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        <title><![CDATA[Stories by Bidooh on Medium]]></title>
        <description><![CDATA[Stories by Bidooh on Medium]]></description>
        <link>https://medium.com/@bidooh.io?source=rss-defc4156c512------2</link>
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            <title>Stories by Bidooh on Medium</title>
            <link>https://medium.com/@bidooh.io?source=rss-defc4156c512------2</link>
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            <title><![CDATA[Bidooh is on a roll out]]></title>
            <link>https://medium.com/@bidooh.io/bidooh-is-on-a-roll-out-ebd453c267e6?source=rss-defc4156c512------2</link>
            <guid isPermaLink="false">https://medium.com/p/ebd453c267e6</guid>
            <category><![CDATA[digital-marketing]]></category>
            <category><![CDATA[digital-out-of-home]]></category>
            <category><![CDATA[korea]]></category>
            <category><![CDATA[dooh]]></category>
            <category><![CDATA[digital-advertising]]></category>
            <dc:creator><![CDATA[Bidooh]]></dc:creator>
            <pubDate>Mon, 07 Jan 2019 07:20:46 GMT</pubDate>
            <atom:updated>2019-01-07T07:20:46.467Z</atom:updated>
            <content:encoded><![CDATA[<p>Original article by Premier Construction Jan 1st 2019</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*vzo_AYeFCYrEP8P_cqg9tw.jpeg" /><figcaption><a href="https://premierconstructionnews.com/2019/01/01/bidooh/">https://premierconstructionnews.com/2019/01/01/bidooh/</a></figcaption></figure><p>Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, has signed a contract with DBDB Labs, a full-service media agency based in Seoul, to utilise its digital billboard platform across 10,000 screens in South Korea.</p><p>The 10,000 screens will be rolled out over a period of three years. 2,000 screens currently in operation will be fitted with a Bidooh Box and a further 8,000 new screens will be deployed. The deal follows the successful trial of a screen currently live in a corporate office in Seoul, which uses facial analysis technology to provide targeted, real-time advertising.</p><p>The screens will be installed in book stores, corporate offices and shopping centres across South Korea. By using Bidooh’s GDPR compliant technology platform, any business — no matter how small or local — can become an advertiser and any screen can become an advertising screen by plugging a Bidooh Box into the HDMI port.</p><p>As has been demonstrated with the UK Test Network, the high footfall and direct exposure to shoppers make shopping centres particularly receptive to Bidooh’s platform. The installation of screens in book stores and corporate offices extends Bidooh’s presence to new environments and provides access to two significant new marketplaces. The contract in South Korea follows on from the recently announced agreement to roll out Bidooh’s technology across 3,000 screens in Eastern Europe and the support of major digital exchanges such as OKEx, an advertiser on the Group’s screens and participator in its ICO.</p><p>Abdul Alim, co-founder and CEO, commented: “We are extremely pleased to have partnered with DBDB Labs to roll out 10,000 screens across South Korea. This contract expands our digital billboard platform to a new territory, demonstrates the scale of Bidooh’s commercial traction and ties in with our strategy of building quality partnerships across the globe. The South Korean marketplace has a highly sophisticated understanding of blockchain’s benefits and we consider this contract a further vindication of our decision to adopt this technology to improve transparency and engagement on our platform.”</p><p>Che Min Jang, CEO of DBDB Labs, added: “Bidooh’s digital advertising platform is changing out-of-home advertising by significantly reducing costs for advertisers, while increasing speed of delivery and transparency. Bidooh’s platform is available to businesses of all sizes, which opens up out-of-home advertising to smaller advertisers where there is clear demand. We are excited by the opportunity to leverage Bidooh’s technology across 10,000 screens in South Korea and look forward to a long and fruitful relationship.”</p><p>Bidooh is forming a decentralised digital billboard network which offers publishers immediate access to the Group’s global selection of screens. Bidooh intends to primarily grow its screen network by purchasing and deploying its own screens in shopping malls and other high footfall locations. However, in order to rapidly extend the reach of its platform, it is also entering into licence agreements with regional partner operators around the world.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=ebd453c267e6" width="1" height="1" alt="">]]></content:encoded>
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        <item>
            <title><![CDATA[Blockchain Facial Recognition Billboard Targeted Advertising Project Announced]]></title>
            <link>https://medium.com/@bidooh.io/blockchain-facial-recognition-billboard-targeted-advertising-project-announced-8456bd3ca059?source=rss-defc4156c512------2</link>
            <guid isPermaLink="false">https://medium.com/p/8456bd3ca059</guid>
            <category><![CDATA[advertising]]></category>
            <category><![CDATA[dooh]]></category>
            <category><![CDATA[digital-out-of-home]]></category>
            <category><![CDATA[digital-advertising]]></category>
            <category><![CDATA[digital]]></category>
            <dc:creator><![CDATA[Bidooh]]></dc:creator>
            <pubDate>Mon, 10 Dec 2018 10:17:25 GMT</pubDate>
            <atom:updated>2018-12-10T10:17:25.797Z</atom:updated>
