Traceability in the beef and leather industries remains one of the most complex and urgent challenges in sustainable sourcing. From ranches to tanneries to retail, the supply chain is fragmented, and the lack of standardized data-sharing practices creates silos that prevent the verification of deforestation-free, low-carbon, and ethically produced goods.

One of the biggest hurdles? Interoperability. Actors across the supply chain rely on incompatible systems, making it difficult — if not impossible — for information to flow from one end to the other. This not only limits transparency but also makes it harder for brands, certifiers, and regulators to validate sustainability claims. A global, interoperable framework could solve that — just as it has in the seafood industry with the Global Dialogue on Seafood Traceability (GDST).

In 2022, Wholechain and Rever, in collaboration with GS1 US, developed the first Data Framework for Interoperable Electronic Traceability for Deforestation-Free Cattle in Brazil with IDH. This foundational work laid the groundwork for a broader global standard.

On March 19th, 2025, Better Food Future convened leaders across the beef, leather, and fashion sectors — alongside partners like WWF, RFLCT, FAI Farms, and the Institute of Food Technologists’ Global Food Tracability Center— to formally launch a Global Data Standard for Beef and Leather Traceability. The virtual summit, the event close to 100 participants including major brands, NGOs, certifiers, and industry initiatives.

The mission: align on definitions and map out the implementation work streams towards establishing the Global Data Standard.

The proposed work streams include:

1. Traceability Framework Development

2. Pilot Testing and Implementation

3. Establishing the Verified Capability Test

4. Driving Industry Adoption and Advocacy

5. Formalizing Governance of the Standard

Initial pilots are already underway in Brazil and Australia, with early adopter brands working with Wholechain to test real-world implementation. The Capability Test — a verification tool for tech providers — is being refined as pilots progress, ensuring the framework works in practice and not just on paper.

In shaping this process, Wholechain is applying Better Food Future’s 5-Step Process to Accelerate Impact:

The effort is designed to meet mounting global demands for traceable, sustainable, and ethical sourcing — particularly as new regulations like the EU Deforestation Regulation (EUDR) take hold.

If you’re a brand, solution provider, funder, or policymaker interested in shaping the future of beef and leather traceability, now is the time to get involved contact us at wholechain.com

Charting a Global Path to Traceability in Beef and Leather was originally published in Wholechain® on Medium, where people are continuing the conversation by highlighting and responding to this story.

Dallas, Texas and Atlanta, Georgia, 12/17/2024

Wholechain, a blockchain-based commodity agnostic traceability solution, and GFSC Group, a leading provider of food safety solutions, are proud to announce a strategic partnership to help businesses comply with the FDA’s FSMA Rule 204. This collaboration brings together Wholechain’s advanced traceability technology and GFSC Group’s expertise in food safety compliance to provide a comprehensive solution for navigating today’s regulatory landscape.

As of January 2023, the FDA requires businesses to meet FSMA 204 standards, including capturing and sharing Key Data Elements (KDEs) across Critical Tracking Events (CTEs) to enhance food traceability and protect public health. By integrating Wholechain with GFSC Group’s Food Safety Plus solutions, this partnership empowers companies to achieve compliance while streamlining operations and maintaining transparency across supply chains.

“The FSMA 204 requirements have raised the bar for food safety and traceability,” said Darryle Guarino, CEO of GFSC Group, Inc. “Through our partnership with Wholechain, we’re providing our customers with the most efficient means to not only meet their customer and regulatory demands while building more resilient supply chains”

“Partnering with GFSC Group strengthens our ability to support businesses as they adapt to FSMA 204 regulations,” said Jayson Berryhill, CEO of Wholechain. “There is a lot of confusion and misinformation about traceability technology and GFSC Group’s industry-leading expertise and compliance solutions makes it easier for companies to navigate these challenges while fostering trust and transparency in the supply chain.”

This partnership offers businesses a streamlined approach to FSMA 204 compliance by:

Capturing and Sharing Critical Data: Leveraging Wholechain’s blockchain technology to ensure seamless KDE and CTE tracking.

Simplifying Compliance: Providing a unified solution to meet regulatory requirements without overburdening operations.

Strengthening Transparency: Ensuring supply chain visibility to protect public health and build consumer trust.

Building Capacity: Training and professional education to improve readiness for FDA FSMA, CBP UFLPA and other laws impacting the US food system.

About GFSC Group, Inc.

