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        <title><![CDATA[Stories by Maria Alexopoulou on Medium]]></title>
        <description><![CDATA[Stories by Maria Alexopoulou on Medium]]></description>
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            <title>Stories by Maria Alexopoulou on Medium</title>
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            <title><![CDATA[Remote working: The new prospects]]></title>
            <link>https://medium.com/teammate-2020/remote-working-the-new-prospects-6b426a07445f?source=rss-13171ed24286------2</link>
            <guid isPermaLink="false">https://medium.com/p/6b426a07445f</guid>
            <category><![CDATA[remote-working]]></category>
            <category><![CDATA[teammate2020]]></category>
            <dc:creator><![CDATA[Maria Alexopoulou]]></dc:creator>
            <pubDate>Mon, 01 Jun 2020 12:06:04 GMT</pubDate>
            <atom:updated>2020-06-01T12:10:32.477Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/520/1*zMpFq16g49RyRwuyonIqYQ.jpeg" /></figure><p>The digital transformation of the economy has been a subject of interest for a way a long time before the COVID-19 outbreak, not only for the entrepreneurial industry but for individuals as well. In our country, it took digital transactions a bit more time to get into people’s everyday lives. People became more familiar with this type of transaction during the self-isolation period,a time when paying off our financial duties through web banking became mandatory in most cases. One of the most important transformations that came along with the digitalization of economies, is remote working.</p><p>According to a research(2017) conducted by the International Labour Organization(ILO) and Eurofound , the percentage of people who often work remotly in Europe, is 3,3% out of the total of its working population, and those who work remotly but on-the-go represent a 5% of the total.In the same time, a 10% occasionaly works remotly. It becomes now clear that despite the rapid evolution of technology, most people still work traditionally.</p><p>Something that is very interesting to watch , are the variations in the scale of penentration of remote working among the European countries.Remote working is a lot more popular in the North and West of Europe and a lot less among the Central,Southern and Eastern countries.Greece is in the 18th place of the countries with 5% of its population working remotly (1,7% are working from home and 3,3% on-the-go).In Denmark, wich is the country with the largest penentration rate in this working model ,one out of five people (19,7%) works remotely on a regular basis, while the in Italy wich is the last country the percentage is 2% .</p><p>According to Telework Research Network, almost half of the working positions in the developed countries such as USA, Canada and UK could become half-day remote working positions .The profit that emploees and employers could gain, is estimated at 52 million/year in UK and Canada and 645 million per year in the USA.</p><p>As it turns out, the benefits that come with running a telecommuting model in a business are quite significant. Teleworking can bring significant, mutually beneficial benefits to businesses and employees.For businesses, the main benefits are increased productivity by up to 50%, attracting and retaining younger staff, reducing operating costs and reducing emergency costs. With the right technology,employees can stay connected to their customers and colleagues, regardless of their location, increasing communication and supporting business decisions and their development.For employees, teleworking can also improve the balance between professional and personal life and bring financial benefits, especially through reduced travel.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/500/1*gdHAafPEguFlpHamfY0Dhw.png" /></figure><p>The implementation of this working model, also has a positive effect on the general public, allowing people living in remote areas, or people who until now had limited mobility (disabled, new mothers), to work from home, keeping high efficiency levels.At the same time, the reduced need for movement and the reduction of resource consumption for the operation of businesses and organizations, has a positive effect on the environment by reducing their ecological footprint.</p><p>In many cases, the driving force behind the teleworking application is the desire of the employees themselves, especially the younger ones, for greater flexibility in the organization of their work. Clearly, the adoption of the model requires investments in technological equipment and training, while the degree of digital maturity required is very high.The first step for any business, however, seems to be to create a fast and productive workforce, to determine what tools and remote work it can provide and how they can be used.Each company has different needs that will determine how they will use these new tools to allow the adoption of the model.</p><p>In Greece, the diversity, complexity and overall rigidity of Greek labor law, which, as SEV has repeatedly pointed out, makes it difficult to incorporate the principles of flexibility and variability that govern modern societies and complicate the work of entrepreneurs they want to modernize the business model of their business. Thus, although part-time teleworking is not prohibited by the existing institutional framework, it is difficult to combine it in practice with regular work on a daily basis, and there are conflicting interpretations as to whether the business is covered by the competent authorities.</p><p>Softwares and applications have been around for years, however, and are widely available for both smaller and larger businesses and have proven their efficiency and reliability. Although teleworking cannot be applied to all jobs, in modern developed economies there are a significant number of jobs that allow work from a distance at least in part.In short, even if the data so far does not push companies to adopt the teleworking model, we cannot ignore how this new working model can gain significant momentum in the coming years and familiarity with it can only be positive. to bring about both employees and businesses.