YUSO offers a technology of gestion and dispatch to transport company to help them optimize their rides.

Their vision : Making mobility accessible to all, fluid and sustainable

COURIA offer is for delivery companies, such as delivery of meals and items.

CONVOY offer responds to problems encountered VTC and Taxis fleets all around the world.

THE PROBLEM :

YUSO customers use a dashboard with an algorithm to dispatch rides. Currently, it doesn’t allow users to perform their missions because any action is long and there is not enough visibility of rides.

Client brief : Improve the dashboard used by VTC, Taxi, and Delivery companies

HOW WE GOING TO MANAGE THE PROJECT :

UX UI Designer : Only me

THE METHODOLOGY :

• Design thinking process
• Lean startup
• Scrum

> 1 sprint of 2 weeks

TIME : 154 hours

Before go deeper on the project, a brief history of our client.

Marcel is a VTC App launched in 2014 june.

After two years spent developing a tailor-made dispatch solution for Marcel, the startup YUSO was created in early 2016 as a spin-off. It was decided that YUSO would take over technical aspects and product development, and sell the solution to other on-demand transport players, while Marcel will keep the operational, commercial, customer service and marketing aspects.

Since May 2018, YUSO is part of the Flit Technologies Group, financially supported by RCI Bank and Services, a subsidiary of the Renault-Nissan-Mitsubishi Motors group.

YUSO offers a white label customer application, an driver application and a dispatch dashboard.

MARKET STUDY

Here is the 2016 turnover of the VTC market in France. This gives us a very quick overview of the extent of this huge market.

The forecast figure for the year 2020.

The delivery market is also huge economically.

RAPID COMPETITIVE STUDY

A quick competitor analysis will allow us to know where our client is located. Even though VTC and Taxi market has huge competitors, the shown study focuses primarily on the main competitors.

EMPATHIZE : USER RESEARCH

According to the design thinking process, we going to research who are users in order to empathize with them.

I conducted customer research at the Marcel (VTC) client in order to understand who these users were, their missions, their difficulties, their feelings and their working environment.

Survey and interviews methods provided a better understanding of the user’s environment and missions; the regulator.

Regulators work on 4 simultaneous screens and one phone by team of 2. Each screen provides them with different information. They must have to be constantly attentive to the smooth running of each ride.

They work 8 hours a day. Eye fatigue and sometimes migraines appear.

Regulators love contact with drivers and customers. They enjoy making decisions and feeling responsible for people.

DEFINE

Let me introduce you Vincent :

Have a look of this typical working day, but it’s juste 15 min of this day. Vincent feels a lot of stress.

IDEATE

The ideation with 3 UX UI designers (brainstorming session) helped to create the essential features for Vincent’s daily missions.

The main mission is the information architecture & redesign to simplify the new interface.

PROTOTYPE

The moodboard has integrated both the future vision of my dashboard client as well as the feeling of regulators.

Mysterious & Elegant Ambience / Determined & Always Alert / Cunning & Player

The styleguide uses YUSO’s logo and the current typography. The color range is extracted from the moodboard, in order to keep the desired mood. The icons are voluntarily filled for better readability. Angles are rounded, harmonizing with the logo style of my client.

The information architecture has made it possible to prioritize actions. Regulators can manage rides quickly and have an overview of the traffic and a detailed vision by zone.
The prototype, at the request of YUSO, mixes needs of the VTC, Taxis and delivery sectors in contrast to the current dashboard. This is made possible by a card filtering system that meets specific needs of each sector.
The dashboard reflects the moodboard mood. In agreement with my client, only critical and late rides are displayed.

TESTS

ITERATIONS
IMMEDIATE IMPROVEMENTS:

• The function of the buttons is not visible enough
• Visual accessibility needs to be improved regarding the color contrast between the race map and the background
• Vehicle type is not specified on the map

The user tests validate the prototype and confirm that we are in the right direction to solve 100% of problems of regulators.

INTEGRATIONS AND FUTURE DIRECTIONS

Thank you for your attention & I accept feedbacks with pleasure !

Email flore.persoz@gmail.com for design projects

Portfolio https://www.floregijonpersoz.com to know more

Brief : Find a need in the field of wellness and create a digital solution to respond to it

Deadline : 5 days

I made some research with the purpose to find if french psychologists had needs and issues. And actually, there are.

Did you know that there are a lot of psychologists in France ?

