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        <title><![CDATA[Stories by Sara São Miguel on Medium]]></title>
        <description><![CDATA[Stories by Sara São Miguel on Medium]]></description>
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            <title>Stories by Sara São Miguel on Medium</title>
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            <title><![CDATA[It’s the most entrepreneurial time of the year!]]></title>
            <link>https://medium.com/the-square-lisbon/its-the-most-entrepreneurial-time-of-the-year-23d37d8bbacf?source=rss-3cb1888e5725------2</link>
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            <category><![CDATA[public-relations]]></category>
            <category><![CDATA[web-summit-2022]]></category>
            <category><![CDATA[entrepreneurship]]></category>
            <dc:creator><![CDATA[Sara São Miguel]]></dc:creator>
            <pubDate>Tue, 25 Oct 2022 16:16:34 GMT</pubDate>
            <atom:updated>2022-10-27T13:43:11.395Z</atom:updated>
            <content:encoded><![CDATA[<p><strong>What we’ve learned from 5 years of (The Square at) Web Summit</strong></p><p>It’s that time of the year again. For the next few weeks, <a href="https://websummit.com/">Web Summit</a> will be the hot topic in the Portuguese news and the innovation ecosystem. Startups are refining their pitches, companies are preparing their CEOs for the panels, PR agencies are making the most of the international media present, journalists are struggling to attend all talks across all stages and do all interviews, putting everything out almost in real time, attendants are enjoying themselves with all the merchandising, good environment, and innovative solutions that they can experiment on the 5-pavillion-venue. Yes, before Black Friday or Christmas rush, if you live in Lisbon or are attending the event, you will feel the Web Summit rush!</p><p>As part of the entrepreneurship ecosystem, <a href="https://thesquare.pt/">The Square</a> has made its way to Web Summit since its foundation, in 2017, and what good memories we have from each edition — a boat trip in the river, a tuk-tuk ride through the city, a scooter walk to a gaming bar, amazing parties. But let’s not get lost in the memories.</p><p>Five years later, there are some learnings we would like to share for the first-time riders in this giant event (have you seen the <a href="https://websummit.com/blog/web-summit-2022-to-sell-out">numbers</a>? 70,000 attendants, 2,600 startups and companies, and more than 1,000 investors in only one place for three days! Amazing, isn’t it?).</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*wDGlvchTlvrZYZl-1D29zQ.jpeg" /></figure><h4>You don’t need a ticket to be at Web Summit</h4><p>A great thing about an event like Web Summit is that, if you want, you can be part of it just by being in the city. If you’re not a woman or part of any Government, incubator or accelerator’s program, the price of the ticket may take your eyes off the event. Although going there is nice, I may say that the best opportunities to meet potential clients, partners, investors, journalists are not in the venue… and are free. That said, be aware of the side-events that companies, investors, and other entities are promoting — you can check some of them <a href="https://www.eventbrite.com/d/portugal--lisboa/web-summit/">here</a>. In addition, the Pink Street in Cais do Sodré will most likely be full of entrepreneurs and innovators looking to meet new people.</p><p>Let me remind you that in the first year (better said, in the first months) of The Square, investing in entrances for Web Summit wasn’t a priority, but being there was mandatory. So, The Square set a giant board in the entrance of the venue, where people could take their picture and have their face in the cover of Time magazine. A simple idea to show that if you want good PR results, The Square is the way to get them. Clever, uh?</p><p>That didn’t put The Square inside the venue, but definitely made sure it was part of Web Summit. In conclusion: if you don’t have the money for a stand in the venue, neither the opportunity to pitch your startup or to be a panel speaker about the future of your industry, think outside the event and look for other opportunities where you can meet with your target audience.</p><h4>Use the app</h4><p>Web Summit has such a diversity of people, industries, and opportunities that it is really easy to get lost in it. Personally, despite working with startups and VCs for five years, my relationship with new apps and social networks is still a bit disturbed. But I must admit that the Web Summit app is good and works well! People are aware of it, install it, and make themselves available to schedule short meetings with you. Besides, you can apply the filters that meet the profile you target so you can take the most of your time there. And, as Web Summit gathers so many people from different regions, you can learn more about other markets.</p><p>For PR professionals, this is a great tool to meet international journalists and start creating a relationship with them, which is crucial in our work. Even though it will continue to be hard to pitch a €1M funding round to TechCrunch, at least Mike Butcher will recognize your name (hopefully!) and will let you know if it fits the publication or not — however, we still recommend you to <a href="https://mikebutcher.me/2015/07/01/the-press-release-is-dead/">read this</a> before pitching him.</p><p>The app will also warn you about the talks you may be interested to hear. Mark them in your agenda and keep up with the demanding schedule!</p><h4>Don’t expect to make sales or raise capital in there</h4><p>Web Summit is not an event to make sales or to raise capital. It’s an event to network, to meet some of the most influential people in the industry, to learn more about the trends that will mark the sector, and to present yourself and your company to the established target.