</p><p>Sources:</p><p><a href="https://www.eurofound.europa.eu/observatories/eurwork/industrial-relations-dictionary/telework">Telework</a></p><p><a href="https://www.channeldoubler.co.uk/el/tilergasia-remote-working/?cn-reloaded=1">https://www.channeldoubler.co.uk/el/tilergasia-remote-working/?cn-reloaded=1</a></p><ul><li><a href="https://m.naftemporiki.gr/story/1587323/i-tilergasia-metatrepetai-se-basiki-anagki-tin-epoxi-tou-covid-19">Η τηλεργασία μετατρέπεται σε βασική ανάγκη την εποχή του Covid-19 | naftemporiki.gr</a></li><li><a href="https://www.europarl.europa.eu/sides/getAllAnswers.do?reference=E-2010-6025&amp;language=EL">Απάντηση σε γραπτή ερώτηση - Η πρακτική της τηλε-εργασίας - E-6025/2010</a></li></ul><p><a href="https://drive.google.com/viewerng/viewer?url=https://www.sev.org.gr/Uploads/Documents/52083/SR_TELEWORK_final.pdf">https://drive.google.com/viewerng/viewer?url=https://www.sev.org.gr/Uploads/Documents/52083/SR_TELEWORK_final.pdf</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=6b426a07445f" width="1" height="1" alt=""><hr><p><a href="https://medium.com/teammate-2020/remote-working-the-new-prospects-6b426a07445f">Remote working: The new prospects</a> was originally published in <a href="https://medium.com/teammate-2020">Teammate 2020</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Tηλεργασία: Οι νέες προοπτικές]]></title>
            <link>https://medium.com/teammate-2020/t%CE%B7%CE%BB%CE%B5%CF%81%CE%B3%CE%B1%CF%83%CE%AF%CE%B1-%CE%BF%CE%B9-%CE%BD%CE%AD%CE%B5%CF%82-%CF%80%CF%81%CE%BF%CE%BF%CF%80%CF%84%CE%B9%CE%BA%CE%AD%CF%82-1ca98b2dd418?source=rss-13171ed24286------2</link>
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            <category><![CDATA[working-from-home]]></category>
            <category><![CDATA[emotional-intelligence]]></category>
            <category><![CDATA[remote-working]]></category>
            <category><![CDATA[leadership]]></category>
            <category><![CDATA[coronavirus]]></category>
            <dc:creator><![CDATA[Maria Alexopoulou]]></dc:creator>
            <pubDate>Tue, 12 May 2020 11:56:24 GMT</pubDate>
            <atom:updated>2020-05-12T11:56:24.798Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/520/1*u3m0JL-huPG2yzTZqSXRJA.jpeg" /></figure><p>Ο ψηφιακός μετασχηματισμός της οικονομίας είχε απασχολήσει την παγκόσμια επιχειρηματική και μη, κοινότητα ήδη πολύ πριν από την εποχή του COVID-19.Στη χώρα μας ,οι ηλεκτρονικές συναλλαγές, χρειάστηκαν περισσότερο χρόνο για να μπουν στην καθημερινότητα μας. Η εξοικείωση με τις ηλεκτρονικές συναλλαγές κορυφώθηκε ωστόσο στη διάρκεια του κοινωνικού αυτοπεριορισμού στον οποίο τεθήκαμε, όπου πλέον για πρώτη φορά περάσαμε σε υποχρεωτική ηλεκτρονική εξόφληση του μεγαλύτερου μέρους των λογαριασμών μας. Μία από τις σημαντικότερες αλλαγές που αναδείχθηκαν με τον ψηφιακό μετασχηματισμό των οικονομιών, ήταν και η εξ ’αποστάσεως εργασία ή αλλιώς τηλεργασία.</p><p>Σύμφωνα με έρευνα του 2017 που διεξήχθη από τον Διεθνή Οργανισμό Εργασίας(ILO) και το Ευρωπαικό Ίδρυμα για τη Βελτίωση των Συνθηκών Διαβίωσης και Εργασίας(Eurofound) οι τακτικά κατ’ οίκον τηλεργαζόμενοι στις χώρες της Ευρωπαϊκής Ένωσης ανέρχονται σε 3,3% του συνόλου των μισθωτών και οι μετακινούμενοι τηλεργαζόμενοι σε 5%. Παράλληλα ένα 10% τηλεργάζεται σε περιστασιακή βάση. Καταλαβαίνουμε λοιπόν, ότι παρά τις ραγδαίες τεχνολογικές εξελίξεις, η πλειονότητα των εργαζομένων εξακολουθεί να εργάζεται με παραδοσιακό τρόπο.</p><p>Ιδιαίτερο ενδιαφέρον προκαλεί η παρακολούθηση των διακυμάνσεων του βαθμού διείσδυσης της τηλεργασίας μεταξύ των Ευρωπαϊκών χωρών. Βλέπουμε πώς η τηλεργασία είναι πιο διαδεδομένη στη Βόρεια και Δυτική Ευρώπη και λιγότερο στην Κεντρική, Νότια και Ανατολική Ευρώπη. Η Ελλάδα καταλαμβάνει τη 18η θέση με τους τακτικά τηλεργαζόμενους να ανέρχονται στο 5% (1,7% κατ’ οίκον και 3,3% κινητή τηλεργασία).Στη Δανία, που είναι η χώρα με τη μεγαλύτερη διείσδυση τηλεργασίας, ένας στους πέντε εργαζόμενους (19,7%) τηλεργάζεται σε τακτική βάση ενώ το αντίστοιχο ποσοστό στην Ιταλία, που βρίσκεται στην τελευταία θέση της κατάταξης είναι 2%.</p><p>Σύμφωνα με εκτιμήσεις του Telework Research Network, οι μισές περίπου θέσεις εργασίας στις ανεπτυγμένες χώρες όπως οι ΗΠΑ, ο Καναδάς και το Ηνωμένο Βασίλειο θα μπορούσαν να υπαχθούν σε καθεστώς τηλεργασίας, τουλάχιστον σε μερική βάση. Το όφελος για τις επιχειρήσεις και τους εργαζόμενους από την εφαρμογή της τηλεργασίας έχει υπολογιστεί από 52 εκ. δολάρια σε Ηνωμένο Βασίλειο και Καναδά, έως 645 εκ. δολάρια ετησίως στις ΗΠΑ.</p><p>Όπως φαίνεται, τα οφέλη που έρχονται με την σωστή εφαρμογή του μοντέλου της τηλεργασίας σε μία επιχείρηση, είναι αρκετά σημαντικά. Η τηλεργασία μπορεί να επιφέρει σημαντικά, αμοιβαία, οφέλη στις επιχειρήσεις και στους εργαζομένους. Για τις επιχειρήσεις, τα κυριότερα οφέλη είναι η αύξηση της παραγωγικότητας μέχρι και 50%, η προσέλκυση και διατήρηση προσωπικού νεότερων ηλικιών, η μείωση των λειτουργικών εξόδων, αλλά και η μείωση εκτάκτων απουσιών. Με τη συνεργασία της σωστής τεχνολογίας, οι εργαζόμενοι μπορούν να παραμένουν συνδεδεμένοι με τους πελάτες και τους συναδέλφους τους, ανεξάρτητα από την τοποθεσία τους, αυξάνοντας την επικοινωνία και υποστηρίζοντας τις επιχειρηματικές αποφάσεις και την ανάπτυξή τους. Για τους εργαζόμενους, η τηλεργασία μπορεί επίσης να βελτιώσει την ισορροπία μεταξύ επαγγελματικής και προσωπικής ζωής και να επιφέρει οικονομικά οφέλη, κυρίως μέσω της μείωσης των μετακινήσεων.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*XI_IITtx3Bm3UC7O4C-XQg.png" /></figure><p>Η εφαρμογή του συγκεκριμένου μοντέλου εργασίας, παράλληλα επιδρά θετικά και στο ευρύτερο γενικό σύνολο, επιτρέποντας σε άτομα που διαμένουν σε απομακρυσμένες περιοχές, είτε άτομα που μέχρι σήμερα είχαν περιορισμένη δυνατότητα μετακίνησης (ΑμΕΑ, νέες μητέρες),να εργαστούν από το σπίτι τους, διατηρώντας υψηλά επίπεδα αποδοτικότητας. Ταυτόχρονα, η μειωμένη ανάγκη μετακίνησης και η μείωση της κατανάλωσης πόρων για τη λειτουργία των επιχειρήσεων και οργανισμών, επιδρά θετικά στο περιβάλλον μειώνοντας το οικολογικό αποτύπωμά τους.</p><p>Σε πολλές περιπτώσεις κινητήριος μοχλός για την εφαρμογή τηλεργασίας είναι η επιθυμία των ίδιων των εργαζομένων, ιδιαίτερα των νεότερων σε ηλικία, για μεγαλύτερη ευελιξία στην οργάνωση της εργασίας τους. Σαφώς και για την υιοθέτηση του μοντέλου απαιτούνται επενδύσεις σε τεχνολογικό εξοπλισμό και εκπαίδευση ενώ ο βαθμός ψηφιακής ωριμότητας που απαιτείται είναι πολύ μεγάλος. Το πρώτο βήμα για κάθε επιχείρηση πάντως, φαίνεται πως είναι να δημιουργήσει ένα γρήγορο και παραγωγικό εργατικό δυναμικό, να καθορίσει ποια εργαλεία και απομακρυσμένης εργασίας μπορεί να του διαθέσει και πώς μπορούν να χρησιμοποιηθούν. Κάθε επιχείρηση έχει διαφορετικές ανάγκες οι οποίες θα καθορίσουν και τον τρόπο με τον οποίο θα αξιοποιήσει τα νέα αυτά μέσα που θα επιτρέψουν την υιοθέτηση του μοντέλου.