tl;dr: I took several weeks off hard outreach on the product while interviewing for a new job. I’m joining a GREAT new consumer product and will continue to creatively grow 24HourHomepage.com

# Overview

I’ve been quiet since the Product Hunt launch. Really quiet. Almost entirely off the social internet. Why? Because I had to put all my energy into focusing on securing a new job. A long process but I’m happy happy to announce I’m joining a GREAT consumer product…but can’t say much more than that until we launch.

Rest assured, I’m still growing 24HourHomepage.com into the most creative online art project ever and will provide regular updates here.

Onward! 🚀

# Podcast interview 🎙

I had the great pleasure of being a guest on another podcast: Be Who You Want To Be hosted by Kandas Rodarte. If you haven’t seen/heard it, you should check it out!

We talked about the origins of 24HourHomepage, different use-cases for it and what I’ve learned so far.

Kandas is a positive, enjoyable person to talk with you’ll surely get something out of her discussions on entrepreneurship.

Check out our episode here!

# Quoka interview 🔍

Miriam Dorsett was an amazing Product Hunter for the launch there last month. She founded and heads up QUOKA an entrepreneur’s mental health messaging app.

We went over a load of mental health questions as it relates to 24HourHomepage and my entrepreneurial journey.

# Product Change: 3 seconds minimum

A quick note: some folks have called out that 1 second seems too fast to properly tell a fun story. There’s only one way to find out, change the minimum story size! This change take affect as of Sept 13th.

24hourhomepage on Twitter: "🚨 Product Update 🚨 At the close of Sept 12th, the minimum number of seconds you can purchase on https://t.co/57DBIeveow will change from 1 to 3.Use them however you'd like to tell your story! 🎭 / Twitter"

🚨 Product Update 🚨 At the close of Sept 12th, the minimum number of seconds you can purchase on https://t.co/57DBIeveow will change from 1 to 3.Use them however you'd like to tell your story! 🎭

# This week

I start the new job this week so that will be much of my focus. I will reach out to directly to more affiliates and artists to get their involvement in the product.

# How you can help 👏👏👏

Question for you: When was the last time you stopped the train to momentarily shift focus?

— — — — — — —

Email: justin@24hourhomepage.com

Twitter: @justinprojects

LinkedIn: https://www.linkedin.com/in/higginsjustin/

Newsletter: https://tinyletter.com/higgins

Cell: (510) 393–6888

tl;dr: I launched 24HourHomepage.com on Product Hunt this last Sunday and for 24 hours I responded to questions, invited more to discuss and ultimately earned the #2 Best Product of the Day

# Launch day

If you’re not familiar, Product Hunt (PH) is a product community to submit your products. Entrepreneurs love it. For 24 hours you get great feedback from other entrepreneurs on your idea. If they really like it, you may get upvoted into the top 5 products of the day and earn a shiny badge.

Like many “how to succeed with your PH launch” articles describe, I gave the launch the full day of my attention. From midnight to midnight. I took a nap from 5am-8am but more on that in a minute. The response was overwhelmingly positive and earned the #2 Best Product of the Day title. Nice.

Miriam Dorsett was kind enough to “hunt” the product for me. I wasn’t expecting anything more than her to post but throughout the day she championed my product. If you’re looking to launch on PH, reach out to Miriam!

For launch day, I had a spreadsheet of people and channels to announce the product in. That’s it. That and responding to feedback as soon as it came in was my launch strategy. It resulted in:

• page views: 850
• sales: 19
• new affiliates: 11
• new followers: 17
• impressions on twitter: 6,091

Which is not bad for someone without much of an audience!

# What I will do for next time

Two things:

1. Use the full 24 hours, get more attention early

Those 3 hours I slept weren’t huge loss but the products that get seen most are more likely to get upvotes. So you want to get seen as early as possible, which means get “featured” on the front page as early as possible.

By the first minute of launch day it looked like other products had 10x the number of upvotes. Some folks were a little more prepared in the first minutes!

2. Precompile individual list of people to reach out to

My launch spread sheet was complete but somewhat vague. Some items were simply “reach out to everyone who follows me on twitter”. I would have saved some time if I compiled their URLs in a sheet and had the outreach message saved.

I would have done this for all channels I noted.

