Of course we talked about the goal of a brand which is the client understand everything and like them. The design is one element that helps every company to attract customers and become better over the years. Creating a buyer persona is something very interesting and practical idea for more sales. For example, you can give details about a typical day of a coustomer’s routine, demographics e.t.c In addition, it’s very important for a brand to understand that not every social channel is right for this brand and choose forums that are essential.

Ιt is a process that requires you to be more active, more knowledgeable than ever to realize and prove maximum return on the investment of establishing a knockout brand.

I have to confess that it was a different project that helps us to understand better the value of Internet and Social media in a company’s life. Of course we learn more about the design and what we must do to attract customers.

It was a project, quite interesting and we work a lot together to have a perfect result. Our cooperation it was fantastic. As a team we like to share ideas, learn more things and become better everyday. This class was a chance to test our limits and work hard for the best result. After the difficulties we faced due to the pandemic we did it! I’m very excited for all the projects we have done and I hope to have the chance in the future to work on the advertising again.

Our team: Angeliki Kyriazi , Anastasiia Shvetc , Irati Barrena Bolinaga , Katerina Tsiakaraki

Agency: Re:construction

Brand Strategy- What is a brand? was originally published in AD DISCOVERY — CREATIVITY Stories by ADandPRLAB on Medium, where people are continuing the conversation by highlighting and responding to this story.

It is interesting to learn how this company was evolving during the years. The strategy is the most important element that leads to success. IKEA seeks for suppliers who would manufacture well design subassemblies. This company promotes the corporate social responsibility which addressed to people, society and environment. It’s fantastic that it takes part in voluntary actions, save natural resources and respect the environment and people.

In addition ,customers appreciate the value of transparency and hard work and these are elements that IKEA has. The company work for the good all of the people with respect for both employees and customers.

That we like the most is the goal of IKEA company, of trying to do everything a little better, a little simpler, more efficiently and always cost-effectively.

Our experience from this ad class, it was certainly positive. As we give special attention to design we liked a project that work on this part and at the same time has interest for the good of environment and people! Is is important to live in a perfect environment with weal mood and now with the slogan #stayhome because of quarantine we understood the value of having a beautiful house!

Our team: Irati Barrena Bolinaga , Angeliki Kyriazi, Anastasiia Shvetc , Katerina Tsiakaraki

Agency: Re:Construction

IKEA was originally published in AD DISCOVERY — CREATIVITY Stories by ADandPRLAB on Medium, where people are continuing the conversation by highlighting and responding to this story.

It is a brand with the mission of fighting the hunger and give hope to all the people. Hunger can affect people from all walks of life. Many Americans are one job loss or medical crisis away from food insecurity — but some people, including children and seniors, may be at greater risk of hunger than others. The way that Feeding America does it is to have a site with all the details and get nourishing food from farmers, manufacturers, and retailers to people in need. The site’s structure constantly proposes to the visitor to take action. They use their official platform to bring awareness to important issues.

We like a lot this brand because it addressed to the world. We are a sensitized group with values and dream to help people and become a better world. That’s why we singled out this work. Hunger can affect in a dangerous way and it’s a problem that everyone must keep in mind and try to help all of them. We truly try a lot for this project and give the 100% of ourselves. It was an experience that we love and we believe that the most important result from all the projects is to understand the value of help and be a team!

Anastasiia Shvetc , Katerina Tsiakaraki , Angeliki Kyriazi , Irati Barrena Bolinaga

Feeding America was originally published in AD DISCOVERY — CREATIVITY Stories by ADandPRLAB on Medium, where people are continuing the conversation by highlighting and responding to this story.