</p><p>Στην Ελλάδα, η πολυνομία, η πολυπλοκότητα και η συνολική ακαμψία της ελληνικής εργατικής νομοθεσίας η οποία, όπως έχει επισημανθεί επανειλημμένα από τον ΣΕΒ, καθιστούν δύσκολο να ενσωματώσει τις αρχές της ευελιξίας και της μεταβλητότητας που διέπουν της σύγχρονες κοινωνίες και δυσχεραίνουν το έργο των επιχειρηματιών που θέλουν να εκσυγχρονίσουν το εργασιακό μοντέλο της επιχείρησής τους. Έτσι, παρόλο που η μερική τηλεργασία δεν απαγορεύεται από το υφιστάμενο θεσμικό πλαίσιο, είναι δύσκολο να συνδυαστεί στην πράξη με κανονική εργασία σε ημερήσιο πρόγραμμα/βάση, ενώ υπάρχουν αντικρουόμενες ερμηνευτικές απόψεις κατά πόσο η επιχείρηση καλύπτεται σε περίπτωση ελέγχου από τις αρμόδιες αρχές</p><p>Softwares και εφαρμογές είναι πάντως εδώ και χρόνια, ευρέως διαθέσιμες τόσο για μικρότερες όσο και μεγαλύτερες επιχειρήσεις και έχουν αποδείξει την αποδοτικότητα και την αξιοπιστία τους. Μολονότι η τηλεργασία δεν μπορεί να εφαρμοστεί σε όλες τις θέσεις εργασίας, στις σύγχρονες ανεπτυγμένες οικονομίες υπάρχει σημαντικός αριθμός θέσεων εργασίας που επιτρέπουν την εργασία από απόσταση τουλάχιστον σε μερική βάση. Με λίγα λόγια,ακόμη και αν μέχρι τώρα τα δεδομένα δεν ωθούν τις επιχειρήσεις σε αναγκαστική υιοθέτηση του μοντέλου της τηλεργασίας, δεν μπορούμε να παραβλέψουμε πώς το νέο αυτό μοντέλο εργασίας δύναται να αποκτήσει σημαντική δυναμική στα επόμενα χρόνια και η εξοικείωση με αυτό, μόνο θετικά μπορεί να επιφέρει τόσο για τους εργαζόμενους, όσο και για τις επιχειρήσεις.</p><p>Πηγές :</p><ul><li><a href="https://www.eurofound.europa.eu/observatories/eurwork/industrial-relations-dictionary/telework">Telework</a></li><li><a href="https://www.channeldoubler.co.uk/el/tilergasia-remote-working/?cn-reloaded=1">Τηλεργασία και Κορονοϊός Έλεγχος Παραγωγικότητας - ChannelDoubler</a></li></ul><iframe src="https://drive.google.com/viewerng/viewer?url=https%3A//www.sev.org.gr/Uploads/Documents/52083/SR_TELEWORK_final.pdf&amp;embedded=true" width="600" height="780" frameborder="0" scrolling="no"><a href="https://medium.com/media/697287a23e4adaa199d9218faa0a6d6c/href">https://medium.com/media/697287a23e4adaa199d9218faa0a6d6c/href</a></iframe><ul><li><a href="https://m.naftemporiki.gr/story/1587323/i-tilergasia-metatrepetai-se-basiki-anagki-tin-epoxi-tou-covid-19">Η τηλεργασία μετατρέπεται σε βασική ανάγκη την εποχή του Covid-19 | naftemporiki.gr</a></li><li><a href="https://www.europarl.europa.eu/sides/getAllAnswers.do?reference=E-2010-6025&amp;language=EL">Απάντηση σε γραπτή ερώτηση - Η πρακτική της τηλε-εργασίας - E-6025/2010</a></li></ul><iframe src="https://drive.google.com/viewerng/viewer?url=https%3A//www.sev.org.gr/Uploads/Documents/52761/SEV_Thlergasia%2520%281B%29.pdf&amp;embedded=true" width="600" height="780" frameborder="0" scrolling="no"><a href="https://medium.com/media/d2543fd605c73ce0ee9e1b5c0e77cb9c/href">https://medium.com/media/d2543fd605c73ce0ee9e1b5c0e77cb9c/href</a></iframe><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=1ca98b2dd418" width="1" height="1" alt=""><hr><p><a href="https://medium.com/teammate-2020/t%CE%B7%CE%BB%CE%B5%CF%81%CE%B3%CE%B1%CF%83%CE%AF%CE%B1-%CE%BF%CE%B9-%CE%BD%CE%AD%CE%B5%CF%82-%CF%80%CF%81%CE%BF%CE%BF%CF%80%CF%84%CE%B9%CE%BA%CE%AD%CF%82-1ca98b2dd418">Tηλεργασία: Οι νέες προοπτικές</a> was originally published in <a href="https://medium.com/teammate-2020">Teammate 2020</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Our journey for creating an innovative music startup]]></title>
            <link>https://medium.com/startuplab-by-adandprlab-panteion-university/our-journey-for-creating-an-innovative-music-startup-3f28205c5f2d?source=rss-13171ed24286------2</link>
            <guid isPermaLink="false">https://medium.com/p/3f28205c5f2d</guid>
            <category><![CDATA[panteion-university]]></category>
            <category><![CDATA[startup]]></category>
            <category><![CDATA[value-proposition]]></category>
            <category><![CDATA[music-startup]]></category>
            <dc:creator><![CDATA[Maria Alexopoulou]]></dc:creator>
            <pubDate>Thu, 06 Jun 2019 20:19:06 GMT</pubDate>
            <atom:updated>2019-06-06T20:48:17.089Z</atom:updated>
            <content:encoded><![CDATA[<p>As marketing and communication students, it is a very common phenomenon to be told about startups and the impact they have in creating new jobs .However the startup community is very competitive and challenging,resulting in almost 90% of new startups to fail.This is the reason why so many courses at Panteion University’s Marketing an Communication department have to do with startups and digital entrepreneurship.Our most recent challenge ,has been to create an innovative music startup that deals with significant problems of the music industry.</p><p>No matter how easy it may sounds,considering that most of the people like music ,the task proved to be a huge challenge for all of the teams.To achieve success in the startup community you don’t only have to be innovative and deal with problems ,but a great amount of empathy is needed as well.The reason why the majority of startups fail , is exactly due to lack of empathy and the ability to create strong values.More specifically,it seems easy to spot problems and difficalties around different business fields,but to efficiently deal with them, you have to be able to get in the people’s, that suffer from these problems, shoes.</p><p>Two out of four of our team’s members happens to be musicians , a fact that has helped us a lot with our project.Both of them have been studying music since their childhood and gave us great insight about the industry.During the interviews we conducted later, we spotted some crucial factors that affect a musicians professional development such as his/hers social circle,the place he/she leaves,their everyday responsibilities and more.All the above facts,can stand as obstacles for someone that wants to evolve in the music industry.That was what inspired us to move on with our project.</p><p>Our value proposition to deal with such problems , was to offer to these people a place to socialize with other musicians and be able to make collaborations.That would be possible,by creating a platform where music professionals would be gathered in ,offering them the ability to chat,exchange files ,find new talents and more.Simple users and record labels would also be able to navigate and find new artists .</p><p>However,as stated above ,creating a successful startup that deals with real problems in an efficient way, is not a piece of cake.In our case,we realized that we should remake our business model and value proposition canvases during one of our university presentations.While presenting and answering to questions ,it became clear that had “over-empathized” with different groups of people (musicians,record labels,audience)and tried to solve different problems but not clearly and efficiently.