GFSC Group, Inc. is a leader in food safety and compliance, providing innovative solutions to help businesses navigate regulatory requirements and mitigate risks. Their Food Safety Plus program offers comprehensive support to ensure supply chains remain efficient, compliant, and safe. Learn more at www.gfscgroup.com.

About Wholechain

Wholechain is a commodity agnostic, blockchain-enabled traceability solution designed to enhance trust, coordination, and transparency in fragmented supply chains. As a commodity-agnostic platform, Wholechain empowers businesses to manage risks, improve efficiencies, and comply with evolving regulations. Learn more at www.wholechain.com.

Wholechain and GFSC Group Partner to Streamline FSMA 204 Compliance for Food Supply Chains was originally published in Wholechain® on Medium, where people are continuing the conversation by highlighting and responding to this story.

from Chicago Council of Global Affairs’ Food for Thought

In A Guide to Traceability, A Practical Approach to Advance Sustainability in Global Supply Chains, the United Nations Global Compact and Business for Social Responsibility (BSR) use a hybrid of the widely accepted definition of traceability from the International Organization for Standardization (ISO), along with the added key component of a sustainability focus as:

The ability to identify and trace the history, distribution, location and application of products, parts and materials, to ensure the reliability of sustainability claims, in the areas of human rights, labor (including health and safety), the environment and anti-corruption.

Traceability requires a system to follow commodities through different stakeholder processes and transfers of custody across supply chains. Such a system must be able to facilitate information sharing between stakeholders in order to validate claims such as provenance, quality, safety and nutrition. However, traceability and transparency are often mistakenly used interchangeably. Supply chain transparency has the explicit goal of making data and information transparently available and is independent from, but coupled with, traceability. Fully traceable supply chains can remain opaque if the stakeholders choose not to share data. Further, storytelling content about products is often disconnected from traceability data.

Many organizations have recently started to highlight the importance of traceability within our food systems. The United Nations Global Compact has listed fully traceability supply chains as a tipping point for sustainable oceans. Food harvested from the Ocean can be produced with a low carbon-footprint. The Food & Agriculture Organization (FAO) of the United Nations’ The State of World Fisheries and Aquaculture 2018 highlight the importance of fisheries and aquaculture for the sustenance and income of millions of people, many struggle to maintain livelihoods. The FAO report contains critical inputs when considering production mechanisms capable of meeting global demand for food with sustainability at its core.

• Demand: Between 1961 and 2016, the average annual increase in global food fish consumption (3.2 percent) outpaced population growth (1.6 percent) (Figure 2) and exceeded that of meat from all terrestrial animals combined (2.8 percent).
• Trade: Of all animal protein commodities, fish and fish products are among the most traded in terms of value and the most subject to competition from imported products.
• Employment: Many millions of people around the world find a source of income and livelihood in the fisheries and aquaculture sectors. In 2016, 59.6 million people were engaged in the primary sector of capture fisheries and aquaculture.
• Environment: According to the World Resource Institute’s protein scorecard wild-caught fish feed and grow on their own have the lowest emissions among animal proteins. Fish-eaters (who consumed no other meat) have nearly the same emissions profile of strict vegetarians, differing by about 1 percent.

In addition to the growing importance that leading organizations are putting on traceable food systems, consumers are demanding traceability and transparency. According to an article featuring data from Label Insight and the Food Marketing Institute states that consumers increasingly demand transparency and a closer connection to their food. So much so that 75 percent of consumers are more likely to switch to a brand that provides more in-depth product information, beyond what’s provided on the physical label. In 2016, just 39 percent said they would switch brands.

The demand for information is driven by the crisis of confidence consumers have developed due to the practices across the food system. In early 2019, New York State’s Attorney General released the report Fishy Business: Seafood Fraud and Mislabeling in New York State Supermarkets. Office of the Attorney General purchased seafood based on availability at 155 locations across 29 supermarket brands, targeting seafood from nine distinct categories, including red snapper, snapper (varieties other than red), grouper, cod, wild salmon (including chum, Coho, sockeye, and king), halibut, lemon sole, sole (varieties other than lemon), striped bass, and white tuna. New York City had a staggering mislabeling rate (42.65 percent), Long Island (40.63 percent), Westchester and Rockland Counties (32.43 percent), across all samples. More than one in four (26.92 percent) seafood purchases with an identifiable barcode was mislabeled.

