<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:cc="http://cyber.law.harvard.edu/rss/creativeCommonsRssModule.html">
    <channel>
        <title><![CDATA[Stories by Rob A Yates on Medium]]></title>
        <description><![CDATA[Stories by Rob A Yates on Medium]]></description>
        <link>https://medium.com/@robayates?source=rss-e5c5c7894754------2</link>
        <image>
            <url>https://cdn-images-1.medium.com/fit/c/150/150/0*aEPUD1tnsAEyDnsZ.</url>
            <title>Stories by Rob A Yates on Medium</title>
            <link>https://medium.com/@robayates?source=rss-e5c5c7894754------2</link>
        </image>
        <generator>Medium</generator>
        <lastBuildDate>Sat, 14 Nov 2026 23:23:01 GMT</lastBuildDate>
        <atom:link href="https://medium.com/@robayates/feed" rel="self" type="application/rss+xml"/>
        <webMaster><![CDATA[yourfriends@medium.com]]></webMaster>
        <atom:link href="http://medium.superfeedr.com/" rel="hub"/>
        <item>
            <title><![CDATA[Tetrakey Business Coaching Daily #6–2017 — Advice from some of our South African Coaches]]></title>
            <link>https://medium.com/@robayates/tetrakey-business-coaching-daily-6-2017-advice-from-some-of-our-south-african-coaches-d7d64c3a5c7c?source=rss-e5c5c7894754------2</link>
            <guid isPermaLink="false">https://medium.com/p/d7d64c3a5c7c</guid>
            <category><![CDATA[detox]]></category>
            <category><![CDATA[business]]></category>
            <category><![CDATA[profit]]></category>
            <category><![CDATA[inspired]]></category>
            <category><![CDATA[focus]]></category>
            <dc:creator><![CDATA[Rob A Yates]]></dc:creator>
            <pubDate>Wed, 11 Jan 2017 12:04:16 GMT</pubDate>
            <atom:updated>2017-01-11T12:04:16.392Z</atom:updated>
            <content:encoded><![CDATA[<p>As CEO of TetraKey.com I have decided that 2017 is going to be our year of making high quality business knowledge, thought and Coaching available to as wide a range of people globally as possible.</p><p>This will find me doing 260 Facebook Live Business Coaching sessions in 2017, and then sharing them with you the wonderful Medium reader.</p><p>Watch the link below and enjoy</p><p>Rob</p><p><a href="https://www.youtube.com/watch?v=LlFcAaPkF-o">https://www.youtube.com/watch?v=LlFcAaPkF-o</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=d7d64c3a5c7c" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Tetrakey Business Coaching Daily #5–2017 — Do your business values, add value or decrease your…]]></title>
            <link>https://medium.com/@robayates/tetrakey-business-coaching-daily-5-2017-do-your-business-values-add-value-or-decrease-your-7b40510c7e16?source=rss-e5c5c7894754------2</link>
            <guid isPermaLink="false">https://medium.com/p/7b40510c7e16</guid>
            <category><![CDATA[business]]></category>
            <category><![CDATA[values]]></category>
            <category><![CDATA[entrepreneurship]]></category>
            <category><![CDATA[success]]></category>
            <category><![CDATA[coaching]]></category>
            <dc:creator><![CDATA[Rob A Yates]]></dc:creator>
            <pubDate>Wed, 11 Jan 2017 12:02:11 GMT</pubDate>
            <atom:updated>2017-01-11T12:02:11.684Z</atom:updated>
            <content:encoded><![CDATA[<h3>Tetrakey Business Coaching Daily #5–2017 — Do your business values, add value or decrease your profits?</h3><p>As CEO of TetraKey.com I have decided that 2017 is going to be our year of making high quality business knowledge, thought and Coaching available to as wide a range of people globally as possible.</p><p>This will find me doing 260 Facebook Live Business Coaching sessions in 2017, and then sharing them with you the wonderful Medium reader.</p><p>Watch the link below and enjoy</p><p>Rob</p><iframe src="https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FIkLv32clgEM%3Ffeature%3Doembed&amp;url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DIkLv32clgEM&amp;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FIkLv32clgEM%2Fhqdefault.jpg&amp;key=d04bfffea46d4aeda930ec88cc64b87c&amp;type=text%2Fhtml&amp;schema=youtube" width="640" height="480" frameborder="0" scrolling="no"><a href="https://medium.com/media/e4e3a3b52d1770d3b69280dc85166d9f/href">https://medium.com/media/e4e3a3b52d1770d3b69280dc85166d9f/href</a></iframe><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=7b40510c7e16" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Tetrakey Business Coaching Daily #4–2017 — The Reality of Success]]></title>
