Yesterday we came across this fancy term, jargon rather, “Empathy Experiment”. Discussing with the peers and mentors helped me get a better insight about what it meant. We were given a day off to explore the unlimited possibilities the world had to offer. Keeping in mind that we had not developed any solution at all, we went on to find out about what the ground level problems could be.

In order to get an unbiased insight and to extract maximum out of our surveyee we pretended to be architecture 1st year students to a few and played the dumb card. We narrowed down our questionnaire customer specific consisting of max 3 questions.

First we observed different designer lights like chandeliers put up in the shops in malls and found out that rather than brands, look is what makes them buy it. We went to SMASH gaming arena in inorbit mall and found out that the fancy lighting and games all are provided by a single supplier and they do practice monitoring and extend their services later as well to provide solutions to reduce electricity bills. We talked to an architect to find out how can lighting solutions be linked to interior designer. On the other hand builders give contracts which are mostly given to established light suppliers. This certainly gave a lot of leads for our go to market strategy.

Let’s see what i can really make of the world i perceive to be in.