Envisible’s mission is to bring visibility to global food systems and supply chains. We do this by leveraging Wholechain with sourcing and procurement to share traceability data and enable storytelling experiences about the sustainability of our seafood supply chains; starting with Northline Seafoods’ Ultra-Low Temperature Sockeye Salmon and Del Pacifico Sailboat-caught Wild Blue Mexican Shrimp in partnership with Fair Trade. Wholechain is a mobile first blockchain based traceability system that connects data with products across the chain of custody. Unique data records and the associated products are accepted together to maintain connection across custody exchanges.

Envisible has also established a partnership with BSR to reapply Wholechain from seafood across commodities. BSR introduces our work in the first of a blog series covering the progress of our partnership Blockchain through the Whole Supply Chain. Our partnership goal is to establish a blockchain-enabled traceable supply chain that delivers sustainability benefits to all the actors in the supply chain. Blockchain technology can allow all of the supply chain actors — from farmer to cooperative to buyer to brand — to participate on more equal terms, to shake hands virtually, to agree on what has happened with an immutable record, and to see where things have been and where they are going.

Known Origins — What Traceability is and Why it Matters for Your Plate was originally published in Wholechain® on Medium, where people are continuing the conversation by highlighting and responding to this story.

from Chicago Council of Global Affairs’ Food for Thought

In A Guide to Traceability, A Practical Approach to Advance Sustainability in Global Supply Chains, the United Nations Global Compact and Business for Social Responsibility (BSR) use a hybrid of the widely accepted definition of traceability from the International Organization for Standardization (ISO), along with the added key component of a sustainability focus as:

The ability to identify and trace the history, distribution, location and application of products, parts and materials, to ensure the reliability of sustainability claims, in the areas of human rights, labor (including health and safety), the environment and anti-corruption.

Traceability requires a system to follow commodities through different stakeholder processes and transfers of custody across supply chains. Such a system must be able to facilitate information sharing between stakeholders in order to validate claims such as provenance, quality, safety and nutrition. However, traceability and transparency are often mistakenly used interchangeably. Supply chain transparency has the explicit goal of making data and information transparently available and is independent from, but coupled with, traceability. Fully traceable supply chains can remain opaque if the stakeholders choose not to share data. Further, storytelling content about products is often disconnected from traceability data.

Many organizations have recently started to highlight the importance of traceability within our food systems. The United Nations Global Compact has listed fully traceability supply chains as a tipping point for sustainable oceans. Food harvested from the Ocean can be produced with a low carbon-footprint. The Food & Agriculture Organization (FAO) of the United Nations’ The State of World Fisheries and Aquaculture 2018 highlight the importance of fisheries and aquaculture for the sustenance and income of millions of people, many struggle to maintain livelihoods. The FAO report contains critical inputs when considering production mechanisms capable of meeting global demand for food with sustainability at its core.

• Demand: Between 1961 and 2016, the average annual increase in global food fish consumption (3.2 percent) outpaced population growth (1.6 percent) (Figure 2) and exceeded that of meat from all terrestrial animals combined (2.8 percent).
• Trade: Of all animal protein commodities, fish and fish products are among the most traded in terms of value and the most subject to competition from imported products.
• Employment: Many millions of people around the world find a source of income and livelihood in the fisheries and aquaculture sectors. In 2016, 59.6 million people were engaged in the primary sector of capture fisheries and aquaculture.
• Environment: According to the World Resource Institute’s protein scorecard wild-caught fish feed and grow on their own have the lowest emissions among animal proteins. Fish-eaters (who consumed no other meat) have nearly the same emissions profile of strict vegetarians, differing by about 1 percent.

In addition to the growing importance that leading organizations are putting on traceable food systems, consumers are demanding traceability and transparency. According to an article featuring data from Label Insight and the Food Marketing Institute states that consumers increasingly demand transparency and a closer connection to their food. So much so that 75 percent of consumers are more likely to switch to a brand that provides more in-depth product information, beyond what’s provided on the physical label. In 2016, just 39 percent said they would switch brands.

The demand for information is driven by the crisis of confidence consumers have developed due to the practices across the food system. In early 2019, New York State’s Attorney General released the report Fishy Business: Seafood Fraud and Mislabeling in New York State Supermarkets. Office of the Attorney General purchased seafood based on availability at 155 locations across 29 supermarket brands, targeting seafood from nine distinct categories, including red snapper, snapper (varieties other than red), grouper, cod, wild salmon (including chum, Coho, sockeye, and king), halibut, lemon sole, sole (varieties other than lemon), striped bass, and white tuna. New York City had a staggering mislabeling rate (42.65 percent), Long Island (40.63 percent), Westchester and Rockland Counties (32.43 percent), across all samples. More than one in four (26.92 percent) seafood purchases with an identifiable barcode was mislabeled.