</p><p>People will be in a rush all the time, so don’t expect to have more than 20 minutes of their attention. Prepare the pitch about you and your company, and, most important of all, prepare yourself to hear the other part. The truth is that those 20 minutes will be used to start a conversation, not closing a deal. So, use them wisely. People will want to continue talking with you if they see you as not just a seller, but an interesting person with unusual perspectives about their sector and difficulties. This will allow you to open the door for a further meeting with the purpose you wanted from the beginning. Be smart, not greedy!</p><h4>Networking is the main goal</h4><p>There are business opportunities in every conversation you start. Don’t dismiss a quick chat with a product manager because you were looking to talk with the CTO. You’ll never know the influence of the person you have in front of you inside his/her company, and a good conversation can lead you to the right email, phone number or meeting. Also, one never knows where one will be working next, nor the position one will have, so don’t depreciate anyone. Today’s janitor can be tomorrow’s mayor.</p><p>A great thing about these events is that everyone is open and looking to meet other people, so they won’t feel pestered if you just present yourself, join their group and start a discussion. It is part of the deal. So, don’t be shy. Prepare to talk a lot, practice your English and your ‘conversation unlockers’, and make sure you have enough business cards and your LinkedIn profile updated (nowadays, people prefer to scan the LinkedIn profile than keep a card).</p><h4>As important as the topics above: wear comfortable shoes</h4><p>In five years, I still don’t know the trick to not walk so much during the event. Five pavilions are a lot — according to my phone, last year, I walked at least 25km in three days. Be prepared, wear comfortable shoes, always have the water bottle with you, and try not to have the backpack too heavy. Also, try to schedule the meetings in places close to each other, so you don’t have to run from one to the other.</p><p>Web Summit continues to be a very important moment for the innovation ecosystem, and a great opportunity to meet different people and companies from all over the world. To take advantage of it, the main advice is: don’t stay at home, nor talk only with your buddy. Mingle and have fun!</p><p>See you there? 😊</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=23d37d8bbacf" width="1" height="1" alt=""><hr><p><a href="https://medium.com/the-square-lisbon/its-the-most-entrepreneurial-time-of-the-year-23d37d8bbacf">It’s the most entrepreneurial time of the year!</a> was originally published in <a href="https://medium.com/the-square-lisbon">The Square</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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        <item>
            <title><![CDATA[“Talk to me as if I was a 5-year-old”]]></title>
            <link>https://medium.com/the-square-lisbon/talk-to-me-as-if-i-was-a-5-year-old-ab47c45654d0?source=rss-3cb1888e5725------2</link>
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            <category><![CDATA[technews]]></category>
            <category><![CDATA[tech]]></category>
            <category><![CDATA[pr]]></category>
            <dc:creator><![CDATA[Sara São Miguel]]></dc:creator>
            <pubDate>Fri, 26 Nov 2021 13:17:52 GMT</pubDate>
            <atom:updated>2021-11-26T13:20:39.719Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/620/1*uTnkkM0YGt9nYXa3XYwR-Q.jpeg" /></figure><h4><strong>… and the essence behind communicating technology</strong></h4><p><strong>Communicating technology is not as difficult nor as easy as one may think.</strong></p><p>As we live in a more global, digitised world, there are many new startups being founded every minute, and many of them will achieve the phase in which they will need to do some PR about their solutions. Some of them are more understandable — e.g. micro-mobility platforms, remote doctors’ appointments app, among others -, as they solve a problem of our daily lives. So, despite the technology behind them, everyone understands what they do. It’s not so easy when you’re talking about deep tech, industry 4.0, crypto, blockchain, and all those jargon that makes people’s eyebrows frown.</p><p>It seems like rocket science, but it does not need to be.</p><p>As I started my job in PR in an internship at a university’s press office, my main job was to disclose the scientific investigation that was being developed in its several faculties. Cool right? Very, and pretty challenging as well. From Social Sciences to Neurosciences, from Chemistry to Psychology, I met with dozens of investigators that are top of their field, and it felt overwhelming and exciting — I discovered that it was possible to have a job in which I could <em>actually </em>learn and do something different every single day.</p><p>And do you know what all these 1 to 1 (well, 1 to 2, as I always went with my mentor) meetings had in common? They all started with the same sentence: “Well doctor, explain to me what your research does, and talk to me as if I was a 5-year-old”.</p><p>Why? You may think… The answer to this question is the essence behind the communication of technology.</p><ul><li>i. If you (yes, you) don’t understand what the researcher is saying, you won’t be able to explain it to any other person — nor write a press release or article about it.</li><li>ii. If you (yes, you) don’t understand it, the journalist — that is not specialized in any area — won’t understand it either. It may end up in two ways: he/she writes about it but the result ends up with some incorrections; he/she does not understand how it is important for his/her readers, thus does not write something about it at all. In both cases, you’ve done your job wrong, and we do not want that to happen.</li><li>iii. If you (yes, you) don’t understand it and don’t give any feedback to the researcher and help him/her work on his/her messaging, then you are blocking the opportunity of this solution to reach a bigger audience and have a bigger impact on people’s lives.