CONTACT: Lisa Elovich, 518–312–2200 or lisa@onewithlifetequila.com

WOMAN OWNED LOCAL TEQUILA COMPANY ADDS FORMER TITO’S EXEC TO LEAD NATIONAL EXPANSION

ONE WITH LIFE TEQUILA GREW OVER 100% IN NY AND HAS EXPANDED ITS REACH TO SOUTH FLORIDA.

Saratoga Springs, NY — One With Life Organic Tequila, a spirits company founded by Lisa Elovich, a Long Beach, NY native who currently resides in Saratoga Springs, NY and Delray Beach, Fl, welcomes former Tito’s Handmade Vodka Executive Grant Portier as their National Sales Director. Portier, a graduate of the School of Hotel Administration at Cornell University, served as Market Manager for the State of Florida for 8 years and was largely responsible for the explosive growth of Tito’s in Florida. Prior to his position at Tito’s Portier, was the on-premise sales consultant for Coastal Wine & Spirits in Palm Beach County and represented International mega brands including Diageo and Hennessy.

During his tenure at Tito’s, Portier led the charge for charitable events across the state of Florida and developed a reputation as a shining star among restaurateurs and his colleagues. Portier, who resides in South Florida, began working with One With Life Organic Tequila on July 1st and hit the ground running and has opened numerous accounts in South Florida already.

“I am so thrilled to be part of this grass roots startup company that has similar philanthropic values to Tito’s.” I love the philosophical message of One With Life Organic Tequila, clean taste, sustainable farming methods and limitless potential.”, said Portier.

Lisa Elovich, stated, “Grant Portier is exactly what our team needs to reach our potential. He brings a wealth of knowledge, a phenomenal work ethic and a great passion for building brands from the ground up. He is considered a “rock star” in this industry and we are so grateful to now have him as part of the OWL Tequila team!.” He fits right in with the OWL family and with him as our national sales director, OWL is going to soar!

One With Life Organic Tequila has grown over 100% in the last year, picked up a silver medal in Las Vegas at WSWA competition, was named cocktail of the month in June 2018 at both NOBU locations in Manhattan and are the M.S. Margarita Cocktails at all six Rocco’s Tacos locations in Florida to help raise money for Multiple Sclerosis research. In December 2017, Wine Enthusiast Magazine awarded One With Life Tequila a 94 Point rating and was included in the magazine’s Best of Spirits category for 2017.

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Jon In Albany

I have no idea what I’m doing. Give me some time to figure it out.

Tuesday, November 28, 2017

Local Tequila?

I guess it’s not exactly local. But the company is based in Saratoga Springs.

Here’s the story. I wander into Empire Wines during my lunch break to buy booze for Thanksgiving. On the list:

Bourbon — not sure which one I would purchase, it was either going to be something I never had before or Basil Hayden.

Rum — I wanted to get a bottle of 13 year old Plantation Rum. It’s really good rum. I describe it as everything Captain Morgan wants to be but isn’t.

Tequila — I get a bottle whenever my brother is going to visit. He likes sipping it on the rocks and he got me sipping it too (no rocks for me though). I usually get Milagro Anejo. I like it because I think it almost tastes like a margarita on its own. Truth be told, I was drawn to the brand by the name because it reminded me of the movie The Milagro BeanField War.

So there I am walking into Empire and it’s pretty busy with pre-Thanksgiving booze buying. That place sure looks like it moves a ton of booze. There a woman with a table set up, lots of clear little plastic cups filled with something and a pitcher of mixer. As I started to walk by (I was shopping instead of eating lunch and was working on nothing but a cup of coffee so I wasn’t thinking sampling) the woman politely offered me some Saratoga tequila. Wait, what? She had my attention.

(image from the One With Life Tequila website)

It’s called One With Life Tequila. The company is based out of Saratoga but everything is made in Mexico. Each bottle comes with a little bracelet and a saying. I tasted the tequila on it’s own first while she told me about the organic agave and how she travels to Mexico a few times a year. My first impression was surprise. I did not expect the tequila to be this good. I liked it a lot. It was similar to the Milagro in that it was kind of a margarita on it’s own but it was better than I remember Milagro being (it’s been awhile since I’ve had it). Then I tasted it with the mixer she had and it was still OK, not my favorite cocktail, but this tequila is for sipping. It’s too good to mix.

