looked in to the pain points of the user and defined question around that by which we can ideate the solution for it.

These would help with the insights that we can use to come up with solutions at a later stage.

We rephrased our insights into one how might we question and based on the votes casted by the team members these were the problem we decided to tackle first.

Through the use of HMW questions during our data analysis, we were able to connect our previous assumptions to new opportunities and gain a deeper understanding of the pain points faced by our target users. These HMW questions served as a guiding light, illuminating the specific issues faced by users and aligning them with the problem statement we aimed to address.

Making sense out of chaos. Ideating and finding solutions.

IDEATION

Based on the insights and the information we gathered from our primary and secondary research we came up with the following solution.

INFORMATION ARCHITECTURE OF THE APP

Before we started working on the entire flow for the app we created the architecture and the user flow for the app. I felt we were going to launch a new feature in the app and the best way to do it would be to first lay out the entire user journey app.

I felt it’ll be easier to place the flow it in the form of information architecture. I built basic flows that were being ideated and questioned them on how the entire flow would work as a system. This helped the team place information and get an overview on how the entire flow was going to look like.

WIREFRAMING

The quickest way for us to express our ideas was through wire framing we decided to go ahead by creating two flows:

1. The Fitness tracker: This contains the calorie tracking and other fitness features required.
2. The community feature: This feature included the friends and the community part. Where a user could work out with other friends who used the app. They could also engage in participating in community challenges.

COMPONENT LIBRARY

While we had a basic idea for the solutions sketched out, I created a set of component for the project. I looked at the design language of cult fit and created the icons, Glassmorphism UI, colour palette and text styles.

Creating High Fidelity Wireframes and building the final user flow of the app.

MOODBOARD

Mood boarding and UI design exploration were invaluable tools in bringing our ideas to life. They not only helped us visually communicate the features we were unable to create, but also provided inspiration for designing unique and functional user interfaces.

RESEARCH INSIGHTS INTO UI DESIGN

HIGH FIDELITY WIREFRAMES

We created the first set of high fidelity wireframes.

I created the fitness tracking flow, which included how the entire flow works, from the start to the part where the user recorded the session.

• Fitness tracking options for the main screen.

The community page flow:

USABILITY TESTING

Based on the flow we had created we conducted a quick usability testing to understand if the features and flow we had come up with was user firndly.

Note down your tasks below:

1. First we told them to do go through the task.
2. Then I told to do each task and Prompted through out.
3. Asked users to use the Figma prototype and think out loud
4. Users were shown the new UI screens and asked to tell what they thought each feature meant

Preparation for Usability Testing

1. Intially we observed how the user is clicking on the screen, as it was not clickable we have to answer him.

List down questions to probe the users further about their understanding of the prototype

1. We asked the user about the things which they are first observing on the screen.
2. We asked them if they have something more relevant then this somewhere else.

Insights and changes from based on the user testing:

• Emphasising on the CTA on the home scree ‘start workout session’
• Replace bottom nav bar on all screens: We had updated the position and the icons of the bottom nav bar and update it on all the screens.

The refined UI prototype:

Key Learnings from this project:

With this exercise, I learnt…

1. We have learnt about working fast on the project, and how to collaborate with people in the group.
2. Got a deeper understanding about UX processes and how to apply them in real life scenarios taking business metrics into consideration
3. Learnt about how to back up my ideas with better reasoning.
4. How important time management plays when you are working with the team.
5. Not all ideas can be solved, we need to pick the most important ones & prioritise on solving those.

I am excited to do the following in the future…

1. Will be working with same enthusiasm on the individual projects which will take get me results in less time.
2. I learnt ton of UI skills from my teammates & can’t wait to implement in my upcoming projects.
3. I’m also excited to work on dark themed apps which felt challenging in the beginning.

Change is the only constant, future scope of the project

Based on the existing designs we realised I needed to work on the following flows:

• Add fitness tracker on the profile page: We realised we could add the fitness feature on the fitness page.
• Add lead-board, community and squad on one page: Another way to gamify the experience of the fitness tracking, we thought it would be useful to link the existing lead-board feature to the community and fitness tracker.
• Refine the last screen of the fitness tracking flow: Based on the user insight we needed to modify the last screen.
• Floating CTA: Creating a floating CTA to the fitness tracker.
• Community Screen: Although we had added the main screen of the community screen although we hadn’t created the entire flow of the community page.
• Squad screen: Creating the complete screen of the squad screen.
• Onboarding screen: Creating the main onboarding screen where the users added their basic details such as weight, height, etc.