Envisible’s mission is to bring visibility to global food systems and supply chains. We do this by leveraging Wholechain with sourcing and procurement to share traceability data and enable storytelling experiences about the sustainability of our seafood supply chains; starting with Northline Seafoods’ Ultra-Low Temperature Sockeye Salmon and Del Pacifico Sailboat-caught Wild Blue Mexican Shrimp in partnership with Fair Trade. Wholechain is a mobile first blockchain based traceability system that connects data with products across the chain of custody. Unique data records and the associated products are accepted together to maintain connection across custody exchanges.

Envisible has also established a partnership with BSR to reapply Wholechain from seafood across commodities. BSR introduces our work in the first of a blog series covering the progress of our partnership Blockchain through the Whole Supply Chain. Our partnership goal is to establish a blockchain-enabled traceable supply chain that delivers sustainability benefits to all the actors in the supply chain. Blockchain technology can allow all of the supply chain actors — from farmer to cooperative to buyer to brand — to participate on more equal terms, to shake hands virtually, to agree on what has happened with an immutable record, and to see where things have been and where they are going.

Known Origins — What Traceability is and Why it Matters for Your Plate was originally published in (en)visible™ on Medium, where people are continuing the conversation by highlighting and responding to this story.

mFish is now available in 7 languages, with educational content on best practices from Asia Seafood Improvement Collaborative

Eachmile Technologies is proud to announce that the mFish mobile technology platform for sustainable seafood is now accessible in Bengali, Filipino, Spanish, English, Bahasa, Vietnamese, Thai. The platform is accessible via Free Basics, any browser, mFish is even on a 2G device. The platform features include: Best Practices Guides, Prices (if available), Catch/Harvest Log, Messenger and Weather Data.

mFish - Improving Traceability And Sustainability In Global Fishing

Asia Seafood Improvement Collaborative is a group of international stakeholders dedicated to developing creative strategies for improving the Asian Seafood industry. ASIC is developing the framework to translate strategies into meaningful action throughout the industry supply chain that incentivizes producers and buyers on the local, regional and international levels and supports a healthy ocean environment. This is aligned with mFish and its development to provide small scale fishers and farmers with access to connectivity, tools to support their trade and enhance their livelihoods.

Fostering Improvements in Fisheries and Aquaculture Operations in Asia

We look forward to scaling mFish in our supply chains and collaborating with other partners like ASIC to help achieve a positive impact for small scale fishers and seafood farmers in developing and emerging markets.

Interested in becoming an Eachmile partner?

Companies and organizations throughout the seafood industry are reaching out to be partners to deploy mFish and selling traceable seafood. Please check out our website or follow us on Twitter.

mFish goes multilingual with ASIC! was originally published in Eachmile Technologies on Medium, where people are continuing the conversation by highlighting and responding to this story.

SDG 2 and Data: Mobile World Congress Americas at Warner Bros. Studios

Fishcoin, Julia Child Award-winning Chef Susan Feniger from Border Grill, Veriown Global and Warner Bros. Food Services showcase Storied Seafood.

In September, the Fishcoin team was in Burbank at Warner Bros. Studios for the GSMA Board of Mobile World Congress Americas 2018. As part of the GSMA Better Future Reception, we hosted a Storied Seafood event where we shared our vision for leveraging mobile networks to provide airtime incentives for fishers and farmers to share data. Fishcoin team member Jayson Berryhill presented to the audience, which included GSMA Board Members and other mobile industry leaders, followed by Chef Feniger discussing the importance of chefs having access to data about the food they are serving.

Storied Seafood at Mobile World Congress Americas

Chef Feniger and the team at Border Grill, together with Kathryn Sweeney and the team at Warner Bros. Food Services treated us like part of the family. We were able to provide Chef Feniger with the species that we are trading for them to create a menu featuring our Wild Alaskan Salmon, New York Family Farmed Steelhead and Chemical Free Wild Louisiana Gulf Shrimp.

Connectivity, Chefs and Sustainable Seafood

It is increasingly important for chefs to be connected to the sources of the seafood sold in their restaurants. According to Oceana, seafood fraud is the practice of misleading consumers about their seafood in order to increase profits. In an effort to combat seafood fraud, Oceana created the “One Name, One Fish” initiative in an effort to help stop seafood fraud, deter illegal fishing, improve seafood tracking, protect endangered or vulnerable species, improve food safety and improve livelihoods of honest fishers.