# This week

I want the affiliates who joined to promote the site to have the best chance they can at earning the full $24.7K I’m giving away. I’ll create some more tools to help them succeed. Also, after my PR efforts a few weeks ago some more agencies have reached out to discuss how they can help. I’ll be chatting with them.

# How you can help 👏👏👏

Question for you: What was your last public competition?

— — — — — — —

Email: justin@24hourhomepage.com

Twitter: @justinprojects

LinkedIn: https://www.linkedin.com/in/higginsjustin/

Newsletter: https://tinyletter.com/higgins

Cell: (510) 393–6888

tl;dr: Last week I deployed a Chrome Extension for people to set 24HourHomepage.com as their homepage. Finalized the Product Hunt marketing assets (for this Sunday, August 1st!) and am giving away $24.7K.

# Overview 🌎

Last week, In my effort to make the Internet’s best 24-hour “movie” and get better at sales & marketing along the way — I shipped a simple Browser Extension which sets your browser homepage and new tab location to 24HourHomepage.com. A prospective customer a few weeks ago was interested in “homepage set” metrics and while that’s impossible to track this gets a little closer to that.

I finalized the assets for the Product Hunt launch this Sunday August 1st and in preparation for that, launched the affiliate sales program. 🚀

# Chrome Extension 💻

Developer time! I’ve never written a Chrome Extension before, but they aren’t that complicated. A manifest.json is required and captures lots of intent of the package: what’s it called, version number, user permissions it needs, icons it uses, scripts it runs. All well encapsulated and easy to understand.

For our purposes, the extension does two things:

• Sets the browser homepage to https://24HourHomepage.com (via the chrome_settings_override property
• Replaces the new tab location with https://24HourHomepage.com if and only if that location was the chrome://newtab state. Any other new tab condition (eg: explicitly clicking a link that opens a new tab) does not get overwritten.

You can check out the source code herehttps://github.com/higgins/24hourhomepage-extension

You can use the extension here:

https://chrome.google.com/webstore/detail/24hourhomepage/iicfefbjffghbbglifomopcdhidgomia

# Product Hunt Launch 🚀 — August 1st, 2021

This Sunday, August 1st 24HourHomepage will be live on ProductHunt.com!

If you’re not familiar, Product Hunt is a popular website where products compete for “best product of the day” based on upvotes from users. It’s a great, active community of makers, tinkerers and web enthusiasts.

Here is the launch link, but note that you won’t be able to vote/comment until Sunday! ✅

24HourHomepage - 86,400 seconds One giant story | Product Hunt

# Giving away $24,705 💸

I want to put my best foot forward with the PH launch and that means incentivize as many people to share 24HourHomepage.com as I can.

So anyone who refers a customer to the site will get 90% commission.

EG: Customer buys 10 seconds at $10/s, you get $90.

I’m running this experiment until 1 hour of the day is sold. Right now, there are 2,745 left before that mark. That means I’m giving away $24,705…let that sink in.

You can sign up here!

https://affiliates.24hourhomepage.com/signup

# This week 🗓

All hands on deck for this Sunday’s Product Hunt launch and aiding the current affiliates with their success.

# How you can help 👏👏👏

Question for you: What is your current browser homepage?

— — — — — — —

Email: justin@24hourhomepage.com

Twitter: @justinprojects

LinkedIn: https://www.linkedin.com/in/higginsjustin/

Newsletter: https://tinyletter.com/higgins

Cell: (510) 393–6888

tl;dr: Last week I prototyped some new marketing “stunts” to execute to get more people aware of 24HourHomepage.com. I made a small change to the checkout system to show itemized features at the payment decision point. I also made a browser extension (finally) for the site but we’ll have to wait for Google to approve it for you to use it.

# Overview

Last week, in my effort to make the Internet’s best 24-hour “movie” and get better at sales / marketing at the same time, I focused on costing and prototyping marketing ideas for the coming weeks. I also made a small change to the view customers see at Checkout in hopes of increasing conversion. I also made a simple Chrome Extension for setting the site as your browser homepage though we’ll have to wait for Google to approve it.

# Marketing Ideas 🧠

Previously, I mentioned a valuable conversation about the project I had with Colin Wright. He noted how it looked like I was focusing on sales and not marketing which got me thinking…what have I done recently to get the word out there about the project?

Marketing “stunts” as I’ve heard them called.