            <content:encoded><![CDATA[<p><strong>Bidooh announced its official ICO and whitepaper launch. The platform allows hyper-targeted billboard advertising based on cutting-edge facial recognition technology.</strong></p><p>By <a href="http://newswire.net/profile/jacoblogan">Jacob Logan</a> November 26, 2018</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*TGvSVbzVxMiJw2JO7TAZFw.jpeg" /><figcaption>Based on a series of pre-selected criteria — such as age, gender, height, or even clothing color — the Bidooh billboard displays only relevant adverts, thus significantly increasing overall advertising efficiency.</figcaption></figure><p>(<a href="https://newswire.net/">Newswire.net</a> — November 26, 2018) — Bidooh, the world’s first decentralized facial recognition advertising billboard, is set to revolutionize the advertising industry by allowing companies to run highly targeted ads that are custom displayed according to the demographic profile of each viewer. Based on a series of pre-selected criteria — such as age, gender, height, or even clothing color — the Bidooh billboard displays only relevant adverts, thus significantly increasing overall advertising efficiency.</p><p>More information can be found at <a href="https://bidooh.io/">https://bidooh.io</a>.</p><p>Though worth more than $34 billion per year, the global billboard market still faces a series of important challenges in terms of advertising costs associated with middlemen, hard-to-assess targeting efficiency, and vulnerability to fraud. By using blockchain technology as the foundation for the development of a decentralized billboard advertising platform, Bidooh aims to provide a superior alternative that has a strong potential to revolutionize the industry.</p><p>According to the official website of the platform, “Bidooh has developed its own intelligent and automated digital billboard advertising platform built in the cloud that will leverage blockchain technology to address each of these challenges and more. Now, for the first time, advertisers, publishers and consumers can all benefit from a truly global and accessible digital advertising platform.”</p><p>The platform’s primary advantage over other traditional billboard advertising is the successful implementation of facial recognition technology — a key element which offers far more precise ad targeting while lowering overall advertising costs.</p><p>Using the Bidooh app, advertisers create custom ads and choose their target audience based on a wide series of intelligent demographics. The platform allows a high degree of display personalization, offering advertisers the change to target consumers based on factors ranging from age, gender and ethnicity to the color of their clothes, body shape, and even facial hair.</p><p>The Bidooh ICO is currently live, investors benefiting from an initial bonus for purchasing DOOH tokens.</p><p>Interested parties can find more information by visiting the above-mentioned website.</p><p>Source: <a href="http://newswire.net/newsroom/pr/00106026-http-www-firstplusmarketing-com-au.html">http://newswire.net/newsroom/pr/00106026-http-www-firstplusmarketing-com-au.html</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=8456bd3ca059" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Bidooh takes advantage of all that blockchain has to offer]]></title>
            <link>https://medium.com/@bidooh.io/bidooh-takes-advantage-of-all-that-blockchain-has-to-offer-859e85634d6c?source=rss-defc4156c512------2</link>
            <guid isPermaLink="false">https://medium.com/p/859e85634d6c</guid>
            <category><![CDATA[ico]]></category>
            <category><![CDATA[digital-marketing]]></category>
            <category><![CDATA[dooh]]></category>
            <category><![CDATA[digital-advertising]]></category>
            <category><![CDATA[blockchain]]></category>
            <dc:creator><![CDATA[Bidooh]]></dc:creator>
            <pubDate>Sun, 25 Nov 2018 11:02:15 GMT</pubDate>
            <atom:updated>2018-11-25T11:02:15.989Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*PDHq3Z7_aDhjN8lMRavuaw.jpeg" /></figure><p><em>Original article written by </em><a href="https://medium.com/@Senordunn?source=post_header_lockup"><em>Laurie Dunn</em></a><em> November 6th 2018</em></p><p>Present day digital billboard advertising bookings happen by way of emails, telephone calls and meetings. It’s also the domain of large advertising companies that have the financial clout and the big name that allows them to be first in line in order to book up most if not all of the available advertising space.</p><p>The industry is slow, open to misreporting, lacks absolute trust, and is an exclusive club for the big hitters. This is an industry ripe for disruption!</p><p>So how is Bidooh, married to the blockchain, going to do things better in absolutely every department?</p><h4>Speed to market</h4><p>Bidooh provides an <a href="https://portal.bidooh.com/">online portal</a> or a mobile app where an advertiser can set up their advert, decide where, when and for how long the advert will run. They can pay for it then and there through either a pre-credited account or with Bidooh tokens where the contract information is then recorded on the blockchain. From a client starting the add creation process to actually publishing an ad now only takes a matter of minutes.</p><h4>No middle man</h4><p>Everybody who wants to put an advert out there has absolutely no third parties to contend with. The contract is between the advertiser and Bidooh — no one else. Having each contract written to the blockchain negates the need for intermediaries and acts as another real cost saver for clients.</p><h4>Security</h4><p>Bidooh is well aware of client concern over security and possibilities of fraud. Therefore state-of-the-art encryption and tokenisation is used for the platform interface. Bidooh is fully GDPR-compliant and<strong> </strong>also conforms with full legal conditions and restrictions as regards payments. Finally, Bidooh’s development partner <a href="https://www.apadmi.com/">Apadmi </a>with over ten years’ experience developing apps for the likes of the BBC, Jaguar and the NHS, is helping to deliver the Bidooh mobile app in a safe and secure way.