</li></ul><p>I could continue with this, but I think these three reasons already make my case. So, having this in mind, now we must understand how to do this right and help both researchers / founders and journalists have great interaction and create all the conditions to generate a relevant output for everyone. Here are my two cents:</p><ul><li>i. Start by asking what the solution is and what it does [remember the interviewee that you are a 5-year-old, you have no idea what is AI or smartphones] — try to reach one complete and clear sentence. If you get it, it may end up being the tag line for it;</li><li>ii. Did you understand? No. Ask again but now request for an example or comparison. I always remember a client that described their solution as the pacemaker for transformers and motors in factories. As a pacemaker does with a person’s heart, the solution also monitored and foresaw when the transformers and motors were going to breakdown and allowed managers to stop the production to do maintenance and avoid huge losses by stopping the production for several days, or by affecting the quality of the product;</li></ul><p><em>[If you continue to not understand it, repeat the first two steps, and keep asking the same thing in different ways, or validate what you think you understood]</em></p><ul><li>iii. Did you understand? Yes. (<em>GOOD!</em>) Move forward to the next question — the purpose and the impact on a sector / society / other. This is very helpful to build the pitch and the press release. It is relevant how it does it, but what it does and how one can see it is the deal-breaker with the journalist and the reader;</li><li>iv. By now, you should already have the storytelling drafted in your mind. Complete the gaps with additional information: how long did it take to develop the solution, how many people were involved, what are the next steps, are there already any use-cases, etc;</li><li>v. Go home, write your ideas — sooner than later, the memory does not last that long — and improve your pitch on the next morning;</li><li>vi. Remember an important thing — always validate everything with the spokesperson. Sometimes, confidential information slips out.</li></ul><p>Of course, it may also require that you write down some words that you didn’t understand and didn’t have the courage to ask for the 10th time, so you can then google them when you leave the meeting, but it is part of the job!</p><p>In the end, the main conclusion is that in a fast-paced world, in which there are new inventions being created every second, if we don’t have the humility and the curiosity of a 5-year-old child, then we should probably be doing something very different than PR… <strong>For me and The Square team, I think we will continue behaving like this for a long time.</strong> 😊</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=ab47c45654d0" width="1" height="1" alt=""><hr><p><a href="https://medium.com/the-square-lisbon/talk-to-me-as-if-i-was-a-5-year-old-ab47c45654d0">“Talk to me as if I was a 5-year-old”</a> was originally published in <a href="https://medium.com/the-square-lisbon">The Square</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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            <title><![CDATA[How to Hackathon]]></title>
            <link>https://medium.com/pixels-camp/how-to-hackathon-33c3c8ea050a?source=rss-3cb1888e5725------2</link>
            <guid isPermaLink="false">https://medium.com/p/33c3c8ea050a</guid>
            <category><![CDATA[pixelscamp]]></category>
            <category><![CDATA[hackathons]]></category>
            <dc:creator><![CDATA[Sara São Miguel]]></dc:creator>
            <pubDate>Thu, 21 Mar 2019 07:43:32 GMT</pubDate>
            <atom:updated>2019-03-21T07:43:32.016Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*7iKuvzfmKRxjJe21AJdBxQ.png" /></figure><p>As you know, Pixels Camp is much more than the Hackathon, but let’s face it: it’s the most important part of it and will be the reason you won’t want to go to sleep for the next three days.</p><p>Let me warn you: this is a very long post, but it tells you everything you need to know about Pixels Camp 3.0’s Hackathon.</p><p>The goal of the Pixels Camp Hackathon is to single out and reward creativity and innovation by providing participants with an opportunity to work together within a time frame of 48 hours to create something awesome.</p><p>Every candidate is advised to put a team together and take part in it. Participation is what makes Pixels Camp great. The more we have evidence that you participated in the Hackathon and other activities, the more your chances of joining us next year improve.</p><p>The nature of your project is up to you, but we advise you to <strong>take a look at the </strong><a href="https://pixels.camp/hackathon/#challenges"><strong>challenges</strong></a><strong> that our sponsors have prepared for this edition</strong> and pick the one that best matches your expertise and passion. Just make sure you have a prototype, product or a service to show us when the clock runs down!</p><p><strong>We don’t expect you to come to Pixels Camp just to attend a few talks, that’s not the spirit. </strong>We expect you to join us for three days, all-in, participate, communicate, learn and teach, and network with the community.</p><h3>What’s new in this edition?</h3><p>The past edition’s blockchain based voting <a href="https://github.com/PixelsCamp/docs/blob/f65f092d28891d1dca0ef85775cb53a014a663ba/HACKATHON.md">system</a> was a huge success, so huge that we decided to build an MVP and now we’re launching a startup out of that idea: <a href="https://taikai.network/">TAIKAI</a>, a blockchain-based open innovation platform for companies, innovators, students and investors.</p><p><a href="https://blog.pixels.camp/pixels-camp-meet-taikai-2ba3089baec3">TAIKAI</a> leverages on the decentralization and transparency properties that blockchain technologies promise, and uses that to allow you to pick up the winning projects of this edition’s Hackathon. The dynamics are of what you can find in the real world and a real economy.</p><p>As a participant, you’re also an investor in TAIKAI and you’ll be awarded with KAI coins (TAIKAI’s currency token) by participating in Pixels Camp activities, or by convincing others to transfer their tokens to you.</p><p>When the voting starts, you can invest in the projects you like the most using your hard-earned tokens.