Well, lots in the hopper for folks discovering the site asynchronously (podcasts, reddit posts) but not since the Twitter stunt several weeks ago had I tried some new form of outreach.

So I came up with 23 ideas I can build and execute on to grow the site. I costed each to determine if and when they’d be valuable to ship. That meant polling a few friends and strangers to see if they thought the idea was held its water.

One of them—affiliate marketing—I’ll be exploring this week. More on that then.

# Checkout upsell 📈

Stripe—24HourHomepage’s payment provider—is a great tool. Having built billing systems in the past, its a no-brainer to integrate with on a project.

I use their Checkout system which is a minimal, but optimized, way of charging customers. The trade-off is that you can’t customize much in terms of brand.

One idea I logged several weeks ago came from levels.io: add $0 itemized “reasons to buy” in your payment Session config. The customer is buying one product (eg: time on 24HourHomepage.com) but gets reminded multiple benefits at checkout. Brilliant.

# Product Hunt 😻

Remember that video I showed you last week for my Product Hunt launch? I’m scrapping it. It’s a good “trailer” but not a great PH launch video. I have something better planned, something that demonstrates the product value in a fun way.

# This week 🗓

I’ll be prototyping the affiliate sales system. I want more people to help grow the product and I want those people to benefit from it (percentage of sales).

# How you can help 👏👏👏

Question for you: What was the last thing you sold?

— — — — — — —

Email: justin@24hourhomepage.com

Twitter: @justinprojects

LinkedIn: https://www.linkedin.com/in/higginsjustin/

Newsletter: https://tinyletter.com/higgins

Cell: (510) 393–6888

tl;dr: After a great, recharging vacation, I engaged with more communities on Reddit, booked more podcasts, planned my Product Hunt launch and hired a PR company to help get the word out.

# Overview

Since launching the product several weeks ago, I hadn’t taken much time off from growing the project. That changed this last week when my fiancé and I went to Baja to celebrate her 30th birthday. A lot can be said about taking time with your loved ones. I’ll say, it was lovely.

We got back well-rested and recharged and I continued to reach out to podcasts, started some discussions on Reddit, booked a PR team and came up with some sidecar marketing stunts.

# Reddit

By design, this whole journey is forcing me to participate more in online communities. Well, Reddit has loads of those.

You probably know Reddit is huge and its culture drastically varies subreddit to subreddit. I spent about a week contributing to the site, mostly on subreddits with an entrepreneurial or creative business lean.

Eventually, I shared 24HourHomepage.com and boy was that contentious. Many subreddits loved the site, but one was pretty critical. At least there, there was a strong sentiment that advertising in and of itself is capital-B-bad.

I disagree.

When done right and especially when the audience anticipates the content, advertising is a great form of storytelling. Even those who “hate” advertising would probably not hesitate to answer one of my favorite questions: “What was your favorite commercial growing up?”

I’m still contributing to Reddit and will return to the subreddit when the project is more complete! ✌️

# UPDATE: Minor product changes

I started a number of conversations via cold email this week. A particularly fruitful one had me evaluate two conditions in the Terms of Service:

1. The maximum purchase amount
2. The publication deadline

Before launching, I set restrictions on both the number of units a customer could buy at once and how long they could wait until publishing. Both were set in an attempt to guide a more diverse and creative final product.

In hindsight, both were too restrictive. A premature optimization.

You can now buy up to 1000 seconds at a time and the 30 day publication window has been removed. 🎉

Thank you, Colin Wright for the thoughtful feedback!

# Product Hunt

The date is set. The calendar cleared. Sunday August 1st is dedicated to the launch on Product Hunt. There will be special surprises that day…so stay tuned…

Before then, what do you think of this launch video?

# PR Team

To aid in my press release distribution efforts, I hired a PR team to get the word out. Nothing to report yet, but I’m excited to share the results in the coming weeks.

Big thanks to my brother Jered for the recommendation! 🤗

# This week

My focus this week is to focus on marketing. I know that sounds pretty vague, but I’d like to launch some sister projects to aid in growth of 24HourHomepage. All of it marketing work under the 24HourHomepage umbrella. The goal is to schedule the development and distribution of those ideas.

# How you can help 👏👏👏

Question for you: How do you give yourself a break?

