what do all three have in common you ask?

Fluff

That’s what

Nice and sweet and sugary and easily gulpable , piece meal size please, NEVER challenging

Summarizes women advertising and cream puffs to a t

Put all 3 together in say, oh I dunno, a boardroom and you get?

Fluffiness into 3 ofcourse

Presenting evidence in form of a very real boardroom dialogue:

“I want to revolutionize the way this industry works” marketing head says — really shake things up you know? I want to — -I want to change the world — I want to do it allllllllll”

woman creative: absolutely that’s exactly what I want — here’s how it goes: lets shake things up a little by casting a FEMALE LEAD whose all about the brains”

mktg head: hell yes! Brains — absolutely what we need — a hot women with brains!

Woman creative: ummm nooope not what I said — infact the entire point is to change the way women are looked at in advertising — we don’t cast a sex object we cast an individual!

Mktg head: you read my mind exactly! And bonus points if the individual is hot enough to melt iron that is my heart — lurid laughter

Women creative — ummm…ok how about we have this brainy woman who challenges stereotypical female lead in media? Like make a mock ad of how female leads with huge botox lips are cast to sip a drink as if they’re making love to the straw? Like turn that on its head and make a satire!

Mktg lead: I love the women closeup with hot lips sipping our drink you know — that’s what sells it really — love it — love where you are going with this

Woman creative: ummm but it’s a satire?

Mktg: featuring womens lips sipping the drink? Love it

Women creative : ok and the tagline im thinking is…

Mltg head: I have it! “cool em down”

Women creative” I don’t understand. cool what down”

Mktg head — lurid laughter — you know those hot hot women sipping our juice being cooled down and its like a coded message to all the fellow men without being disrespectful towards women you know like in an obvious way but still capturing the hotness quotient and really like sending a message about our drink and what it does

Women creative: so you changing the world is by sending coded messages about women’s hotness?

Mktg head: hahahaha now that you put it this way — ok chill, lighten up — here have a cream puff.

i rest my case.

#feminism #corporate #boardrooms #chauvinism # sexism #women #advertising #marketing

what do all three have in common you ask?

Fluff

That’s what

Nice and sweet and sugary and easily gulpable , piece meal size please, NEVER challenging

Summarizes women advertising and cream puffs to a t

Put all 3 together in say, oh I dunno, a boardroom and you get?

Fluffiness into 3 ofcourse

Presenting evidence in form of a very real boardroom dialogue:

“I want to revolutionize the way this industry works” marketing head says — really shake things up you know? I want to — -I want to change the world — I want to do it allllllllll”

woman creative: absolutely that’s exactly what I want — here’s how it goes: lets shake things up a little by casting a FEMALE LEAD whose all about the brains”

mktg head: hell yes! Brains — absolutely what we need — a hot women with brains!

Woman creative: ummm nooope not what I said — infact the entire point is to change the way women are looked at in advertising — we don’t cast a sex object we cast an individual!

Mktg head: you read my mind exactly! And bonus points if the individual is hot enough to melt iron that is my heart — lurid laughter

Women creative — ummm…ok how about we have this brainy woman who challenges stereotypical female lead in media? Like make a mock ad of how female leads with huge botox lips are cast to sip a drink as if they’re making love to the straw? Like turn that on its head and make a satire!

Mktg lead: I love the women closeup with hot lips sipping our drink you know — that’s what sells it really — love it — love where you are going with this

Woman creative: ummm but it’s a satire?

Mktg: featuring womens lips sipping the drink? Love it

Women creative : ok and the tagline im thinking is…

Mltg head: I have it! “cool em down”

Women creative” I don’t understand. cool what down”

Mktg head — lurid laughter — you know those hot hot women sipping our juice being cooled down and its like a coded message to all the fellow men without being disrespectful towards women you know like in an obvious way but still capturing the hotness quotient and really like sending a message about our drink and what it does

Women creative: so you changing the world is by sending coded messages about women’s hotness?

Mktg head: hahahaha now that you put it this way — ok chill, lighten up — here have a cream puff.

i rest my case.