This is my first post in a journey to bring calm into a world of digital noise.

From Brave to Boring

Steve Jobs once said: “Let’s get rid of all these buttons and create a giant screen.”

That brave move gave us the iPhone — and with it, an entire society hooked on screens, notifications, and endless scrolling.

But if Jobs once challenged us to rethink the interface, perhaps the next revolution requires something bolder: getting rid of the screen itself.

Toward Trust Between Humans and Technology

What would it mean to create technology that doesn’t demand attention, but earns trust?

A companion device:

• No screen
• No setup
• Always connected
• Quietly aware of your habits
• Designed to integrate seamlessly with existing ecosystems (even Apple’s) before growing into its own

Such a shift could open the door to a post-screen revolution.

From Industrial to Financial Engineering

Apple no longer engineers revolutions; it engineers quarterly returns.

This year’s iPhone 17 reveal felt less like innovation and more like consolidation — proof that Apple has plateaued.

Once, Apple delivered tools we didn’t know we needed until we had them. Now, it delivers minor bumps in power and design while its ecosystem thrives on keeping us dependent: social media, banking apps, health apps, entertainment — all demanding our attention.

What Comes After the Plateau

Seventeen years of smartphones have left us fragmented, overstimulated, and dependent.

With AI, a light has appeared at the end of this tunnel. But Apple cannot (and perhaps will not) offer the remedy — it profits too much from the problem.

The responsibility falls to us: ordinary people, creators, and builders. With the help of AI, we can design new relationships with technology — ones that are healthy, human-centered, and truly beneficial for society.

👉 The next revolution will not be another app.

👉 It will be post-screen, post-addiction, post-plateau.