</p><p>The feedback we got that day,helped as a lot to realize that we should focus on dealing with one problem at a time.As a team, we have already started working on our new musician-centered value proposition and are planning to create our platform based only on the need of musicians’ to collaborate with people all over the world and gain professional work experience.Our vision is to offer musicians equal chances to stand out and help them gain experience by working with people from all over the globe.More is coming…</p><p>Our team consists of :</p><p><a href="https://medium.com/u/13171ed24286">Maria Alexopoulou</a></p><p><a href="https://medium.com/u/720cdef36b5c">Raed Raees</a> (Γούργουρα Χριστίνα)</p><p><a href="https://medium.com/u/797d0f06a713">Giwrgos Kalathas</a></p><p><a href="https://medium.com/u/ee796b9ba03b">Nikos Serafetinidis</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=3f28205c5f2d" width="1" height="1" alt=""><hr><p><a href="https://medium.com/startuplab-by-adandprlab-panteion-university/our-journey-for-creating-an-innovative-music-startup-3f28205c5f2d">Our journey for creating an innovative music startup</a> was originally published in <a href="https://medium.com/startuplab-by-adandprlab-panteion-university">StartupLab by ADandPRLAB | Panteion University</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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            <title><![CDATA[Our experience and process on dealing with Global Goals.]]></title>
            <link>https://medium.com/dare-to-challenge/our-experience-and-process-on-dealing-with-global-goals-d9fafe2a0df5?source=rss-13171ed24286------2</link>
            <guid isPermaLink="false">https://medium.com/p/d9fafe2a0df5</guid>
            <category><![CDATA[no-poverty]]></category>
            <category><![CDATA[global-goals]]></category>
            <category><![CDATA[zero-hunger]]></category>
            <category><![CDATA[sustainable-development]]></category>
            <category><![CDATA[daretochallenge]]></category>
            <dc:creator><![CDATA[Maria Alexopoulou]]></dc:creator>
            <pubDate>Tue, 22 Jan 2019 20:01:06 GMT</pubDate>
            <atom:updated>2019-01-22T20:05:30.413Z</atom:updated>
            <content:encoded><![CDATA[<p>During our university course “Social issues,social innovation and corporate responsibility” we,as a team, were first introduced to the Global Goals for sustainable development.As our project suggests, we should try and build up our own actions to deal with each of the Global Goals every team has chosen.The goal our team chose is the goal about zero poverty (goal no2) wich we combined to a zero food waste movement.</p><p>To do that, in the second week of our semester ,we had to search and learn a lot about what other people around the world did,not only to get inspired but to also get to know more about design thinking process and bringing ideas to life in a sustainable way.Medium platform and other sources helped us a lot in this process as long as many people share their projects through them.However, due to the fact that in the area we decided to work on there were a lot of obstacles such as laws,governmental involvement or other trade factors, we decided to differentiate our action ,taking into consideration the special characteristics of the Greek society and the deficiencies we considered as the roots of the problem.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*MGlINXnAfSayOCsdSVdWuQ.jpeg" /></figure><p>To reach to the point were we decided that our project would be designed based on the Greek standards , we had firstly been through a design thinking process wich helped us figure out wich of our ideas and propositions could stand to real life in a sustainable way.For almost two weeks we worked with post-it stickers and different diagramms that would let us connect facts and</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*siX2Fpb-veU4PW-tTt_AaA.jpeg" /></figure><p>theoritical questions together . No matter how easy this process might seem,skipping it would cause a chaos for anyone trying to solve a problem.Being always able to check if your plans can meet your expectations and the global standards helps a lot in design thinking and problem solving.Appart from the problems we faced during this process,some good points emerged too.We had then put the fundamentals to start working on our project.</p><p>For the next two weeks,we had to interview people to get more insight on the problem.During this period we talked with more than 50 people of all ages.From students to businessmen and from kids to elder people ,all of them shared their opinions and beliefs on the topic as well as gave us feedback on the project that we,as a team were planning. It was a fact of a great importance, to us,to understand why people throw their food away and how this might be connected with other factors of their daily routines.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*6E_wdwnlbNLyoQoJGV-8Ww.png" /></figure><p>The truth is that at the end, we were surprised to realise that the reason people were passive on throwing away food was not just the fact that they thought that they wouldn’t have an impact on our society,but they were at most of the cases totally unaware of the actions and campaigns ran within their neighborhood. Those findings,helped us realise that the problem is not that there are not actions and campaigns,but that these actions are not efficiently promoted.Our goal ,then became much more clear.If people are bored to search how to help others and the actions taken are not popular enough , we should then try and spread awareness among people, by creating a website that would involve all actions taken,so that people would have them gathered and could choose the one they preffered.Moreover,our site would give to other organisations and companies the ability to join it.