— — — — — — —

Email: justin@24hourhomepage.com

Twitter: @justinprojects

LinkedIn: https://www.linkedin.com/in/higginsjustin/

Newsletter: https://tinyletter.com/higgins

Cell: (510) 393–6888

tl;dr: Last week I emailed and called all the TV newsrooms in Los Angeles. Heard “…that does sound like an interesting story”. More organic growth this week.

# Overview

Last week — in my effort to make 24hourhomepage.com the best 24-hour “movie” on the internet and get better at sales and marketing along the way — I reached out to all local TV newsrooms in LA to pitch my story. I did so by sharing a Press Release in Q&A form and also by calling each newsroom to chat with the reporters.

# Pitching local newsrooms

People love local news. Sure, we have all sorts of other channels to get our news fix but local news still has a hold on our attention.

That’s why last week I focused on engaging with local TV stations. I spoke to LA newsroom journalists about how to get a local story published and they all suggested I email them my pitch.

“What’s the turnaround time?” I asked

“Impossible to say. They might publish your story without talking to you too”

Exciting. So we’re working in the dark! 🔦

Los Angeles has a ton of TV stations. I reached out to 16 that I felt would like to hear the story. I emailed them, then called the newsroom to see if I could chat with any reporter, then emailed again.

Some marketing professionals I spoke with recommended I send the pitch as a “Press Release” in Q&A form.

Why Q&A? Because a reporter who picks up the story could then craft the narrative as they see fit based on the quotes provided. Here’s the press release I sent out.

The story of growing 24hourhomepage changes each week so you can bet I’ll be sending more press releases as the story evolves!

# Organic growth 🌱

As you know, my recent focus has been more on “spreading the word” than on direct sales. This has meant more of my weekly sales have come from “organic” traffic: people who have found the website by some means other than my explicit marketing.

Just wanted to note that organic sales are amazing! Part of me feels great because “the product sells itself” and the analytical part of me wants to find more of these customers and put more efforts there!

# This week

I’m reaching out to the rest of my podcast list, continue distributing the press release to various outlets, build up my karma on Reddit and dream up a few new marketing stunts…

# How you can help

Question for you: If you had to cut out all social media and could only get your digital news from one source, what would it be?

— — — — — — —
Email: justin@24hourhomepage.com
Twitter: @justinprojects
LinkedIn: https://www.linkedin.com/in/higginsjustin/
Newsletter: https://tinyletter.com/higgins
Cell: (510) 393–6888

tl;dr: Last week I focused on reaching out to bloggers and journalists. Had 3 podcast interviews, discussions with press release experts and an interesting opportunity came up to promote 24hourhomepage.com

# Overview

Over the last two weeks— in my effort to make the best 24-hour “movie” on the internet and get better at sales and marketing along the way — I reached out to more bloggers, podcasters and journalists. As I mentioned before, I aggregated a huge list of podcasts to reach out to but only pinged 25 of them. I wanted to wait until my talk at JS.LA was posted as I think it provides some good additional context in the cold email.

As I pitched more journalists, I learned more about the pitching process in general.

Also, in my research, I discovered a pretty cool podcast that led to my first paid promotion of the site.

Let’s dive in!

# Podcasts

I was interviewed on 3 more podcasts

• Digital Introverts — A show about introverts sharing their successes and failures and how they thrive in the digital age.
• Junior to Senior — A weekly show for junior engineers who want to level up their game featuring conversations with tech leads, senior engineers and CTOs.
• Thingz of that Nature—Rockshana Desances is a great host and chats with people all around the world about what motivates and inspires them.

Each of these experiences was great and reminded me that even with the laser focus I have on growing 24hourhomepage, there are loads of dimensions worth talking about on this journey.

# Update: JS.LA talk

Speaking of which, remember that talk I gave at JS.LA last month? Well, it’s now posted on youtube for you to check out again!

# Paid Media…a story

Apparently in marketing-speak there are 3 common types of media you’ll find:

• owned
• earned
• paid

Owned media is any content you, the business owner, distribute. Earned media is when someone else creates content about you without your participation. Aka “free press”. Paid media is content you pay to be created and/or distributed.

While I was researching interesting journalists to eventually reach out to, I discovered and followed Eric Johnson and his podcast Follow Friday. The show is great. Each week, Eric sits down with a writer/podcaster/comedian to discuss who they follow online and why. Some great conversations and learnings in there.