And most of them are women ?

Also, I wanted to know their work process.

Paper is the most commonly used tool. Software (Word, Pages) are only used 15% of the time.

The need for human interaction is explained by 85% preference for face to face, as opposed to the phone for a patient session.

I ran some interviews. They showed that some psychologists lose time because of their work organisation regarding patient monitoring. I didn’t focus my research on administrative issues, because these are already digitalized.

In other terms, that’s their patient monitoring situation

So, my mission is to improve their work process by a digital solution.

Firstly, who are we talking to ?

I regrouped all insights to create a persona.

It leads us to an Affinity & Empathy Map.

I present you Léa

To go deeper, her typical working day

Her first pain point is to localise all informations of a patient just before the session. She needs to quickly access her patient’s folder to have the big picture.

Her second pain point is after her patient session when she needs to file her new session report.

So, how might we help Léa to monitor her patient in the most efficient way ?

IDEATION STEP (with 3 people)

Used techniques : Crazy 8 + Round Robin

I chose a dashboard to respond to psychologists needs because this digital product is flexible et functional across devices during patient session and provides quick and easy information.

Based on Agile & Lean methods, I focused my attention on the Minimum Viable Product.

Explanation features

1. Patient board regroups all patient informations that Léa needs to work with.
2. Tracker analysis shows if which patient exercises are done or not.
3. The writing tool can be used on a tablet with a built-in keyboard or stylus during the patient session.
4. Double security is provided on each screen of the dashboard.

MVP Site Map

Léa’s flow

Léa’s new day

NEXT STEPS :

Future features implementations

1. Léa’s Board.
2. Reminder Léa to report back after the session with the patient.
3. Therapeutic tools library for quick access .
4. Tool to draw new therapeutic tools & Share with the patient to work with them.
5. Research content library to group all of Léa’s research in one space.

The prototype and the digital solution identity are coming soon . . .

Thank you for your attention & I accept feedbacks with pleasure !

Email flore.persoz@gmail.com for design projects

Portfolio https://www.floregijonpersoz.com to know more

Our brief : Increase the online presence of a neighborhood business by create an e-commerce solution

Deadline : 2 weeks

For this first project, we have worked in team of 4.

Team spirit needed !

After a sunny walk around the Champs Elysées, we decide to work for a pharmacy nearby.

Introducing our client :

Our client have a geographic situation very good based. In a touristic area and people living neighborhood. They haven’t any online presence.

Before begin, here some numbers about the French pharmacy market.

Situation of the French pharmacy market : How many are we ?

Competitors analysis : What is out there in the market ?

Based on their offer and their physical situation here the picture shows the competitors of our client.

A brief analysis of strengths/weaknesses/differentiation of competitors :

The second step was to define who is the user : Who are we talking to ?

From our quantitative and qualitative studies, we discover that most of the users going to pharmacy were women.

Team work during Affinity Map !

User behaviors reveal three important points :

Also, users comes to their closest pharmacy for mostly buying medication product and would like have a professional advice from their pharmacist.

Based on theses informations and others data results from survey & user interviews, I invite you to meet Chloé, the user who comes most often to the pharmacy !

Her Empathy Map :

We can summarize by saying that her goal is to stay in her lovely bed & gets her medication quick as possible & be reassured by pharmacist advice.

Her typical sick day :

Worry & Anxiety. 9 am : She googles her symptoms on a forum and discover she may be going to die.

Frustration & Unhappy. 9.30 am : To find out for sure, she decide to go to the pharmacy. She is annoyed because she had to leave home. She goes to the closest pharmacy near her place.

Worry & Fear & Frustration. 3.00 pm. She reads the package leaflet but it’s too long for her actual state. So she tries to remember what the pharmacist tells her to be sure.

After knowing more Chloé, we can start the ideation part.

HMW : How might we . . . ? Every problem is an opportunity for design.

Ideate : Let’s get crazy ideas !

We use for our first time, Round Robin method. I personally loved it because there were a lot of interactivity with my team and funny ideas without judgment !

We selecte one idea in order to develop it.

Fast, community-based shopping and delivery app around the nearest pharmacy in your area. Need to know what you have before buying your medicine? M & me app advises you with our expertise as pharmacists.

Our MVP : Minimum viable product, go for !