</p><p>Our team then, managed to find and collect some of the most preeminent actions ran not only in Athens,but all over Greece and included them in our website in order to call people to action.We then improved our <a href="https://redraesbusiness.wixsite.com/website?fbclid=IwAR0-6S9oYVOopK4lha-HeHJsiJd-9aqloDy9asOZUY4PAQddrwsaKaBjA1k">site</a> based in the feedback we got from people about our prototype.We removed the extra information that was not needed,we tried to make it easy to use and more apeeling.Also ,we give people the option to live chat with us .To promote our website we also created an <a href="https://l.facebook.com/l.php?u=https%3A%2F%2Finstagram.com%2Fsharethesparemovement%3Futm_source%3Dig_profile_share%26igshid%3D1m7isnmgfom1x%26fbclid%3DIwAR2Fn8V-zuaVrDoU8wGtgoOyKaqzJ0zJ23uT2xLDDeYb0fF8Axv75svuFIM&amp;h=AT3UfkxKiiAO6yXghanvbNhMJ8VGnkjes3D_dExSfqFc9XpL5TjJ01cvFwLz4xEVekWqmYTwj1SV-rz9fLb2HIKstHZ144VnODicgzjb0eyTUdsBZQSFlTH8MoeRg9k3oQqE3zugxVSHiG4ygMaa7g">instagram account</a> where people can find us and get to know more about the <a href="https://redraesbusiness.wixsite.com/website?fbclid=IwAR0-6S9oYVOopK4lha-HeHJsiJd-9aqloDy9asOZUY4PAQddrwsaKaBjA1k">“Share the Spare” website.</a>To further promote it, we are going to ask the companies included to it, to share it through their social media accounts.</p><p>Below,you can follow our journey and learn get more insight about the procedure we followed through the semester:</p><ul><li><a href="https://medium.com/@mariaalexopoulou/the-global-goals-project-f052bb9e1ec">The Global Goals project</a></li><li><a href="https://medium.com/@mariaalexopoulou/design-thinking-for-our-global-goals-project-db6968dc773a">Design thinking for our “Global Goals”project</a></li><li><a href="https://medium.com/@mariaalexopoulou/peoples-habbits-around-food-waste-f66140387a6b">People’s habbits around food waste.</a></li><li><a href="https://medium.com/@mariaalexopoulou/preeminent-actions-to-reduce-poverty-and-food-waste-in-greece-9fbabef98788">Preeminent actions to reduce poverty and food waste in Greece</a></li></ul><p>Here is the link to our site “Share the Spare” :</p><p><a href="https://redraesbusiness.wixsite.com/website?fbclid=IwAR0-6S9oYVOopK4lha-HeHJsiJd-9aqloDy9asOZUY4PAQddrwsaKaBjA1k">Home | SharetheSpare Movement</a></p><p>Here is our instagram account :</p><p><a href="https://l.facebook.com/l.php?u=https%3A%2F%2Finstagram.com%2Fsharethesparemovement%3Futm_source%3Dig_profile_share%26igshid%3D1m7isnmgfom1x%26fbclid%3DIwAR2Fn8V-zuaVrDoU8wGtgoOyKaqzJ0zJ23uT2xLDDeYb0fF8Axv75svuFIM&amp;h=AT3UfkxKiiAO6yXghanvbNhMJ8VGnkjes3D_dExSfqFc9XpL5TjJ01cvFwLz4xEVekWqmYTwj1SV-rz9fLb2HIKstHZ144VnODicgzjb0eyTUdsBZQSFlTH8MoeRg9k3oQqE3zugxVSHiG4ygMaa7g">https://l.facebook.com/l.php?u=https%3A%2F%2Finstagram.com%2Fsharethesparemovement%3Futm_source%3Dig_profile_share%26igshid%3D1m7isnmgfom1x%26fbclid%3DIwAR2Fn8V-zuaVrDoU8wGtgoOyKaqzJ0zJ23uT2xLDDeYb0fF8Axv75svuFIM&amp;h=AT3UfkxKiiAO6yXghanvbNhMJ8VGnkjes3D_dExSfqFc9XpL5TjJ01cvFwLz4xEVekWqmYTwj1SV-rz9fLb2HIKstHZ144VnODicgzjb0eyTUdsBZQSFlTH8MoeRg9k3oQqE3zugxVSHiG4ygMaa7g</a></p><p>Our team consists of :</p><p><a href="https://medium.com/u/13171ed24286">Maria Alexopoulou</a></p><p><a href="https://medium.com/u/720cdef36b5c">Raed Raees</a> (Christina Gourgoura)</p><p><a href="https://medium.com/u/c38630e0abf5">Alkistis Joan</a> (Alkistis Deli)</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=d9fafe2a0df5" width="1" height="1" alt=""><hr><p><a href="https://medium.com/dare-to-challenge/our-experience-and-process-on-dealing-with-global-goals-d9fafe2a0df5">Our experience and process on dealing with Global Goals.</a> was originally published in <a href="https://medium.com/dare-to-challenge">Dare to Challenge</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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            <title><![CDATA[Preeminent actions to reduce poverty and food waste in Greece]]></title>
            <link>https://medium.com/@mariaalexopoulou/preeminent-actions-to-reduce-poverty-and-food-waste-in-greece-9fbabef98788?source=rss-13171ed24286------2</link>
            <guid isPermaLink="false">https://medium.com/p/9fbabef98788</guid>
            <category><![CDATA[food-waste]]></category>
            <category><![CDATA[food]]></category>
            <category><![CDATA[ab-vasilopoulos]]></category>
            <category><![CDATA[vodafone]]></category>
            <category><![CDATA[lidl]]></category>
            <dc:creator><![CDATA[Maria Alexopoulou]]></dc:creator>
            <pubDate>Tue, 22 Jan 2019 18:25:57 GMT</pubDate>
            <atom:updated>2019-01-22T18:25:57.782Z</atom:updated>
            <content:encoded><![CDATA[<p>Trying to figure out an efficient way to help reduce poverty and food waste in Greece,we realised that Greece’s problem is not the fact that there are not enough campaigns and actions dealing withe the above problem,but that the existing ones are not promoted enough.Most of the people haven’t heard of them even if they are willing to help others.</p><p>As our project for “social issues,social innovation and corporate responsibility” course,suggests we shall try and build up our own actions to deal with each of the Global Goals every team has chosen.Since, there are already many campaigns ran in Athens and all over Greece , dealing with poverty and food waste, our own contribution to society will be to make them more popular among people and raise awareness through them.In this article, some of the most preeminent ones are included in order to get people to know them.</p><p><strong>ABOUT AB VASILOPOULOS</strong></p><figure><img alt="" src="https://cdn-images-1.medium.com/max/288/1*M_XX-z7jeu-07qgETGAqzQ.jpeg" /></figure><p>AB Vasilopoulos is a famous chain business in Greece,having more than 700 supermarkets all over it.</p><p>In collaboration with “Mporoume” and the “Food Bank”, they daily provide local carriers with food from their own stores and storage rooms. In 2016, more than 590.000 meals worth 1.780.429 euros, were given away.</p><p>In collaboration with ‘Prolepsis’ Institute since 2014, AB Vasilopoulos, has been daily giving away a nutritious meal to thousands of young students all around the country. Only this last year, 186.721 school meals worth 271.000 euros, were provided to different schools.</p><p>In total, through these main programs but also through every other relevant action, only in 2016, AB offered 905.299 meals worth 2.426.738 euros, to fellow beings in need.</p><p>Finally, people of AB Vasilopoulos, invite everyone out there to take action by leaving food in special bins that are located in every AB store! In this way, food will be offered not only to local carriers but also to a program called ‘Oloi mazi mporoume’.</p><p><strong>ABOUT VODAFONE</strong></p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*7LFD3U-O5w3TG_Qctvm0Mw.jpeg" /></figure><p>Vodafone is a global mobile network company</p><p>In collaboration with ‘Mporoume’, extra food is gathered from public markets in Peristeri, Metaxourgio and Halandri in order to be given away to vulnerable social groups.