Want to read more, these are other case studies written by Rayna:

Case Study: Enhancing the user experience of a Bathroom

Click here to read…

Duration: 2 weeks | Design Thinking Project

Introduction

Hello! I am Rayna and this is my first UX Case study where I tried to enhance users’ experience in their bathroom using the design thinking process.

This project is made under the guidance of Anudeep Ayyagari (UX Designer @Amazon ) as a part of of UX Bootcamp.

Project Brief

As part of the project, we were divided into groups of 6–7people and were asked to choose a household area such as a kitchen, bedroom, balcony, etc. I selected the bathroom area. The group members were the target users we had to cater.

The Task-tracker was a proposed solution.

Task-tracker, is my solution to the pain points I identified after following the design thinking process and proposed it as a solution. It is a customizable task mapper. It can be pasted on your commode/door or any place within the bathroom where one needs to be reminded of a task. You can use this to delegate work in shared bathroom spaces. It serves as a tracker for the user to understand when was the last time the bathroom had been cleaned.

It’s a complete white sticker, once a task is performed the user can peel of one sticker and there will be a green colour that would appear.

It also helps the user keep count of the number of times the task had been performed.

You might wonder why this solution?

This was the solution that I came up with based on the Design Thinking process. The process consists of the following steps:

Empathize • Define • Ideate • Prototype • Test

Let’s get started with the research and the fist step!

Empathize

At this stage it was important to know the people I am designing for, and understand their needs better.

Few key learnings from this stage:

• Understanding that I am not the user
• Keeping personal biases aside
• Immersing myself in the users experience

Following were the questions I asked as a part of the one on one interviews: 👇

1. Describe your morning routine.
An indirect question to help understand the thoughts that the users has in the morning and at what point does the bathroom play an integral part of the users routine.

2. How would you describe your bathroom?
Understanding what the users bathroom looks like? What are the various objects or peculiarities about it?

3. Describe one of the most embarrassing moments/ memorable moments in the washroom.
Hoping something in the bathroom that would have triggered to make the user experience something embarrassing. Hoping these moments would help me indirectly find pain point that the user would be experiencing.

4. What is the best feature about your bathroom and what features can be improved?
The user might have a few things that he/she likes about the bathroom. Maybe through this question I could get the answer to what they think of as an ideal bathroom.

5. What are the different activities you carry out in a bathroom?Understanding the multipurpose use of the bathroom and how it plays a role differently in different individuals lives.

While interviewing, I made sure not to express any personal opinions. Also, made an effort to empathize with the user’s viewpoint and understand it in detail.

A few challenges I faced while interviewing were: 👇

• Trying to get people to open up. The indirect questions helped me get a story or an experience out of them but overall people were a bit hesitant to share their stories.
• Deviating from the questions was hard, since people wanted to stick to answering only what was asked although the questions were open ended all I received were close ended answers.

Define

Key Learnings from the interview:

1. There are occasions when the user forgets to mop / clean the washroom.
The users prefer their washroom to be clean and dry. They look at washrooms as their private space and an area where they can clean themselves. Their ideal experience would involve them having a clean and dry bathroom.

2. Users feel uncomfortable to use cramped washrooms.
Since bathrooms are a place that are used for rejuvenation they prefer having spacious washrooms.

3. Users tends to use the space for personal purpose and forgets to customize it as per their liking.
Since Bathrooms are spaces where users go for pooping and peeing and taking a shower. A lot of times the user might not feel the need to customize it. They would arrange it and fit it as per their requirements, but unlike other room they might not decorate it or feel the need to decorate it.

4. Users shared bathroom spaces with other flat mates and forgetting to clean the bathroom.
Since, majority of the users live in sharing places. The hygiene of the bathroom is not maintained due to lack of reminders and forgetfulness.

Ideate

After defining precisely some of the problems the users were facing, at this stage a list of ideations were noted using the Crazy 8 techniques.