</p><p>In a nutshell: every participant can be an entrepreneur, an investor, a service provider, a customer, a marketing guy, a growth strategist, a CTO looking for help, a mentor and a trader.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*n4B3YIaRo5WbKnauO7S5wg.png" /></figure><h4><strong>So here’s what changed:</strong></h4><ul><li>The Pixels Camp Hackathon will run on <a href="https://taikai.network/">TAIKAI’s website</a>.</li><li>The Hackathon projects will also be submitted through TAIKAI.</li><li>You can log into TAIKAI using your Github account, the same that you used to apply to Pixels Camp.</li><li>Unlike last year, there’s no need for wallets or dedicated software to vote or transfer tokens.</li><li>You can only start investing in the projects when the Hackathon ends at Saturday 1pm, just before stage presentations.</li><li>You can, however, trade your KAI coins with anyone you wish, and prepare your own strategy for when the voting starts.</li></ul><h4><strong>What stays the same:</strong></h4><ul><li>Angels will also be listed on TAIKAI. They have more tokens than most users and will invest in the projects they think deserve it.</li><li>To vote in a project, you simply transfer KAI coins (tokens) to the projects you love.</li><li>Every investment in a project, either coming from Angels, it’s team members, good friends or general participants will be entirely traceable, transparent and incorruptible, by design.</li></ul><p>It may sound a little complicated, but there will be a section on TAIKAI in the opening keynotes explaining everything to you in details. Plus, this document is going to be updated regularly with more information. Last, the TAIKAI team can always be reached at the Bright Pixel booth for help and support.</p><p>Let’s get started with the Hackathon rules now.</p><h3>Elegibility</h3><p>Any Pixels Camp approved participant can work on a Hackathon project, as long as they are on the premises during those 48 hours (within reason — you are allowed to go out and get some air, sleep in a proper bed if you want to, etc.)</p><p><strong>Groups must be larger than 2 elements</strong>, all of whom must be Pixels Camp participants, and <strong>participants can only be part of one project</strong>. Teams are advised to recruit elements with a wide diversity of interests that complement each other in their knowledge areas. The broader the skills in a team, the higher the probabilities to surprise the angels, investors and your peers with innovative ideas.</p><p>You can use <a href="https://github.com/PixelsCamp/docs/blob/master/SLACK.md">Slack</a>, <a href="https://twitter.com/pixelscamp">Twitter</a>, <a href="https://pixels.camp/">Pixels Camp</a> website or TAIKAI user directory to find your team members or you can meet them IRL on site when Pixels Camp starts.</p><p>Ideas, concepts, and team organization are tasks that can be thought out before the event, but the project itself should be developed during the 48 hour period.</p><h3>Project Registration</h3><p>The hackathon projects must be submitted through <a href="https://taikai.network/">TAIKAI’s website</a>. When project registration opens, you can create one for your team.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*S_vbq3yAMtGG7pSDlW52mA.png" /></figure><p>First <a href="https://taikai.network/login?referer=/pixelscamp/challenges/pixels-camp">log into TAIKAI</a> using your GitHub account.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*c8dKk96r54mpzndnHvNqAg.png" /></figure><p>Then hit “CREATE A PROJECT” in the <a href="https://taikai.network/pixelscamp/challenges/pixels-camp">Pixels Camp Hackathon challenge</a> page.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*6UKB2CJXGgLNYZqdP2qZ8g.png" /></figure><p>From there you need provide a title for your project, an intro (it will be used in the listings) and a description of what you’re planning to build with your team.</p><p>You can use <a href="https://guides.github.com/features/mastering-markdown/">Markdown</a> in the description, to make it more attractive.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*wccuzEj76C2D3ucjoi2CkA.png" /></figure><p>You’ll need to enter the members of your team, a pretty cover image for your project, an optional video in the description and your code repository if you have one.</p><p>When you think that everything’s ready for the world to see, click “Publish”. Press the “Edit” button whenever you feel like changing your project page.</p><h3>Check your product page</h3><p>Once your project is published, you’ll have access to its permalinked page. This is the page that everyone will see when your project is enabled. In the page, you’ll see the title of your project, cover, logo, description and the team. Once it’s public, you can share your project page with other participants.</p><h3>Project listings</h3><p><a href="https://taikai.network/">TAIKAI</a> will promote the projects as soon as they are published. The sooner you get your project page up and running, the more chances you get to be invested.</p><p>Projects will be listed on TAKAI’s Pixels Camp Hackathon Challenge page and will also be highlighted on TAIKAI’s homepage.</p><p>A number will be attributed to the project based on the creation date. This will be the order by which they’ll be presented on the Main Stage.</p><h3>Project development</h3><p>Every team member is entitled to have a seat at a table. You can ask any staff member to claim seats for your team. They will give you a special marker for your project.</p><p><strong>You can develop your own idea, but if you choose to respond to any sponsor challenges, make sure you read the </strong><a href="https://pixels.camp/hackathon/#challenges"><strong>provided documentation</strong></a><strong> and don’t forget to mention them in your project description</strong>.</p><p>The sponsors will assign mentors that will be avaible during the event to help you with any questions you might have regarding your project. They will be wearing a lime green t-shirt with the word “mentor” so they’re easily identifiable.