</p><h4>Demographics</h4><p>Before the advent of Bidooh’s new technology plus the blockchain all demographics were really hazy; the only way of knowing who had seen an advert was to literally count ‘footfall’, a time consuming and unreliable process.</p><p>Bidooh’s recognition technology is able to anonymously record massive and varied data perfectly. Data such as a person’s gender and age, whether they have a beard or glasses, if they are wearing or carrying a particular brand, their hair and clothes colours, even their emotions are recorded.</p><p>All these demographics plus many more are given a time stamp and are indelibly written to the blockchain. Whenever anyone looks at one of Bidooh’s digital screens, inbuilt cameras register these impressions and they are stored on the digital ledger. This data is available in real-time and so advertisers can react immediately to the findings.</p><h4>The Bidooh token</h4><p>Blockchain has enabled Bidooh to ‘tokenise’ currency. There are no geographical borders nor a myriad of national currencies to deal with — there is just the Bidooh token. The token primarily allows customers to buy advertising space. Each token costs 0.0005 cents and gives 10 seconds of advertising space.</p><p>The benefits of the Bidooh token are in the transparency of letting the client know what has been displayed, when and where. There is now absolute trust in the system.</p><h4>Conclusion</h4><p>The Bidooh platform is all about allowing all business, regardless of size and value to access digital billboard advertising. It has made the process of getting an ad out there lightning quick and staggeringly easy.</p><p>Use of the blockchain has provided the transparency and security needed for clients to be able to trust and want to continue using the platform. The immutable nature of blockchain and the ability to audit all information with 100% accuracy has allowed Bidooh to disrupt an industry that is a slow moving dinosaur.</p><p>New technologies have been used to overhaul existing processes with varying degrees of success. However, Bidooh and its use of blockchain technology will absolutely revolutionise DOOH (Digital out of home) advertising and will totally change this landscape in the very near future.</p><p><em>Disclaimer: All the above views are my own and should in no way be taken as financial advice. All those wishing to invest in the crypto market should do their own research or use the services of a fully certified financial advisor.</em></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=859e85634d6c" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Bidooh solves privacy and GDPR issues in high tech billboard advertising]]></title>
            <link>https://medium.com/@bidooh.io/bidooh-solves-privacy-and-gdpr-issues-in-high-tech-billboard-advertising-91fe2f4950e4?source=rss-defc4156c512------2</link>
            <guid isPermaLink="false">https://medium.com/p/91fe2f4950e4</guid>
            <category><![CDATA[dooh]]></category>
            <category><![CDATA[digital-marketing]]></category>
            <category><![CDATA[digital-advertising]]></category>
            <category><![CDATA[facial-recognition]]></category>
            <category><![CDATA[privacy]]></category>
            <dc:creator><![CDATA[Bidooh]]></dc:creator>
            <pubDate>Thu, 15 Nov 2018 09:13:50 GMT</pubDate>
            <atom:updated>2018-11-25T11:03:08.486Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*SIGe-SA___oUi0BO8iVCVg.jpeg" /></figure><p><em>Original article written by </em><a href="https://medium.com/@Senordunn?source=post_header_lockup"><em>Laurie Dunn</em></a><em> November 14th 2018</em></p><p>Imagine a digital billboard screen that can analyse your features as you approach it and can then show you an ad based on who you are and what your personal preferences are!</p><p>A highly intelligent screen that can pick up on facial and body features, the brands you wear, whether you are male or female and even your emotions!</p><p>Bidooh’s sci-fi like digital advertising billboard screens can do this and much more. The idea for these screens came when the two co-founders of Bidooh watched a film together. The film <em>Minority Report</em> is set in the future and the inspirational moment came when Tom Cruise walked towards a screen in a store and the screen recognised him and changed to deliver ads to his own personal preferences.</p><p>18 months later, the co-founders Abdul Alim and Shaz Mughal had developed their very own sci-fi like intelligent digital advertising billboard and they are now in the process of launching their company Bidooh on the blockchain.</p><p>“WAIT!”, I hear you ask. Such ground-breaking technology is pretty amazing but “WHAT ARE THE IMPLICATIONS FOR PERSONAL DATA PRIVACY?”</p><p>Rest assured that Bidooh takes its responsibilities extremely seriously.</p><p>Firstly, there is a difference between the ‘facial analysis’ technology used within Bidooh’s digital screens and the “facial recognition” technology that will be used by subscribers who use the Bidooh app.</p><h4>Facial analysis</h4><p>Cameras within Bidooh’s digital screens are able to identify distinct features of the human face. These features include hair colour, beards, moustaches, sunglasses/glasses, brand recognition, height, body shape and emotions. The inbuilt cameras are able to tell to an extremely high percentage of probability (99%) that a face captured by them is male or female.</p><p>However, it must be stressed that the technology employed here DOES NOT RECOGNISE WHO THIS PERSON IS AND DOES NOT COLLECT OR STORE ANY PERSONAL DETAILS. It is simply the process for advertisers to be able to capture demographics which can be used by them to effectively target their chosen audience.</p><p>By design, all data is anonymised so that there is nothing that will identify an individual — meaning this whole process is totally 100% GDPR compliant.