Anyway, Eric independently discovered 24hourhomepage, joined and later tweeted out these kind words:

Eric Johnson can produce a podcast for you on Twitter: "OK I kind of love this: https://t.co/6adh1wBlwTAnd I'd especially recommend checking that page at around 33 seconds after 4:33pm every day. / Twitter"

OK I kind of love this: https://t.co/6adh1wBlwTAnd I'd especially recommend checking that page at around 33 seconds after 4:33pm every day.

At this point we’re both smitten with each other’s products. We set up a call where he tells me about sponsorship opportunities for his podcast and I jump.

I’ve steered away from “paid media” because I’m operating on a shoestring budget and hadn’t found the right channel. A show about interesting people on the internet? Well, that’s the Goldilocks zone for sure.

Check out Follow Friday anywhere you get your podcasts and listen this week for the 24hourhomepage sponsorship!

# Pitching journalists

So with 1% of the day sold, I figured now would be a good time to start reaching out to journalists. Bloggers, newsletter writers, reporters…anyone who likes to tell stories of internet culture. If you’ve ever seen a journalist’s twitter profile you may have read a call out to send them “tips”. Here’s what I’ve learned about the whole “tipping” process:

“tips” — can be anything a journalist can use in a story. Maybe some hidden dimension not yet reported, maybe some exclusive information only you have access to.

“pitches” — are generally more like a full story. The who, what, where, why, when and hows of a full story. Sometimes the full story is even written for the journalist in question.

“press releases” — are short articles regularly distributed in hopes of having a journalist repost or retell the news.

Some marketers had recommended I use the PR Newswire tool but it comes with too steep a price for this bootstrapper. For now, I’m hitting newsrooms and journalists directly.

# This week

I’m going to reach out to local newsrooms. Not just online journalists but local tv and radio stations. I’ll also reach out to the rest of my podcast list.

# How you can help

Question for you: What is your favorite podcast?

— — — — — — —
Email: justin@24hourhomepage.com
Twitter: @justinprojects
LinkedIn: https://www.linkedin.com/in/higginsjustin/
Newsletter: https://tinyletter.com/higgins
Cell: (510) 393–6888

tl;dr: Last week I started reaching out to 25 podcasts. Three have gotten back to me for an initial chat and another one is already published! I’m doing a Podcast Blitz after my talk at js.la is posted. Finally, I wanted to demonstrate how expressive 1FPS gifs can be in telling a story so I made a meme website: isthisamatrix.com

# Overview:

Last week — in my effort to make the best 24-hour “movie” on the internet and get better at sales and marketing along the way — I reached out to podcasts and created a meme making site to demonstrate 1FPS story telling.

# More podcast interviews!

Of the 125+ podcasts I’ve found that might be interested in hearing about 24hourhomepage.com, I reached out to 25 this week. Why so few? I think my message will be stronger if I can refer them to my recent talk at JS.LA. Unfortunately, that won’t be published until 2 weeks from now.

But it won’t stop progress! Three have gotten back to me for a pre-interview chat and last Friday I sat down for a “micro-podcast” chat with Simon who heads up CodeSwaps.

Justin Higgins ➡️ on Twitter: "Sometimes you're calm, sometimes you make a racket. 🏸A quick chat with @codeswaps about my work:https://t.co/SPcNeOwJYI / Twitter"

Sometimes you're calm, sometimes you make a racket. 🏸A quick chat with @codeswaps about my work:https://t.co/SPcNeOwJYI

# Is this a Matrix 🦋?

Since I won’t be doing my “Podcast Blitz” for another two weeks, I decided to work on a creative gif tool to demonstrate that 1-frame-per-second gifs can be inventive and fun:

http://isthisamatrix.com/

A simple site where you can assemble up to 60 images from the 1999 masterpiece The Matrix into whatever narrative you want.

I had the idea of compressing an entire movie down to 60 individual images played at 1FPS and 1 minute of run time. Sort of like HitClips from the 90s.

So I set out to compress The Matrix into 1-minute gif. I think I did an alright job.

Justin Higgins ➡️ on Twitter: "Lately, I'm obsessed with narrative density. ⚫️Here is The Matrix in 60 images.Quite challenging. Every frame a painting. 🎨 pic.twitter.com/oRjfAYMrY2 / Twitter"

Lately, I'm obsessed with narrative density. ⚫️Here is The Matrix in 60 images.Quite challenging. Every frame a painting. 🎨 pic.twitter.com/oRjfAYMrY2

We’re going to a wedding this weekend so I wanted to do work that could lead to more async and slow growth (hence isthisamatrix.com).