</p><h3>Schedule</h3><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*ftvhSuK0zbH1fK1JPPfQkw.jpeg" /></figure><p>The programming event will last exactly 48 hours, starting on the first day. You can see the full schedule <a href="https://pixels.camp/schedule/">here</a>. <strong>Everyone should have their projects public and enabled by the 3rd day, Saturday, at 1 pm. </strong>If you’re not planning to present your project in the finals, then please disable your project.</p><p><strong>At 2 pm, everyone presenting a project should head to the main stage for testing their laptops.</strong></p><p>At 3 pm the final projects presentation begins. Everyone should be ready to get on stage. Projects will be called by the same order as they’ve been registered. Each project will be presented on stage by a single representative team member, who’ll have <strong>90 seconds to pitch</strong> and/or demo your project.</p><p>To get a sense of what we’re talking about, take a look at last year’s <a href="https://youtu.be/yDHg3st_IEk?t=669">project presentations video</a>.</p><h3>Awards</h3><p>Pixels Camp will award the ten most well funded projects. The count will take place exactly 30 minutes after the last project presentation on Saturday.</p><p><strong>Each of the winning projects will receive a handful of prizes, some of which offered by our sponsors and partners, and big beautiful Pixels Camp v3.0 trophy to keep by the fireplace at home, proudly. In total, we’ll have more than 20K€ in prizes.</strong></p><p>We will also award some of the winners from fun competitions like the Quiz Show, CTF, Chasing Ghost, etc.</p><p>Finally, TAIKAI will award the top investors, that is, those who were able to accumulate more KAI tokens after the final redistribution.</p><p>We have a <a href="https://github.com/PixelsCamp/docs/blob/master/FAQ.md">FAQ</a> here too.</p><p>Now you’re ready to start! Enjoy your ride to the moon!</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=33c3c8ea050a" width="1" height="1" alt=""><hr><p><a href="https://medium.com/pixels-camp/how-to-hackathon-33c3c8ea050a">How to Hackathon</a> was originally published in <a href="https://medium.com/pixels-camp">Pixels Camp</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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        <item>
            <title><![CDATA[Grab your popcorns, it’s sci-fi time!]]></title>
            <link>https://medium.com/pixels-camp/grab-your-popcorns-its-sci-fi-time-daf9e53bc8b9?source=rss-3cb1888e5725------2</link>
            <guid isPermaLink="false">https://medium.com/p/daf9e53bc8b9</guid>
            <category><![CDATA[pixelscamp]]></category>
            <category><![CDATA[sci-fi-movies]]></category>
            <dc:creator><![CDATA[Sara São Miguel]]></dc:creator>
            <pubDate>Thu, 21 Mar 2019 00:53:11 GMT</pubDate>
            <atom:updated>2019-03-21T00:53:32.813Z</atom:updated>
            <content:encoded><![CDATA[<p>At Pixels Camp, there’s a time to code, a time to compete, and a time to simply relax and be inspired. This is why we bring you two movie nights powered by NOS, with some of the best titles about technology. One of them was actually true and the others could be!</p><h4>The Imitation Game</h4><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*exgjzfXSMlH-CJHC2ixpEg.jpeg" /></figure><p>The story of Alan Turing, a cryptanalyst who decrypted German intelligence codes for the British government during the WWII, with his machine — a gigantic device, full of wires, cables and coils. The “Turing Machine” allowed the British Army to intercept Nazi messages and know their strategy in advance. This helped to put an end to WWII.</p><p>Since we’re talking about Alan Turing, we’d like to share that our keynote speaker John Graham-Cumming originated a successful petition to the British Government asking for an apology for its persecution of Alan Turing.</p><p><strong>Don’t miss this great film on the first night, at midnight (00h00), on the main stage.</strong></p><h4>Ready Player One</h4><figure><img alt="" src="https://cdn-images-1.medium.com/max/696/1*CJZCyH1-POy1iIux8YZBYg.jpeg" /></figure><p>Steven Spielberg is back!</p><p>Join us in this trip to 2045, where everyone lives through virtual reality to escape from the world’s destruction. Whoever wins the hidden game, controls the VR software.</p><p>Are you ready for the adventure?</p><p><strong>Right after The Imitation Game, at 2am, on 22nd, grab your popcorns and save your seat in the main stage.</strong></p><h4>Edge of Tomorrow</h4><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*LTGOUc70pA1eX5uSbiaNRw.jpeg" /></figure><p>Who loves alien invasions? We have one of the best for you: Edge of Tomorrow will come to Pixels Camp this year.</p><p>Like in coding, Tom Cruise enters the fight, he tries, he dies, and he repeats… what happens next, you’ll have to see for yourself.</p><p><strong>Edge of Tomorrow screens at midnight (00h) of the second day, on the main stage.</strong></p><h4>Source Code</h4><figure><img alt="" src="https://cdn-images-1.medium.com/max/840/1*9Ea-8XQoQhrWnj6Lme2fvA.jpeg" /></figure><p>Repeating the mission is something these two last movies have in common.</p><p>On Source Code, Captain Colter Stevens is a soldier who is sent into a computed reality as part of an experimental government program to investigate a terrorist attack. One day he wakes up in an unknown body, and is forced to live and relive an agonizing train blast until he can find the bomber.</p><p><strong>Source Codes starts right after the end of Edge of Tomorrow, at 2am.</strong></p><p>That’s all folks! See you in the first row?</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=daf9e53bc8b9" width="1" height="1" alt=""><hr><p><a href="https://medium.com/pixels-camp/grab-your-popcorns-its-sci-fi-time-daf9e53bc8b9">Grab your popcorns, it’s sci-fi time!</a> was originally published in <a href="https://medium.com/pixels-camp">Pixels Camp</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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            <title><![CDATA[Featured Partner: Feedzai]]></title>
            <link>https://medium.com/pixels-camp/featured-partner-feedzai-ac4d93424c29?source=rss-3cb1888e5725------2</link>
            <guid isPermaLink="false">https://medium.com/p/ac4d93424c29</guid>
