Resident Advisor (also known as RA) is an online music magazine and community platform dedicated to showcasing electronic music, artists and events across the globe.

I like electronic music and this app helps me to see which artists will be playing and in what venue. It also has the option to buy tickets and keep them in the same place, saving the user from forgetting where the tickets are.

The flow I choose is the one showing how to get to your concert tickets from the home screen. I wanted to demonstrate how easy is to fetch your tickets without any overcomplicated app navigation.

As we can see, the app is very minimalistic and clear, making it very easy to navigate without getting lost, as well as showing all the necessary information the user might need.

The UI inventory is:

• Text
• Images
• Icons
• Date & time pickers
• Search field

This is the wireframe I designed from the flow.

Prototype link Figma

I think this app is very straightforward on what it provides, making it easier for the user, the only thing I might add to it is an option to put your tickets in the iPhone’s Wallet the day of the concert, this would reduce the time of showing the tickets at the venue’s entrance and will be more comfortable for the user to have the tickets at hand.

Citymapper is a free mobile app focused on city public transport, it is mostly used to display the best routes and which kind of transport is best to get you from point A to B, as well, as presenting the cost for buses, metros, etc.

Brief

The task is to create a feature for this app that solves the pain of having to purchase different public transport tickets by different channels.

Interviews

5 interviews where made to really understand what do the users value on an app and gain insights of posible direction for the final solution. The interviews where mainly focused on the app usability, pain points on using this type of apps and previous positive experiences.

This are the findings after 5 interviews:

1. In Madrid, the app doesn't show the cheaper route between bus and metro. (Every bus transboard is charged as a new ticket)
2. Going through metro is fast, but as a tourist you miss a lot of sightseeing.
3. Buying each ticket by itself is annoying and time consuming.
4. In some cities is harder to know where to buy the tickets Ex: In Milan, some of the tickets are bought in kiosks rather than machines.
5. Technology should be used to reduce paper and plastic waste on tickets.

Define

After gathering and organizing the information from the interviews I got to the conclusion that the solution must help the user but it must have the business side also in mind. I should aim to create a partnership with the cities public transport that will benefit them as well as the people who use the system and Citymapper. The main question is:

How to make the process of buying tickets easier, but without complicating money transaction and using technology all ready in use by the city.

Ideate

After coming up with multiple solutions, I started wondering if the cities would be on board with an in app purchase from Citymapper, rather than creating and official app themselves.

Thats why I generated the idea to create an itinerary on Citymapper that showed which public transport you will be using, and making a QR code to be presented in the first machine or ticket purchase stand. This QR will sum up all the journeys and charge the whole amount once at an official public transport location, the ticket can now be used in the buses and metros that you set previously.

This would reduce tickets to one per journey, help the user by having all the tickets in one place and using a stablished system to Citymapper’s advantage.

Prototype

I created a low-definition prototype showing how the steps would look like on the app.

1. You search the route that you want
2. Confirm you want that selection
3. A summary of the journey as well as the prices and total amount to pay
4. QR code to be read and charged by the city.

Insights

A key insight for me in this project is that there are multiple stakeholders that you have to keep in mind when you make a proposal, one of your solutions might be the best for the user, but if the company doesn't see the value for them they might not implement your design.