</p><h4>Facial recognition</h4><p>On the other hand, the facial recognition tech that Bidooh has developed for its subscriber app is able to recognise facial features to such an incredible extent that faces can be matched against Facebook profiles, the person can be identified, and ads can be delivered tailored to that person’s preferences — all in a matter of moments!</p><p>Obviously not all people would be happy with having their data collected and ‘choice’ is an overriding principle that is enshrined in our society.</p><h4>Bidooh’s app opt-in</h4><p>However, the key difference here is that a person wishing to take advantage of the facial recognition capabilities must first download the Bidooh mobile app and then MUST GIVE THEIR PERMISSION (in-app) in order for this advanced recognition to take place. This permission can be revoked at any time by the app user and is therefore a safe way of ensuring that personal privacy is totally adhered to.</p><p>The process only works when a user wishing to take full advantage of facial recognition first agrees to Bidooh’s conditions and its accompanying privacy policy. Without doing this the user cannot actually use the app, therefore ensuring that recognition can’t take place through error.</p><h4>What kind of data is collected by permission?</h4><ul><li>Identity data (name, address, DOB)</li><li>Contact data (email address and telephone numbers)</li><li>Technical data (the kind of device and technology you are using including IP address, browser, operating system, platform etc.)</li><li>Marketing and communications data (marketing preferences from Bidooh and third parties plus communications preferences such as via Facebook or Twitter etc.)</li></ul><p>Bidooh remains legally compliant in collecting this information by conforming to the ‘<a href="https://publications.europa.eu/en/publication-detail/-/publication/3e485e15-11bd-11e6-ba9a-01aa75ed71a1/language-en">General Data Protection Regulation 2016/679</a>’.</p><h4>Why agree to be recognised?</h4><p>So what exactly is in it for someone who grants permission to have their face recognised by Bidooh’s high tech software?</p><p>Rewards. The platform pays a mobile app user tokens just for walking towards a Bidooh billboard screen and even adds to these tokens if the user interacts with the ad in some way (such as touching certain parts of the screen or following links etc.) Different ads will vary the amount of tokens and some will offer other rewards such as prizes and vouchers.</p><p>Tokens earned through the app in this way can then be used in participating outlets such as restaurants, stores and online retailers — the possibilities here are vast. The tokens spent in these businesses could then be used by them to buy even more advertising space, thereby creating a business to client loop that is mutually profitable and advantageous to both parties.</p><h4>Conclusion</h4><p>With the use of Bidooh’s high tech digital screens, demographics for digital billboard advertising are about to become extremely comprehensive and reliable. Advertisers will be able to make use of a wealth of data, never available to them before, and will be able to laser target their adverts so that they reach the precise audience they are aimed at.</p><p>When Steven Spielberg made <em>Minority report </em>he was attempting to portray a futuristic sci-fi world that was far beyond the capabilities of our present day technological advances. Bidooh has brought a piece of that futuristic dream into present day reality and stands to revolutionise the DOOH (Digital Out of Home) industry in its entirety.</p><p><em>Disclaimer: All the above views are my own and should in no way be taken as financial advice. All those wishing to invest in the crypto market should do their own research or use the services of a fully certified financial advisor.</em></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=91fe2f4950e4" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Bidooh wins contract to roll out 10,000 screens across South Korea]]></title>
            <link>https://medium.com/@bidooh.io/bidooh-wins-contract-to-roll-out-10-000-screens-across-south-korea-387dc5f5cee?source=rss-defc4156c512------2</link>
            <guid isPermaLink="false">https://medium.com/p/387dc5f5cee</guid>
            <category><![CDATA[dooh]]></category>
            <category><![CDATA[digital-marketing]]></category>
            <category><![CDATA[bidooh]]></category>
            <category><![CDATA[digital-out-of-home]]></category>
            <category><![CDATA[digital-advertising]]></category>
            <dc:creator><![CDATA[Bidooh]]></dc:creator>
            <pubDate>Thu, 08 Nov 2018 13:38:22 GMT</pubDate>
            <atom:updated>2018-11-08T13:38:22.646Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*vzo_AYeFCYrEP8P_cqg9tw.jpeg" /></figure><p><em>Bidooh extends reach to East Asia with its digital billboard platform operating on screens across shopping centres and corporate offices in South Korea</em></p><p><strong>(Manchester, United Kingdom — 8 November 2018):</strong> Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, is pleased to announce that it has signed a contract with DBDB Labs, a full-service media agency based in Seoul, to utilise its digital billboard platform across 10,000 screens in South Korea.</p><p>The 10,000 screens will be rolled out over a period of three years. 2,000 screens currently in operation will be fitted with a Bidooh Box and a further 8,000 new screens will be deployed. The deal follows the successful trial of a screen currently live in a corporate office in Seoul, which uses facial analysis technology to provide targeted, real-time advertising.</p><p>The screens will be installed in book stores, corporate offices and shopping centres across South Korea. By using Bidooh’s GDPR compliant technology platform, any business — no matter how small or local — can become an advertiser and any screen can become an advertising screen by plugging a Bidooh Box into the HDMI port.