            <category><![CDATA[feedzai]]></category>
            <category><![CDATA[fraud-detection]]></category>
            <category><![CDATA[hackathons]]></category>
            <dc:creator><![CDATA[Sara São Miguel]]></dc:creator>
            <pubDate>Thu, 21 Mar 2019 00:34:10 GMT</pubDate>
            <atom:updated>2019-03-21T00:34:10.177Z</atom:updated>
            <content:encoded><![CDATA[<p><a href="https://feedzai.com/">Feedzai</a> is a very well-known name in our ecosystem and is frequently pointed out as the next Portuguese unicorn. For some, they are already Dragons (…and we’re back to mythological creatures).</p><p>Feedzai is the market leader in fighting fraud with AI, offering the most advanced risk management platform powered by big data and machine learning. Founded and developed by data scientists and aerospace engineers, Feedzai has one mission: to make banking and commerce safe.</p><p>So you can already deduce what they have to present you.</p><h3>Challenges</h3><h4>Catch the Fraudster!</h4><p>In this challenge, you will have the chance to take the lead as a Data Scientist fighting fraud! On a daily basis at Feedzai, predictive models process millions of transactions for large banks and online merchants. These models are generated with historical data using the latest Machine Learning/AI techniques.</p><p>In this challenge you will have available a dataset with about 40 million instances, with some characteristics similar to the datasets processed by Feedzai(*). One of the most important such properties is the large asymmetry between the number of fraudulent transactions and the number of legitimate transactions, which makes the data highly unbalanced. This will challenge you to use strategies adapted to catch fraud.</p><p>*See privacy notes and learn more about this <a href="https://github.com/PixelsCamp/hackathon/blob/master/v3.0/feedzai_catch-the-fraudster.md">here</a>.</p><h4>What Would Great Look Like?</h4><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*Dz2VuYMY2NX8XVPYzgpy5Q.jpeg" /></figure><p>Feedzai will be looking for the most genius solutions for solving challenging problems. They won’t give you a specific problem, you can even win two challenges with the same project.</p><p>The jury will be looking for the complexity of the problem solved as well as the elegance and simplicity of the solution. The viability of the idea to become a real-world solution as well as doing proper usage of the technologies involved will be also valued.</p><p>See more <a href="https://github.com/PixelsCamp/hackathon/blob/master/v3.0/feedzai_what-would-great-look-like.md">here</a>.</p><p>You can find more about Pixels Camp in the <a href="https://pixels.camp/">website</a>, and check the <a href="https://pixels.camp/schedule/">calendar</a> for the full list of activities.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=ac4d93424c29" width="1" height="1" alt=""><hr><p><a href="https://medium.com/pixels-camp/featured-partner-feedzai-ac4d93424c29">Featured Partner: Feedzai</a> was originally published in <a href="https://medium.com/pixels-camp">Pixels Camp</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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            <title><![CDATA[Pixels Camp meet Taikai]]></title>
            <link>https://medium.com/pixels-camp/pixels-camp-meet-taikai-2ba3089baec3?source=rss-3cb1888e5725------2</link>
            <guid isPermaLink="false">https://medium.com/p/2ba3089baec3</guid>
            <category><![CDATA[hackathons]]></category>
            <category><![CDATA[blockchain]]></category>
            <category><![CDATA[taikai]]></category>
            <dc:creator><![CDATA[Sara São Miguel]]></dc:creator>
            <pubDate>Thu, 21 Mar 2019 00:02:14 GMT</pubDate>
            <atom:updated>2019-03-21T00:02:14.817Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/960/1*g-TV3mKMw0RCK5hRUAS9JA.png" /></figure><p>At Pixels Camp, we’re proud to be at the leading edge of technology and challenge ourselves to create something new every year for this event. Last year, we created a blockchain-based platform for you to submit your projects and vote for the best ones in the hackathon. This year, we take this platform to a whole new level.</p><p>Let us introduce you to <a href="https://taikai.network/">Taikai</a>. It is a new startup, born in Bright Pixel, that aims to connect talent and entrepreneurs with corporate players independently of wherever they are. Pixels Camp 3.0 is actually a great moment for them because that’s where they will launch the platform and the best part is: you will be their guinea pigs!</p><p>Taikai will manage tech challenges on a very specific timeframe and with a transparent and decentralized voting mechanism. To start working with it, you will have your Pixels Camp account set up and ready to use before the event. You can login by using your Github account, as you do to login on the Pixels Camp website.</p><p>Once the Hackathon begins, you can create and submit your projects on the Taikai platform, in a similar way to what was done in the previous Pixels Camp edition.</p><figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*n4B3YIaRo5WbKnauO7S5wg.png" /></figure><p>Through out the event, you will be awarded with Pixels Camp badges that will convert into KAI tokens within the Taikai platform, that may be traded with other participants and that may be used to back the different submitted projects once the voting stage begins.</p><p>Don’t worry, everything will be explained tomorrow morning during the opening keynote (10h00).</p><p>Find more about Taikai <a href="https://medium.com/taikai/we-are-innovation-we-are-co-creation-we-are-a442dd390169">here</a>.</p><p>I hope you’re as excited as we are for tomorrow! Sleep tight (‘cause you won’t do much for the next days)!</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=2ba3089baec3" width="1" height="1" alt=""><hr><p><a href="https://medium.com/pixels-camp/pixels-camp-meet-taikai-2ba3089baec3">Pixels Camp meet Taikai</a> was originally published in <a href="https://medium.com/pixels-camp">Pixels Camp</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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            <title><![CDATA[Featured Partner: Worten]]></title>
