<![CDATA[Stories by Cynthia Marinakos on Medium]]> https://medium.com/@cynthiamarinakos?source=rss-13e72f96da9f------2 https://cdn-images-1.medium.com/fit/c/150/150/1*VtgRUWbulaeSNcDqm-wwtQ.png Stories by Cynthia Marinakos on Medium https://medium.com/@cynthiamarinakos?source=rss-13e72f96da9f------2 Medium Fri, 13 Nov 2026 21:42:25 GMT <![CDATA[Headings: a Marketer’s Most Overlooked Content Tool]]>

Make your information easy to scan and buy. Examples included.

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]]> https://medium.com/better-marketing/headings-a-marketers-most-overlooked-content-tool-8a7b30738c26?source=rss-13e72f96da9f------2 https://medium.com/p/8a7b30738c26 Thu, 29 Oct 2026 16:20:36 GMT 2026-10-29T16:20:36.921Z <![CDATA[Here’s how I design health service page content (and why)]]>

Piggyback on this template I use with health practitioners to make sure your content answers the right questions.

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]]> https://medium.com/illumination/heres-how-i-design-health-service-page-content-and-why-75df4dc5ea75?source=rss-13e72f96da9f------2 https://medium.com/p/75df4dc5ea75 Mon, 13 Jul 2026 05:21:26 GMT 2026-07-13T05:21:26.346Z <![CDATA[How jargon stops people from getting lifesaving health information]]>

Includes 5 common healthcare jargon phrases and a simple plain language technique to pressure test your words.

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]]> https://medium.com/illumination/how-jargon-stops-people-from-getting-lifesaving-health-information-9715e0dbbfbe?source=rss-13e72f96da9f------2 https://medium.com/p/9715e0dbbfbe Fri, 05 Jun 2026 03:30:36 GMT 2026-06-05T03:30:36.883Z <![CDATA[1 in 5 website images fails your reader. Here’s what to do about it.]]>

Illustration by Cynthia Marinakos.

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]]> https://medium.com/illumination/1-in-5-website-images-fails-your-reader-heres-what-to-do-about-it-8a0bf770ecdb?source=rss-13e72f96da9f------2 https://medium.com/p/8a0bf770ecdb Sat, 23 May 2026 05:54:06 GMT 2026-05-23T05:54:06.996Z <![CDATA[Plain language in health writing: how to meet the global standard]]>

Easy ways to meet the 4 principles so patients, carers, and families can find, understand, and use your information.

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]]> https://medium.com/illumination/plain-language-in-health-writing-how-to-meet-the-global-standard-6045a884e61c?source=rss-13e72f96da9f------2 https://medium.com/p/6045a884e61c Fri, 08 May 2026 16:18:54 GMT 2026-05-08T16:18:54.664Z <![CDATA[Stop Writing ‘Click here’ Links]]>

Vague links are risky for your reader: write descriptive links instead.

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]]> https://cynthiamarinakos.medium.com/stop-writing-click-here-links-c383ea638e33?source=rss-13e72f96da9f------2 https://medium.com/p/c383ea638e33 Mon, 09 Mar 2026 22:48:30 GMT 2026-03-09T22:48:30.159Z <![CDATA[Want to Get Better at Something? Take Action Consistently]]>

A rock climber's approach

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]]> https://medium.com/publishous/want-to-get-better-at-something-take-action-consistently-35c3388aad4f?source=rss-13e72f96da9f------2 https://medium.com/p/35c3388aad4f Thu, 05 Feb 2026 17:49:46 GMT 2026-02-07T13:56:51.119Z <![CDATA[Ditch Your Ego to Write With More Impact]]>

Discover a few underrated writing techniques to connect more deeply with your readers

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]]> https://writingcooperative.com/ditch-your-ego-to-write-with-more-impact-d75c3ceee7da?source=rss-13e72f96da9f------2 https://medium.com/p/d75c3ceee7da Fri, 30 Jan 2026 16:01:04 GMT 2026-01-30T16:01:04.713Z <![CDATA[A Powerful Way Through Tough Change: Sit With the Pain]]>

Numb the pain, and you numb the light

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]]> https://medium.com/publishous/a-powerful-way-through-tough-change-sit-with-the-pain-7ab6966841e3?source=rss-13e72f96da9f------2 https://medium.com/p/7ab6966841e3 Mon, 19 Jan 2026 12:02:02 GMT 2026-01-19T12:02:02.135Z <![CDATA[Ways To Write Great Sales Copy That Doesn't Sound Sleazy]]>

3 techniques to keep the spotlight on your reader

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]]> https://medium.com/better-marketing/ways-to-write-great-sales-copy-that-doesnt-sound-sleazy-16bed91192da?source=rss-13e72f96da9f------2 https://medium.com/p/16bed91192da Sat, 16 Nov 2024 13:01:55 GMT 2024-11-16T13:01:55.928Z