Its been quiet a while that the entrepreneurial bug has been biting me. It typically comes up when I see the latest new hot company that is being touted as the next big thing, be that on Buisness Week, Wired, Fast Company, MSNBC or any other business information outlet. Reading about the start up that was funded for a multimillion cash raise has always made me wonder if I had it what it takes to go on my own and develop an idea, a team and get it to become something of significance and value.

It’s been over 25 years I have been working on consumer focused healthcare products and services. I have been lucky to have had the opportunity to work with iconic companies such as Procter & Gamble, Johnson & Johnson, Nestle and Univision Communications. The opportunity to form my career at these companies has allowed me to learn how the best managed companies around the world launch, run and scale their businesses over most of my career.

This experience has been invaluable in understanding what makes companies like these become iconic. They are process driven allowing for a team to tackle large complicated tasks and break them down into manageable chunks and systematically solve for the pieces needed. It has also shown me, what the inherent problems of large complex organizations. These typically being the byproduct of overly complicated process that lead to paralysis by analysis. The fear of failure and the inability to show vulnerability are two elements that I have constantly seen as an impediment to innovation.

It’s now time to act on this need to see the other side of the business world. Starting December of this year, I will be jumping in with two feet into the startup world. Creating a company that will focus on the areas that are not being addressed adequately by those in the healthcare market today. Our focus will be to disrupt healthcare and specifically change the way consumers interact with doctors, hospitals, medications and with each other. We will develop the first virtual integrated delivery network for primary care in the USA.

Hoy Health LLC we will offer consumers the best experience available for primary health focused on supporting them and their families with innovation based solutions that help them manage their chronic conditions, buy cheaper medications, have faster access to doctors and other healthcare professionals. We are talking about changing the fundamental process for healthcare delivery and offering to consumers and their families all of this in a affordable form done in both English and Spanish in order to serve the most diverse customer base possible from day 1 and doing this from coast to coast.