</p><p>As has been demonstrated with the UK Test Network, the high footfall and direct exposure to shoppers make shopping centres particularly receptive to Bidooh’s platform. The installation of screens in book stores and corporate offices extends Bidooh’s presence to new environments and provides access to two significant new marketplaces. The contract in South Korea follows on from the recently announced agreement to roll out Bidooh’s technology across 3,000 screens in Eastern Europe and the support of major digital exchanges such as OKEx, an advertiser on the Group’s screens and participator in its ICO.</p><p><strong>Abdul Alim, co-founder and CEO, commented: </strong>“We are extremely pleased to have partnered with DBDB Labs to roll out 10,000 screens across South Korea. This contract expands our digital billboard platform to a new territory, demonstrates the scale of Bidooh’s commercial traction and ties in with our strategy of building quality partnerships across the globe. The South Korean marketplace has a highly sophisticated understanding of blockchain’s benefits and we consider this contract a further vindication of our decision to adopt this technology to improve transparency and engagement on our platform.”</p><p><strong>Che Min Jang, CEO of DBDB Labs, added: </strong>“Bidooh’s digital advertising platform is changing out-of-home advertising by significantly reducing costs for advertisers, while increasing speed of delivery and transparency. Bidooh’s platform is available to businesses of all sizes, which opens up out-of-home advertising to smaller advertisers where there is clear demand. We are excited by the opportunity to leverage Bidooh’s technology across 10,000 screens in South Korea and look forward to a long and fruitful relationship.”</p><p>Bidooh is forming a decentralised digital billboard network which offers publishers immediate access to the Group’s global selection of screens. Bidooh intends to primarily grow its screen network by purchasing and deploying its own screens in shopping malls and other high footfall locations. However, in order to rapidly extend the reach of its platform, it is also entering into licence agreements with regional partner operators around the world.</p><p><strong>Enquiries</strong></p><p><strong>Bidooh<br></strong>Abdul Alim, Co-founder and CEO<br>Vicki Simms, Token Community Manager<br>+44 (0)161 808 0230</p><p><strong>Luther Pendragon<br></strong>Harry Chathli, Alexis Gore, Joe Quinlan<br>+44 (0)20 7618 9100</p><p><em>For more information about the Token Sale, please visit the following links:</em></p><p>Website — <a href="https://bidooh.io/">https://bidooh.io/</a></p><p>Whitepaper — <a href="https://bidooh.io/whitepaper/whitepaper.pdf%20">https://bidooh.io/whitepaper/whitepaper.pdf</a></p><p>Telegram — <a href="https://t.me/bidooh%20">https://t.me/bidooh</a></p><p>Medium — <a href="https://medium.com/@bidooh.io">https://medium.com/@bidooh.io</a></p><p>Reddit — <a href="https://www.reddit.com/user/bidooh">https://www.reddit.com/user/bidooh</a></p><p>Facebook — <a href="https://www.facebook.com/bidoohuk/%20">https://www.facebook.com/bidoohuk/</a></p><p>Twitter — <a href="https://twitter.com/bidoohuk%20">https://twitter.com/bidoohuk</a></p><p>LinkedIn — <a href="https://www.linkedin.com/company/bidooh-ltd/%20%20">https://www.linkedin.com/company/bidooh-ltd/</a></p><p>Instagram — <a href="https://www.instagram.com/bidoohuk/%20%20">https://www.instagram.com/bidoohuk/</a></p><p>YouTube — <a href="https://www.youtube.com/channel/UCrMlbZCcZDzxQm3ZBozWaJw/featured">https://www.youtube.com/channel/UCrMlbZCcZDzxQm3ZBozWaJw/featured</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=387dc5f5cee" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Bidooh secures contracts to roll out 3,000 screens across Eastern Europe]]></title>
            <link>https://medium.com/@bidooh.io/bidooh-secures-contracts-to-roll-out-3-000-screens-across-eastern-europe-f79da09a296?source=rss-defc4156c512------2</link>
            <guid isPermaLink="false">https://medium.com/p/f79da09a296</guid>
            <category><![CDATA[digital-marketing]]></category>
            <category><![CDATA[dooh]]></category>
            <category><![CDATA[bosnia]]></category>
            <category><![CDATA[digital-advertising]]></category>
            <dc:creator><![CDATA[Bidooh]]></dc:creator>
            <pubDate>Tue, 06 Nov 2018 10:16:22 GMT</pubDate>
            <atom:updated>2018-11-06T10:16:22.632Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*4q0_XchbkzmnkQU-mdR1Rw.jpeg" /><figcaption>Standalone Bidooh screen at a shopping mall in the Czech Republic</figcaption></figure><p>1/11/2018</p><p>originally posted on:<br><a href="https://www.bbpmedia.co.uk/news/tech-it/bidooh-secures-contracts-to-roll-out-3-000-screens-across.html">https://www.bbpmedia.co.uk/news/tech-it/bidooh-secures-contracts-to-roll-out-3-000-screens-across.html</a></p><p><em>Bidooh’s decentralised digital billboard network is live in Bosnia and Herzegovina and will be extendedacross the Czech Republic, Croatia, Slovakia and Romania</em></p><p>Bidooh (the “Group”), a real-time, real-audience, digital billboard advertising platform, is pleased to announce that it has secured contracts from two partners based in the Czech Republic (the “Balkans contract”) and Romania to operate its blockchain-based facial analysis billboard platform on live advertising screens across Eastern Europe. The two contracts combined cover an initial allocation of approximately 300 screens and target a roll-out of 3,000 screens over a three-year period. 27 screens are currently live in Bosnia and Herzegovina under the Balkans contract, generating over one million direct interactions in the last 30 days.