There are many important things that help you create a personal brand. First is self discipline. “discipline freely chosen is absolute freedom.” How you carry yourself and rules that you set for your self all display your personal brand and what you stand for. How you speak, who you speak too and what you do all establish your personal brand.

“Personal branding is the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization.”

We will briefly cover today the four steps to personal branding.

1. Indoctrinate

Let people know who you are and how you can help them get what they want. This is done by a short And simple message. For example I would say “Hello I’m Brock I help chiropractors gain more clients without them spending tons of money on non effective marketing.

2. Engage

As you speak with clients explain how you or brand or service can help them solve their problem.

3. Ascend

You have successfully sold yourself or product congrats!! Now is your chance to solidify trust with you. Hit them with an up sell to a better product you have to help solve a different problem they may have.

4. Segment

Learn more about the customer and have them learn more about you. This is where you strengthen relationships.

A lot of thought and attention has become of this group called millennials. Many people when they hear the world Millennial they think of those students crying over the 2016 election. This event is where college literally brought in therapy dogs and canceled classes because of distraught over the election. Woah. Millennials have also been targeted for being lazy and entitled generation. Some have put it like this “SO smart but so lazy”, others have put it as “Uninformed, overly needy, privileged 4-year olds.” Very strong words and thoughts. Many that are Millennials say “ I’m embarrassed to be a part of this generation!” This leads me to a question “Why are you embarrassed to be a millennial?” “Why haven’t you stood up and set the record straight and be the voice for the millennials that are being the actual good change?”

“When I hear the word “millennial”, I feel awkward and disgusted. Being a 21 year old in the corporate world since I was 18, I am often referred to as a millennial. I hate it. I believe it to be so derogatory, especially when it comes to the younger people in our “me generation”.

Society has placed such a huge dislike and distaste around millennials. I would like to write and stand for those millennials who are not like the rest. Who have bigger drive and goals than their parents. Who are successful. Over the past three weeks I created a page called millennial trends to show and help millennials that are above the curve as well as helping the ones who are not get there. The importance of showing the world that millennials are great is far beyond my reach and capabilities but I thought I might as well try. The only time you fail is when you quit trying. TO ME Millennials are a strong and news worthy group because of the potential they’ve. Many of them have great ideas but the reason they underperform is from people always telling them they can’t or it won’t work. This is something very near to my heart because I have had people say that I can’t do something or that was a dumb idea. At first I got super discouraged and thought maybe they’re right; Then it hit me! These people who say that you can’t or that’s a dumb idea are stuck. They’ve lost their own creativity and most of them aren’t following their dreams anymore. That’s when I decided that If I have an idea and believe in myself that’s all I need.

Why is starting a company been my dream?

Starting a company has been my dream because I have always wanted to work for myself and be able to call the shots. I think we have all been in meetings where the CEO or owner has implemented something and everyone has questioned it. Or there is something your current company isn’t doing that you cold implement but it has been turned down even though it would save money and increase revenue. I also want to be able to create my own schedule and mange my own income. The most important thing and the true reason why i want to start and run my own company is because I want to help people. I want to be able to reform the education system and give people true education that can’t be taught in a classroom but that gives kids a real world experience. I want to create a movement that changes how we are taught and what we are taught.

Everyone thinks that your dreams aren’t reality. I wish I could go back and see the wright brothers when they told people they had dreams of flying. No one has the right to tell you that your dreams can’t become a reality or to say be realistic. Being “ realistic” will wind you up working for someone else making their dreams come true. “just decide. Once you decide the universe is going to do it’s thing and get out of your way.” — Will Smith

I’m going to follow my dreams and succeed at them. I may not get there right away but if i continue trying i will one day get there.

Facebook

My goal was to read the book “Social Media Explained”. I choose to read this because i’m a social media expert and I want to gain more and more knowledge of my field. Social media is growing and will continue to grow wether people like it or not but this isn’t what this post is about. This post is about setting yourself up for success. We each have dreams but they get brought down with the catch phrase “ thats not realistic!” what really is realistic then? When the wright brothers were told they will never fly; wait oh yeah we have planes now. Hmm the phrase we need to be realistic needs to change into what are you going to do to make that dream a reality or are you just saying that.

Goal setting is the single way to really be accountable to yourself and it’ll help make your dreams a reality. Accomplishing small things every day will help you reach your goals.

“Greatness is a lot of small things done well.” — Ray Lewis

It takes time…nothing is over night. It can and will happen to anyone and everyone if they will let it and if they work smart to get there. Once we stop making excuses and draft our inner lions we will see the power and potential we each have in us.

What I have learned so far from this experience is that the Parkinson law is true. If you set deadlines for yourself and be accountable you will accomplish that task no matter how big or small the task my be. Deadlines help us get to the end goal one way or another. I’ve also regained my love for reading and how important it is to start and don’t let off the gas. I found myself looking at the end with a blank face not knowing what will be at the other end of the tunnel then I realized I don’t need to know what’s there. Isn’t that part of the journey for almost any entrepreneur out there? The unknown scares us, but it doesn’t have too. We fear what we don’t know but we don’t use what we do know. I’m on a quest and mastering the art of goal setting is the first step.

Started working with david wang a little over a month ago. I have learned how to create and launch successful Facebook ads. I’m Learning how to make landing pages and better analyze the data and how to create ads. This week we are learning how to do sales pitches and ill post a video about it later. Social media is blowing up and I hope to blow up with it.