Our goal is to establish connections between chefs and seafood sources to enable data sharing from sea to table. Most of the world’s fishers live in developing and emerging markets, which is why mobile network operators are critical for establishing connections. Furthermore, mobile airtime is the ideal incentive to reward fishers for sharing data.

Business Case for Mobile Networks

Fishcoin’s partners from Veriown Global presented the opportunity for mobile network operators. The vision for the partnership is to provide chefs with a connection to sources of their seafood and work with GSMA mobile network operator members to enable incentives for seafood producers to share information across supply chains. Fishers and fish farmers are typically limited by their incomes in how much mobile airtime they can afford. By enabling Fishcoin to offer mobile airtime or pre-paid solar energy as an incentive for fishers and farmers to share data, mobile network operators dramatically increase their market opportunity within these communities.

Interested in becoming a Fishcoin partner?

Companies and organizations throughout the seafood industry are signing up almost daily to be rollout partners in the Fishcoin ecosystem. If you would like to know more about joining our community of partners please read through our white paper, and contact our team.

SDG2 and Data: Mobile World Congress Americas at Warner Bros. Studios was originally published in Fishcoin on Medium, where people are continuing the conversation by highlighting and responding to this story.

The Chicago Council on Global Affairs: Corporate Water and Agriculture Working Group

Water sustainability through blockchain and protein distribution within the seafood industry

On October 10, 2018 the Chicago Council on Global Affairs’ Corporate Water and Agriculture Working Group hosted a series of panels related to the 2019 Global Food Security Report. I presented on water sustainability through blockchain and protein distribution within the seafood industry. I focused on how Fishcoin leverages blockchain to enable incentives for data sharing across seafood supply chains. Data access enables better visibility into otherwise opaque supply chains. Partners have been discussing using Fishcoin to help measure ocean acidification and educate consumers about the benefits of High Pressure Processing.

According to the NRDC, unsafe water kills more people each year than war and all other forms of violence combined. Meanwhile, our drinkable water sources are finite: Less than 1 percent of the earth’s freshwater is actually accessible to us. Without action, the challenges will only increase by 2050, when global demand for freshwater is expected to be one-third greater than it is now.

Ocean Pollution

According to NOAA, Eighty percent of ocean pollution (also called marine pollution) originates on land — whether along the coast or far inland. Contaminants such as chemicals, nutrients, and heavy metals are carried from farms, factories, and cities by streams and rivers into our bays and estuaries; from there they travel out to sea. Meanwhile, marine debris — particularly plastic — is blown in by the wind or washed in via storm drains and sewers. Our seas are also sometimes spoiled by oil spills and leaks — big and small — and are consistently soaking up carbon pollution from the air. The ocean absorbs as much as a quarter of man-made carbon emissions.

Marine ecosystems are threatened by marine debris, which can strangle, suffocate, and starve animals. Much of this solid debris, such as plastic bags and soda cans, gets swept into sewers and storm drains and eventually out to sea, turning our oceans into trash soup and sometimes consolidating to form floating garbage patches. Discarded fishing gear and other types of debris are responsible for harming more than 200 different species of marine life.

Ocean Acidification

Fishcoin partnered with KATHARINE LEIGH to create Fishcoin OA, a finalist in MIT’s Solve competition. But what is FishcoinOA? It’s a project that combines seafood traceability with ocean acidification research. Watch the video below for a quick summary.

“Ocean Acidification,” the rapid decrease in our ocean’s pH due to CO2 emissions that has resulted in our oceans being 30% more acidic now than they were 200 years ago. Ocean acidification is expected to cost the world economy $1Trillion a year by the end of the century, and is a threat to human food security, the loss of which can lead to social disruption, migration, and refugee situations. Clearly, we need adaptation and mitigation strategies, pronto. But identifying potential strategies requires data, lots of it.

Enter FishcoinOA. FishcoinOA takes our open and immutable Fishcoin network’s unique ability to incentivize data collection across the supply chain and uses it to enable low-cost, hyper-localized, and inclusive scientific research. In FishcoinOA, fishers play a critical role. By hooking up their boats with a bit of tech, they’re not only a valuable source of food, but also of data. Just as a satellite roams the Earth collecting image data, these fishers will roam the coastlines collecting environmental data! In exchange for submitting their data to the Fishcoin blockchain, the fishers will receive Fishcoin tokens. And remember, these tokens can be converted into top-up credits for prepaid mobile plans, so they’re pretty useful.