</p><p>The contracts have been awarded following the success of the UK Test Network, currently operating on 16 screens across four different locations in the UK: Manchester Deansgate, Oldham, Rochdale and Nottingham. To date, over 500 advertisers have signed up and used the platform since the first site went live in November 2017.</p><p>Bidooh is forming a decentralised digital billboard network which offers publishers immediate access to the Group’s global selection of screens. Bidooh intends to primarily grow its screen network by purchasing and deploying its own screens in shopping malls and other high footfall locations. However, in order to rapidly extend the reach of its platform, it is also entering into licence agreements with regional partner operators around the world.</p><p><strong>Highlights of the Balkans Contract</strong></p><ul><li>An initial 27 screens currently live in Bosnia and Herzegovina under the contract with Darko Ban–Bidooh CZ, a partner operator in the Czech Republic;</li><li>Screens live in shopping centres and malls, cinemas and theme parks in the following cities: Sarajevo, Zenica, Vitez, Kiseljak, Gracanica, Mostar, Banja Luka, Bihac, Brcko and Tuzla;</li><li>Over one million direct interactions registered in the last 30 days;</li><li>Bidooh Platform to be run on screens across the Czech Republic, Bosnia and Herzegovina, Croatia and Slovakia;</li><li>2,000 screens targeted as part of a full roll-out over a two-to-three-year period.</li></ul><p><strong>Highlights of the Romania Contract</strong></p><ul><li>An initial 50 screens to be installed in Q4 under contract signed with Mihai Bulugea–Bidooh Romania, a partner operator in Romania;</li><li>Bidooh-enabled screens to be installed across Bucharest, Constanta and Craiova;</li><li>Screens to be installed in shopping centres, commercial centres, offices, parks, petrol stations and airports;</li><li>1,000 screens due to be installed as part of a full roll-out over a three-year period.</li></ul><p><strong>Abdul Alim, co-founder and CEO, commented:</strong></p><blockquote><em>“It is extremely pleasing to have signed these commercial contracts, which highlight the global appeal of our offering and our ability to scale up according to the needs of our customers. In particular, Eastern Europe is experiencing a proliferation of shopping malls which are seeking the latest technological advancements to generate advertising revenues. They are attracted by our use of blockchain technology to relay accurate, verifiable advertising data in real-time. Our digital billboard platform has already been a success across the UK and we now look forward to doing the same on a global basis.”</em></blockquote><p><strong>Darko Ban, CEO of Bidooh CZ, added:</strong></p><blockquote><em>“Bidooh is the only available bridge between small businesses and the power of outdoor advertisement. Anyone can afford it, accessible from anywhere and with no binding or budget restrictions, all in real time! This is what makes Bidooh truly unique.</em></blockquote><blockquote><em>“The opportunity is massive. We have started the roll-out in Bosnia, which is an emerging market where very few screens, if any, exist in malls and other similar venues. We estimate approximately 100 screens to be installed in Bosnia alone and, together with the other Balkan countries, Bidooh’s platform will operate on up to 2,000 indoor screens.”</em></blockquote><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=f79da09a296" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[UK’s Bidooh strikes deal for ‘Minority Report’ advertising]]></title>
            <link>https://medium.com/@bidooh.io/uks-bidooh-strikes-deal-for-minority-report-advertising-8760cffb1e4b?source=rss-defc4156c512------2</link>
            <guid isPermaLink="false">https://medium.com/p/8760cffb1e4b</guid>
            <category><![CDATA[ico]]></category>
            <category><![CDATA[digital-billboards]]></category>
            <category><![CDATA[dooh]]></category>
            <category><![CDATA[digital-marketing]]></category>
            <category><![CDATA[blockchain]]></category>
            <dc:creator><![CDATA[Bidooh]]></dc:creator>
            <pubDate>Thu, 25 Oct 2018 10:10:26 GMT</pubDate>
            <atom:updated>2018-10-25T10:10:26.347Z</atom:updated>
            <content:encoded><![CDATA[<h4>Shoppers in eastern Europe to be targeted with tailored promotions</h4><figure><img alt="" src="https://cdn-images-1.medium.com/max/700/1*mLAw_O9rIalPwxinilSU4Q.jpeg" /><figcaption>Tom Cruise in Minority Report</figcaption></figure><p>Originally published by the Financial Times on October 22, 2018</p><p>by <a href="https://www.ft.com/stream/baa52321-e5d2-3cae-b1a8-414d8ad98917">Andy Bounds</a></p><p>Please use the sharing tools found via the share button at the top or side of articles. Copying articles to share with others is a breach of <a href="https://www.ft.com/">FT.com</a> <a href="https://help.ft.com/help/legal-privacy/terms-conditions/">T&amp;Cs</a> and <a href="https://help.ft.com/help/legal-privacy/copyright/copyright-policy/">Copyright Policy</a>. Email <a href="/service/mailto:licensing@ft.com">licensing@ft.com</a> to buy additional rights. Subscribers may share up to 10 or 20 articles per month using the gift article service. More information can be <a href="https://www.ft.com/tour">found here</a>. <br> <a href="https://www.ft.com/content/d2ca4d1c-d390-11e8-a9f2-7574db66bcd5">https://www.ft.com/content/d2ca4d1c-d390-11e8-a9f2-7574db66bcd5</a></p><p>Bidooh, a UK digital billboard advertising platform, has struck a deal to use up to 3,000 screens across central and eastern Europe in a sign that its Minority Report-style technology is taking off.</p><p>Company founder Abdul Alim was inspired by the 2002 sci-fi movie where a talking screen changes to address Tom Cruise as he walks past.</p><p>The business effectively transplants elements of online ad targeting used by Facebook and Google to billboards, known as the “out of home (OOH)” market.