Here’s where assume made an ass of me. I’ve had stuff from a lot of small batch distilleries that seem to be popping up all over the place. I get that they are starting out, finding their way, and sometimes high quality ingredients are expensive. But if you are going to make a bottle of whiskey and charge somewhere between $40 and $50, that bottle of whiskey HAS to be better than a $35 bottle of Basil Hayden. And many times it’s not. I assumed the price of a bottle of was going to be in the $50 or more range.

I thanked her and continued into the store on my shopping trip. When I got to the tequila shelves, there were bottles of One With Life Tequila priced at $37.99 which is the same price as the Milagro Anejo. Solely on the first impression, I thought I liked the One With Life better so I left feeling like I was getting a little value, not much, but definitely not overpaying for something labeled artisan or organic.

On follow up tastings, I still really like this tequila and I think it is my new go-to tequila. I’m not alone. After his first sip, my brother declared it excellent tequila. He is much more into tequila than I am. He’s got shelves of the stuff (no kids) and he was surprised by the price point too. And if you don’t trust me or my brother, Wine Enthusiast gave it a 94. They gave the Milagro Anejo a 90.

If you are in the market for some tequila, give this One With Life Tequila a try.

For anyone interested in the rest of the shopping trip, I did get that Plantation rum and went with Tuthilltown Spirits Baby Bourbon I have wanted to try for awhile. It is also quite good.

http://joninalbanyblog.blogspot.com/2017/11/local-tequila.html?m=1

PRESS RELEASE

CONTACT: Michael Avella (518) 518-859-5179

FOR RELEASE: Immediate, November 14, 2017

http://www.onewithlifetequila.com

ONE WITH LIFE ORGANIC TEQUILA CHOSEN BEST TEQUILA IN THE FT. LAUDERDALE MARGARITA FESTIVAL

Locally and women owned One With Life Organic Tequila (OWL) was one of the top vote-getters in its first appearance at the Fort Lauderdale Margarita festival this past weekend. Winning top honors of all the Tequila brands participating and coming in second by a razor thin two vote margin amongst all spirits, OWL beat out many well- established, high profile Tequilas. Serving the OWL “Naturally Delicious Citrus Margarita”, One With Life certified organic tequila made its mark on its first appearance in the Fort Lauderdale Margarita Festival.

Local owner and North Miami Beach resident Nicole Avella said “we are thrilled with the results but even more rewarding was the wonderful crowd reaction to OWL from the participants in the festival. Everyone was very excited about the pure and clean taste of One With Life Organic Tequila which has zero additives, is all natural and is hand-crafted using100% blue agave. “

The One With Life “Naturally Delicious Citrus Margarita” was presented with a natural margarita mix which was prepared by another locally owned company, Sun
Orchard. The Sun Orchard margarita mix was crafted containing only fresh fruit juices. No preservatives no additives, just the pure natural goodness of lemon, lime, orange, grapefruit and a dash of pink pepper corn.

OWL founder/co-owner and Saratoga Springs, New York resident Lisa Elovich, who has a home in Delray Beach, said “South Florida is my second home and we were honored to receive such a great reception from the festival participants. We also want to give a shout out to Florida Kush, an agave spirit which presented the winning cocktail, for the tough competition and delicious beverage, to Taco Craft for hosting this great event, and to all of the great businesses of Himmarshee who participated in the 2nd Annual Ft. Lauderdale Margarita Festival”.

One With Life Organic Tequila is a certified organic, certified kosher, award winning ultra-premium tequila made from 100% Blue Agave. OWL’s Blue Agave is sustainably farmed and harvested by third-generation family-owned distillery Tequila Las Americas which is located in the birthplace of tequila, Amatitán, Jalisco, Mexico. Only the best Blue Agave is selected for OWL Tequila which is then roasted in a clay oven, naturally fermented and double distilled, resulting in a pure and clean spirit which captures the full flavor of the Blue Agave. OWL is the exclusive tequila sponsor of the Riptide Music Festival, to be held December 2nd and 3rd on Ft. Lauderdale beach and can be found in local restaurants and liquor stores in Fort Lauderdale and throughout South Florida. Other competitors registered to compete in the Second Annual Fort Lauderdale Margarita Festival included: Ancho Reyes, Avión, Azunia, Blue

Nectar, Camarena, Casa Noble, Creyente Mezcal, Don Ramon, Florida Kush, Herradura, Jose Cuervo Tradicional, Lunazul, Maestro Dobel, Montelobos, Olmeca Altos, Partida, Patron, Sazerac, Suerte, Tanteo, Tijuana Sweet Heat, Tito’s Vodka, Tres Agaves.

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