Try creating your own “alternative Matrix” stories!

Justin Higgins ➡️ on Twitter: "Alternative Matrix #1: "Mr Clean"🏠 Morpheus and Neo are buddies and flatmates.🧹 The chore-wheel says its Neo's turn to sweep & mop. ✅ He claims he did.🙅‍♂️ Morpheus disagrees. pic.twitter.com/r00VlnyjCo / Twitter"

Alternative Matrix #1: "Mr Clean"🏠 Morpheus and Neo are buddies and flatmates.🧹 The chore-wheel says its Neo's turn to sweep & mop. ✅ He claims he did.🙅‍♂️ Morpheus disagrees. pic.twitter.com/r00VlnyjCo

This week:

Along with a few direct emails, I’ll be using https://justreachout.io/ to chat with journalists and bloggers.

How you can help:

Question for you: What movie do you consider a masterpiece?

— — — — — — —
Email: justin@24hourhomepage.com
Twitter: @justinprojects
LinkedIn: https://www.linkedin.com/in/higginsjustin/
Newsletter: https://tinyletter.com/higgins
Cell: (510) 393–6888

tl;dr: On the heels of my big talk and my first podcast interview
last week, this week I’m reaching out to podcasters and bloggers
about my work. I also finished my 100 ads in 100 days project and
ran an experiment on Twitter.

Justin Higgins ➡️ on Twitter: "Hey @tewy,I made this ad for @calm and am running it (temporarily) on https://t.co/bgJXK8mQxDIt might remind you of something...Let me know if you'd like it there permanently (free, obviously). 🔐 pic.twitter.com/XpaWKybEpm / Twitter"

Hey @tewy,I made this ad for @calm and am running it (temporarily) on https://t.co/bgJXK8mQxDIt might remind you of something...Let me know if you'd like it there permanently (free, obviously). 🔐 pic.twitter.com/XpaWKybEpm

# Overview

Last week—in my effort to make the best 24-hour “movie” on the internet and get better at sales and marketing along the way—I was interviewed on a podcast, ran a large Twitter marketing experiment and gave a large public talk about what I’ve learned growing 24hourhomepage. What a week!

As you know, 24hourhomepage was born from my desire to become better at communicating my work. For me, a public talk at Los Angeles’ largest developer meetup is a big step toward that goal. It was on my mind the whole week.

But first, let’s talk about the days leading up to it…

# Spontaneous podcast

By Sunday night I had a draft of my talk for Thursday but still wasn’t confident with it. It felt flat and I was determined to have it be fun before demo’ing to the organizers on Tuesday.

So I worked late into the night and eventually was paired to work with April Malone on focusmate. At the end of our session we got to talking shop and the subject of remote work came up. We geeked out about different tools and tricks and she told me of her podcast “Yes, I work from Home” which interviews people from all walks of life about their experience working from home.

Knowing that I’ve been growing 24hourhomepage from the comfort of our home office, she invited me to chat. Listen to our chat here.

If you WFH and want to share your experience, reach out to April! She’s a great host and conversationalist. 🎙

# Twitter experiment

Remember how I said I would create “100 ads for 100 projects”? Thought I forgot about it? Nevah!

…it just takes a while to make that many *good* ads for people.

I ended up making 148 gifs. Of those, I sent 61 to users publicly on Twitter. I tried to support a variety of artists, teams, entrepreneurs and businesses and really my only criteria for making one was:

Did I enjoy their work in some way?

If so, they got a gif!

Justin Higgins ➡️ on Twitter: "I created 148 gifs to help promote 148 entrepreneurs, businesses and people doing good work.Sending them out publicly on twitter today. 🛫You can hear more about growth experiments I'm running for @24hourhomepage tomorrow night 8 PM PST at https://t.co/e3XspGbLDY. / Twitter"

I created 148 gifs to help promote 148 entrepreneurs, businesses and people doing good work.Sending them out publicly on twitter today. 🛫You can hear more about growth experiments I'm running for @24hourhomepage tomorrow night 8 PM PST at https://t.co/e3XspGbLDY.

The whole experience was great. Several entrepreneurs commented that they appreciated the gif and support my project. Some notable loves were from Stewart Brand and Jeff Atwood whose work I’ve admired for a while.