</p><p>Bidooh equips existing screens with a box and camera. The camera uses facial recognition software to detect who passes it. The box allows it to be controlled by users of the platform to tailor ads accordingly. There is a 60-second delay to upload it.</p><p>A test screen in a Rochdale shopping centre found there were more men than women there on weekday mornings, for example, and adverts could be tailored for them.</p><p>Advertisers pay by the second using normal currency or a digital currency created by Bidooh, called DOOH Token, which is based on Ethereum blockchain technology.</p><p>The Manchester-based company has 16 test screens in the UK and already operates 27 screens in Bosnia and Herzegovina with Darko Ban — Bidooh CZ, a partner operator in the Czech Republic.</p><p>Bidooh provides the technology platform and customers and its partners the screens and other physical infrastructure. The UK group then shares revenue with billboard owners, reducing cost and the need to compete head on with big companies such as Clear Channel and JCDecaux. Partners can accept payments in digital or standard currencies.</p><p>More than 500 advertisers have signed up and used the platform since the first site went live in November 2017.</p><p>The new deals with Darko Ban and a Romanian company will install 300 screens initially, rising to 3,000 over three years, in the Czech Republic, Slovakia, Bosnia and Herzegovina, Croatia and Romania.</p><p>Mr Alim said it was hitherto impossible to measure accurately the impact of the £34.8bn spent on outdoor advertising globally each year, with a footfall count typically used.</p><p>It would optimise the use of screens — currently at an average of 60 per cent capacity — by opening them up to small companies. They can use templates on the website to create adverts within minutes. “You don’t need an agency. We cut out the middleman,” said Mr Alim.</p><p>“It is cheap, accessible from anywhere and you can use it in real time,” he added.</p><p>The company has sold more than $5m of DOOH tokens in an initial coin offering, which closes on October 31. The platform charges 1.4 US cents, or 1 Token, for a 10 second advert on Bidooh screens, or $28 for 2,000 such slots. At the ICO price, $1 buys 2,000 Tokens, a big discount.</p><p>Mr Alim stressed that each advert had to be approved by an employee before going live. He also said only generic data on people was collected and it was agglomerated.</p><p>Bidooh is backed by wealthy individuals including chairman Michael Edelson, the angel investor and Manchester United director. He said it should reach monthly break-even within nine months.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=8760cffb1e4b" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Bidooh Secures Contracts To Roll Out 3,000 Screens Across Eastern Europe]]></title>
            <link>https://medium.com/@bidooh.io/bidooh-secures-contracts-to-roll-out-3-000-screens-across-eastern-europe-fcc135f32366?source=rss-defc4156c512------2</link>
            <guid isPermaLink="false">https://medium.com/p/fcc135f32366</guid>
            <category><![CDATA[digital-screens]]></category>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[digital-marketing]]></category>
            <category><![CDATA[dooh]]></category>
            <dc:creator><![CDATA[Bidooh]]></dc:creator>
            <pubDate>Tue, 23 Oct 2018 12:51:23 GMT</pubDate>
            <atom:updated>2018-10-23T12:51:23.318Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*4q0_XchbkzmnkQU-mdR1Rw.jpeg" /></figure><p>Manchester real-time advertising specialist Bidooh has secured major contracts with partners based in the Czech Republic and Romania.</p><p>Bidooh will operate its blockchain-based facial analysis billboard platform on live advertising screens across Eastern Europe. The two contracts combined cover an initial allocation of approximately 300 screens and target a roll-out of 3,000 screens across a three-year period.</p><p>Twenty-seven screens are currently live in Bosnia and Herzegovina under the Balkans contract, which <a href="https://www.prolificnorth.co.uk/news/marketing-services/2018/02/apadmi-founder-sets-sights-disrupting-out-home-advertising">Bidooh</a> says have generated more than one million direct interactions in the last 30 days.</p><p>The company’s UK Test Network is currently operating on 16 screens across four different locations in the UK: Manchester Deansgate, Oldham, Rochdale and Nottingham. To date, more than 500 advertisers have signed up and used the platform since the first site went live in November 2017.</p><p>Co-founder and CEO Abdul Alim said: “It is extremely pleasing to have signed these commercial contracts, which highlight the global appeal of our offering and our ability to scale up according to the needs of our customers. In particular, Eastern Europe is experiencing a proliferation of shopping malls which are seeking the latest technological advancements to generate advertising revenues.</p><p>“They are attracted by our use of blockchain technology to relay accurate, verifiable advertising data in real-time. Our digital billboard platform has already been a success across the UK and we now look forward to doing the same on a global basis.”</p><p>Darko Ban, CEO of Bidooh CZ, added: “Bidooh is the only available bridge between small businesses and the power of outdoor advertisement. Anyone can afford it, accessible from anywhere and with no binding or budget restrictions, all in real time! This is what makes Bidooh truly unique.</p><p>“The opportunity is massive. We have started the roll-out in Bosnia, which is an emerging market where very few screens, if any, exist in malls and other similar venues. We estimate approximately 100 screens to be installed in Bosnia alone and, together with the other Balkan countries, Bidooh’s platform will operate on up to 2,000 indoor screens.”</p><p>This article was originally published by Prolific Upnorth on 22dn October 2018 at: <a href="https://www.businessupnorth.co.uk/bidooh-secures-contracts-to-roll-out-3000-screens-across-eastern-europe/">https://www.businessupnorth.co.uk/bidooh-secures-contracts-to-roll-out-3000-screens-across-eastern-europe/</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=fcc135f32366" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Bidooh’s Minority Report inspired digital billboards will target shoppers with tailored ads]]></title>