            <link>https://medium.com/@robayates/tetrakey-business-coaching-daily-4-2017-the-reality-of-success-ae9f9d48d2d8?source=rss-e5c5c7894754------2</link>
            <guid isPermaLink="false">https://medium.com/p/ae9f9d48d2d8</guid>
            <category><![CDATA[facebook]]></category>
            <category><![CDATA[business]]></category>
            <category><![CDATA[youtube]]></category>
            <category><![CDATA[coaching]]></category>
            <category><![CDATA[success]]></category>
            <dc:creator><![CDATA[Rob A Yates]]></dc:creator>
            <pubDate>Mon, 09 Jan 2017 11:19:34 GMT</pubDate>
            <atom:updated>2017-01-09T11:19:34.039Z</atom:updated>
            <content:encoded><![CDATA[<p>As CEO of TetraKey.com I have decided that 2017 is going to be our year of making high quality business knowledge, thought and Coaching available to as wide a range of people globally as possible.</p><p>This will find me doing 260 Facebook Live Business Coaching sessions in 2017, and then sharing them with you the wonderful Medium reader.</p><p>Watch the link below and enjoy</p><p>Rob</p><p><a href="https://www.youtube.com/watch?v=ZCWW3A68LDE">https://www.youtube.com/watch?v=ZCWW3A68LDE</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=ae9f9d48d2d8" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Tetrakey Business Coaching Daily #3–2017 — Your accountant is keeping you broke!]]></title>
            <link>https://medium.com/@robayates/tetrakey-business-coaching-daily-3-2017-your-accountant-is-keeping-you-broke-a3a87ac5bebb?source=rss-e5c5c7894754------2</link>
            <guid isPermaLink="false">https://medium.com/p/a3a87ac5bebb</guid>
            <category><![CDATA[accounting]]></category>
            <category><![CDATA[facebook]]></category>
            <category><![CDATA[business]]></category>
            <category><![CDATA[coaching]]></category>
            <category><![CDATA[success]]></category>
            <dc:creator><![CDATA[Rob A Yates]]></dc:creator>
            <pubDate>Mon, 09 Jan 2017 11:17:37 GMT</pubDate>
            <atom:updated>2017-01-09T11:17:37.553Z</atom:updated>
            <content:encoded><![CDATA[<p>As CEO of TetraKey.com I have decided that 2017 is going to be our year of making high quality business knowledge, thought and Coaching available to as wide a range of people globally as possible.</p><p>This will find me doing 260 Facebook Live Business Coaching sessions in 2017, and then sharing them with you the wonderful Medium reader.</p><p>Watch the link below and enjoy</p><p>Rob</p><p><a href="https://www.youtube.com/watch?v=v76X78DujiE">https://www.youtube.com/watch?v=v76X78DujiE</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=a3a87ac5bebb" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Tetrakey Business Coaching Daily #2–2017 — Is consistency killing your business?]]></title>
            <link>https://medium.com/@robayates/tetrakey-business-coaching-daily-2-2017-is-consistency-killing-your-business-4c8cc2357881?source=rss-e5c5c7894754------2</link>
            <guid isPermaLink="false">https://medium.com/p/4c8cc2357881</guid>
            <category><![CDATA[facebook]]></category>
            <category><![CDATA[coaching]]></category>
            <category><![CDATA[success]]></category>
            <category><![CDATA[free]]></category>
            <category><![CDATA[business]]></category>
            <dc:creator><![CDATA[Rob A Yates]]></dc:creator>
            <pubDate>Mon, 09 Jan 2017 11:15:46 GMT</pubDate>
            <atom:updated>2017-01-09T11:15:46.432Z</atom:updated>
            <content:encoded><![CDATA[<p>As CEO of TetraKey.com I have decided that 2017 is going to be our year of making high quality business knowledge, thought and Coaching available to as wide a range of people globally as possible.</p><p>This will find me doing 260 Facebook Live Business Coaching sessions in 2017, and then sharing them with you the wonderful Medium reader.</p><p>Watch the link below and enjoy</p><p>Rob</p><iframe src="https://cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fwww.youtube.com%2Fembed%2FPnoHPxoaGYU%3Ffeature%3Doembed&amp;url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DPnoHPxoaGYU&amp;image=https%3A%2F%2Fi.ytimg.com%2Fvi%2FPnoHPxoaGYU%2Fhqdefault.jpg&amp;key=d04bfffea46d4aeda930ec88cc64b87c&amp;type=text%2Fhtml&amp;schema=youtube" width="640" height="480" frameborder="0" scrolling="no"><a href="https://medium.com/media/e085e2da27248ff29fe91ca146b6733b/href">https://medium.com/media/e085e2da27248ff29fe91ca146b6733b/href</a></iframe><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=4c8cc2357881" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Tetrakey Business Coaching Daily #1–2017 — How you can ensure your strategy is a success]]></title>