</p><p>In addition, there is Vodafone’s ‘Cook for Good’. There, 200 meals are prepared and offered to people in need through ‘Emphasis Foundation’ and ‘Mporoume’.</p><p><strong>ABOUT LIDL</strong></p><figure><img alt="" src="https://cdn-images-1.medium.com/max/225/1*xMBsAo8VAyV3altm4b93CA.png" /></figure><p>Lidl is a global supermarket chain business</p><p>Lidl created the hashtag #apotalidl, in order to take action in collaboration with ‘Mporoume’. For every post or comment with this hashtag, Lidl gave away 10 servings. Meanwhile, if the hashtag was used by celebrities and politicians, the offer was multiplied. This led to 200.000 meals being provided to fellows in need.</p><p><a href="https://medium.com/u/13171ed24286">Maria Alexopoulou</a></p><p><a href="https://medium.com/u/720cdef36b5c">Raed Raees</a> (Christina Gourgoura)</p><p><a href="https://medium.com/u/c38630e0abf5">Alkistis Joan</a> ( Alkistis Deli)</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=9fbabef98788" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[People’s habbits around food waste.]]></title>
            <link>https://medium.com/@mariaalexopoulou/peoples-habbits-around-food-waste-f66140387a6b?source=rss-13171ed24286------2</link>
            <guid isPermaLink="false">https://medium.com/p/f66140387a6b</guid>
            <category><![CDATA[zero-poverty]]></category>
            <category><![CDATA[global-goals]]></category>
            <category><![CDATA[food]]></category>
            <category><![CDATA[no-poverty]]></category>
            <category><![CDATA[food-waste]]></category>
            <dc:creator><![CDATA[Maria Alexopoulou]]></dc:creator>
            <pubDate>Tue, 22 Jan 2019 17:51:32 GMT</pubDate>
            <atom:updated>2019-01-22T17:51:32.513Z</atom:updated>
            <content:encoded><![CDATA[<p>As a team that aims to work on Global Goals for our project that deals with poverty and food waste, we had to get to know people’s habbits around food.To achieve that, we interviewed more than 50 people of all ages.The answers we got varied ,but where enough for us to come to some conclusions.</p><p>First of all, we started by making our questonaires . Through the interviews many questions were added or missed depending on the answers we got.What was very important to us ,as a team , was not just to ask people if they throw away their food (something that almost everyone does and is ashamed of ),but to discuss in a friendly enough way that people would talk about that, on their own. It was a fact of a great importance to understand why people throw their food away and how this might be connected with other factors of their daily routines.</p><p>Most of the people we came in contact with, stated that they are left with extra food more often than not. They also said that they usually try to keep it simple and only cook enough food for every family member but in the end of the day, there is always some food left aside. When asked what they do with it, they replied that it either gets thrown away ,or it is given to stray animals around the house. Then,when asked what is this, that prevents people from taking action, most of them said that nowadays someone will not care about his fellow as he has his own problems troubling him. People try to make their lives as good as possible, unintentionally ignoring the others’ needs.</p><p>Finishing with the main questions,we moved up on other , more general ones ,such us their intention of helping others.As we had previously interviwed one manager of a big Greek super market company (AB Vasilopoulos) and had already learned that there are several companies that help reducing food waste and poverty , we wanted to test people’s awareness of such actions.We then came up to the sad realisation that most of the people didn’t even know about actions and campaigns ran in Greece and trying to fight poverty.Almost everyone,stated that if it was easy for them to reach out those markets,shops and companies they would definitely help,if not on a daily basis,on a weekly or monthly.</p><p>Those findings,helped us realise that the problem is not that there are not actions and campaigns,but that these actions are not efficiently promoted.Our goal ,then became much more clear.If people are bored to search how to help others and the actions taken are not popular enough , we should then try and spread awareness among people, by creating a website that would involve all actions taken,so that people would have them gathered and could choose the one they preffered.Moreover,our site would give to other organisations and companies the ability to join it.</p><p><a href="https://medium.com/u/13171ed24286">Maria Alexopoulou</a></p><p><a href="https://medium.com/u/720cdef36b5c">Raed Raees</a> (Christina Gourgoura)</p><p><a href="https://medium.com/u/c38630e0abf5">Alkistis Joan</a> (Alkistis Deli)</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=f66140387a6b" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[Design thinking for our “Global Goals”project]]></title>
            <link>https://medium.com/@mariaalexopoulou/design-thinking-for-our-global-goals-project-db6968dc773a?source=rss-13171ed24286------2</link>
            <guid isPermaLink="false">https://medium.com/p/db6968dc773a</guid>
            <category><![CDATA[zero-hunger]]></category>
            <category><![CDATA[global-goals]]></category>
            <category><![CDATA[daretochallenge]]></category>
            <category><![CDATA[design-thinking]]></category>
            <category><![CDATA[projects]]></category>
            <dc:creator><![CDATA[Maria Alexopoulou]]></dc:creator>
            <pubDate>Tue, 22 Jan 2019 17:11:47 GMT</pubDate>