>>> We have only 2 weeks & Agile/Lean methods

To explain our MVP features :

Chloé will have a professional & rapid advice @ Filter symptom feature

Chloé will buy medication online @ Payment feature

Chloé will get her medication very quickly @ Delivering feature

Chloé will be confident to taking properly her medication @ Notification feature

Chloé’s flow :

Home>By symptom>If Symptom>Part of body>Symptom details>List of suggest products>Product details>Do you have any other symptoms?>No>Order summary>Confirm order>Payment>Yes>Delivery map>Your order is arrived>Reminder notification process

First sketches :

Paper prototype : Test fast, fail fast !

>>> Agile/Lean methods

We hope that Chloé have a “better” new sick day now !

Thank you for your attention & I accept feedbacks with pleasure !

Email flore.persoz@gmail.com for design projects

Portfolio https://www.floregijonpersoz.com to know more

For the second and last exercise in design thinking, it was asked to create a feature in an already existing application for the customers of a fictional bank.

THE COMPANY

Whole Bank started operations in Framingham, a small town in Massachusetts, United States.

THEIR ACTUAL SERVICE

A mobile application have been developed for their customers.

They log in using personal credentials or their fingerprints (in smartphones that allow this technology). They then get access to their financial information and they can perform several tasks in the application — like creating wire transfers, blocking lost/stolen cards, and even applying for a loan.

THE COMPETITORS

Similar applications from other banks and Google pay, Apple pay, Paypal, Lydia, Paylib (french solution), Samsung Pay, Ayden.

THE PROBLEM

Whole Bank detected that the conventional Credit/Debit System shows big inconveniences for traveling customers.

OUR MISSION

The new feature is to allow customers to pay easily with the app on their mobile devices when they travel.

OUR UX PROCESS

Our process is based on the design thinking process.
Empathize / Define / Ideate / Prototype / Test

1. The first step consist on finding all the needs of people travelling around the world.
2. Find the main problem
3. Find a solution to solve it (brainstorming techniques and after to choose one solution to developing it)
4. Communicate the solution by paper prototype

THE USER’S INTERVIEW

I interviewed height people who travel and had some payment issues. Here the questions asked:

1. Have you ever had a bad payment experience abroad? If yes, tell me about this experience.
2. What is the payment method that you use most often abroad?

3. Would you agree to pay with your smartphone in a foreign country?

4) What is the biggest drag on buying for you abroad?

5) What are the advantages and disadvantages of paying with your smartphone for you?

ANSWERS :

Evidence of bad experiences focused largely on some bank cards do not work abroad— No withdrawal on ATM machines— No CB terminals in some shops-Badly informed about bank charges.

2) Most common way to purchase : 7/8, CB. Cash, 1/8.

3) Most are refractory to paying with their smartphone, 7/8.

4) The biggest obstacle to buying abroad : Lack of trust, 7/8. Predict species in advance, 5/8. Exchange rate, 4/8. Bank charges, 4/8. Lack of visibility of all my purchases, 3/8.

5) Benefits that users see by paying with their smartphone : Practice, 2/8. Easy, 3/8.

Disadvantages : 8/8 easily stolen a hacked or lost. No more battery, being dependent than a system, 2/8.

To conclude during these interviews, the main problem are : The security, the lack of trust, the lack of visibility of exchange rates and bank fees, also the lack of a tool to visualize their budget and purchase history. Interviews reveal that people are rather resistant to this service, for lack of trust and lack of benefits seen in its use.

IDEATION

Our mission is to reassure users and create a visualization and management tool to create a real benefit.

After brainstorming techniques, here my prototype proposal.

PROTOTYPE

The new feature focuses on security, visualization of the exchange rate and bank charges in real time, money management and purchasing history and an option to optimize the battery of your smartphone by allowing payment exclusively.

The new Whole Bank’s solution is a totally secure, easy-to-use payment service that informs you of the exchange rate and possible bank charges for each product you wish to buy all around the world. You can manage your budget efficiently and have your purchase history in real time. JUST PAY ! option optimize battery of your smartphone by allowing payment.

(Low-Fi) Iphone X size

Accessing to the new feature

Paying process

Treasury process

History process

Learnings

I really enjoyed this exercise. I learned more about design thinking process by working on this subject. I found that I had gaps on smartphone security technologies. I’ll have to fix that !

Thank you for your attention & I accept feedbacks with pleasure !

Email flore.persoz@gmail.com for design projects

Portfolio https://www.floregijonpersoz.com to know more