            <link>https://medium.com/@robayates/tetrakey-business-coaching-daily-1-2017-how-you-can-ensure-your-strategy-is-a-success-9dd3179ea0a8?source=rss-e5c5c7894754------2</link>
            <guid isPermaLink="false">https://medium.com/p/9dd3179ea0a8</guid>
            <category><![CDATA[coaching]]></category>
            <category><![CDATA[leadership]]></category>
            <category><![CDATA[startup]]></category>
            <category><![CDATA[business]]></category>
            <category><![CDATA[entrepreneurship]]></category>
            <dc:creator><![CDATA[Rob A Yates]]></dc:creator>
            <pubDate>Sat, 07 Jan 2017 18:47:46 GMT</pubDate>
            <atom:updated>2017-01-07T18:48:44.876Z</atom:updated>
            <content:encoded><![CDATA[<p><strong>Tetrakey Business Coaching Daily #1–2017 — How you can ensure your strategy is a success</strong></p><p>As CEO of TetraKey.com I have decided that 2017 is going to be our year of making high quality business knowledge, thought and Coaching available to as wide a range of people globally as possible.</p><p>This will find me doing 260 Facebook Live Business Coaching sessions in 2017, and then sharing them with you the wonderful Medium reader.</p><p>Watch the link below and enjoy</p><p>Rob</p><p><a href="https://youtu.be/aZgeUMLjGJ0">https://youtu.be/aZgeUMLjGJ0</a></p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=9dd3179ea0a8" width="1" height="1" alt="">]]></content:encoded>
        </item>
        <item>
            <title><![CDATA[Is you gas tank empty?]]></title>
            <link>https://medium.com/@robayates/is-you-gas-tank-empty-df8cd062aaf2?source=rss-e5c5c7894754------2</link>
            <guid isPermaLink="false">https://medium.com/p/df8cd062aaf2</guid>
            <category><![CDATA[marketing]]></category>
            <category><![CDATA[business]]></category>
            <category><![CDATA[cars]]></category>
            <category><![CDATA[business-coaching]]></category>
            <category><![CDATA[success]]></category>
            <dc:creator><![CDATA[Rob A Yates]]></dc:creator>
            <pubDate>Fri, 09 Dec 2016 14:15:57 GMT</pubDate>
            <atom:updated>2016-12-09T14:15:57.028Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/650/1*bzPxFu0Dfnlb45VjAlo_ag.jpeg" /></figure><p>You have just collected the keys for your brand new car. It has taken a lot of effort to at least save up for the deposit, or possibly you managed to purchase it out right. Either way it is the color, make, model and engine size you have dreamed of, in fact all through the time when you have been signing documentation you have felt that urge to get in a drive it now.</p><p>That time arrives, you get in, turn on the engine and start to drive…. you get a few hundred meters around the corner, the engine stops suddenly and as you look at the dials it dawns upon you, there is no petrol in the tank.</p><p>Many of you now, maybe laughing or thinking ‘that wouldn’t happen to me’</p><p>However, let me ask you ask you a question. If petrol is the substance that allows your car to move, the substance that without it your car is almost useless to you, how is your marketing strategy that Is actioned?</p><p>Marketing is the fuel that ensures your business success and profitability, yet is often some thing which most business owners treat as an irritating expense. Something that is painful and a distraction from the all important product…. although many business owners would also admit to not selling enough product and struggle to s anything about it.</p><p>Marketing is not a department in your business, a irritating expense, or paper strategy.</p><p><strong>Marketing has to be your business.</strong></p><p>It needs to be the whole of your business, something which is measurable and auctioned by every person working in your business , all of every day.</p><p>Just as you ensure your car is full of fuel and doesn’t run out. You need to take marketing in your business just as seriously with the same level of priority.</p><p>To take your business to the next level, we offer a free introductory 1–2–1 coaching session with one of our TetraKey Business Coaches who will give you some inspiring input on ensuing your tank never runs out of gas.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=df8cd062aaf2" width="1" height="1" alt="">]]></content:encoded>
        </item>
    </channel>
</rss>