            <atom:updated>2019-01-22T17:11:47.107Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*siX2Fpb-veU4PW-tTt_AaA.jpeg" /></figure><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*nKzO-dA_iIRtz9nX9bo9nA.jpeg" /></figure><p>In order to deeply understand the problem we are trying to solve,we have to organise our ideas and see if they meet up the global goals expectations and standards.To achieve that we worked with post it stickers wich we conected to one another,in order to test the sustainability our ideas would have.</p><p>No matter how easy this process might seem,skipping it would cause a chaos for anyone trying to solve a problem.Being always able to check if your plans can meet your expectations and the global standards helps a lot in design thinking and problem solving.</p><p>By having all of our post-it stickers together,we found out which actions would help our idea come to life.For example,we realised that no matter how good and one of a kind some ideas were, we wouldn’t be able to bring them to life due to laws ,governmental involvement or trade factors that were limitting our choices.</p><p>Apart from the difficulties we faced,some good points emerged,as well.For instance, it became clear to us that even if we weren’t able to help people in first hand,we were still able to become the “connector” within people that would like to share their spare food( or help in other ways),and big super markets , organisations and other companies that already ran campaigns like the ones we would.</p><p>Through this process, we became able to move forward to the next steps and slowly start working on our prototype through conversations and interviews with other people that would discuss with us about their food and cooking habbits as well as give us their personal opinions and instructions about our final prototype.</p><p><a href="https://medium.com/u/13171ed24286">Maria Alexopoulou</a></p><p><a href="https://medium.com/u/720cdef36b5c">Raed Raees</a> (Christina Gourgoura)</p><p><a href="https://medium.com/u/c38630e0abf5">Alkistis Joan</a> (Alkistis Deli)</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=db6968dc773a" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[The Global Goals project]]></title>
            <link>https://medium.com/@mariaalexopoulou/the-global-goals-project-f052bb9e1ec?source=rss-13171ed24286------2</link>
            <guid isPermaLink="false">https://medium.com/p/f052bb9e1ec</guid>
            <category><![CDATA[global-goals]]></category>
            <category><![CDATA[sustainable-development]]></category>
            <category><![CDATA[daretochallenge]]></category>
            <category><![CDATA[zero-hunger]]></category>
            <category><![CDATA[zero-food-waste]]></category>
            <dc:creator><![CDATA[Maria Alexopoulou]]></dc:creator>
            <pubDate>Tue, 22 Jan 2019 15:48:30 GMT</pubDate>
            <atom:updated>2019-01-22T15:48:30.985Z</atom:updated>
            <content:encoded><![CDATA[<p>During our university course “Social issues,social innovation and corporate responisbility” we,as a team, were first introduced to the Global Goals for sustainable development.All of us knew that there were global actions that support human and enviromental rights,however, most of us were not aware of these goals and the process they had made so far .</p><p>What was really interesting, was the fact that many organisations and NGOs ,have been insipired and motivated by those goals, and have already contibuted in such a great scale that is hard to imagine.That was exactly what we also had to do for our projects.The main idea was to find and pick that one goal that we considered of the greatest importance and work on it.Of course,that was not an easy process.To accomplish that, we had to learn about similar actions and learn from the way other teams worked.Secondly,we had to figure out how our project could really be sustainable and attract people to help.That “call to action” we had to make was a very difficult task,considering our level in web designing and our life experience with humanitarian actions.</p><p>The goal our team has chosen to work on, is the one about zero hunger ( goal no2 ) wich we decided to combine with a zero food waste movement. We have now, reach to a point where we have to conduct a survey about people’s lifes and habits around food ,plus , we mustget to know how other teams deal with the same goal as ours.</p><p>To do that, we seached a lot about other programms trying to solve the same problem as we do and we made our first steps to it.</p><p><a href="https://medium.com/u/13171ed24286">Maria Alexopoulou</a></p><p><a href="https://medium.com/u/720cdef36b5c">Raed Raees</a> (Christina Gourgoura)</p><p><a href="https://medium.com/u/c38630e0abf5">Alkistis Joan</a> (Alkistis Deli )</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=f052bb9e1ec" width="1" height="1" alt="">]]></content:encoded>
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            <title><![CDATA[During this semester for our course apps, games and coding, we were asked to create an innovative…]]></title>
            <link>https://medium.com/ad-discovery-and-creativity-lab/during-this-semester-for-our-course-apps-games-and-coding-we-were-asked-to-create-an-innovative-28c0550076c4?source=rss-13171ed24286------2</link>
            <guid isPermaLink="false">https://medium.com/p/28c0550076c4</guid>
            <category><![CDATA[design-thinking]]></category>
            <category><![CDATA[design]]></category>
            <category><![CDATA[adandprlab]]></category>
            <category><![CDATA[application]]></category>
            <dc:creator><![CDATA[Maria Alexopoulou]]></dc:creator>
            <pubDate>Thu, 17 Jan 2019 12:53:21 GMT</pubDate>
            <atom:updated>2019-01-17T12:53:21.561Z</atom:updated>
            <content:encoded><![CDATA[<h3>Peripterapp,an app for everyone</h3><p>During this semester for our course apps, games and coding, we were asked to create an innovative application to deal with everyday problems. For our team, this was a task that went through many difficulties. We had to change our propositions many times until we reached our final conclusion. Initially ,we came up with thea idea of an auto-decorator program that would allow ordinary people and businesses to decorate and organize the space that they would desire, offering them many options and different styles to match everyone’s personal aesthetics. However, this was deemed as a procedure that would require programming skills that were beyond our level, so we had to change our idea. Moreover, we came up with many other plans that were not applicable to our expectations and our demands as a team.</p><p>Even though we couldn’t make up our minds for what exactly we wanted to do, what was clear enough to us was that we wanted to find a problem to address, in such an efficient way that our app and site would become a must, not just a choice. Our next step, was to get inspired by our everyday lives and try to find the small details that often do not meet our needs as we would like them to .The answer to our problem came suddenly when at a Saturday movie night we had as a team, no one remembered to bring beers. Then it struck us! We fell upon the solution to our trouble! We would create a site and an app that would connect all the kiosks around the area , allowing people to order items that are not available at any other service except from kiosks, at any given time without the possible restrictions you come across such as the hour of the day, the location and simply the fact of wanting delivered to your door without the personal fuss.