            <link>https://medium.com/pixels-camp/featured-partner-worten-7c3658246dc7?source=rss-3cb1888e5725------2</link>
            <guid isPermaLink="false">https://medium.com/p/7c3658246dc7</guid>
            <category><![CDATA[hackathons]]></category>
            <category><![CDATA[social-responsability]]></category>
            <category><![CDATA[worten]]></category>
            <dc:creator><![CDATA[Sara São Miguel]]></dc:creator>
            <pubDate>Wed, 20 Mar 2019 17:34:30 GMT</pubDate>
            <atom:updated>2019-03-20T17:34:30.170Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1024/1*O6-G9tVYX5FSZoNeR0sqWg.jpeg" /></figure><p>Pixels Camp is kind of a red carpet of great companies, don’t you agree?</p><p>We’d like to announce that <a href="https://www.worten.pt/">Worten</a>, one of the biggest retailers in Portugal and Iberia, will be at Pixels Camp 3.0 too and have a social responsability challenge for you. Check below!</p><h3>Challenge</h3><h4>Social Responsibility Mission Market</h4><p>Worten wants to empower their employees all over Portugal and Spain and Nonprofit Organizations to suggest, promote and engage with meaningful challenges concerning several aspects of society, whether economic, social, environmental, and/or any other they consider important.</p><p>Therefore, you’re challenged to take part in developing a “Social Responsibility Mission Market”, where Organizations can be invited by Worten or suggested by employees to join and place and promote their actions/missions. All Worten community can, as volunteers, individually or in a team with other people, contribute with donations, time or ideas.</p><p>Every volunteer will have a score for each mission he engages in, given by the organization. The top scored employees will receive vouchers, that they can donate back to meaningful causes chosen by them.</p><p>Intrigued? Find more informations <a href="https://github.com/PixelsCamp/hackathon/blob/master/v3.0/worten_social-responsibility-mission-market.md">here</a>.</p><p>You can find more about Pixels Camp in the <a href="https://pixels.camp/">website</a>, and check the <a href="https://pixels.camp/schedule/">calendar</a> for the full list of activities.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=7c3658246dc7" width="1" height="1" alt=""><hr><p><a href="https://medium.com/pixels-camp/featured-partner-worten-7c3658246dc7">Featured Partner: Worten</a> was originally published in <a href="https://medium.com/pixels-camp">Pixels Camp</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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            <title><![CDATA[Featured Partner: Siemens]]></title>
            <link>https://medium.com/pixels-camp/featured-partner-siemens-55b00a49a2ec?source=rss-3cb1888e5725------2</link>
            <guid isPermaLink="false">https://medium.com/p/55b00a49a2ec</guid>
            <category><![CDATA[hackathons]]></category>
            <category><![CDATA[siemens]]></category>
            <category><![CDATA[cybersecurity]]></category>
            <dc:creator><![CDATA[Sara São Miguel]]></dc:creator>
            <pubDate>Wed, 20 Mar 2019 12:27:05 GMT</pubDate>
            <atom:updated>2019-03-20T12:27:05.344Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/800/1*oajwzyoqDXEucsSABGSswg.jpeg" /></figure><p><a href="https://new.siemens.com/pt/pt.html">Siemens</a> doesn’t need introduction. This industrial giant covers several sectors — from software development to public transportation or energetic infrastructures — and has a significant presence in Portugal, investing specially in digital transformation and R&amp;D. Today we’re very proud to announce them as a Pixels Camp 3.0 partner.</p><p>For the following days, Siemens wants to know if you can distinguish between legitimate emails and phishing ones and have a whole challenge for you to accept.</p><h3>Challenge</h3><h4>Phinding the Phisherman’s bait</h4><p>Email phishing is one of the most classic problems in Cyber Security and yet, it still prevails as one of the most used attacks by cybercriminals. The number of attacks is also growing. According to RSA monthly online fraud report, in 2014, 500K phishing incidents were reported, followed by 750K in 2015, and 900K in 2016. By leveraging social engineering techniques, attackers lure their victims into clicking in some malicious URL or attachment. For example, phishers send out spoofed emails that look as if they had been sent by trusted companies exploiting users’ inability to distinguish between legitimate information/sources from fake ones. Despite being a simple method, it imposes a challenge for most organizations.</p><p>Many organizations try to develop solutions to respond against phishing threats. Phishing awareness trainings are one way. However, not enough, even Cyber Professionals may bite the bait. Therefore, we welcome your help in hunting this old and vigorous threat. The challenge is to develop an approach which can: detect phishing emails or group phishing emails into phishing campaigns (the big picture).</p><p>PS: don’t trick yourself. Detecting spam is not the same as detecting phishing [2]. The former is indeed annoying, but harmless (well, if you consider filling your email box harmless :D ), while detecting the latter is where you find the $$$.</p><p>See more informations <a href="https://github.com/PixelsCamp/hackathon/blob/master/v3.0/siemens_phinding-the-phishermans-bait.md">here</a>.</p><p>You can find more about Pixels Camp in the <a href="https://pixels.camp/">website</a>, and check the <a href="https://pixels.camp/schedule/">calendar</a> for the full list of activities.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=55b00a49a2ec" width="1" height="1" alt=""><hr><p><a href="https://medium.com/pixels-camp/featured-partner-siemens-55b00a49a2ec">Featured Partner: Siemens</a> was originally published in <a href="https://medium.com/pixels-camp">Pixels Camp</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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            <title><![CDATA[Featured Partner: UTRUST]]></title>
