I tried it myself and it did not work properly: it sent me to the list of WhatsApp contacts, not to a new conversation with de owner of the business card. I made the assumption that maybe it had to do with the fact I already had that contact in my agenda. So I quickly asked a couple of friends I was having lunch with to try the chat button of the card. Not a regular recruiting, I know. But valid under the circumstances.

My request took them completely by surprise. Their first reaction was “no, I don´t know anything about technology, I’m not good at this stuff, I can’t help you”. So I reassure them they were perfectly suitable for the test, and of course I told them that we were testing the software, not them. It could not hurt them, nor their devices. I only needed people with smartphones.

And the second surprise came when they asked me: “what is a smartphone? do I have one?” We are talking about people of 40+ years, professionals, not related with IT. Living in Buenos Aires, Argentina. One of them believed smartphones where only the IPhones.

It made me think about what we think people know. What we get as granted when we write and speak. Weird.