</p><p>We considered that this kind of application would eventually solve a very simple need making our users’ everyday lives a little less complex. Our mindset in Creator Conspiracy is to develop an extremely user-friendly environment and tackle everyday issues. Having that as our top priority we considered that we could actually create a community around Peripterapp, welcoming the traditional “kiosk” into the digital age. By this action every one of our users can have a “last minute solution”, in case they are in need.</p><p>To sum up, by thinking as contemporary consumers we could relate to our possible users, thus we decided to adopt and further evolve what would eventually become a cutting edge application. We invite you to follow this trip and learn more about our application!</p><p>The Creator Conspiracy team consists of :</p><p><a href="https://medium.com/u/13171ed24286">Maria Alexopoulou</a></p><p><a href="https://medium.com/u/ee796b9ba03b">Nikos Serafetinidis</a></p><p><a href="https://medium.com/u/797d0f06a713">Giwrgos Kalathas</a></p><p><a href="https://medium.com/u/720cdef36b5c">Raed Raees</a> (Xριστίνα Γούργουρα )</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=28c0550076c4" width="1" height="1" alt=""><hr><p><a href="https://medium.com/ad-discovery-and-creativity-lab/during-this-semester-for-our-course-apps-games-and-coding-we-were-asked-to-create-an-innovative-28c0550076c4">During this semester for our course apps, games and coding, we were asked to create an innovative…</a> was originally published in <a href="https://medium.com/ad-discovery-and-creativity-lab">AD DISCOVERY — CREATIVITY Stories by ADandPRLAB</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Bridges was founded by Chrstina Gourgoura and Maria Alexopoulou in 2018.Both]]></title>
            <link>https://medium.com/ad-discovery-and-creativity-lab/bridges-was-founded-by-chrstina-gourgoura-and-maria-alexopoulou-in-2018-both-e4ffa48c560a?source=rss-13171ed24286------2</link>
            <guid isPermaLink="false">https://medium.com/p/e4ffa48c560a</guid>
            <category><![CDATA[ad-lab]]></category>
            <category><![CDATA[starups]]></category>
            <category><![CDATA[storytelling]]></category>
            <dc:creator><![CDATA[Maria Alexopoulou]]></dc:creator>
            <pubDate>Mon, 21 May 2018 07:37:02 GMT</pubDate>
            <atom:updated>2018-05-21T07:55:01.464Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/960/1*tq4wUobOgb8mRpSFywxDZQ.jpeg" /></figure><p>Bridges was founded by Chrstina Gourgoura and Maria Alexopoulou in 2018.Both of them , studying Media and Communication at Panteion university ,were asked to think of a fictional startup for the needs of one of their courses. During the process of finding the ideal startup related to their interests and studies , both of the founders turned down plenty of ideas due to their lack of innovation and utility. So ,the only way to address the problem and find out how an innovative and successful startup would be like , both of the students realized they had to deal with the problem from the “inside” ,constructing a startup related to their capabilities as well as their interests. After some discussion, it was then clear to them that their most powerful fear about their future profession ,is that in the Media and the Creative fields the most common way of finding job is through the word of mouth ,resulting in high unemployment. Bridges was then born, and its aim was to become the ideal tool ,for people working in the media industry in order to connect with those of the creative industry and backwards.”When life gives you bricks, we make bridges” is the caption of Bridges concept.</p><p>The next step in order to turn the project into reality,was to learn who the competitors were and how they managed to succeed.Then the startup should be differentiated from its competitors in order to be sustainable.The main competitor is a site called the “Dots” ,it is the first digital platform for creatives ,connecting them with brands and businesses all over the world.But what sets the Bridges apart is the fact that it is not just a platform in witch brands and freelancers sign up.Bridges is meant to become a real tool that on the one hand connects employers with employees and on the other hand works like an instructor for people.</p><p>The goal Bridges had to achieve was great, and in the same time more than just difficult.The only way to be able to visualise in more depth and to find more efficient ways that could make the idea become a reality was empathising with people through an experience map that allowed the problems to stand out and be studied.The process of empathising along with a survey conducted and many feedback conversations helped The Bridges’ team to get more insight on peoples thoughts which helped progress their idea even further.</p><p>A new prototype of the startup was then made,based on the information gathered during that period.In order for Bridges to work in real life and lead its own way of networking ,it should be able to offer people more facilities , so that it would be completely differentiated from its competitors.The way that Bridges could stand out was ,to make it work as a guarantee for its member’s skills,trustworthness and talent so that it could efficiently fight the situation of having too many skillful and talented individuals unemployed and only very few ,with backround and personal networking , working in big brands and institutes.</p><p>The idea of “Bridges “ was fully constructed after finishing the world cafe and speed dating methods.The interaction with people helped a lot in understanding their needs,their point of view and appreciating the value of diversity.</p><p>Our startup then made it to lead the foundation to a new aspect of networking.We are the Bridges.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=e4ffa48c560a" width="1" height="1" alt=""><hr><p><a href="https://medium.com/ad-discovery-and-creativity-lab/bridges-was-founded-by-chrstina-gourgoura-and-maria-alexopoulou-in-2018-both-e4ffa48c560a">Bridges was founded by Chrstina Gourgoura and Maria Alexopoulou in 2018.Both</a> was originally published in <a href="https://medium.com/ad-discovery-and-creativity-lab">AD DISCOVERY — CREATIVITY Stories by ADandPRLAB</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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