            <link>https://medium.com/pixels-camp/featured-partner-utrust-ec2297c7f5b2?source=rss-3cb1888e5725------2</link>
            <guid isPermaLink="false">https://medium.com/p/ec2297c7f5b2</guid>
            <category><![CDATA[cryptocurrency]]></category>
            <category><![CDATA[hackathons]]></category>
            <category><![CDATA[utrust]]></category>
            <dc:creator><![CDATA[Sara São Miguel]]></dc:creator>
            <pubDate>Wed, 20 Mar 2019 10:03:30 GMT</pubDate>
            <atom:updated>2019-03-20T10:03:30.789Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/1000/1*R1ZZQnD_e7bpnkkexYcxGg.jpeg" /></figure><p>We are proud to announce that <a href="https://utrust.com/">UTRUST</a> will be sponsoring this year’s edition of Pixels Camp!</p><p>Founded in 2017, UTRUST is driven by innovation, collaboration and a strong desire to build a digital currency platform and wallet that connects merchants and consumers and allows for a simple, safe and universal way to pay with digital currencies.</p><p>Pixels Camp will be a very exciting moment for them as it will allow them to showcase their product in front of a very knowledgeable and demanding crowd — you!</p><p>Within the event, UTRUST will create a crypto-economy so that all of you can experience first-hand the potential of their unique payments ecosystem: from downloading the wallet, to integrating as a merchant or using the POS and Dispute systems, all these features will be exclusively available during our event!</p><p>Please keep an eye open for the email that will be sent to all Pixels Campers with a link to download UTRUST’s iOS/Android Wallets as this will be your passport not only to obtain the official Pixels Camp t-shirt, but also to receive exclusive badges, win fantastic prizes and take advantage of many other initiatives in their booth!</p><p>Now that you know their challenge — give them feedback, will you? — let’s get back to business.</p><h3>Challenge</h3><h4>Become a Crypto Tycoon</h4><p>UTRUST is building the simplest solution to reliably and safely pay with cryptocurrencies, both for merchants and buyers. Armed with their mobile wallet you can choose from multiple currencies and pay instantly on any e-commerce platform that integrates with UTRUST.</p><p>Now that you know what UTRUST does, the challenge is pretty straightforward: create an application that leverages UTRUST as a payment system. It can be selling cars, donuts, or even not sell anything at all and instead building a marketplace on top of their API.</p><p><a href="https://pixels.camp/utrust/">UTRUST Leaderboards</a></p><p>All participants in this challenge are also eligible for the UTRUST Merchants where the top salesmen will be handsomely rewarded. Furthermore, by just using our wallet you can also fight to become the biggest spenders.</p><p>See more details <a href="https://github.com/PixelsCamp/hackathon/blob/master/v3.0/utrust_become-a-crypto-tycoon.md">here</a>.</p><p>You can find more about Pixels Camp in the <a href="https://pixels.camp/">website</a>, and check the <a href="https://pixels.camp/schedule/">calendar</a> for the full list of activities.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=ec2297c7f5b2" width="1" height="1" alt=""><hr><p><a href="https://medium.com/pixels-camp/featured-partner-utrust-ec2297c7f5b2">Featured Partner: UTRUST</a> was originally published in <a href="https://medium.com/pixels-camp">Pixels Camp</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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            <title><![CDATA[Featured Partner: Beta-i]]></title>
            <link>https://medium.com/pixels-camp/featured-partner-beta-i-cabece779cd8?source=rss-3cb1888e5725------2</link>
            <guid isPermaLink="false">https://medium.com/p/cabece779cd8</guid>
            <category><![CDATA[startup]]></category>
            <category><![CDATA[hackathons]]></category>
            <dc:creator><![CDATA[Sara São Miguel]]></dc:creator>
            <pubDate>Tue, 19 Mar 2019 18:39:35 GMT</pubDate>
            <atom:updated>2019-03-19T18:39:35.248Z</atom:updated>
            <content:encoded><![CDATA[<figure><img alt="" src="https://cdn-images-1.medium.com/max/784/1*XNIfiSTFVgs_E3N7k_99mA.jpeg" /></figure><p>Technology is the hottest market to work nowadays. But you already knew that, didn’t you?</p><p><a href="http://beta-i.com/">Beta-i</a>, the organization that boosts entrepreneurship and aims to foster a true innovation culture, and <a href="https://landing.jobs/">Landing.jobs</a>, the candidate-driven tech careers marketplace, teamed up to bring you a recruitment challenge to Pixels Camp 3.0.</p><h3>Challenge</h3><h4>Who’ s going to apply tomorrow?</h4><p>Every day hundreds of new and old candidates alike are applying to tech positions through the Landing.jobs platform.</p><p>Identifying who these people are beforehand would enable Landing.jobs to: Know who are the candidates likeliest to apply in the near future and instigate that action to happen (e.g. through email messaging); Perform candidate supply prediction, to know how many candidates are applying to each company and act accordingly (e.g. direct supply to positions underperforming).</p><p>The first step is trying to predict who applies tomorrow! From the profile of candidates, companies and their platform behaviours, figure out who’s applying.</p><p>See more informations <a href="https://github.com/PixelsCamp/hackathon/blob/master/v3.0/beta-i_who-s-going-to-apply-tomorrow.md">here</a>.</p><p>You can find more about Pixels Camp in the <a href="https://pixels.camp/">website</a>, and check the <a href="https://pixels.camp/schedule/">calendar</a> for the full list of activities.</p><img src="https://medium.com/_/stat?event=post.clientViewed&referrerSource=full_rss&postId=cabece779cd8" width="1" height="1" alt=""><hr><p><a href="https://medium.com/pixels-camp/featured-partner-beta-i-cabece779cd8">Featured Partner: Beta-i</a> was originally published in <a href="https://medium.com/pixels-camp">Pixels Camp</a> on Medium, where people are continuing the conversation by highlighting and responding to this story.</p>]]></content:encoded>
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