Check out my profile for how they performed.

# Participating more on Twitter

All the positive conversations generated from Wednesday’s outreach got me wanting to help out more in that network. Unfortunately, Twitter is still pretty noisy for me and I don’t want to be glued to the screen all day.

I made this helpful tool to show me all of the questions asked for the current day by the people I follow. It’s not perfect, but it’s a great way to wind down the day and being helpful. If you like it, use it!

Justin Higgins ➡️ on Twitter: "I want to be more helpful on twitter. 🤝So I created a (not so) advanced-search for the day's questions posted by the people I follow.🔁RT if you this redirect useful!https://t.co/DRuFs2BzWM / Twitter"

I want to be more helpful on twitter. 🤝So I created a (not so) advanced-search for the day's questions posted by the people I follow.🔁RT if you this redirect useful!https://t.co/DRuFs2BzWM

# JS.LA talk

The main event! In case you missed the live event, the video won’t be available until the week of June 13th. But let me tell you…it went so well!

“…it was one of the best talks I’ve seen at this event” — guest in rambly.app

High praise to a guy who felt like he was gonna pass out after the talk!

A HUGE shout out to js.la for their continued efforts in supporting the developer community and allowing me to tell my story. 📣

# This week

This week I’m reaching out to podcasts and bloggers. I’ve aggregated 125 podcasts I think would be interested in hearing about 24hourhomepage. I’m waiting until the recorded js.la event is published to reach out to them all, but will reach out to a subset. The goal:

• Reach out to at least 25 podcasts
• Book 5
• Get 10 bloggers interested in doing a story on 24hourhomepage

# How you can help

• Question for you: what is your all time favorite animated story?

— — — — — — —

Email: justin@24hourhomepage.com

Twitter: @justinprojects

LinkedIn: https://www.linkedin.com/in/higginsjustin/

Newsletter: https://tinyletter.com/higgins

Cell: (510) 393–6888

tl;dr: Last week I prepared material for a big marketing stunt I’m running on Wednesday May 26th. On Thursday May 27th, I’ll be speaking at js.la about the journey so far.

# Overview

Last week — in my effort to make the best 24 hour “gif” on the internet and get better at sales and marketing along the way — I began preparing materials for a my talk at JS.la this Thursday and for a big twitter marketing stunt I’m going to run on Wednesday.

# JS.la Talk — May 27th

We moved to LA a few years ago. Not knowing too many folks out here I wanted to try to grow my sense of community I’d developed from 12 years in the Bay. JS.LA met me with open arms.

They are LA’s best Javascript meetup and a hugely supportive group. They organize monthly talks, monthly lunch meetings and educational workshops like NodeSchool.

Anyway, they always have interesting speakers and I thought the community would value my learnings so far.

Come hear me talk about the journey growing 24hourhomepage this Thursday, May 27th!

Stream it here: js.la/live

Watch the recorded broadcast here: JS.LA Youtube

# Twitter engagement 📣

After talking with expert marketer Ryan Rimsnider, I started thinking about engaging more with Twitter. I had been treating the medium as a place to “fire and forget” content. Sort a follow up to my posts here on medium. No good.

There’s loads of articles written on how to grow your impact on Twitter. The main idea is to just put as much help out there as you can. Answer questions, share resources, encourage development.

Utilize the “advanced search” tool. One that I’ve been using: Find me all questions submitted to #MarketingTwitter today that don’t include links.

”?” #MarketingTwitter until:2021–05–25 since:2021–05–24 -filter:links -filter:replies

Also, apparently #hashtags aren’t cool anymore. #Noted.

# Twitter marketing stunt 🤾‍♂️🐦

So engagement is maintenance marketing. This Wednesday I’ll be trying something new: stunt marketing. Without spoiling it, I have a campaign to reach out to interesting creators publicly on twitter. Sort of like my cold email strategy but more public and in a way that gives them value out of the gate. Stay tuned for next week’s update or follow along at @justinprojects!

# How you can help 👏👏👏👏👏

• Question for you: Who is your favorite online creator?

Email: justin@24hourhomepage.com

Twitter: @justinprojects

LinkedIn: https://www.linkedin.com/in/higginsjustin/

Newsletter: https://tinyletter.com/higgins

Cell: (510) 393–6888