The following are some of the proposed solutions:

• Doorknob reminder creating a sign on the doorknob reminding them to mop the bathroom, as the knob is one part of the bathroom always viewed by the user before leaving.
• Creating a hook on the door and placing a mop on it, so they can look at it and be reminded they need to mop.
• Curtain to separate the commode and the bathing area, so they feel like their bathing space is different from the commode.
• Rubber grips for all things in the washroom to give people more grip while using the object with wet hands.
• Creating a tracker for the users to follow and create a set of reminders for them to clean a specific thing
• Creating peel off stickers/ that show that how many days left until you need to clean something
• Checklist which is stuck to the door and has already water color dry paint on it, the users can just place their wet hands on a dot and mark it as done.
• Portable mop that the users can carry along with them in their bag.
• Bath set which contains all the things needed to clean the bathroom
• App that reminds helps them track how wet/dry is the bathroom
• App that tracks how often you need to clean any specific item in the washroom.
• Helping them personalize their bathroom to make it feel like it’s theirs.

After coming up with these solutions, I picked up my ‘Top 3 ideas’ to go forward with:

💡Idea — 1 Doorknob Task Reminder to mop the floor

I choose this idea since some of the pain points mentioned by the users were due to slip of mind and a moment of forgetfulness. The doorknob was one device the user used to open and close the door. Having a sign which reminds the user to perform a task as it will act as a reminder whenever the user enters or leaves the bathroom.

💡Idea — 2 Bathroom floor wet/dryness tracking app

I choose this idea since I thought the users are mostly active on their phones. An app which reminds the user to perform a task such as mop the floor is a way to ensure that the user is on top of the task they need to perform.

💡Idea — 2 Portable Mop

I choose this ideas as having a dry washroom is very important to the user and there have been instances while traveling the user was faced with a wet bathroom. A portable mop makes it easier to carry around as well as, store in a small space.

Prototype

💡Idea — 1 Doorknob Task Reminder to mop the floor

Idea 1 was finalized as it solved most of the users problems. As per the pain points mentioned by the user, the Reminder was refined.

Iteration 1:
I choose to take it a step further and instead of it mapping the task of moping the floor it tracks the days with the month the bathroom has been cleaned. As the user lived in a shared bathroom space it helped the user keep track of when the bathroom was last cleaned.

👀What were the reasons for this solutions to be effective:

• it helps the user keep track of when the user last cleaned the bathroom
• user can place this anywhere as its portable
• reduces user’s cognitive load
• works as a reminder

Testing

Now it was time to actually present my prototype to the users, I scheduled a call with all my 5 users and went ahead with asking for their feedback.

After running all the 5 users through my prototype the following were some of the important feedbacks.

• User believed since it was a shared living space it would be helpful to understand when the task was performed but it would be better if it was possible to know who performed it.
• The user might need to remember and recollect the date and then entre the date onto the tracker
• The user found it less engaging
• Didn’t help keep track of how many times the task had been performed

Revised Prototype

Based on the user testing and the user feedback I realized that a few features of the Task Tracker had to be refined to serve the users better.

Revision 1

The Task Tracker had been refined to customize the task the user wanted to have on it. The user could write the task they wanted on it based on the common requirements.

Revision 2

Instead of the Task Tracker having a slider it was refined by a peel off sticker. That way the user has to perform lesser tasks, making the Task Tracker more engaging.

Task-tracker 2.0

Task-tracker is a customizable, it can be pasted on your commode/ door or any place one needs to be reminded to clean an area or object. It can be used to delegate work in shared spaces.

It’s a complete white sticker, once a task is performed the user can peel of one sticker and there will be a green colour that would appear. This is beneficial in the way that the users can be reminded of the number of times a certain task has been performed.

Creating a sign on the door to help delegate work in shared homes:

The newer design is more engaging and requires the user to think less. This is more compact and easier to place. The learning curve is lesser than the first version.

Making it more find and easier to map ones tasks.

Learnings and takeaways

• This project helped me understand the Design Thinking process in detail; I learnt that the best way to get better is by doing and application
• Learnt that every solution has room for improvement, no solution is perfect
• Understanding and empathizing with the users helps one understand the what gaps exist and provide optimal solutions
• It is the job to a designer to dig deeper and find the right problems the user might be facing

Thank you for reading the case Study! Would love to hear your feedback and suggestions ins the comments! All feedbacks are appreciated

Feel free to reach out to me at bataviarayna@gmail.com or LinkedIn