            <link>https://medium.com/@bidooh.io/bidoohs-minority-report-inspired-digital-billboards-will-target-shoppers-with-tailored-ads-50663e84fa22?source=rss-defc4156c512------2</link>
            <guid isPermaLink="false">https://medium.com/p/50663e84fa22</guid>
            <category><![CDATA[facial-analysis]]></category>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[digital-marketing]]></category>
            <category><![CDATA[ico]]></category>
            <category><![CDATA[bidooh]]></category>
            <dc:creator><![CDATA[Bidooh]]></dc:creator>
            <pubDate>Tue, 23 Oct 2018 11:39:29 GMT</pubDate>
            <atom:updated>2018-10-23T13:49:49.583Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*ebT5SoAIMUT2HNFyoB2w7Q.jpeg" /></figure><p>By <a href="https://www.telegraph.co.uk/authors/hasan-chowdhury/">Hasan Chowdhury</a></p><p><strong>22 OCTOBER 2018</strong></p><p>Article originally published by The Daily Telegraph article on October 22nd 2018: <a href="https://www.telegraph.co.uk/technology/2018/10/22/minority-report-inspired-billboards-will-target-shoppers-tailored/">https://www.telegraph.co.uk/technology/2018/10/22/minority-report-inspired-billboards-will-target-shoppers-tailored/</a></p><p>A pair of entrepreneurs who were inspired by the film Minority Report have signed a deal to roll out their futuristic billboard technology across Europe.</p><p>Abdul Alim and Shaz Mughal launched Bidooh in 2014 after watching computerised billboards adjust and personalise content for Tom Cruise’s character in the 2002 sci- film.</p><p>Taking inspiration from Hollywood, the Manchester-based pair then spent 18 months of their spare time “locked away in their garage, building what they believe to be the worlds first dynamically changing personalised billboard screen.”</p><p>They created technology that uses facial recognition cameras within billboards to identify characteristics from passersby, such as their age or gender. It then uses that information to tailor adverts.</p><p>Bidooh already has 16 test screens in place in the in Manchester, Oldham, Rochdale and Nottingham, and plans further expansions in the Midlands in the final quarter of this year.</p><p>On Monday, the company announced that it had secured contracts with two partners in the Czech Republic and Romania to introduce its billboard platform to 300 screens installed in Eastern Europe.</p><p>It aims to integrate its technology in 3,000 screens across Eastern and Central Europe within three years.</p><p>“Eastern Europe is experiencing a proliferation of shopping malls which are seeking the latest technological advancements to generate advertising revenues,” said Mr Alim.</p><p>“They are attracted by our use of blockchain technology to relay accurate, verifiable advertising data in real-time.”</p><p>Advertisers can create adverts on Bidooh’s app or website and book a slot on a billboard in real-time. Bidooh says that ads can appear within 60 seconds on the screen of choice for an advertiser, with data made available immediately for performance analysis.</p><p>Advertisers also have the option to pay Bidooh in a digital currency called DOOH Token.</p><p>The currency developed by Bidooh is transacted on ethereum, an alternative blockchain technology to the system that supports Bitcoin. It is planning an ICO of its tokens on 31st October.</p><p>According to Bidooh, 27 screens are already live in Bosnia and Herzegovina as part of its “Balkans Deal” with Darko Ban, a partner operator in the Czech Republic. It has reportedly generated over one million direct interactions in the last 30 days.</p><p>More than 500 advertisers have signed up for the platform since November 2017 when Bidooh’s first site went live.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=50663e84fa22" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Bidooh — Claim 1000 Bidooh tokens by supporting us on Hadax]]></title>
            <link>https://medium.com/@bidooh.io/claim-1000-bidooh-tokens-fcc811887724?source=rss-defc4156c512------2</link>
            <guid isPermaLink="false">https://medium.com/p/fcc811887724</guid>
            <category><![CDATA[email]]></category>
            <dc:creator><![CDATA[Bidooh]]></dc:creator>
            <pubDate>Fri, 14 Sep 2018 11:07:47 GMT</pubDate>
            <atom:updated>2018-10-16T11:14:50.835Z</atom:updated>
            <content:encoded><![CDATA[<p>Claim 1000 Bidooh tokens by supporting us on Hadax exchange.</p><p>Instructions:<br>- Goto the Airdrop on the Bidooh platform: <a href="https://dashboard.bidooh.io/user/airdrop">Click here</a><br>- Sign up to Hadax exchange: <a href="https://www.hadax.com/register/">Register here</a><br>- Ensure you are logged in <br>- Visit the project page: <a href="https://www.hadax.com/projectcenter/project/?id=54">Click here</a><br>- Wait a few seconds until your account shows your email address is logged in at the top.<br>- Click “Like” for Bidooh project<br>- Once completed, take a screenshot and send to <a href="/service/mailto:Hollie@bidooh.com">Hollie@bidooh.com</a><br>- The screenshot should clearly show your email address at the top and the “Like” button having been clicked.<br>- Specify your email address on the airdrop task: <a href="https://dashboard.bidooh.io/user/airdrop">Click here</a></p><p>Thank you for your support!</p><p>Bidooh</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=fcc811887724" width="1" height="1" alt="">]]></content:encoded>
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