High Pressure Processing

High pressure processing (HPP) uses the weight over 15 times the deepest part of the ocean to preserve and sterilize food by neutralizing certain microorganisms and enzymes. HPP has a minimal effect on molecular bonds within the food product, thus maintaining both the sensory and nutritional aspects of the product.

Micro-organisms and some enzymes can be deactivated by HPP, which can extend the shelf life while preserving the sensory and nutritional characteristics of the product. HPP can pasteurize food products with decreased processing time, reduced energy usage, less waste, at low temperatures and does not include the use of food additives.

Food products are sealed and placed into a steel compartment containing a liquid, often water, and pumps are used to create pressure. Because HPP is not not heat-based, the molecular bonds are not affected, causing no change in the food’s taste. This retention of intramolecular bonds means that HPP does not destroy vitamins, maintaining the nutritional value of the food.

Fishcoin data can be combined with data from the HPP equipment to present consumers with a storied seafood experience that connects story of the supply chain, the recipe inspired and the health benefits. A 2D barcode can be applied to packaging and scanned with a mobile phone to present the experience to our consumer.

Interested in becoming a Fishcoin partner?

Companies and organizations throughout the seafood industry are signing up almost daily to be rollout partners in the Fishcoin ecosystem. If you would like to know more about joining our community of partners please read through our white paper, and contact our team.

Water, Agricultural Development and Nutrition was originally published in Fishcoin on Medium, where people are continuing the conversation by highlighting and responding to this story.

Repost from SDG2AdvocacyHub (Original Article)

Data gaps across food, agriculture and nutrition pose a challenge to achieving Sustainable Development Goal 2 (SDG2) by 2030. Simply put, we cannot achieve what we do not measure- whether that’s tracking weather patterns to protect crop yields, identifying what people eat and who has been left behind. A few initiatives are working to fill this data gap by encouraging data collection but more needs to be done if we are to measure progress against and eventually achieve SDG2.

One of the challenges facing SDG2 is a lack of data. Across the food, agriculture and nutrition sectors, there are gaps in data that limit our understanding and thus ability to design interventions or craft policy decisions to build a sustainable food future. In agriculture, $239B is invested each year in low and middle-income countries without good and recent data (1). The data gaps in agriculture are widespread, affecting 800 million, or 78% of the world’s poorest. (2)

Greater data collection is also required to better understand the global problem of nutrition, diagnosing its root causes, designing interventions and tracking progress to end all forms of malnutrition. However,only 74 of 193 countries have sufficient data on which to make a meaningful assessment of progress on five global maternal and child nutrition targets (3).Identified as a key barrier to improving nutrition, the 2017 Global Nutrition Report calls for better information to identify who is being left behind.

Data solutions for SDG2 progress

Better collection and utilisation of data can help us to better feed the world. Providing farmers with weather or market updates, data can help farmers to predict when to plant and harvest their crops as well as secure a fair price for their produce. One way to achieve this is to encourage data collection at an individual level with innovative strategies. The Fishcoin Network is one such example.

The Fishcoin Network creates a data ecosystem for the seafood industry by leveraging blockchain to incentivise data capture and sharing at all stages of seafood supply chains. By encouraging fishers and stakeholders in seafood supply chains to gather data, the stories behind the seafood in our shops and on our plates are known to governments and consumers. Seafood not only becomes traceable but, with this data, the seafood industry as a whole can work more sustainably to better protect the ocean’s biodiversity and reduce food waste. With 90% of fish species on the verge of collapse but half of all fish caught going to waste, the seafood industry must better collect data for a sustainable future (4).

The Fishcoin model is one way of leveraging technology to enable incentives for data sharing that can help to improve sustainability, reduce waste and support the livelihoods of sourcing communities. Seafood is just the start. Eachmile technologies, a company looking to transform global seafood and agricultural supply chains, and the SDG2 Advocacy Hub plans to apply the Fishcoin model to other commodities and their respective supply chains.

Interested in becoming a Fishcoin partner?

Companies and organizations throughout the seafood industry are signing up almost daily to be rollout partners in the Fishcoin ecosystem. If you would like to know more about joining our community of partners please read through our white paper, and contact our team.

References:

(1)(2): SDG2 Advocacy Hub

(3) Global Partnership for Sustainable Development

(4) The Fishcoin Network

SDG2 and Data: the storied seafood experience was originally published in Fishcoin on Medium, where people are continuing the conversation by highlighting and responding to this story.